Adobe

Adobe, Sky and Kick it Out #Takeastand with the launch of The Edit

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<h1 id="adobe-sky-and-kick-it-out-takeastand-with-the-launch-of-the-edit">Adobe, Sky and Kick it Out #Takeastand with the launch of The Edit</h1>
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<p>by Adobe Communications</p>
<p>posted on 07-19-2021</p>
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<p>Living in a digital-first world means it’s ever more critical for young people, no matter their future job role or sector, to develop creative and digital skills to communicate, collaborate and create effectively in their future workplace.</p>
<p>However, with the digital divide more concerning than ever before (as reported by the <a href="https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/articles/exploringtheuksdigitaldivide/2019-03-04">ONS</a>), finding ways to tackle digital exclusion is needed in order to help the next generation reach their full potential. This was the backdrop for the launch of The Edit, a digital storytelling challenge for schools, in partnerships with Sky and Adobe. With a mission to improve the digital and media literacy skills of young people across the UK &amp; Ireland, The Edit encourages students to have a voice and express their views on some of the most pressing issues that will affect their futures, whilst embedding the abilities they will need in the workplace of the tomorrow.</p>
<p>Launched in 2019, the programme’s first year challenged students to create a short video news report raising awareness and action on climate change, reaching over 693 schools across the UK and Ireland, with participants gaining a wealth of new digital skills along the way. The winning students from Bolton and Livingston now have the empowering experience of seeing their entries aired on Sky News.</p>
<p>Ben Eckersley, Associate Assistant Principal at Outwood Academy, Shafton, spoke of the impact The Edit is having on his students, <em>“Digital literacy is one of the most important things on the curriculum at the minute. These students will go out into the world of work in a few years and will be using these skills. The Edit creates a huge benefit because normally they see other students around the country having these opportunities, but it’s them this time and they absolutely love that.”</em></p>
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<p>The Edit is now returning for a second year this autumn and this time, the team at Sky have joined forces with <a href="https://www.kickitout.org/">Kick it Out</a>, English Football’s quality and equality organisation. Students aged 8-18 will be challenged to produce and edit a short news report focused on an individual they feel has made the world a more equal place. Whether that’s Malala Yousafzai, Marcus Rashford or someone from their own community, students are invited to highlight how their hero has inspired them to #TakeAStand against discrimination.</p>
<p>Students will have access to Sky content to produce their submissions, with selected entries broadcast on Sky. The winning primary school will also receive 30 shared <a href="https://www.adobe.com/uk/education/schools.html">Adobe Creative Cloud licenses</a> and the winning secondary school awarded 500 named user licences.</p>
<p>Kayla, a student at Outwood Academy, said during the second year launch for The Edit: “<em>I liked when we were actually making the video, it was interesting to learn how to do it.”</em>, highlighting the opportunities the programme will deliver to inspire the younger generation.</p>
<p>Tony Burnett, Kick It Out CEO, believes “<em>access to experience within the media industry should be accessible to all, despite their background, and The Edit is helping to give young people that much needed opportunity</em>.”</p>
<p>Through the Edit we’re proud to support and #Takeastand on fighting all discrimination, as well as helping the next generation develop the skills they need for the future workplace - the <a href="https://www.theguardian.com/business/2021/mar/21/uk-digital-skills-shortage-risks-covid-recovery-as-young-people-shun-it-courses">Learning and Work Institute</a> recently found that less than half of British employers believe students are leaving full-time education with the advanced digital skills they need.</p>
<p>Closing the digital divide involves ensuring all young people, regardless of their background or circumstance, are able to share their story. By doing so, the next generation are better equipped to be gamechangers in the workplace and beyond.</p>
<p>Teachers can <a href="https://nationalschoolspartnership.com/initiatives/the-edit/">register ahead of The Edit year two launch here</a>, which will also give access to free lesson resources for entering the competition that can be easily tailored to students’ needs.</p>
<div class="block-embed"><div><div><a href="https://youtu.be/e1MOaS4llzs">https://youtu.be/e1MOaS4llzs</a></div></div></div>
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<h2 id="featured-posts">Featured posts:</h2>
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<li><a href="https://blog.adobe.com/en/publish/2021/07/12/strategies-for-teaching-diverse-learners.html">https://blog.adobe.com/en/publish/2021/07/12/strategies-for-teaching-diverse-learners.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/06/07/back-to-school-2021-how-digital-technologies-can-ease-the-return-to-in-person-education.html">https://blog.adobe.com/en/publish/2021/06/07/back-to-school-2021-how-digital-technologies-can-ease-the-return-to-in-person-education.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/06/28/how-paperless-solutions-make-it-easier-for-students-to-return-to-the-classroom.html">https://blog.adobe.com/en/publish/2021/06/28/how-paperless-solutions-make-it-easier-for-students-to-return-to-the-classroom.html</a></li>
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<p>Topics: Creativity, News, Education, UK,</p>
<p>Products: Creative Cloud,</p>
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Adobe

We stand with Dreamers

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<h1 id="we-stand-with-dreamers">We stand with Dreamers</h1>
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<p>By Dana Rao</p>
<p>Posted on 07-17-2021</p>
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<p><em>We are disappointed by the district court ruling on the DACA program. Welcoming people from all countries, religions and cultures is a cornerstone of American values and critical for our country’s ability to innovate and compete globally. While we remain hopeful the appeals process will find that DACA was properly authorized under the law, no one can live their lives with this persistent uncertainty. Congress must act now.</em></p>
<p>Read more about Adobe’s support for DACA <a href="https://blog.adobe.com/en/publish/2020/06/18/celebrating-the-u-s-supreme-courts-decision-protecting-dreamers.html#gs.6513do">here</a>.</p>
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<h2 id="featured-posts">Featured posts:</h2>
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<li><a href="https://blog.adobe.com/en/publish/2020/06/18/celebrating-the-u-s-supreme-courts-decision-protecting-dreamers.html">https://blog.adobe.com/en/publish/2020/06/18/celebrating-the-u-s-supreme-courts-decision-protecting-dreamers.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2020/06/23/u-s-executive-order-on-immigration-2020.html">https://blog.adobe.com/en/publish/2020/06/23/u-s-executive-order-on-immigration-2020.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2017/12/16/meet-daca-recipient-painting-show-no-human-illegal.html#gs.651lvi">https://blog.adobe.com/en/publish/2017/12/16/meet-daca-recipient-painting-show-no-human-illegal.html#gs.651lvi</a></li>
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<p>Topics: News, Responsibility, Leadership, Diversity &amp; Inclusion, Public Policy, Brand,</p>
<p>Products:</p>

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Adobe

Henkel x Adobe: Strategic partnership for digital innovation and growth

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<h1 id="henkel-x-adobe-strategic-partnership-for-digital-innovation-and-growth">Henkel x Adobe: Strategic partnership for digital innovation and growth</h1>
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<p>by Adobe Communications Team</p>
<p>posted on 07-16-2021</p>
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<p>Digitalisation allows companies to engage with their customers in a variety of ways. This is both an opportunity and a challenge; while customers often automatically reach for their preferred cleaning products or cosmetics in a shop on the high street, the competition online is much higher – and rival brands are always just a few clicks away. In addition to high-quality products, the customer experience plays such an important role in brand loyalty.</p>
<p>Personalised customer communications, relevant content at the right time on the right channel, and seamless shopping experiences are all something consumers expect as standard today. This is no longer only true in B2C; B2B buyers also expect comparable experiences in a business context.</p>
<p>This is why Adobe and Henkel have formed a strategic partnership to accelerate digital innovation across Henkel’s existing and future brands to ensure business growth.</p>
<p>Commenting on the partnership, Carsten Knobel, chief executive officer of Henkel said: “Adobe is globally recognised for its leading expertise in enabling partners to make a step change in their digital marketing, consumer and customer insights and e-commerce capabilities. With the development of our data-driven digital business and e-commerce platform, our businesses will be able to launch products and services faster, in a more targeted, personalised and efficient manner to our consumers and customer.”</p>
<p>Adobe’s president and chief executive officer, Shantanu Narayen, also commented on the partnership and said: “The digital economy runs on customer connections and delivering compelling digital experiences across every channel is now a business imperative. We are proud to partner with Henkel on their mission to become a digital business. Adobe Experience Cloud will power a comprehensive digital platform for Henkel, providing a unified customer profile and delivering real-time, personalized engagements that result in customer loyalty and business growth.”</p>
<h3 id="henkel-relies-on-adobes-technology-and-expertise">Henkel relies on Adobe’s technology and expertise</h3>
<p>At the heart of the partnership is Henkel’s digital platform RAQN, which is based on Adobe Experience Cloud. With RAQN, the company aims to expand its e-commerce activities while addressing individual consumer and customer preferences, accelerating time-to-market and improving performance marketing based on data analytics and insights. This allows the brand to address the individual needs of its customers with tailored communication and product offerings and provide them with a seamless customer journey.</p>
<p>“We observe a fundamental consumer and customer gravitation shift towards on-demand and hyper-personalised digital commerce. Through the partnership with Adobe, we will gain leading-edge digital experience capabilities, as well as access to Adobe’s innovation power and ecosystem to boost our digital business,” said Michael Nilles, Chief Digital and Information Officer at Henkel. “Henkel will leverage Adobe’s Experience Platform for a wide range of D2C, B2C and B2B business models to provide a superior and personalized experience across all online and offline channels for our consumers and customers.”</p>
<p>For this, Henkel is using unified customer profiles, based on Adobe Experience Platform, as well as personalised interactions in real time to expand its business growth in the future.</p>
<h3 id="the-future-is-digital">The future is digital</h3>
<p>With a customised hair care line for men, ‘M:ID’, and the skincare brand ‘Kaloon Mindful Care’, two digitally-native brands have already been successfully launched on the new RAQN platform, and in record time. There were just six months between the first brainstorming sessions and the launch of these new products. Furthermore, a brand new knowledge and community platform, Henkel Laundry &amp; Home Care’s ‘Ask Team Clean’ is already available to consumers in five countries, and a global roll-out is planned.</p>
<p>The past few months in particular have clearly highlighted the importance of outstanding digital experiences. The focus on customers and their individual needs is key for brands to stand out from the competition. With its expertise - Adobe successfully digitised its own business model several years ago – the company will now support Henkel on its way to become a digital business.</p>
<p>Learn more about how Henkel is <a href="https://business.adobe.com/summit/2021/sessions/europe-middle-east-africa-opening-keynote-gs2.html">driving its own digital transformation</a> with its Innovation Hub “Henkel dx” (from 47:00) and how the company <a href="https://business.adobe.com/summit/community/deep-dives/henkel.html">uses and develops suitable products</a> that meet the needs of its customers.</p>
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<h2 id="featured-posts">Featured posts:</h2>
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<li><a href="https://blog.adobe.com/en/publish/2016/11/20/three-steps-to-make-your-customer-journey-legendary.html#gs.6kvko9">https://blog.adobe.com/en/publish/2016/11/20/three-steps-to-make-your-customer-journey-legendary.html#gs.6kvko9</a></li>
<li><a href="https://blog.adobe.com/en/publish/2019/07/18/digital-commerce-strategy.html#gs.6kvlbn">https://blog.adobe.com/en/publish/2019/07/18/digital-commerce-strategy.html#gs.6kvlbn</a></li>
<li><a href="https://blog.adobe.com/en/publish/2019/03/26/3-new-ways-to-get-empowered-with-adobe-experience-cloud.html#gs.6kvl45">https://blog.adobe.com/en/publish/2019/03/26/3-new-ways-to-get-empowered-with-adobe-experience-cloud.html#gs.6kvl45</a></li>
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<p>Topics: Digital Transformation, Retail, Experience Cloud, UK,</p>
<p>Products: Experience Platform,</p>
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Adobe

