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Bushbalm started as a side-hustle when founder David Gaylord wanted to see how much he can learn while scaling with an initial $900 investment. In the years that followed, David honed his marketing skills to grow the business into an 8-figure skincare brand. In this episode of the Bushbalm Miniseries, David shares his three components of the marketing stack for new businesses, the rule of thumb for allocating marketing spend, and key ways to scale your brand using public relations.
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