24 Must Have WordPress Plugins for Business Websites in 2020
Looking for the best WordPress plugins to take your business to the next level in 2020?
There are over 55,000+ WordPress plugins that you can choose from. This makes it extremely overwhelming for new users to find the right plugin for their website.
We are often asked by readers for the best WordPress plugin suggestions for SEO, social media, backups, speed, etc.
Being the largest WordPress resource site, our experts test over a thousand best paid and free WordPress plugins every year, so we can make it easy for our users (you) to find the best solutions.
Having the right set of WordPress plugins and tools can help you grow your online business. In this article, we have shared our expert pick of the must-have WordPress plugins for business websites in 2020.
Every website needs a contact form because it makes it easy for your visitors to get in touch with you. WPForms is the most user-friendly contact form plugin for WordPress.
This drag & drop online form builder allows you to easily create contact forms, email subscription forms, online order forms, payment forms,
surveys, polls, and basically all other types of online forms with just a few clicks.
WPForms integrates with all popular marketing and payment platforms, so you can build powerful forms in less than 5 minutes.
It even comes with options to help you create a custom WordPress user registration form and login page.
We use WPForms on the WPBeginner website and all of our other websites. But we’re not alone. Over 3 million websites use WPForms, and they have consistently maintained a 4.9 out of 5-star rating average for over 3 years now.
There’s a free WPForms Lite version available for those who are looking for a simple solution.
If you are seriously looking to grow your business, then we recommend getting the Pro version because it comes with all the powerful features you need to boost your lead generation efforts. Use this WPForms coupon to get 50% off your purchase.
Alternative: Formidable Forms is an excellent alternative for creating advanced solution-focused WordPress forms.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to “properly” connect your website with Google Analytics, so you can see exactly how people find and use your website.
The best part is that it shows you all the important stats that matter right inside your WordPress dashboard.
You can then optimize your website accordingly to increase your traffic, subscribers, and revenue. We have detailed guides on how to install Google Analytics in WordPress, how to use Google Analytics to enable eCommerce tracking, and how to track user engagement.
MonsterInsights has a free version, but the true power of it only unlocks when you upgrade to the premium version.
You can use our MonsterInsights coupon to get 50% off your purchase.
MonsterInsights is used by over 2 million websites.
SEO helps you get more visitors from search engines to your website. While WordPress is SEO friendly out of the box, there is so much more you can do to increase your website traffic using SEO best practices.
Yoast SEO is one of the most popular WordPress plugin of all time. Out of all the WordPress SEO plugins, Yoast offers the most comprehensive solution with all the features and tools that you need to improve your on-page SEO.
It helps you add meta tags, generate sitemaps, connect your site to Google Search Console, optimize it for social media, and more.
Yoast comes with a powerful Redirect feature that lets you easily create 301 redirects which is extremely helpful. It also detects change of URLs and create auto-redirects, so you don’t have any broken links on your website.
For complete SEO setup on your website, follow our ultimate WordPress SEO tutorial for beginners with step by step instructions.
Alternative: All in One SEO Pack is a great alternative for Yoast SEO.
Email is the most effective and most reliable marketing tool at your disposal as a business owner. It allows you to stay in touch with your users even after they leave your website. This is why we recommend every business owner to start building an email list right away.
Their platform allows you to build an email list and send beautiful email newsletters to your subscribers.
It offers a quick and easy setup for non-techy users. It also works well with popular lead generation plugins for WordPress like OptinMonster and WPForms.
OptinMonster is the most popular conversion rate optimization software in the market. It allows you to convert abandoning website visitors into email subscribers and customers.
This WordPress plugin and application helps you get more email subscribers, fast.
OptinMonster comes with pre-made high-converting opt-in forms that you can easily customize with their drag & drop builder. Their powerful display targeting features allow you to personalize the campaigns for each user, so you can show the right message at the right time.
It’s a great solution for bloggers, business websites, and eCommerce websites. Basically, if you want to make more money from your website traffic, then you need OptinMonster.
We use OptinMonster on WPBeginner and our other websites.
Security should be a top priority for all online business owners. Sucuri offers a WordPress security plugin and web application firewall that is probably one of the best protection you can get for your site.
They monitor and protect your site from DDoS, malware threats, XSS attacks, brute force attacks, and basically every other type of attack. If you don’t have a firewall on your website, then you need to add one today.