World Emoji Day 2021: How emoji can help create a more empathetic world, for all of us 💞

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<h1 id="world-emoji-day-2021-how-emoji-can-help-create-a-more-empathetic-world-for-all-of-us-">World Emoji Day 2021: How emoji can help create a more empathetic world, for all of us 💞</h1>
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<p>By Paul D. Hunt</p>
<p>Posted on 07-15-2021</p>
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<p>In celebration of World Emoji Day, I am excited to share the results of Adobe’s 2021 Global Emoji Trend Report, which surveyed 7,000 people in the U.S., UK, Germany, France, Japan, Australia, and South Korea. I was surprised and delighted by the discoveries made in the survey, most notably how enthusiastic respondents were for emoji as a means to express themselves. It also answered a key question regarding the major role emoji now plays in digital communication with the strong majority stating that emoji compels them to feel more empathy towards others, an encouraging data point.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1feeae5974b7903c75ff9eb49cd81d454b36969e3.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1feeae5974b7903c75ff9eb49cd81d454b36969e3.png?width=2000&amp;format=webply&amp;optimize=medium" alt="88 percent of respondents in the 2021 Global Emoji Trend Report said that they are more likely to feel empathetic." loading="lazy"></picture></p>
<p>I have long suspected as much— as much of my work is as a type designer and <a href="https://mashable.com/article/gender-inclusive-emoji-designer/">advocate for more inclusive emoji</a>: that these cute, colorful pictograms are also full of potential relationship building power.</p>
<p>It is my personal belief that empathy is the most important aspect of communication. We may speak the same language as someone else, but if we are not actively trying to empathize with one another, it becomes difficult to fully understand each other’s meaning.</p>
<p>Language can be very abstract, and this is especially the case when much of our communication is done in the digital realm — without seeing someone’s facial expressions or gestures or hearing their tone of voice. I believe we respond more emotionally to imagery, and so, emoji can help approximate tone of voice, gestures and emotional reactions better with imagery than with words alone. This is the potential strength of emoji: to help us connect more deeply to the feeling behind our messages sent by digital text.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/products/creative-cloud/fonts.html">https://blog.adobe.com/en/promotions/products/creative-cloud/fonts.html</a></div></div></div>
<h3 id="a-little-levity-and-cuteness-go-a-long-way">A little levity and cuteness go a long way</h3>
<p>Emoji sometimes get criticized for being overly saccharine, but this sweetness is key when it comes to diffusing some of the heaviness of online communication. All of us have stories to tell where we accidentally came across as insincere, or even rude, in digital communications. The antidote to being perceived as a jerk, when that is likely not our intention, is to add a bit of levity and heart by integrating imagery into our messaging, to recenter the conversational tone to a place where we can show and receive more empathy. Many of the emoji are focused on positive emotions, so it’s easy to insert them into our conversations and lighten the mood.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1f54f62f091c9c4bb1c3fd354565cfbac4590163d.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1f54f62f091c9c4bb1c3fd354565cfbac4590163d.png?width=2000&amp;format=webply&amp;optimize=medium" alt=" 55 percent of respondents in the 2021 Global Emoji Trend Report said that they are more comfortable expressing emotions through emoji than phone conversations." loading="lazy"></picture></p>
<p>It’s not surprising that over half of those surveyed feel more comfortable using emoji than talking on the phone or in-person. Emoji gives us the chance to choose an appropriate image to convey how we’re feeling and be relatable to others in the conversation. Emojis can stir up empathy even if the subject matter takes a heavy turn.</p>
<p>This applies to less intense situations too. Dating, for example, can be tricky — especially when it’s online or via digital apps, as it often is now. It is far too easy for even the most charming amongst us to come across as weird or awkward when we’re conversing digitally. When having conversations with people in “real life,” we don’t always have to respond to everything verbally. Sometimes we simply give someone a look or make a funny face, and that’s enough to make our point.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_18cbf36addd4ff1338fe52aeb0b60bfa7ccdb5f27.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_18cbf36addd4ff1338fe52aeb0b60bfa7ccdb5f27.png?width=2000&amp;format=webply&amp;optimize=medium" alt="According to respondents ofthe 2021 Global Emoji Trend Report the top three favored emoji in a dating scenario are 😘, 🥰, and 😍 while the 3 least favored are 🍆, 🍑, and 🤪." loading="lazy"></picture></p>
<p>But over text, it can be much harder to know how to respond when somebody asks a direct question and you can’t find the words to say, or if you want to come across as coy, clever or cheeky. Simply responding with emoji imagery can make it much easier to express ourselves, and impart personality into the conversation.</p>
<h3 id="communicating-across-cultures-and-languages-">Communicating across cultures and languages 💁🏾</h3>
<p>Adobe’s global emoji study found, overwhelmingly, that emoji even helps people overcome language barriers and form connections that would otherwise be difficult to do.</p>
<p>As a queer person, I, and many people I know, have initiated many of our meaningful relationships online, and in the social media sphere. I have made acquaintances with folks whose languages I can barely read, speak or write. I’ve chatted with people in Mandarin and Spanish, for example, and in addition to my rudimentary conversational skills, thoughtful use of emoji has often helped keep these connections intact.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_14672e20c845015cb366c966701dfc85aea31160f.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_14672e20c845015cb366c966701dfc85aea31160f.png?width=2000&amp;format=webply&amp;optimize=medium" alt="89 percent of respondents in the 2021 Global Emoji Trend Report agree that emoji make it easier for them to communicate across language barriers." loading="lazy"></picture></p>
<p>There’s an English idiom: “a picture is worth a thousand words.” The jury’s still out on whether an emoji is worth a full 1,000 but it certainly can help in fostering global relationships.</p>
<h3 id="an-age-of-empathy-right-on-time-🥰">An age of empathy, right on time 🥰</h3>
<p>Recent social, racial and equality issues brought to the forefront of our daily lives have made us more aware of and empathetic to people from all walks of life, and have us trying harder than ever to understand and support one another. Anything that sparks empathy and understanding offers us a crucial benefit. We find ourselves having conversations around race, gender and equality in order to educate ourselves and our families, and to make a difference moving forward. These can be heavy topics, but even within these conversations there is room to use emoji thoughtfully. I’ve tried to do this throughout my career. For example, I successfully advocated for gender-inclusive emoji, which sparked a conversation about gender in the process.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1b9fd08e00283678d4a6da33d1da3fdaea9c5f4d2.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1b9fd08e00283678d4a6da33d1da3fdaea9c5f4d2.png?width=2000&amp;format=webply&amp;optimize=medium" alt="70 percent of respondents in the 2021 Global Emoji Trend Report agree that inclusive emoji can help spark positive conversations about important cultural and societal issues." loading="lazy"></picture></p>
<p>My own personal philosophy about emoji is that it is a reminder that we live in a world of real things and real people — even if we are only approximating them using cartoon pictures of objects that we love, and that we use to serve as the words we can’t quite vocalize or write. Utilizing imagery often helps us connect with concepts and ideas more deeply than we would by words alone.</p>
<p>Whether they are villainized as the despoilers of language or beloved as a fun, new way to express ourselves, emoji are most importantly another tool available to help us share our personal narratives. One of the greatest things about stories is that everyone has one. As for myself, I’m of the opinion that the best stories are illustrated with pictures 🖼, and that emotionally engaging narratives have the ability to profoundly shape the world around us for the better.</p>
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<div class="caption"><div><div><em>Fonts used in the graphics above: Adobe Clean and <a href="https://fonts.adobe.com/fonts/roc-grotesk">Roc Grotesk</a>. Check out <a href="https://fonts.adobe.com/">Adobe Fonts</a> to discover thousands of fonts included in your Creative Cloud subscription.</em></div></div></div>
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<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/05/04/choose-fonts-faster-with-new-recommendations-feature.html">https://blog.adobe.com/en/publish/2021/05/04/choose-fonts-faster-with-new-recommendations-feature.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/08/source-han-sans-goes-variable.html">https://blog.adobe.com/en/publish/2021/04/08/source-han-sans-goes-variable.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/14/a-new-crop-of-fonts-with-extensive-language-support-in-creative-cloud.html">https://blog.adobe.com/en/publish/2021/04/14/a-new-crop-of-fonts-with-extensive-language-support-in-creative-cloud.html</a></li>
</ul>
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<p>Topics: Creativity, Insights &amp; Inspiration, Design, Media &amp; Entertainment, Creative Cloud, UK,</p>
<p>Products: Creative Cloud,</p>

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Adobe

Nurturing digital literacy skills in higher education with cutting-edge solutions: An Adobe Creative Campus Collaboration recap

