Cooking as a Craft: How This Direct to Consumer Brand Disrupted the Cookware Industry

>>> Shared from Original Post Shopify Blog - Company

Childhood friends Chip Malt and Jake Kalick are the complementary co-founders behind Made In. With Chip’s experience in ecommerce and data analytics and Jake’s third-generation expertise in cookware manufacturing, the duo created a company that disrupted the kitchenware industry. In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.


>>> Read the Full Story at Shopify Blog - Company