Shoppers are relying on social proof more than ever before. User-generated content (UGC)—like reviews, ratings, and customer photos—has become invaluable to the buyer experience. Your customers are looking to their peers for validation when buying products online: 77.3 percent of online shoppers say reviews impact their decision to purchase. There’s never been a more important time to make reviews and visual UGC an integral part of your marketing strategy.