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<h1 id="nurturing-digital-literacy-skills-in-higher-education-with-cutting-edge-solutions-an-adobe-creative-campus-collaboration-recap">Nurturing digital literacy skills in higher education with cutting-edge solutions: An Adobe Creative Campus Collaboration recap</h1>
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<p>By Sebastian Distefano</p>
<p>Posted on 07-15-2021</p>
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<p>To conclude the current academic year and look forward to the next, Adobe hosted its quarterly Creative Campus Collaboration event, which featured speakers and panelists from across the globe who explored the inspiring ways that their institutions foster digital literacy and creative skills among faculty, staff, and students. Todd Taylor, Adobe pedagogical evangelist and Eliason distinguished professor of English at the University of North Carolina Chapel Hill, hosted the event, which revealed how colleges are:</p>
<ul>
<li>Creating student learning communities to enhance collaboration and prepare them for high-demand jobs</li>
<li>Offering new training initiatives for faculty and staff to learn the latest digital tools to integrate into curricula and operational workflows</li>
<li>Delivering more enriching learning experiences by fostering digital literacy skills among students to help them achieve milestones in their academic careers</li>
</ul>
<h3 id="digital-learning-for-students-and-community-at-large">Digital Learning for students and community at-large</h3>
<p>University of Utah faculty members kicked off the Creative Campus Collaboration event with a discussion on how they spearheaded collaborative physical spaces and custom training programs to drive digital learning among students.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/big-rock-assets/digital-literacy-cc.html">https://blog.adobe.com/en/promotions/big-rock-assets/digital-literacy-cc.html</a></div></div></div>
<p>Cory Stokes, associate dean of Digital Learning Online &amp; Continuing Education, emphasized the importance of group collaboration, highlighting how the university has created physical spaces like the Adobe Creative Commons space in the new <a href="https://blog.adobe.com/en/publish/2020/03/05/doubling-down-on-digital-literacy-in-utah-with-creative-tools.html#gs.4636nw">Kahlert Village</a> live-and-learn facilities. Stokes emphasized the importance of spaces that facilitate in-person teamwork, saying “creativity needs a community. It needs to talk.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1c000aed8827c5a9d8933474f214b2c825c926dc7.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1c000aed8827c5a9d8933474f214b2c825c926dc7.png?width=2000&amp;format=webply&amp;optimize=medium" alt="Digital watercolor artwork depicting speakers Holly Johnson, Cory Stokes and Deborah Keyek-Franssen and their topics of discussion. Artwork by Karina Branson." loading="lazy"></picture></p>
<p><em>Artwork by Karina Branson.</em></p>
<p>Holly Johnson, associate director of Learning Experience Innovation &amp; Outreach, showcased how the institution’s new Adobe Creative Communicator Course, which was created in partnership with <a href="https://inutah.org/learn-work/">Learn &amp; Work in Utah</a>, gave all state residents the opportunity to learn digital storytelling and pursue personal career goals at no cost.</p>
<p>The new offering from the university enrolled 120 participants, including retired teachers, software developers, students taking gap years, and recent immigrants. Johnson underscored how the course taught participants to apply their digital storytelling skills in their current and future careers, and created a close-knit community during the pandemic. For example, one student, who recently relocated to the United States from Greece, successfully leveraged her video editing skills to secure a job teaching Greek, Ancient Greek, and Latin after completing the program.</p>
<h3 id="core-literacies-the-wonder-bread-of-higher-education">Core Literacies: The “Wonder Bread” of higher education</h3>
<p>Dr. Chris Minnix, associate professor and director of the Signature Core Curriculum at the University of Alabama at Birmingham (UAB), led a session on the importance of teaching digital literacy skills to amplify students’ understanding of the core curricula. He challenged the idea that courses on writing, communication and quantitative reasoning are antiquated and can’t nurture high-demand skills — on the contrary, they’re pivotal to every student’s academic journey.</p>
<p>Minnix indicated that all too often, core curricula are treated as the “Wonder Bread” of higher education. The courses are ubiquitous and requisite but are seen mainly as a service device for the “meat,” or the substance, that students achieve later in college through advanced courses in their academic discipline. To change this perception, UAB illustrated the importance of core curricula to both faculty and students, proving that these courses can <em>also</em> be interesting and engaging.</p>
<p>Minnix explained how the university integrated core curricula with fields of study like STEM, global and ethical perspectives, and civic engagement. UAB encouraged faculty to incorporate digital tools into the core curricula, enabling students to hone their storytelling skills and more deeply immerse themselves in these core classes.</p>
<p>“Birmingham is a global city that has impacted flows of information and ideas — it’s also a city that sends a lot of amazing ideas and people out into the world,” Minnix said. “[When creating the core curricula], we’re thinking of how we get students to recognize this rich experience and this rich civic context, from the very beginning [of their academic journey].”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_14a3358588da25377e9dd5872eafc1f9dcdab21bc.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_14a3358588da25377e9dd5872eafc1f9dcdab21bc.png?width=2000&amp;format=webply&amp;optimize=medium" alt="Digital watercolor artwork depicting speakers Dr. Curt Carver, Dr. Chris Minnix and Dr. Allison Chapman and their topics of discussion. Artwork by Karina Branson." loading="lazy"></picture></p>
<p><em>Artwork by Karina Branson.</em></p>
<p>To support faculty with varying levels of familiarity and proficiency with digital tools, UAB created the Creative Cloud Fellows program, which offered customized trainings. Dr. Allison Chapman, professor and English Department Chair, took the training program a step further for her department by identifying a cohort of Creative Cloud Fellows, comprised of those who attended Adobe’s Faculty Development Institute, and could share takeaways as well as train their peers. Faculty then integrated these digital tools into their first-year English courses to promote global learning, which is a process of addressing complex issues that transcend national borders. The resulting work was displayed at the <a href="https://www.uab.edu/service-research/expo">UAB Expo</a> alongside projects completed by senior students that demonstrated how high-quality ideas can be created and shared digitally at all levels of a student’s academic journey.</p>
<h3 id="creative-spaces-moving-from-student-engagement-to-student-empowerment">Creative Spaces: Moving from student engagement to student empowerment</h3>
<p>Seneca College, a large urban polytechnical institution, is the first Canadian institution to become an Adobe Creative Campus. Seneca faculty and academic leaders explained how digital tools, like Adobe Creative Cloud, cultivated not only enriched engagement, but, more importantly, student agency and empowerment.</p>
<p>Laurel Schollen, former vice president of Academic, led the effort to make Seneca an Adobe Creative Campus after attending Adobe’s annual EduMAX conference in 2016. A presentation from Dr. Rhonnda Robinson Thomas, Calhoun Lemon professor of Literature at Clemson University, opened her eyes to the accessibility of Adobe tools, and their applications outside of traditional design and art disciplines.</p>
<p>“To me, this was the signal that creating powerful stories of learning journeys, scholarly work and project work through the use of Adobe Creative Cloud was achievable, regardless of credential level or discipline,” she said.</p>
<p>Other campus leaders quickly saw the benefit as well. Adobe tools have since been implemented throughout the institution and are helping to cultivate student agency and empowerment.</p>
<p>“We felt that enabling our students in business, science, health and other faculties will provide them with equal opportunity to learn these tools and prepare them better for their career aspirations,” said Radha Krishnan, chief information officer at Seneca College. “It also aligned with our vision of our digital learning strategy.”</p>
<p>Amy Lin, director of the Teaching &amp; Learning Centre at Seneca College, highlighted the institution’s efforts to enrich faculty and student experiences as well as enhance the quality of student work by providing greater access to digital tools and training opportunities.</p>
<p>The Teaching &amp; Learning Centre offered a series of workshops that varied by skill level and prompted faculty to use one of the three tools: <a href="https://spark.adobe.com/">Adobe Spark</a>, <a href="https://www.adobe.com/products/photoshop.html">Photoshop</a>, and <a href="https://portfolio.adobe.com">Portfolio</a>. Faculty were challenged to identify ways to use Adobe Creative Cloud tools in their classroom and require students to complete a project or assignment using them, encouraging students to leverage the tools to create expressive work and use storytelling to engage with the course material.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_133c56aaf7c8361f98e0af9089ff0e67ced725464.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_133c56aaf7c8361f98e0af9089ff0e67ced725464.png?width=2000&amp;format=webply&amp;optimize=medium" alt="Digital watercolor artwork depicting speakers Laurel Schollen, Radha Krishnan, Amy Lin and Jennifer Peters and their topics of discussion. Artwork by Karina Branson. " loading="lazy"></picture></p>
<p><em>Artwork by Karina Branson.</em></p>
<p>Seneca also provided best-in-class tools for staff and students beyond the classroom to ensure that all members of the college community had enriching experiences. For example, their adoption of Adobe Sign helped automate 40,000 <a href="https://acrobat.adobe.com/us/en/documentcloud/industries/education.html">digital signatures</a> for back-office documents and transcripts, allowing staff to focus on more engaging and meaningful work.</p>
<h3 id="student-spotlight-using-creative-cloud-to-establish-a-personal-and-academic-brand">Student Spotlight: Using Creative Cloud to establish a personal and academic brand</h3>
<p>Hillary Andales, a rising junior at Massachusetts Institute of Technology (MIT), walked participants through how she used Adobe Creative Cloud to evolve her personal brand as an “aspiring astrophysicist” who is also an accomplished creative. Andales <a href="https://blog.adobe.com/en/publish/2021/04/21/why-creative-skills-are-critical-for-the-next-generation-of-scientists-and-engineers.html">applied her digital literacy skills</a> when entering an international science competition, using <a href="https://www.adobe.com/products/premiere.html">Premiere Pro</a> and <a href="https://www.adobe.com/products/aftereffects.html">After Effects</a> to create a video explaining the concept of time relativity. She described the extensive creation process that consisted of analyzing existing video models, researching the scientific theory, as well as script-writing to engage and educate both viewers and the judging panel. In honing her storytelling efforts, she ultimately earned the top prize and funded her college education.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_14321d762a2e1dab50ab1524c5b7c22e121daa3fe.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_14321d762a2e1dab50ab1524c5b7c22e121daa3fe.png?width=2000&amp;format=webply&amp;optimize=medium" alt="Digital watercolor artwork depicting speaker Hillary Diane Andales and her topics of discussion. Artwork by Karina Branson." loading="lazy"></picture></p>
<p><em>Artwork by Karina Branson.</em></p>
<p>“Because I had the tools, because I had the resources, I became empowered — not just to make art — but also to fill in bigger and bigger problems that were relevant to me and to the people in my community,” Andales said. “As educators, I feel that we need to empower future magicians by giving the students the tools, the attitude, the mindset, the environment and the training to take the status quo what it is right now and transform it into something better.”</p>
<p>She continues to refine her personal and academic brand while at MIT through “day in the life” vlogs on YouTube and digital class projects.</p>
<h3 id="using-student-made-assets-to-improve-digital-literacy-training-for-faculty">Using student-made assets to improve Digital Literacy Training for faculty</h3>
<p>In closing the event, Todd Taylor moderated a panel of academic leaders who shared their unique strategies for enhancing faculty development in a post-pandemic world. Dr. Wanda White, director for the Center for Innovative and Transformative Instruction at Winston Salem State University, provided an example of how student-made assets inspired faculty to use these tools for course assignments.</p>
<p>“When we collaborated with Student Engagement and [faculty] started seeing football games being advertised through a Spark page or Premiere video, that’s when they started saying ‘oh, I can use this in my English class for a presentation,’” White said.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_14b934c0badc5d273aad429333950ed740c89a350.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_14b934c0badc5d273aad429333950ed740c89a350.png?width=2000&amp;format=webply&amp;optimize=medium" alt="Digital watercolor artwork depicting speakers Holly Johnson, Dr. Wanda White and Kyle Bowen and their topics of discussion. Artwork by Karina Branson. " loading="lazy"></picture></p>
<p><em>Artwork by Karina Branson.</em></p>
<p>Kyle Bowen, executive director of Learning Experience in the Office of the CIO at Arizona State University, underscored the impact of faculty who can champion digital learning and inspire their peers to leverage digital tools in their teaching practice.</p>
<p>“These types of learning experiences aren’t just for the people who participate in them, but they have this ripple effect as they model changes for others in their departments, in other disciplines and others who might want to implement similar types of activities in their own courses,” Bowen said.</p>
<p>Panelists unanimously agreed that by sharing student outputs and collaborating with fellow faculty, educators are more apt to pursue their own digital learning, regardless of their level.</p>
<p>For more information on how to integrate digital skills across disciplines and throughout curricula, please visit the <a href="https://www.adobe.com/education/digital-literacy.html">Digital Literacy</a> resources page. If you’re interested in learning how your college or university can become an <a href="https://adobecreativecampus.com/">Adobe Creative Campus</a> to drive greater academic and professional success, please contact your sales representative.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/05/06/preparing-todays-students-for-tomorrows-workforce-adobe-creative-campus-collaboration-recap.html#gs.5tpd2m">https://blog.adobe.com/en/publish/2021/05/06/preparing-todays-students-for-tomorrows-workforce-adobe-creative-campus-collaboration-recap.html#gs.5tpd2m</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/06/22/lessons-on-active-learning-in-the-covid-19-era.html#gs.5tpchg">https://blog.adobe.com/en/publish/2021/06/22/lessons-on-active-learning-in-the-covid-19-era.html#gs.5tpchg</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/21/why-creative-skills-are-critical-for-the-next-generation-of-scientists-and-engineers.html#gs.5tpcz9">https://blog.adobe.com/en/publish/2021/04/21/why-creative-skills-are-critical-for-the-next-generation-of-scientists-and-engineers.html#gs.5tpcz9</a></li>
</ul>
</div>
<div>
<p>Topics: Creativity, News, Education, Digital Literacy, Creative Cloud, no-interlinks</p>
<p>Products: Creative Cloud, After Effects, Photoshop, Premiere Pro, Spark,</p>