To learn more on how to strengthen the security of your website and protect your business, see our ultimate WordPress security guide with step by step instructions for beginners.
Sucuri help us block hundreds of thousands of attacks every month on WPBeginner.
UpdraftPlus is the most popular WordPress backup plugin on the market. It allows you to set up automatic backups and safely store them on a remote location like Google Drive, Dropbox, S3, Rackspace, FTP, email, and more.
It also makes it super easy to restore your website from a backup. Their base plugin is free, but they also have a paid plan with extra features and priority support.
It automatically turns on recommended WordPress caching settings like gzip compression, page cache, and cache pre-loading. You can also turn on optional features like lazy loading images, CDN support, DNS pre-fetching, minification, and more to further improve page load times.
Most importantly, WP Rocket doesn’t wait for someone to request a page to save it in the cache. It automatically crawls and build your website cache which results in an instant performance boost.
WP Rocket also offers Imagify which is a free image optimization service to help you speed up your website even further.
This is by far the easiest and most beginner-friendly caching plugin. The only downside is that it’s paid only.
Alternative: WP Super Cache is free, but it’s not as powerful or easy.
Business owners love it because it lets them create completely custom landing pages within minutes without having to hire a developer.
Alternative: Divi page builder plugin is a great alternative.
You can create subscriptions and restrict content to users based on their subscription plans. It works with all popular payment solutions and plays nicely with online stores using WooCommerce. For detailed instructions, see our guide on how to make a membership website in WordPress.
RafflePress is the best WordPress giveaway plugin on the market. It allows you to instantly increase your website traffic, get more social media followers, and email subscribers with viral giveaways and contests.
RafflePress comes with an easy drag and drop giveaway builder along with proven giveaway templates that you can use to create a giveaway that attracts visitor’s attention.
To enter the giveaway, website visitors must use their email address. This helps you get more subscribers for your email newsletter.
RafflePress incentivizes users to follow your social profiles and share the giveaway with their friends to get more entries into the contest. This helps you increase social media engagement.
The word-of-mouth marketing helps you get more traffic, FASTER! This results in more followers, more sales, and more revenue!
You can easily connect your social profiles, WordPress form plugins, and all popular marketing platforms and CRMs.
WPBeginner users can use our RafflePress coupon code: wpbeginner20 to get an additional 20% off.
WordPress themes rely on CSS for the visual appearance of your website. If you want to make customization to your theme, then you will have to learn CSS. This can be time-consuming for a business owner.
CSS Hero is a WordPress plugin that allows you to customize any WordPress theme without writing a single line of code. Check out our review of how CSS Hero makes WordPress customization easy for more information.
It’s not a drag & drop page builder like BeaverBuilder that helps you build custom layouts. Rather it helps you customize any WordPress theme available in the market within minutes to match your needs.
SeedProd is the best WordPress maintenance mode and coming soon page plugin that helps you collect leads and grow your followers even when your website is not available.
If your site is under construction, then you can use it to create beautiful coming soon landing pages. It includes features like integration with your email marketing services, countdown timer, social media integration, and dozens of templates to choose from.
LearnDash is the best WordPress LMS plugin to create and sell online courses from your WordPress website. It has a drag and drop course builder that allows you to quickly add lessons, quizzes, and assignments to build your course.
For detailed step by step instructions, see our guide on how to create online courses in WordPress using LearnDash.
G Suite is a suite of web applications like email, docs, spreadsheets, etc. Created by Google, this powerful set of office applications is cheaper, easy to deploy, and hassle free.
It allows you to save costs on software licenses, hardware, hiring IT staff, managing backups, and more. Most importantly it allows you to use professional email addresses with your own business domain name right inside Gmail.
SEMRush is an all-in-one marketing toolkit for digital marketing professionals and business owners. It comes with powerful tools to help you improve your SEO, paid traffic strategy, social media, and content & PR strategy.
It also helps you gather competitive intelligence on your competitors, so you can outrank them and dominate your industry.
It helps you do keyword research, backlink audit, track brand mentions, spy on competitors, discover best-performing posts and pages on social media, ad strategy analysis, and more.
These short paragraphs are not enough to describe the true power of SEMRush. It’s a must have tool in our list for serious business owners.
LiveChat Inc is the best live chat support software for businesses and e-commerce websites. It is super easy to use and allows you to quickly add live chat on your WordPress website.
It has tons of customization options, and it comes with a mobile app, so you can provide real-time support.
