How a Custom Shopping App Multiplied Their Conversion Rates

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Rory Westbrook, founder of True Vintage.

Rory Westbrook was still in university when he turned his love for vintage clothing into a business by launching True Vintage. Initially selling on Instagram, Rory grew the business with an online store and later built a custom app. In this episode of Shopify Masters, Rory Westbrook of True Vintage shares how he sources vintage clothing, builds custom apps for other Shopify stores, and retains his customers.


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