</div>
</div>
Adobe

Adobe launches Adobe Experience Manager Screens as a Cloud Service

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<h1 id="adobe-launches-adobe-experience-manager-screens-as-a-cloud-service">Adobe launches Adobe Experience Manager Screens as a Cloud Service</h1>
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<div>
<picture><source media="(max-width: 400px)" srcset="./media_15fe5d486840ef588d8c311a0f497e1688e1ca71e.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_15fe5d486840ef588d8c311a0f497e1688e1ca71e.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Close up photo of a finger pushing a touch screen. " loading="eager"></picture>
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<div>
<p>By Shelby Britton</p>
<p>Posted on 07-14-2021</p>
</div>
<div>
<p>As a result of the global pandemic and the resulting lockdowns, brands have spent the past year reimagining customer engagement in physical spaces. While in-store experiences may be changing, customer-obsessed brands see this as an opportunity to improve experiences by connecting online and offline channels, providing a consistent, personalized experience from web to mobile and all the way through to digital signage in physical spaces.</p>
<p>At Adobe, enabling brands to provide a seamless customer journey across all channels has been the guiding vision for <a href="https://business.adobe.com/products/experience-manager/screens.html">Adobe Experience Manager Screens</a>. We’re accomplishing this by expanding Adobe’s best-in-class omnichannel content management capabilities to physical spaces. This purpose-built digital signage capability within Adobe Experience Manager is now offered as a cloud native service. Always up to date, the new Adobe Experience Manager Screens as a Cloud Service allows for automatic scaling support for millions of digital signage devices and unlock new possibilities in the delivery of personalized experiences at scale.</p>
<p>The launch of Adobe Experience Manager Screens as a Cloud Service delivers on three objectives:</p>
<ul>
<li><strong>Omnichannel</strong>: Seamlessly extends Adobe Experience Manager Sites and Assets on Cloud Service to digital signage use cases</li>
<li><strong>Reliability</strong>: Microservices provide resilient, reliable, and efficient content delivery to display panels</li>
<li><strong>Scalability</strong>: Automatically scales to massive scale digital signage networks in an ever-expanding IoT world</li>
</ul>
<p>By delivering on these objectives, Adobe now provides its customers the foundation for delivering any type of modern digital signage experience imaginable. As an example, a fast food-chain that previously showed the same display content to customers can now benefit from the scalability of Screens as a Cloud Service to tailor the display content to each specific customer based on their order history and interaction with the brand.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/Events/Summit/importance-digital-signage-session.html">https://blog.adobe.com/en/promotions/Events/Summit/importance-digital-signage-session.html</a></div></div></div>
<h3 id="designed-for-efficiency-and-productivity">Designed for efficiency and productivity</h3>
<p>As brands begin to deploy larger and larger digital signage networks across physical spaces, they are challenged with managing the volume of devices, displays and channels, as well as dealing with the complexity of the various use cases and experiences they aspire to deliver. Screens as a Cloud Service is designed with efficiency and productivity in mind to provide IT teams, store operations and marketers the tools they need to easily manage their digital signage projects and focus on delivering fantastic experiences. Efficiency and productivity benefits include:</p>
<ul>
<li><strong>Bulk Device Registration</strong> makes deploying mass scale networks easy and seamless</li>
<li>Sophisticated <strong>Search and Filter</strong> enables users to quickly find displays, devices and channels</li>
<li><strong>Device Health Snapshot</strong> provides critical stats at-a-glance</li>
<li><strong>Objects Details Pages</strong> are streamlined, relevant and consistent across Channels, Displays and Devices</li>
</ul>
<h3 id="near-real-time-communications">Near real-time communications</h3>
<p>In the digital signage space, communication happens bidirectionally where millions of IoT devices and Smart TVs report their statuses every few minutes or even seconds to the content management system (CMS). Screens as a Cloud Service is designed to fulfill those requirements by supporting fast read and write access via the cloud native architecture, allowing for near real-time communications. This also enables dynamic content and near real-time updates and messaging that power highly personalized experiences across regions and even down to customer-selected individual locations.</p>
<h3 id="playback-success">Playback success</h3>
<p>With Screens as a Cloud Service, Adobe manages the backend along with the client and has access to connected sensors and hardware specifications. This makes insights actionable in near real-time with Screens as a Cloud Service and across the broader ecosystem of devices and peripherals. Managing the client means Adobe is also responsible for monitoring and mitigating playback interruptions, and Screens as a Cloud Service allows Adobe to collect device and player logs in its own system, introducing smart alerting and blank screen prevention methods depending on the root cause.</p>
<p>For more information about Adobe Experience Manager Screens as a Cloud Service, visit <a href="https://experienceleague.adobe.com/docs/experience-manager-cloud-service/screens-as-cloud-service/home.html?lang=en">here</a>.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/06/24/adobe-launches-xml-documentation-for-adobe-experience-manager-as-a-cloud-service.html">https://blog.adobe.com/en/publish/2021/06/24/adobe-launches-xml-documentation-for-adobe-experience-manager-as-a-cloud-service.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/06/29/adobe-announces-new-personalization-capabilities-adobe-experience-cloud-help-retailers-prepare-peak-sales-periods.html">https://blog.adobe.com/en/publish/2021/06/29/adobe-announces-new-personalization-capabilities-adobe-experience-cloud-help-retailers-prepare-peak-sales-periods.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/19/adobe-summit-2021-recap-look-whats-possible-with-experience-manager-now.html">https://blog.adobe.com/en/publish/2021/05/19/adobe-summit-2021-recap-look-whats-possible-with-experience-manager-now.html</a></li>
</ul>
</div>
<div>
<p>Topics: Digital Transformation, News, B2B, Media &amp; Entertainment, Travel &amp; Hospitality, Experience Cloud,</p>
<p>Products: Experience Cloud, Experience Manager,</p>

</div>
</div>
Adobe

Moving Beyond Keywords to Make Visual Search Smarter: How AI Understands Creative Intent

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<h1 id="moving-beyond-keywords-to-make-visual-search-smarter-how-ai-understands-creative-intent">Moving Beyond Keywords to Make Visual Search Smarter: How AI Understands Creative Intent</h1>
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<picture><source media="(max-width: 400px)" srcset="./media_105b82e064845b5eb75e706f8275b2eeb85160e5b.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_105b82e064845b5eb75e706f8275b2eeb85160e5b.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Adobe Stock visual search screenshot" loading="eager"></picture>
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<p>By Scott Prevost</p>
<p>Posted on 07-14-2021</p>
</div>
<div>
<p>Most visual creations start with a search—for images, colors, fonts, and inspiration—but search has always felt disconnected from the creative process. It can be tedious and time-consuming to translate brilliant, imaginative ideas into words. Search terms rarely convey the aesthetics and emotions at the heart of a creative idea – which can make image search become a mind-numbing task when it should be inspiring.</p>
<p>That’s why we’re using our artificial intelligence (AI) and machine learning technology, <a href="https://www.adobe.com/sensei.html">Adobe Sensei</a>, to fundamentally change the nature of search and help make creative visions a reality.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/adobe-sensei-2.html">https://blog.adobe.com/en/promotions/adobe-sensei-2.html</a></div></div></div>
<h3 id="what-ai-powered-search-can-do-and-what-it-means-for-creativity">What AI-powered search can do, and what it means for creativity</h3>
<p>With deep learning, we’re training our search algorithms to better understand images to recognize objects—like cars, cats, humans, or even the Eiffel Tower—as well as colors, composition, style, and mood. Then, we break it all down so people can search for any of these aspects, or combine search terms and components from multiple images.</p>
<p>The result is a search that doesn’t just find something similar to a keyword or image—it finds something similar to the exact elements that are most meaningful to the searcher. Ultimately, search captures nuance and creative intent.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_187e6dcf20cc51a2f9d4c3f3922a46060e7b97c3b.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_187e6dcf20cc51a2f9d4c3f3922a46060e7b97c3b.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Search results in Adobe Stock showing images based on a “sunset” query that also includes a specific color palette. " loading="lazy"></picture></p>
<div class="caption"><div><div><em>Search results in Adobe Stock showing images based on a “sunset” query that also includes a specific color palette.</em></div></div></div>
<p>Here’s an example of how it works in <a href="https://stock.adobe.com/">Adobe Stock</a>. Imagine you’ve just done a keyword search for an image of a gazelle. You have a trove of interesting gazelle photos, but none of them is quite right. To hone in on what you need, you choose an image that’s close. Then, you can use image similarity search to find gazelle photos with similar colors, content, and composition to your original. You find the perfect lone gazelle, looking to the right, with a warm color palette.</p>
<p>But what if gazelles aren’t the only piece of your puzzle? You might also need a German shepherd in the same pose and location, so you change your keyword, but keep the composition constraints, which quickly takes you to images of a German shepherd that look remarkably like your gazelle—your dog is front and center, looking right with warm colors.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_15538febdef77210a318a45c5aa8b945f960c3476.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_15538febdef77210a318a45c5aa8b945f960c3476.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Image search in Adobe Stock for the term “gazelle”" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Image search in Adobe Stock for the term “gazelle”</em></div></div></div>
<p><picture><source media="(max-width: 400px)" srcset="./media_1fc34b430de4d5dbc0be8ea0b92ed7f3618f8b925.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1fc34b430de4d5dbc0be8ea0b92ed7f3618f8b925.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="“Find similar” image search results in Adobe Stock of a gazelle looking to the right, based on a sample image’s attributes (content, color and composition)" loading="lazy"></picture></p>
<div class="caption"><div><div><em>“Find similar” image search results in Adobe Stock of a gazelle looking to the right, based on a sample image’s attributes (content, color and composition)</em></div></div></div>
<p><picture><source media="(max-width: 400px)" srcset="./media_16df6467341fb6cd256e4b595914124aca89df9bc.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_16df6467341fb6cd256e4b595914124aca89df9bc.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="“Find similar” image search results in Adobe Stock for a ‘German shepherd’ query based on an image of a gazelle looking to the right " loading="lazy"></picture></p>
<div class="caption"><div><div><em>“Find similar” image search results in Adobe Stock for a ‘German shepherd’ query based on an image of a gazelle looking to the right</em></div></div></div>
<p>As you can see, the combination of keywords with visual search for subtle aspects of an image allow the search engine to understand the nuances of your aesthetic and creative vision—far beyond what it could ever do with keywords alone.</p>
<p>Now, imagine that you want an image with a particular kind of object. Maybe you have a photo of a tent in the woods, but you want the tent further to the left, and out of the woods. You can click the tent, an object that machine learning technology can recognize, slide it where you need it, and search images with a tent in exactly the spot and scenery you desire. Eventually, you will even be able to engage several images in your search, choosing an object from one, the colors from another, and the composition from a third.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1115c57b6e679b6ebff8c4f440654408f3fa6c23c.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1115c57b6e679b6ebff8c4f440654408f3fa6c23c.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Image search in Adobe Stock for the terms “tent” and “forest”" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Image search in Adobe Stock for the terms “tent” and “forest”</em></div></div></div>
<p><picture><source media="(max-width: 400px)" srcset="./media_1f440f6910111b38506709bfa8208a914826ede0e.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1f440f6910111b38506709bfa8208a914826ede0e.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="“Find similar” image search results in Adobe Stock of a tent in the forest, based on a sample image’s attributes (content, color and composition) " loading="lazy"></picture></p>
<div class="caption"><div><div><em>“Find similar” image search results in Adobe Stock of a tent in the forest, based on a sample image’s attributes (content, color and composition)</em></div></div></div>
<p><picture><source media="(max-width: 400px)" srcset="./media_1b4286f17318c6a5906a7706cbfd823e6443eedef.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1b4286f17318c6a5906a7706cbfd823e6443eedef.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="“Find similar” image search results in Adobe Stock of a tent in the forest, based on a sample image’s position and size of the tent – with the tent becoming the focal point of the image" loading="lazy"></picture></p>
<div class="caption"><div><div><em>“Find similar” image search results in Adobe Stock of a tent in the forest, based on a sample image’s position and size of the tent – with the tent becoming the focal point of the image</em></div></div></div>
<p><picture><source media="(max-width: 400px)" srcset="./media_198cb4eea11427564fd7985d4673ae78fe8d46ccb.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_198cb4eea11427564fd7985d4673ae78fe8d46ccb.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="“Find similar” image search results in Adobe Stock of a tent in the forest, based on a sample image’s position – with the tent being displayed on the left side of the image" loading="lazy"></picture></p>
<div class="caption"><div><div><em>“Find similar” image search results in Adobe Stock of a tent in the forest, based on a sample image’s position – with the tent being displayed on the left side of the image</em></div></div></div>
<h3 id="looking-ahead-how-search-will-create-the-things-we-imagine">Looking ahead: How search will create the things we imagine</h3>
<p>The journey with AI and visual search is just beginning. As the tools like Adobe Stock become even smarter, search and creation will come together in a complimentary way. Eventually, AI won’t just help us find things, it will generate what we’re actually seeking. The evolution of smarter search is like a dance—humans are creating the data from which AI learns. Smarter tools, combined with the indelible spark of human creativity, will usher in new avenues for creative expression that we haven’t previously imagined.</p>
<p>For example, imagine you’re searching for an image of person with an umbrella on a sunny day, but all the images you find are rainy days. Search will be able to apply machine learning to blend assets and create an image that never existed before—an image that’s exactly what you had in your imagination. Think of layering the magic of Photoshop to your search query and applying that to find the image you envisioned.</p>
<p>For creatives, visual search harnessing the power of AI means cutting out a lot of the grunt work and the frustrating, clumsy keywords. By doing this, the search becomes more deeply integrated into the creative side of the work, and people have more time free to devote to the innately human side of creativity—developing and exploring new ideas.</p>
<p><em>Portions of this article originally appeared on <a href="https://petapixel.com/2021/03/29/making-visual-search-smarter-how-ai-understands-creative-intent/">PetaPixel</a>.</em></p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2020/01/06/ai-moving-up-the-value-chain.html">https://blog.adobe.com/en/publish/2020/01/06/ai-moving-up-the-value-chain.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2018/01/18/machine-learning-boosts-digital-creativity.html">https://blog.adobe.com/en/publish/2018/01/18/machine-learning-boosts-digital-creativity.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2019/05/16/making-sense-of-ai-what-adobe-sensei-means-for-you.html">https://blog.adobe.com/en/publish/2019/05/16/making-sense-of-ai-what-adobe-sensei-means-for-you.html</a></li>
</ul>
</div>
<div>
<p>Topics: Artificial Intelligence, Creativity, Creative Inspiration &amp; Trends, Innovation,</p>
<p>Products: Adobe Sensei, Creative Cloud, Stock,</p>

