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How to Sell Online: E-commerce Guide


E-tail is the new retail, with e-commerce driving 45 percent of overall retail growth in the United States and more than 2 billion digital shoppers making purchases around the world in 2020.



Since the first recorded online retail purchase in 1994, ...
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The 4-step guide to creating a content map


Content marketing is one of the most powerful strategies a brand can use to drive traffic and generate leads.



But that’s only possible with a meticulously planned and seamlessly executed content strategy. In particular, you need to make sure you ha...
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How to accept Square payments online


With the rise of e-commerce over the past several decades, there has also been an increase in the number of online payment systems that allow users to complete transactions digitally and maintain the security of their information. 



PayPal was ...
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How to handle employee performance issues


If you’re a manager or team lead, handling employee performance issues is the toughest part of your job. The reasons for performance issues vary. Part of the difficulty in managing them lies in the delicate balance of ensuring work meets a certain sta...
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How to use Airtable


When it comes to technology, there are some universal truths. Smartphones have taken over how we communicate and access the internet. And GPS devices have changed the way we travel and navigate our daily lives. Both of these advancements are utilities...
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5 modern methods of performance appraisal


Employee performance appraisals are standard practice in most workplaces and they’re critical to helping companies and their employees achieve organizational success and growth.



In the world of HR, there are both traditional and modern methods of ...
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5 important workplace communication skills


When communication breaks down at work, teams are less effective. Projects may fall apart altogether. In fact, the estimated annual financial costs of failed communication average about $624 per employee for some companies.The good news is that everyo...
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Direct-to-consumer trends in 2021


If you’ve bought eyeglasses from Warby Parker, shoes from Allbirds, or grooming products from Dollar Shave Club, you’ve helped push the direct-to-consumer (D2C) sales model to the forefront of today’s economy. 



Brands like these are disrupting...
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Top 5 content marketing platforms for 2021


A recent global business survey found that 91 percent of respondents value content marketing but only 77 percent have a content marketing strategy. That’s a significant disconnect, because producing good content requires an investment of resources.&nb...
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9 best questions to ask a job applicant


Your ideal candidate strides confidently into the room wearing a neatly pressed suit, offers a firm handshake, and tells you everything you want to hear. You ask a few generic questions, snag some talking points from their resume, and decide that they...
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How to accept payments via email with Square


The past 25 years have seen an explosion of new billing and payment options. “Gone are the days of mailing invoices and waiting for checks to arrive in the mail,” says David Blane of BrandGrow, a firm specializing in digital marketing. “Today’s electr...
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How to sell raffle tickets online


Raffles have been effective for fundraising and generating enthusiasm since biblical times. The Old Testament notes that Moses used a lottery to distribute the land west of the Jordan River. The Hun Dynasty, circa 1000 BC, developed a lottery game in ...
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How to price your photography work


As a photographer, you thrive on the art of capturing moments in a single frame. Do you feel like your creativity flourishes when a camera is in hand but have a hard time keeping up with the administrative requirements of running a business? Not only ...
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What is proptech?


In 2009, the phrase “There’s an app for that” became so pervasive in techie culture that Apple trademarked it. The tagline represented the idea that our smartphones could fulfill our every need. 



In 2020, we’ve expanded past single apps. Techn...
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6 ways to prepare your theme park for reopening


When the COVID-19 pandemic hit, “theme parks were one of the first places to shut down,” recalls Brad Kissling, RLA, principal, planning at Thinkwell Group. Now, theme parks are reopening, but things look very different than before. In some states, th...
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How to do a poll in Slack


Your Slack workspace keeps you connected to your team, and chances are pretty good it’s your go-to communication platform for updates. But have you considered using it for polls? 



Polls are a valuable way to check in on everything from the tea...
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How to automate human resources processes


Human resources management is necessary for business success. Organized HR processes and systems are essential for hiring, training, and complying with labor laws. Many of these activities have traditionally been done manually, but technology now offe...
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5 tips to get into UX research


How did you break into your career? Maybe you followed a traditional path by going to college and majoring in what you wanted to do for a living. Or maybe you studied something similar to your current field and applied your skills to the position.



...
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A close look at the PSD2 timeline


Europe has rewritten its laws governing online commerce in an effort to protect against fraud and encourage the development of new online fintech products.



