Find out what to do with your best and worst stocks for maximum profitability and sales.More

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Our research shows that customers say they care about sustainable and ethical consumption—but once price or shipping times factor into buying decisions, those good intentions can start to crumble. How can brands act as role models for sustainability an...

As Stefan Gehrig started CrossFit, he saw a gap within the market for bags specifically designed for this fitness regimen and launched King Kong Apparel. In this episode of Shopify Masters, we chat with Stefan on product development, prelaunch strateg...

This year, Black Friday Cyber Monday (BFCM) promises to be a different kind of shopping season. But one thing holds true: experience only makes you stronger when it comes to navigating the new normal of BFCM. In this article, four seasoned Shopify exp...

Choosing the best shipping strategy impacts your store’s conversion rate and profitability. Find out how to get it right.More

Charlie Gower and Jules Miller founded The Nue Co. to create the change they want see within the supplements industry. The Nue Co. formulates without chemicals, fillers, and sweeteners by merging science and natural solutions to create the supplement...

Every Black Friday Cyber Monday (BFCM) presents a tremendous opportunity for businesses to reach new customers and generate more revenue. To help you sell your best we've put together a 27-point checklist to make this holiday shopping season your bigg...

Interested in making your own product to sell from scratch? Use this product development process framework to bring your next product to market, quickly and easily.More

According to a survey of shoppers in the U.S. and Canada, spending habits this Black Friday Cyber Monday will be unique in many ways. We'll explore our top three findings and how you can successfully adapt your business during the busiest season of th...

If you're thinking of turning a jewelry hobby into a profitable small business, this post is for you. We’ll explore jewelry making businesses from conception and design to production and marketing. This go-to guide includes advice from the pros, tacti...

Beyond meeting customer needs or filling a market gap, socially responsible founders are creating movements through their businesses. Learn how nine socially responsible businesses and social enterprises are striving to create employment opportunities,...

Jacob Pazos, Hanna Zameni, and Scott Shin are the trio behind Revival Jewelry, makers of pendants that project images once a light shines through its gemstones. On this episode of Shopify Masters, we chat with Jacob Pazos and Scott Shin on their produ...

One year ago, we launched Shopify’s Sustainability Fund to address a hard, irrefutable truth: there’s too much carbon in the air. Today, we’re sharing how we spent the fund’s first $5 million on the most promising and innovative solutions fighting cli...

It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer," but it's more than possible to make a small or considerable income from your photos. This guide will explore some of the things you should know about ...

From positioning to promotion to price, marketing helps you attract and engage customers. Fortunately, you can get quite an education on its dos and don’ts between the covers of a book. Here are 20 marketing books every small-business owner needs on t...

Dig into the data and explore 2023 consumer trends to help guide your marketing strategy, meet customer expectations, and future-proof your business.More

Combining style with function, Marissa Groots created STIL, a collection of planners that’s purposeful and design focused. In this episode of Shopify Masters, we chat with Marissa on how to scale a side hustle, working with large retailers, and how to...

If you're looking to grow your ecommerce business, expanding beyond your borders could be a great next step—but that means you need to figure out how to ship internationally. To do it well, you’ll need a strategy that works for you and your busi...

With many merchants experiencing shipping delays and increased carrier costs, it's more important than ever to keep your shipping policy up to date. Learn how to create and communicate a shipping policy that helps you set the right expectations with y...

It’s been a year. We’ve all been hit by one crisis after another, and it’s fair to feel pretty burnt out.
We need inspiration. We need stories. We need something to help us hold it together in the middle of these interlocking crises.
Enter: Resilient ...

The right quote at the right time can change things—words matter, and motivating phrases can encourage us to get up, take action, ditch the excuses, escape our comfort zone, and do the hard work that needs doing. Here are over 200 of our favorite quot...

They say it takes 10 years to become an overnight success, but for Zakia Torres, founder of Quartz & Rainbows, it felt like it only took her two. Find out how Shopify Capital helped Zakia grow her self-care and spirituality brand based on her sale...

Handshake is a wholesale marketplace built and operated by Shopify where retailers can source products and wholesalers can land new business.More

A guide for teens and their parents to learn the benefits of youth entrepreneurship, ways to get started, and plenty of ideal business ideas for teens. Plus: take our quiz to discover your Baby-Sitter's Club personality type.More

Instead of going on a gap year, Dean Legg started his second business after selling his first. Honing in on his interests, Dean launched PureChimp to showcase matcha and natural skincare through commerce and pledges 5% of profits to charities that pro...

When you use anyone other than Shopify Payments, you're giving up dollars to chase cents. We make your business work better: by increasing your checkout conversion rate by 50% or more. And we’re less expensive: by winning 45% more chargeback disputes ...

Every day, YouTube users watch over a billion (yes, with a B) hours of YouTube videos and yet only 9% of small businesses have started their own channels. As YouTube usage continues to soar, the opportunity is just getting bigger for businesses ready ...

Is print on demand still a viable business option? Sure is. Growing at 12% over the past four years, print on demand is a smart way to save on fulfillment costs and improve margins. Learn how to start with print-on-demand dropshipping in this guide.More

In honor of Women’s Equality Day, we’re highlighting women founders who continue the fight—100 years later. Rebecca Lee Funk prepared to launch her brand, The Outrage, just as the first woman president was expected to be announced. “There was a bit of ...

Husband-and-wife duo, Helena Price Hambrecht and Woody Hambrecht, founded Haus in their living room with a bucket of chardonnay, and lemons and elderflower from their yard. Find out how they used Shopify Capital to ramp up their digital marketing effor...