</div>
</div>
Adobe

Autumn 2021: A season of change for stock imagery

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<h1 id="autumn-2021-a-season-of-change-for-stock-imagery">Autumn 2021: A season of change for stock imagery</h1>
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<p><picture><source media="(max-width: 400px)" srcset="./media_144711300af1123151db71c44c082fa2be2edfa2d.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_144711300af1123151db71c44c082fa2be2edfa2d.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Image of two people smiling and embracing. " loading="eager"></picture></p>
<p><em>Image Source: Adobe Stock / <a href="https://stock.adobe.com/images/affectionate-afro-girls/420732881?prev_url=detail">Nunez Image/Stocksy</a>.</em></p>
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<p>By Brenda Milis<br>
Posted on 07-13-2021</p>
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<p>For many, the return to life as it was before the pandemic seemed to follow the old Ernest Hemingway adage about bankruptcy: it has happened gradually, and then suddenly. After a year of fits and starts, partial re-openings, returns to staying-at-home, and vaccination rollouts of varying success around the world, suddenly everything is starting to feel normal in parts of North America. For those who can, people seem ready to return to public life with an almost uncontrollable eagerness — and that eagerness is manifesting in the visuals all around us, in person and online.</p>
<p>Autumn is always a season for family gatherings and fresh starts. It’s when we return from the dog days of summer refreshed and ready to embrace our work, studies, and daily life with renewed focus and sense of purpose. This year, many of us will also be bringing a readiness to return to a faster pace of daily life after a year and a half of being displaced and anxious about a global pandemic. For many others, that displacement and anxiety remains, or will be slow to recede, causing us to refocus on our deepest values: the loved ones and the personal pursuits that make our lives worth living.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/stock-autumn-tones.html">https://blog.adobe.com/en/promotions/stock-autumn-tones.html</a></div></div></div>
<p>In advertising and the wider media landscape, brands will be continuing to highlight visuals that speak to those emotions. <a href="https://stock.adobe.com/">Stock images and video</a> that depicts the season with these timely concerns and evergreen ideas in mind will have the most commercial appeal. Adobe Stock autumnal collections are brimming with family gatherings, road trips, lavish dinners, and quiet campfire chats, perfect for a season that will be at once joyful and reflective. Learn more about Adobe’s upcoming autumn trends below.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_107d1c41f211dfc645b5bcaa123a53a9a9f5b4ff3.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_107d1c41f211dfc645b5bcaa123a53a9a9f5b4ff3.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="infographic"><div><div><picture><source media="(max-width: 400px)" srcset="./media_1058d181d211c49d72c48d83bf654c7bc18182408.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1058d181d211c49d72c48d83bf654c7bc18182408.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></div></div></div>
<div class="caption"><div><div><em>Image Source: Left: Adobe Stock / <a href="https://stock.adobe.com/187553137">Eldad Carin Ltd./Stocksy</a></em> <em>Right: Adobe Stock / <a href="https://stock.adobe.com/images/forest-mushrooms-at-night/429218447?prev_url=detail">Grzegorz</a></em> <em>Below: <a href="https://color.adobe.com/Brightest%20Bouquet-color-theme-17542958">Adobes Brightest Bouquet palette</a>.</em></div></div></div>
<h3 id="a-color-palette-as-vibrant-and-lush-as-the-world-around-us">A color palette as vibrant and lush as the world around us</h3>
<p>The <a href="https://stock.adobe.com/premium/pUaWdgWu33ABwrPjaDX6ReBgs2eZAw8p">tones and textures of autumn</a> naturally mirror the natural world around us. Each season the eye-popping candy-colored hues of summer seem to mature into a richer and warmer palette. It is a subtle difference, but we all feel it: between the jammy reds of strawberries and cherries and luscious crimson of cranberries and maple leaves, or the gap between the yellow of lemons and hay.</p>
<p>This year’s colors will reflect an emerging optimism and deep pleasure in tonal play. The Adobe Stock Fall Flowers color palette contrasts vivacious fuchsia purples, turmeric orange, and amethyst violets with warm, almost toasty yellows and citrine. These vibrant jewel tones seem ready-made for fabric, food, and illustrations that capture opulence. Fall Flowers color palette contrasts vivacious fuchsia purples, turmeric orange, and amethyst violets with warm, almost toasty yellows and citrine. These vibrant jewel tones seem ready-made for fabric, food, and illustrations that capture opulence.</p>
<p>Complementing this lively sense of color is the inviting and cozy palette Down to Earth. As the weather cools and people reach for their wool sweaters and favorite clay mugs, this palette melds together complimentary rich neutrals like sand, ochre, and mocha with deep saturated crimson and teal. This is the color palette for autumn walks and hikes through forests and lakes with a warm mug of tea waiting for us at the end.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_107d1c41f211dfc645b5bcaa123a53a9a9f5b4ff3.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_107d1c41f211dfc645b5bcaa123a53a9a9f5b4ff3.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="infographic"><div><div><picture><source media="(max-width: 400px)" srcset="./media_1c5eb78030a517c3f5d40c9a8295eeaf4ad75659e.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1c5eb78030a517c3f5d40c9a8295eeaf4ad75659e.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></div></div></div>
<div class="caption"><div><div><em>Image Source: Left: Adobe Stock / <a href="https://stock.adobe.com/302309869">Ramon Lopez/ADDICTIVE STOCK</a></em> <em>Right: Adobe Stock / <a href="https://stock.adobe.com/341300839">rawpixel.com</a></em> <em>Below: <a href="https://color.adobe.com/Down%20To%20Earth-color-theme-17542949">Adobes Down to Earth palette</a>.</em></div></div></div>
<h3 id="back-to-school-with-a-few-changes">Back to school with a few changes</h3>
<p>Long before Covid-19 disrupted learning models across the globe, educators were starting to mix elements of virtual, distance, and online learning with traditional models, particularly at <a href="https://www.mckinsey.com/industries/public-and-social-sector/our-insights/scaling-online-education-five-lessons-for-colleges">college campuses</a> where part-time and flexible options were needed for working students. The pandemic might have abruptly brought millions of young students home, but as they return this autumn, schools have a deeper appreciation for how to mix modes of teaching.</p>
<p>With in-person schooling comes the <a href="https://stock.adobe.com/collections/KU7nUCMnm6i1dL5Px3j5pYGC9yeIDK7N">return of students</a> expressing themselves through back-to-school outfits and accessories. Brands that cater to students and education will need to adapt for a retail environment that’s moving <a href="https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf?_fsi=DoYG4YCH">increasingly online</a>.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1654896d33587f694aa4221a8bd26480fb0e11d21.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1654896d33587f694aa4221a8bd26480fb0e11d21.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>Image Source: Left: Adobe Stock / <a href="https://stock.adobe.com/398232387">Santiago</a> Right: Adobe Stock / <a href="https://stock.adobe.com/419621112">Frame Studio</a>.</em></p>
<h3 id="exploring-the-near-outdoors">Exploring the near outdoors</h3>
<p>By some <a href="https://www.bloomberg.com/news/articles/2021-03-17/retailers-prepare-for-wave-of-shoppers-as-covid-vaccines-rollout">estimates</a>, Americans have around $1.7 trillion in excess savings that they are eager to spend after a year of self-deprivation and staying in place (a phenomenon called, distressingly, revenge spending). Across the world people have been cooped up and saving for a time when things return to normal. In the meantime, many of us are looking for ways to save our wanderlust closer to home.</p>
<p>With countries worldwide keeping measures to reduce international travel, consumers seem happy to continue to explore their own backyards. According to a <a href="http://theharrispoll.com/wp-content/uploads/2020/10/wave-34_tabs.pdf">Harris Poll</a> last year, “69 percent of Americans say they have an increased appreciation of the experience and awareness of their surroundings when they are outside ever since lockdowns ended.” There’s a greater appreciation for the beauty and restorative powers of nature, not only as a safe place to be but a place we need to cherish and nurture.</p>
<p>With all this energy focusing on domestic outdoors travel, brands and creators will be eager for material to express the joy and sense of adventure we get from packing up the RV and hitting the road. All over our social media feeds we’re seeing people expose themselves to the elements — leaving their comfort zones and curated households for the rustic pleasures of sleeping in a tent, or even your car. The Adobe Stock <a href="https://stock.adobe.com/collections/dDniBVrUhZVBt1XaULksVVFouzW6TiSw">Fall Outward Bound</a> collection is full of camping, hiking, fireside cooking, and other lowkey adventures.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_184f2c764812151fbff773e16d71d701b858d8c69.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_184f2c764812151fbff773e16d71d701b858d8c69.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>Image Source: Adobe Stock / <a href="https://stock.adobe.com/316170205">Hero Images</a>.</em></p>
<h3 id="anchor-rituals-that-bind-us-together-in-gratitude-and-celebration">Anchor rituals that bind us together in gratitude and celebration</h3>
<p>Family reunions, whether large or small, do more than give us a chance to catch up. They help us mark the passage of time, anchoring us to a shared past and well of memories while giving us an opportunity to bond and plan. The <a href="https://stock.adobe.com/collections/BX1SQDYSnYpx06Gsk2YTwAXil3Th3V64">Fall Reunion</a> curated collection is tailored to this post-pandemic need to engage collectively in rituals large and small, from communal meals and cooking to prayer, reflection, and religious ceremonies.</p>
<p>The Adobe Stock <a href="https://stock.adobe.com/search?gallery_id=YpqOvKV5is9HDZKolMsnAhr9N6ZGMDQk&amp;filters%5Bcontent_type%3Aphoto%5D=1&amp;filters%5Bcontent_type%3Aillustration%5D=1&amp;filters%5Bcontent_type%3Azip_vector%5D=1&amp;filters%5Bcontent_type%3Avideo%5D=1&amp;filters%5Bcontent_type%3Atemplate%5D=1&amp;filters%5Bcontent_type%3A3d%5D=1&amp;filters%5Bcontent_type%3Aaudio%5D=0&amp;filters%5Binclude_stock_enterprise%5D=0&amp;filters%5Bis_editorial%5D=0&amp;filters%5Bcontent_type%3Aimage%5D=1&amp;order=relevance&amp;safe_search=1&amp;limit=100&amp;search_page=1&amp;search_type=pagination&amp;get_facets=0">Fall Holiday</a> curated collection celebrates the huge variety of holidays this season and the communal sense of heritage they offer us. As brands start to reach a broader global audience, there is a stronger need for imagery and content that represents autumnal holidays from around the world, such as the <a href="https://stock.adobe.com/images/traditional-chinese-mooncakes/366049481?prev_url=detail">Mooncake Festival</a>, <a href="https://stock.adobe.com/templates/illustrative-dia-de-los-muertos-social-media-post-layouts/295916754?prev_url=detail">Día De Los Muertos</a>, <a href="https://stock.adobe.com/images/chinese-mid-autumn-festival-background-with-empty-golden-plate-3d-render/371000926?prev_url=detail">Chuseok</a>, <a href="https://stock.adobe.com/video/young-couple-holding-fire-sparkle-cracker-and-celebrating-new-year-or-diwali-at-night-slomotion/272981231?prev_url=detail">Diwali</a>, and <a href="https://stock.adobe.com/images/abstract-greeting-card-with-symbols-of-jewish-holiday-rosh-hashana-new-year-vector-illustration-template-design/211407669?prev_url=detail">Rosh Hashanah</a>.</p>
<p>For American mainstays like Halloween and Thanksgiving, expect opulence and a heightened sense of exuberance: after humble household-only dinners family will be going all out to feed anyone and everyone in their communities.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1828354dc7d03d2da6a528ca71b22942f5bd0b8a1.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1828354dc7d03d2da6a528ca71b22942f5bd0b8a1.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>Image Source: Left: Adobe Stock / <a href="https://stock.adobe.com/380375087">Jill Chen/Stocksy</a></em> <em>Right: Adobe Stock / <a href="https://stock.adobe.com/273786382">View Stock</a>.</em></p>
<h3 id="call-for-content-imagery-for-a-season-of-gratitude">Call for content: Imagery for a season of gratitude</h3>
<p>The Adobe Stock team is always looking for more seasonally relevant photography, video clips, and illustrations, and now is the perfect time for artists to contribute autumn content.</p>
<p>Beyond the contemporary autumnal trends like pumpkin spice lattes, apple picking, and cashmere dusters, lies a season that has, for most of human history, been one of harvesting — of receiving the payoff from seasons of hard-work, care, and diligence. A common thread across the various holidays, rituals, and gatherings is one of gratitude and sharing.</p>
<p>After this last year, families and friends are discovering how much more they have to be thankful for. Brands are always looking for diverse, honest, and fresh content to help them connect with this season of sharing.</p>
<p>Check out the autumn 2021 collections on Adobe Stock for more inspiration. Then, sign up for a free <a href="http://contributor.stock.adobe.com/">Adobe Stock Contributor account</a>, and upload your best new seasonal images and videos to Adobe Stock.</p>
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<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/06/17/depicting-dance-and-rhythm-in-internet-age.html">https://blog.adobe.com/en/publish/2021/06/17/depicting-dance-and-rhythm-in-internet-age.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/04/call-for-stock-content-embracing-summers-bounty.html">https://blog.adobe.com/en/publish/2021/05/04/call-for-stock-content-embracing-summers-bounty.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/06/take-a-deep-breath-adobes-next-visual-trend-fills-our-lungs-with-fresh-air.html">https://blog.adobe.com/en/publish/2021/04/06/take-a-deep-breath-adobes-next-visual-trend-fills-our-lungs-with-fresh-air.html</a></li>
</ul>
</div>
<div>
<p>Topics: Creativity, Insights &amp; Inspiration, Trends &amp; Research, Creative Inspiration &amp; Trends, Illustration, Photography, Video &amp; Audio, Media &amp; Entertainment, Creative Cloud,</p>
<p>Products: Creative Cloud, Stock,</p>

