The Shark Tank Deal That Nobody Saw Coming (And the Business That Followed)

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Friends Logan LaMance, Ryan Frazier, Teddy Giard, Austin Maxwell, and Kyle Self got the inspiration for their business Kanga when they noticed how tailgating parties always resulted in lukewarm drinks and messy melting ice. The group developed a no ice cooler case for drinks which led to a Kickstarter campaign and a Shark Tank appearance. In this episode of Shopify Masters, Austin Maxwell and Kyle Self of Kanga shares their product development process, ways to seek feedback, and goals for the next year. 

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