The European Banking Authority has been revising the Payment Services Directive for the last...
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Confidentiality agreement vs NDA


When it comes to legal contracts, the verbiage you use is critical a few wrong (or missing) words can render a whole agreement unenforceable. But before you dig too deep into the language, you first need to be sure you’re using the most appropriate l...
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How to use QR codes on social media


After you strip away the jargon and technicalities, the concept of marketing is ultimately about forming emotional connections with your customers. Social media marketing is no different you’re trying to create content and use various platforms to co...
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Stripe payments and services review


Web apps have proliferated in the last 10–15 years. If you’re reviewing tools for your business, you could find yourself signing up for 20 or more websites in a day.



Modern frameworks, tools, and practices that make web design and development faste...
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7 gap analysis tools


There’s no right way to conduct a gap analysis. 



At its core, a gap analysis assesses where a company is today, where it wants to be in the future, and what’s missing to bridge the gap. For such straightforward questions, there are thousands o...
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7 gap analysis tools


There’s no right way to conduct a gap analysis. 



At its core, a gap analysis assesses where a company is today, where it wants to be in the future, and what’s missing to bridge the gap. For such straightforward questions, there are thousands o...
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How to log and track volunteer hours


Volunteers are some of the most important members of a nonprofit. They keep valuable processes and services on track for both the organization and the communities it serves.



Though donors provide the funding and resources to keep organizations runn...
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What Is a QR Code?


Have you ever been to a store or website and noticed an image of random black and white dots in a square? The words “Scan me” may be printed somewhere nearby.



If so, then you’ve laid eyes on one of the millions of QR codes used by businesses.



A ...
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What Is Dropbox?


A lot of people and companies need an easy way to sync files across devices and share large files with others. They also want to back up their work in case something happens to their primary device. One way to do both is to use a service like Dropbo...
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Top 8 brand survey questions


It’s been said that perception is reality.



Whether you buy into that or not, how your brand is perceived by your target audience and your existing clients and customers does indeed have a huge impact on the success of your business.



Brand percep...
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How to make contact forms in other languages


For companies with a global reach and multilingual customer base, language can be a major barrier to operations. To move potential customers who are browsing your site further down the sales funnel, it’s important to make them feel comfortable and wel...
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How to measure and decrease form abandonment


Form abandonment can be a costly issue for any business or nonprofit. Fortunately, it’s an issue that’s relatively easy to fix. If you reduce form abandonment, you could see increased sales, donations, or sales leads.



Understanding form abandonment...
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Calendly pricing plans review


Take a peek at any corporate calendar, and your head will probably spin from the number of meetings scheduled in a single day. A lot of us trudge through our days, bouncing between appointments, but not everyone is as efficient as an executive assista...
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What Is Data Visualization, and Why Is It Used?


If you want time-strapped leaders to make use of your organizational data, it’s time to get familiar with data visualization. MIT neuroscientists have found that the brain can process images in as little as 13 milliseconds, so even the busiest executi...
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Implementing a 360-degree performance review


As HR professionals know, performance management plays a critical role in the development of a company’s talent, beginning with the onboarding process. Regular performance appraisals help employers and employees understand where they can make improvem...
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How to create a dropdown in Excel


Collaboration at work is great, isn’t it? Teams acting in sync. Optimized workflow. Everyone on top of their tasks!



But as with anything else, there are also challenges. And one of the toughest of them revolves around data.



In this information a...
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How to create a to-do list in Airtable


Getting things done can feel like a huge struggle, but it’s worth asking yourself how much of that struggle is because you don’t even know what to do.



This is where a to-do list comes in. 



These lists create order from chaos, with prioritiz...
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How to insert a checkbox in Excel


If you work with spreadsheets or forms, then you’re probably a big fan of the checkbox.



A checkbox is a handy tool that makes it much easier to enter and process information with two opposing values. In formula speak, this is known as a true-false ...
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How to create a project budget in 6 steps


You likely remember a time before location services and GPS trackers helped us get from Point A to Point B. Going on a road trip meant bringing a map, a Sharpie, and some intuition or risking being stranded in a field in the middle of nowhere.



Bus...
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