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</div>
Adobe

Sika brings innovation and sustainability to global business processes

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<h1 id="sika-brings-innovation-and-sustainability-to-global-business-processes">Sika brings innovation and sustainability to global business processes</h1>
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<p><picture><source media="(max-width: 400px)" srcset="./media_170c79180f12bde35c2ea3625420f93db5e44af2f.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_170c79180f12bde35c2ea3625420f93db5e44af2f.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Sika Building Trust." loading="eager"></picture>.</p>
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<p>By Stephanie Krausse</p>
<p>Posted on 07-13-2021</p>
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<p>Sika is known for its leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and automotive industry. Sika solutions enable sustainable construction and transportation, with subsidiaries in 100 countries around the world, while manufacturing in over 300 factories.</p>
<p>The IT team at Sika — including David Ferrer, project manager for Web Applications, and Peter Simon, team head of Web &amp; Digital Solutions — takes pride in how their team brings the spirit of innovation to processes across the company.</p>
<p>“I’m passionate about changing and improving the way people work,” explains Simon. “If I can make their everyday processes more efficient, then I can give them more time to focus on what’s most important to them, whether that’s training employees, talking to vendors, or developing new chemical additives that will revolutionize the construction industry.”</p>
<p>Working with <a href="https://acrobat.adobe.com/us/en/sign.html">Adobe Sign</a>, Sika gains a tool that teams can use to digitize any document, from service and purchase orders to NDAs and work contracts. “The demand for Adobe Sign was far beyond what we expected,” says Simon. “We’ve had 3,000 transactions in the first six months of deploying Adobe Sign, with about a 30 percent increase every month. Once people see how Adobe Sign increases their efficiency, they’re more than happy to go digital.”</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/products/document-cloud/sign.html">https://blog.adobe.com/en/promotions/products/document-cloud/sign.html</a></div></div></div>
<h3 id="flexibility-to-adapt-to-any-business-use">Flexibility to adapt to any business use</h3>
<p>Sika has long worked with best-in-class Adobe applications, including <a href="https://www.adobe.com/creativecloud.html">Adobe Creative Cloud</a>, <a href="https://business.adobe.com/">Adobe Experience Cloud</a>, and <a href="https://acrobat.adobe.com/us/en/acrobat.html">Adobe Acrobat</a>. When Sika began looking at e-signature solutions, Adobe Sign surfaced as the best choice as it’s backed by the same trusted Adobe brand.</p>
<p>“Adobe Sign has all of the functionality that we need, including strong integrations with Microsoft and many other solutions,” says Simon. “The ease of use was also critical for us to support adoption across 25,000 employees. It’s so intuitive that we didn’t need to spend a lot of time on training.”</p>
<p>Within the first six months of the integration of Adobe Sign, Sika has already saved resources globally by eliminating printing, mailing, and manual labor costs associated with paper-based processes. More than 800 users currently use Adobe Sign to create seamless digital workflows for approvals, contracts, and all types of paperwork approval processes.</p>
<h3 id="increased-visibility-and-faster-approvals-globally">Increased visibility and faster approvals, globally</h3>
<p><strong>Portugal</strong></p>
<p>Teams in Portugal use Adobe Sign to process many different types of customer-facing paperwork, including sales orders, warranties, and product returns. Customer service teams can quickly initiate credit for product returns through Adobe Sign. With greater visibility into where documents are — whether they’ve been viewed or signed by approvers — customer service teams can quickly and confidently reassure customers that the return is being reviewed. Credit is processed faster, leading to an even higher degree of customer focus.</p>
<p>The sales team has been able to considerably reduce the time to process orders. Sika can now review, approve and sign sales requests in less than 24 hours. Portuguese sales representatives can spend more time on adding greater value to their customers, thanks to the automated templates and workflows created in Adobe Sign.</p>
<p><strong>Saudi Arabia</strong></p>
<p>In Saudi Arabia, teams take advantage of the templates and workflows to automate a wide variety of day-to-day administrative tasks, from purchase orders, price discounts, employee vacation requests and business travel reimbursements. Adobe Sign also accelerates approvals when stakeholders are traveling or are working in different cities, leading to faster decision-making processes.</p>
<p>With the sales team using Adobe Sign, agreements can be completed in under two hours instead of taking up to four days. This gives the sales representatives the ability to complete more sales quotes for potential customers, leading to greater overall sales growth for the company.</p>
<h3 id="expanding-adoption-with-support-from-the-top">Expanding adoption with support from the top</h3>
<p>Interest in Adobe Sign is growing rapidly, partially due to strong support from internal advocates. Many teams at Sika have quickly realized the benefits of Adobe Sign for its strong audit trails, which records information such as who signed a document, when, and from what IP address. Corporate teams also helped to spread the word when they realized the administrative and cost-saving benefits of Adobe Sign.</p>
<p>Corporate IT at Sika wants to make Adobe Sign available to every employee who works with documents, approvals and signatures. This team is also evaluating further the integrations of Adobe Sign with additional solutions to support seamless and automated workflows that pull data into templates and send documents for signature to the right parties.</p>
<p>“There are many products on the market that digitize workflows and signatures for very specific purposes, but Adobe Sign has the flexibility to integrate any workflow, any solution, and any use case,” says Ferrer. “Sika staff will be able to work more efficiently by taking advantage of the easy-to-use solution and full functionalities of Adobe Sign.”</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/2020/05/29/how-tsb-bank-accelerated-its-digital-first-strategy-during-the-covid-19-pandemic.html#gs.hj5iwt">https://blog.adobe.com/en/2020/05/29/how-tsb-bank-accelerated-its-digital-first-strategy-during-the-covid-19-pandemic.html#gs.hj5iwt</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/28/how-health-infrastructure-simplified-its-work-from-home-transition.html">https://blog.adobe.com/en/publish/2021/05/28/how-health-infrastructure-simplified-its-work-from-home-transition.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/23/abbvie-sets-the-stage-for-digital-transformation-with-enterprise-e-signatures-on-a-global-scale.html#gs.zi4y5f">https://blog.adobe.com/en/publish/2021/04/23/abbvie-sets-the-stage-for-digital-transformation-with-enterprise-e-signatures-on-a-global-scale.html#gs.zi4y5f</a></li>
</ul>
</div>
<div>
<p>Topics: Customer Stories, Insights &amp; Inspiration, Document Cloud,</p>
<p>Products: Document Cloud, Sign,</p>