It integrates with your existing support software, CRM, email marketing, and other tools. Most importantly, it loads fast and offers a great user experience.
Alternative: Sendinblue Chat is another popular service which lets you connect chat, CRM, SMS, Facebook, and email in one platform.
Pretty Links Pro is one of the best link management plugins for WordPress. It allows you to easily manage affiliate links while making it easy make your affiliate links short and memorable for sharing.
It is the perfect tool for affiliate marketers, podcasters, business owners, and others who want to easily create short URLs in WordPress.
Alternative: ThirstyAffiliates is an excellent alternative with lots of powerful features.
Shared Counts is the best WordPress social media plugin that allows you to easily add beautiful social sharing buttons on your website.
It also shows share counts, which helps you add social proof to your website.
While there are many paid solutions available, this free plugin beats them all in code quality and performance.
We use SharedCount on a lot of our website because it offers an easy out of the box solution for both beginners and developers.
By default, WordPress uses the PHP mail function to send emails. The problem is that either WordPress hosting companies don’t have this feature setup properly, or they block it to prevent abuse.
This basically means that you and your users may not receive important email notifications from your WordPress site.
WP Mail SMTP solves this problem by sending WordPress emails using a proper SMTP mail server. To learn more, see our article on how to fix WordPress not sending email issue.
While managing your WordPress site, you may sometimes need to add code snippets to your WordPress header or footer for verification, inserting ad retargeting scripts, etc.
Insert Headers and Footer allows you to easily add code snippets to your WordPress site without editing your theme files. Take a look at our tutorial on how to add header and footer code in WordPress.
This free plugin is extremely handy for business owners.
By default, WordPress does not allow you to easily create a multilingual website. This is a challenge for businesses that cater to a multilingual customer base in different geographic locations.
This is where you’ll need WPML. It is a WordPress multilingual plugin that allows you to easily create multi-lingual websites with WordPress.
It is very easy to use, SEO friendly, and helps you easily create content in different languages.
Alternative: TranslatePress is an excellent alternative that’s growing fast.
WooCommerce is the most popular eCommerce plugin for WordPress used by over 4 million websites.
It comes with all the powerful features that you need to create an online store.
Over the last few years, WooCommerce has established itself as the most dominant eCommerce plugin for WordPress. There’s even a WooCommerce ecosystem now with dedicated WooCommerce hosting, WooCommerce themes, and WooCommerce plugins available.
Companion plugin: TrustPulse helps you instantly win customer trust with social proof and FOMO.
Alternative: BigCommerce is a fully-hosted headless eCommerce platform for WordPress. It offers high scalability and low maintenance for serious store owners.
Nextiva is the best business phone service in terms of features and ease of use. They allow you to get a business phone number for your website which comes with advanced call routing, unlimited free domestic calling, voicemail to email or text, online faxing, and more.
The best part is that you can receive calls from your business phone number straight to your cell phone which is excellent for small businesses. You can also set business hours, so you are not getting disturbed during holidays or non-work hours.
Their platform also offers CRM, live chat, online surveys, and other communication features. You can manage it all in a simple web-based admin panel which makes it easy for small business owners to easily manage everything like a pro.
We use Nextiva VOIP for our business because it’s one of the most affordable and most reliable business phone service that grows with your business.
Aside from the top 24 WordPress plugins and tools that we mentioned above, we also use and recommend the following tools to better manage our WordPress sites:
- Grammarly – excellent grammar checking tool that comes with plagiarism detector, vocabulary enhancement, and more.
- PublishPress – this plugin makes it easy for us to manage our editorial workflow in WordPress.
- Antispam Bee – An excellent plugin to improve comments section with reduced spam on your website. It works particularly well when used alongside with Akismet.
- Adobe Photoshop – this makes it easy for us to create blog thumbnails and other images for our articles.
- MaxCDN – this helps us speed up our website by geographically spreading our content to multiple servers (see: what is a CDN)
- Envira Gallery – we use this plugin to help us create better galleries with albums.
- Codeable – a platform that helps you work with vetted WordPress developers to troubleshoot problems and make customizations.
This concludes our list of the best WordPress plugins for business websites.
Depending on your business, you may not need to use all the WordPress plugins and tools mentioned in our list, but it’s pretty common for our readers to end up using at least 15 to 18 solutions that we have mentioned.
Now that you have the best WordPress plugins, you may also want to see our article on how to increase your website traffic (27 proven tips).
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