Making it easier to keep track of daily hydration goals, Emily Chong and Nathan Chan started Healthish and created sleek water bottles with timestamps. In this episode of Shopify Masters, we chat with Nathan and Emily on product development and buildi...

It's hard to start a business without any products to sell—sourcing a supplier is often one of the first steps. But if you're starting a store using Shopify, there are dozens of product sourcing apps to help you populate your store with in-demand item...

How can you take good product photos on a budget? In this guide, Co-founder of Product on White Photography Jeff Delacruz walks you through how to shoot professional photos for your business. More

You don’t have to be a professional designer to create your own t-shirt mockups. We’re rounding up 21 of the best templates and resources to help.More

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The...

Jeb Matulich and Brian Wysong are the complementary partners behind Tumbleweed Texstyles, a lifestyle business sharing the culture of Texas through clothing. In this episode of Shopify Masters, Brian Wysong of Tumbleweed Texstyles shares their bootstr...

In this and future blog posts, we'll dive deeper to explain the strategy behind our first consumer-facing product, the Shop app. Here, we’ll answer the questions why we made Shop an app and how Shop works with (and for) your business.More

We’re excited to announce the premiere of Shopify’s first production with a major cable network. Produced by Shopify Studios and airing on Discovery, reality series I Quit follows business owners who give up their 9-to-5s to pursue entrepreneurial goal...

T-shirts aren’t just a staple of casual wear—they’re articles of clothing that often reflect our personalities, interests, and identities. Because of this, selling t-shirts online has become a popular choice, especially for entrepreneurs and artists l...

A snappy, memorable brand name gives you an immediate advantage when you start your business—it makes your brand easy to remember and shapes the associations a customer makes with your products. Today, we’re sharing the key traits of catchy business n...

Now more than ever, we look to stories of resiliency to inspire us. In this series, successful business owners share their deeply personal financial struggles and lessons learned on their way back to black. (Melony’s story was originally published in ...

Comparing your progress to other people admittedly exposes you to plenty of emotional risks, but the truth is it’s an unavoidable part of building a business. In fact, comparison can even be a tactically useful way to grow. Here’s how comparison can h...

Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. In this post, we’ll show you how to effectively build a big, engaged following on Instagram.More

“How do I get traffic to my website?” No matter what product you sell, driving targeted traffic to your online store is a crucial part of growing your business—whether you’re trying to make your first sale or scaling to your 1,000th customer. But know...

In this month’s edition of The Founder’s Zodiac, we’re shining a bright light on the oft-taboo topic of money. What’s the best way to track, save, and invest? And, based on your Founder Sign, how does your own relationship with money impact your entrep...

In this episode of Shopify Masters, we catch up with three previous guests on how they are growing through the impacts of COVID-19. We chat with Chris Meade from CROSSNET on how they experienced a 500% increase in sales, Jess Ekstrom from Headbands o...

Looking for capital to fund a new business or get you to the next stage of business growth? Consider these business financing options.More

There are over one million businesses that make up Shopify. We are lucky to have the chance to share their stories and inspire others to follow their passions and create change through commerce. Here, to offer some inspiration, we’ve compiled a list o...

When Jamie Alexander started browsing for swimwear for his 11 year-old transgender daughter, Ruby, he was surprised by the lack of options. So he launched his own business selling form-fitting wear for trans girls. More

Creating a great shopping experience online isn’t just about features—it’s also about speed. That’s why we built a new report to help improve awareness of your Shopify store’s speed and measure it against businesses like yours.More

At just 24 years old, Keisha Greaves discovered she had limb-girdle muscular dystrophy. As the symptoms began to progress, she thought her dream career in fashion would never be realized. Now, she runs her own t-shirt business, Girls Chronically Rock,...

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine shares her launch roadmap, thoug...

One of the biggest challenges new businesses face is building an audience for their products. This step-by-step guide will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income. And while our gui...

Brothers Reza and Mehdi Farsi turned their love for biking into a business by launching State Bicycle Company. In this episode of Shopify Masters, Mehdi shares how they market their bikes, coordinate sponsorships, and create limited-edition bikes thro...

The best ecommerce sites all have one thing in common: amazing product photography. It’s one of the main factors that drive conversions. Customers can’t touch or experience your products physically, so it’s up to you to make them come to life online....

A step-by-step guide to the basics of ecommerce shipping. We cover packaging, popular couriers to use, and how to ship products to customers profitably.More

Whether you're excited to invest in your business, or hesitant to take the risk, you'll need to do some important prep work before you dive in. Here are three tasks to complete prior to investing in your business.More

After getting the Instagram handle @Sauce, Nick Guillen and Nick Ajluni began to build a feed that attracted the likes of Sam Smith and Complex. Behind the scenes, the duo developed truffle-infused hot sauces and launched Truff to their community. In ...

Though a critical element of ecommerce, shipping isn’t the most exciting part of your business. To make it a little easier, we look at 10 common shipping problems and how you can address them head-on.More

Though a critical element of ecommerce, shipping isn’t the most exciting part of your business. To make it a little easier, we look at 10 common shipping problems and how you can address them head-on.More

Getting your first customer is a significant milestone for every entrepreneur. If you still need to make your first sale, try our 30-day challenge—complete with checklist—to start driving traffic and revenue.More

When was the last time you made an effort to re-engage customers to get them to come back? If you've yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention. Today, we'll look at how to...

Stuck on coming up with new product ideas for your business? Whether you’re an ecommerce vet or launching your first store, we all need a little help sometimes. Explore these 17 places to find new product ideas that sell. More

In this month’s instalment of The Founder’s Zodiac, we’re talking business partnerships. Should you launch your idea alone or with a co-founder? How and where do you find business partners? And, based on your Founder Sign, who is the ideal partner for ...