</div>
</div>
Adobe

Intercontinental Exchange modernizes documentation for the global market

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<h1 id="intercontinental-exchange-modernizes-documentation-for-the-global-market">Intercontinental Exchange modernizes documentation for the global market</h1>
</div>
<div>
<picture><source media="(max-width: 400px)" srcset="./media_1c56ee771413107fb0e61c95066d4fcc284ff284b.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1c56ee771413107fb0e61c95066d4fcc284ff284b.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="ICE with a man looking at a computer in the background. " loading="eager"></picture>
</div>
<div>
<p>By Natalie Myshkina</p>
<p>Posted on 07-13-2021</p>
</div>
<div>
<p>Information has long been considered the lifeblood of global financial markets and exchanges. For more than two decades, Intercontinental Exchange (ICE) has transformed the way that markets are operated, providing greater transparency and efficiency to keep the wheels of the global economy spinning. ICE currently operates more than a dozen exchanges and marketplaces, including the New York Stock Exchange.</p>
<p>Technology is critical to ICE and plays a crucial role in how it transforms its own operations. Luke Xiehuan, director of information technology at ICE, is always looking for technologies that will make operations faster and more efficient, including e-signatures and digital document workflows.</p>
<p>“E-signatures are the way of the future for all documents,” says Xiehuan. “Customers expect the ease of e-signatures. In a global environment, e-signatures are the fastest way of reaching customers everywhere. With traditional signatures on paper, you risk people not signing because they don’t want to deal with the time and hassle.”</p>
<p>ICE switched to <a href="https://acrobat.adobe.com/us/en/sign.html">Adobe Sign</a>, the e-signature solution within <a href="https://acrobat.adobe.com/us/en/">Adobe Document Cloud</a> from their previous e-signature vendor, and have seen significant positive changes to their business processes.</p>
<p>“Adobe Sign met all three of our biggest requirements: competitive cost, high security, and a faster onboarding time,” says Xiehuan. “The integrations with other applications were an added bonus, making workflows even faster and easier. We have cut a significant amount of paper from our processes.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_175fa6df9c628d33b4ba2ae74e281ade6872639b5.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_175fa6df9c628d33b4ba2ae74e281ade6872639b5.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<h3 id="from-contracts-to-ndas-more-secure-rapid-document-workflows">From contracts to NDAs, more secure, rapid document workflows</h3>
<p>ICE worked closely with Adobe to make the migration to Adobe Sign as seamless as possible. During that time, Xiehuan also worked directly with several Adobe teams to ensure a successful roll-out of the solution, participating in multiple short training sessions to get teams up-to-speed. As a result, ICE migrated all systems to Adobe Sign in just three months. “Adobe checked in with us frequently during and after the migration; everything went smoothly,” says Xiehuan.</p>
<p>ICE also actively participates on the Adobe Customer Advisory Board, participating and sharing feedback on potential enhancements on future versions of the solution. The company has since implemented Adobe Sign to support all elements of its business, from sales to operations, to human resources.</p>
<h3 id="sales">Sales</h3>
<p>One of the top priorities for ICE is to help sales teams generate new deals and quickly respond to client requests. Working with digital contracts allows the sales team to deliver experiences to clients that are easy to sign, convenient, and secure.</p>
<p>The sales team uses <a href="https://acrobat.adobe.com/us/en/business/integrations/salesforce.html">Adobe Sign integrated with Salesforce</a> to manage contracts, sales activation forms, and other customer-facing sales documents. The sales teams can manage their contracts entirely within Salesforce, without needing to switch between multiple apps resulting in a seamless sales user experience, a key ingredient for keeping business running efficiently.</p>
<p>“The streamlined Salesforce integration is a major benefit with Adobe Sign,” says Xiehuan. “It was simple to set up and keeps sales representatives focused on customers rather than needing to manage paperwork.”</p>
<p>For regulatory reasons, ICE integrated Adobe Sign with an enterprise contract repository built on <a href="https://acrobat.adobe.com/us/en/business/integrations/microsoft-sharepoint.html">Microsoft SharePoint</a> so that executed contracts automatically sync back into the repository. “With the integration between Adobe Sign and Microsoft SharePoint, we don’t need to worry about manually copying documents over,” says Xiehuan. “We know that our contracts are there when we need them.”</p>
<h3 id="operations">Operations</h3>
<p>The operations department also works closely with contracts. It pulls all types of contracts — including sales and procurement — into a contract database. With Adobe Sign, managing that database has become even easier. Adobe Sign connects all completed contracts with the <a href="https://acrobat.adobe.com/us/en/business/integrations/servicenow.html">ServiceNow</a> platform, which extracts applicable information and pulls it into a searchable database.</p>
<h3 id="legal">Legal</h3>
<p>From contracts to non-disclosure agreements, the ICE legal team deals with a large volume of documents in need of signature and approval every day. The legal team typically sends documents directly through Adobe Sign, using the app to set up signature fields, send documents, and monitor the document status. Working with fully digital workflows minimizes the risk of documents getting changed, lost, or being seen by the wrong person, keeping legal documents even more secure than typical paper processes.</p>
<p>“Secure signature authentication is extremely important to legal and finance fields,” says Xiehuan. “Adobe has demonstrated the highest commitment to security, giving us the confidence we need to use Adobe Sign for any type of document.”</p>
<h3 id="human-resources">Human resources</h3>
<p>ICE knows that its most valuable resource is its employees, and Adobe Sign helps the human resources team deliver top experiences to employees. The 100 percent digital workflows make it more convenient to reach the company’s 5,000 worldwide employees when signing documents such as consent forms and non-disclosure agreements.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/doc-cloud-fsi.html">https://blog.adobe.com/en/promotions/doc-cloud-fsi.html</a></div></div></div>
<p>“Adobe Sign allows us to work with people anywhere in the world within minutes,” says Xiehuan. “Whether we’re dealing with customers or employees, people appreciate the ease and speed of Adobe Sign. They don’t need to register an account or remember passwords. They just open their email and with a few clicks, documents are signed and submitted.”</p>
<p>In the two years since starting to work with Adobe Sign, ICE has processed more than 60,000 documents. Contracts are processed in an average of just seven minutes, even when working with global customers.</p>
<p>“We’re still looking at ways that we can expand our use of Adobe Sign, particularly by taking advantage of integrations with Microsoft Office 365 and Teams to further improve efficiencies for employees,” says Xiehuan. “Like many companies, ICE has adapted to increased reliance on hybrid and remote working models over the past year. Adobe Sign helps us keep our customers and employees connected.”</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/products/document-cloud/DOC-CLOUD-BUSINESS.html">https://blog.adobe.com/en/promotions/products/document-cloud/DOC-CLOUD-BUSINESS.html</a></div></div></div>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/2020/05/29/how-tsb-bank-accelerated-its-digital-first-strategy-during-the-covid-19-pandemic.html#gs.hj5iwt">https://blog.adobe.com/en/2020/05/29/how-tsb-bank-accelerated-its-digital-first-strategy-during-the-covid-19-pandemic.html#gs.hj5iwt</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/23/abbvie-sets-the-stage-for-digital-transformation-with-enterprise-e-signatures-on-a-global-scale.html#gs.zi4y5f">https://blog.adobe.com/en/publish/2021/04/23/abbvie-sets-the-stage-for-digital-transformation-with-enterprise-e-signatures-on-a-global-scale.html#gs.zi4y5f</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/08/how-digital-workflows-and-e-signatures-are-improving-customer-experiences-at-starhub.html">https://blog.adobe.com/en/publish/2021/04/08/how-digital-workflows-and-e-signatures-are-improving-customer-experiences-at-starhub.html</a></li>
</ul>
</div>
<div>
<p>Topics: Customer Stories, Insights &amp; Inspiration, Financial Services, Document Cloud,</p>
<p>Products: Document Cloud, Sign,</p>

</div>
</div>
Adobe

Twenty Tips for Working with Lightroom Classic

In this action packed video, you can watch and learn as Julieanne reveals 20 of her favorite tips, shortcuts, and techniques for working with Lightroom Classic in just under 22 minutes! You’ll discover little known features and hidden gems that will en...
Adobe

