Making Spirits Bright: Inside the Workshops of 7 Christmas Store Owners

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Illustration of a woman floating in a pool on an inflatable tube resembling a Christmas wreath.Signs of Christmas seem to pop up earlier and earlier every year. But for some, Christmas is evergreen. It’s not a holiday, it’s a way of life. Fans like Kelli Girsch have even built full-time businesses around the season—because they’ve found their people. Whatever your feelings about Christmas, the point is this: your unusual hobby probably isn’t just your own. Explore these seven Christmas stores and get inspired to turn what you’re into, into a business.

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