Adobe CEO and Nissan COO talk leadership, innovation and transformation

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<h1 id="adobe-ceo-and-nissan-coo-talk-leadership-innovation-and-transformation">Adobe CEO and Nissan COO talk leadership, innovation and transformation</h1>
<p>Adobe CEO Shantanu Narayen caught up with Ashwani Gupta, COO of Nissan Motor Corporation, to discuss transformation and leadership in a digital-first economy.</p>
</div>
<div>
<picture><source media="(max-width: 400px)" srcset="./media_18eb8af4cd1d8951aa84a3e06c6d2d1cb2d49c5aa.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_18eb8af4cd1d8951aa84a3e06c6d2d1cb2d49c5aa.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Cars driving on a cresent shaped road overlooking waterfall" loading="eager"></picture>
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<div>
<p>By Adobe Communications Team</p>
<p>Posted on 06-10-2021</p>
</div>
<div>
<p>Transformation and Leadership are pivotal themes all over the world as businesses continue to navigate Covid-19. Adobe’s CEO Shantanu Narayen caught up with Ashwani Gupta, COO of Nissan Motor Corporation, to discuss transformation and what it means to be a leader in this new digital-first world.</p>
<p><em>To hear more on transformation, innovation and leadership from Shantanu and Ashwani, watch the Fireside chat below.</em></p>
<div class="block-embed"><div><div><p></p><p><a href="https://www.youtube.com/watch?v=209YZJbzuuI">https://www.youtube.com/watch?v=209YZJbzuuI</a></p></div></div></div>
<p>For more on how Nissan builds long-term relationships with customers using Adobe Experience Cloud, <a href="https://business.adobe.com/au/customer-success-stories/nissan-case-study.html">click here</a>.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/24/first-adobe-international-advisory-board.html#gs.2xtblr">https://blog.adobe.com/en/publish/2021/03/24/first-adobe-international-advisory-board.html#gs.2xtblr</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/20/thriving-through-transformation-lessons-from-a-new-era-in-experience.html">https://blog.adobe.com/en/publish/2021/04/20/thriving-through-transformation-lessons-from-a-new-era-in-experience.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/09/3-key-leadership-skills-adobe-2021-digital-trends-report.html">https://blog.adobe.com/en/publish/2021/03/09/3-key-leadership-skills-adobe-2021-digital-trends-report.html</a></li>
</ul>
</div>
<div>
<p>Topics: Leadership, Insights &amp; Inspiration, Digital Transformation, Innovation, Brand, APAC,</p>
<p>Products:</p>
</div>
</div>
Adobe

Get organized with Acrobat online tools and Adobe Spark

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<h1 id="get-organized-with-acrobat-online-tools-and-adobe-spark">Get organized with Acrobat online tools and Adobe Spark</h1>
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<div>
<picture><source media="(max-width: 400px)" srcset="./media_127e0067c2403fc575d1919f5fe9a9198cad222ef.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_127e0067c2403fc575d1919f5fe9a9198cad222ef.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Get organized with Adobe Acrobat and Spark." loading="eager"></picture>
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<div>
<p>By Adobe Document Cloud Team</p>
<p>Posted on 06-10-2021</p>
</div>
<div>
<p>Whether you’re planning your family’s weekly calendar or setting goals for employees, organization is key to productivity and efficiency. Getting organized takes time and effort, however, and can be especially challenging if everyone involved is using different organizational systems.</p>
<p><a href="https://www.adobe.com/acrobat/online.html">Adobe Acrobat online tools</a>, in combination with Adobe Spark templates, offer a simple, time-saving organizational solution for everyone. Find out how you can create to-do lists, set goals, and plan out your week with Acrobat and <a href="https://spark.adobe.com/">Adobe Spark</a>.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/products/document-cloud/document-cloud.html">https://blog.adobe.com/en/promotions/products/document-cloud/document-cloud.html</a></div></div></div>
<h3 id="take-advantage-of-adobe-spark-pdf-templates">Take advantage of Adobe Spark PDF templates</h3>
<p>Adobe Spark offers a library of downloadable PDF templates you can use with Acrobat online tools, with many of the templates designed specifically with productivity and organization in mind. Three categories are particularly great for getting organized.</p>
<p><strong>Daily and weekly planner PDF templates</strong></p>
<p><a href="https://www.adobe.com/express/create/planner">Daily and weekly planner templates</a> do exactly what their name implies: provide a way to schedule and organize your daily or weekly tasks. Some offer simple numbered lists, while others break down the day into an hourly or half-hourly schedule. You can also find homework planners for kids, menu planners, weekend planners, and priority lists.</p>
<p><strong>Goal-setting templates</strong></p>
<p>A <a href="https://www.adobe.com/express/create/worksheet/goal-setting">goal-setting PDF template</a> can take many forms. Need a PDF template to track your New Year’s resolutions? We’ve got you covered. Want a daily goal list with room for appointments and to-do lists? We’ve got that too, with colorful designs for extra motivation. Adobe Spark even lets you design a template to brainstorm, create, track, and share your goals.</p>
<p><strong>To-do list templates</strong></p>
<p>The humble to-do list remains one of the most popular ways to stay organized at home or at work. From reminding you of upcoming deadlines and priorities to creating shopping lists, a <a href="https://www.adobe.com/express/create/to-do-list">to-do list PDF</a> keeps you, your family, or your employees focused on what’s more important — and unlike paper lists, you don’t have to worry about misplacing them.</p>
<p>Adobe Spark templates are easy to print, but you can get even more value out of them when you pair them with Acrobat online tools. Saving a Spark template as a PDF is simple. Just open the desired Spark template, and click <strong>Download</strong> in the top right corner of the screen. Select PDF from the list of file options, and then click <strong>Start download</strong>.</p>
<p>Once downloaded, you can use a range of Acrobat online tools to maximize the efficiency of your Adobe Spark PDF.</p>
<h3 id="use-acrobat-online-tools-for-optimum-organization">Use Acrobat online tools for optimum organization</h3>
<p>Once you have your Adobe Spark templates downloaded as PDFs, you can use Acrobat online tools to fill them in, add comments, send for feedback, and more.</p>
<p><strong>Fill in templates with the Acrobat Fill &amp; Sign tool</strong></p>
<p>When you’re ready, fill in a PDF template using the Acrobat online <a href="https://www.adobe.com/acrobat/online/sign-pdf.html">Fill &amp; Sign tool</a>:</p>
<ul>
<li>Type to-dos and goals directly into templates</li>
<li>Check off completed items</li>
<li>Update and modify items as needed with an <a href="https://acrobat.adobe.com/us/en/acrobat/free-trial-download.html">Acrobat Pro DC seven-day free trial</a></li>
</ul>
<p><strong>Add personal notes to your PDFs</strong></p>
<p>Have some more ideas but you’re not quite ready to commit? Or want to remind yourself of a subsequent step to take once you’ve finished a task? Use the Acrobat <a href="https://www.adobe.com/acrobat/online/pdf-editor.html">Edit PDF tool</a> to add comments, highlights, and even drawings to any PDF template.</p>
<p><strong>Merge files and reorganize them</strong></p>
<p>If you end up with a number of PDF templates that you’d prefer to have in one file, combine them into one PDF with the Acrobat <a href="https://www.adobe.com/acrobat/online/merge-pdf.html">Merge PDFs</a> tool. You can also try these tools to organize the pages in your merged PDF:</p>
<ul>
<li>The <a href="https://www.adobe.com/acrobat/online/rearrange-pdf.html">Reorder PDF Pages</a> tool lets you move pages around to present the templates in your preferred order.</li>
<li>The <a href="https://www.adobe.com/acrobat/online/delete-pdf-pages.html">Delete PDF Pages</a> tool lets you remove a page if you accidentally added a template or decide you no longer want it in the file.</li>
<li>The <a href="https://www.adobe.com/acrobat/online/rotate-pdf.html">Rotate PDF Pages</a> tool lets you rotate a page to landscape or portrait mode if, say, you’ve added an image file and need to change its orientation.</li>
</ul>
<p>Clearly, PDFs offer many convenient ways for you to stay organized, and Acrobat can help boost efficiency even further. Try the Acrobat online tools with your favorite Spark template, or take advantage of the Acrobat free trial to use all tools without limits for seven days. Whether at home or in the office, Acrobat and Spark can help you maximize your productivity and even have some fun along the way.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/03/go-paperless-in-the-workplace-with-acrobat-online-pdf-tools.html">https://blog.adobe.com/en/publish/2021/03/03/go-paperless-in-the-workplace-with-acrobat-online-pdf-tools.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2020/12/16/maximize-your-productivity-on-the-go-with-adobe-acrobat.html">https://blog.adobe.com/en/publish/2020/12/16/maximize-your-productivity-on-the-go-with-adobe-acrobat.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2020/10/14/get-cooking-adobe-scan-acrobat.html">https://blog.adobe.com/en/publish/2020/10/14/get-cooking-adobe-scan-acrobat.html</a></li>
</ul>
</div>
<div>
<p>Topics: Document Cloud, Future of Work, Productivity</p>
<p>Products: Document Cloud, Acrobat, Spark</p>

</div>
</div>
Adobe

Government Forum: Digital experiences that put people first

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<h1 id="government-forum-digital-experiences-that-put-people-first">Government Forum: Digital experiences that put people first</h1>
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<div>
<p>By Bill Donellan</p>
<p>Posted on 06-09-2021</p>
</div>
<div>
<p>Adobe’s annual government event — <a href="https://business.adobe.com/events/government-forum/register.html">Experience Makers Government Forum</a> — will be held on June 15th. <a href="https://business.adobe.com/content/dam/dx/us/en/events/government-forum/2021/EMGF21-Agenda_r2.pdf">Click here to view a PDF of the agenda</a> and browse the sessions.</p>
<p>Join thousands of your peers for this virtual conference, and learn from government decision-makers, technology experts and industry thought leaders as they share the latest public sector modernization trends, innovations, and best practices.</p>
<div class="block-embed"><div><div><a href="https://video.tv.adobe.com/v/333430t1/?hidetitle=true">https://video.tv.adobe.com/v/333430t1/?hidetitle=true</a></div></div></div>
<h6 id="experience-the-2021-adobe-government-forum">Experience the 2021 Adobe Government Forum</h6>
<p>This year’s theme is digital experiences that put people first. Our sessions will cover how government agencies can improve workforce productivity and customer experience.</p>
<p>Government agencies and industry leaders will share how to enhance employee and citizen experiences, use technology to improve the quality and speed of digital service delivery, and how to best optimize your agency as you continue to adapt to the changing service and technology expectations influenced by the Pandemic and other disruptive influences.</p>
<p>In addition to the sessions, there are Experience Center booths and networking sessions that will bring you together with solutions experts, government leaders and your peers. We also have CPE credits available for sessions.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/Events/dx-demand-use-cases/government-forum.html">https://blog.adobe.com/en/promotions/Events/dx-demand-use-cases/government-forum.html</a></div></div></div>
<h3 id="designed-for-professionals-across-all-of-government">Designed for professionals across all of government</h3>
<p>This year’s event is designed to meet the needs and interests of people across all of government. When you attend, you will:</p>
<ul>
<li>
<p>Hear from federal government leaders and technology experts on how to build integrated digital experiences that aid citizens and support the workforce.</p>
</li>
<li>
<p>Explore how the Department of Defense (DoD) uses digital solutions to engage and communicate with service members and their families, as well as a civilian workforce.</p>
</li>
<li>
<p>Discover how national security, law enforcement, and public safety agencies collaborate, create, and securely share information to help protect the public.</p>
</li>
<li>
<p>Learn how state and local governments are improving digital services, expanding remote access, and providing tools for their workforce.</p>
</li>
</ul>
<h3 id="sessions--speakers">Sessions &amp; Speakers</h3>
<p>There will be a total of 16 sessions, with a kick-off by Adobe’s chairman, president and CEO, Shantanu Narayen followed by two dynamic sessions to get things started.</p>
<p>The first is a fireside chat between Anil Chakravarthy, executive vice president and general manager, Digital Experience Business at Adobe and Donna Morris, executive vice president, chief people officer at Walmart. Their conversation will focus on how improving employee experiences transforms services.</p>
<p>When we look at the private sector, we see that better employee experiences naturally flow into better service experiences. In this session, Morris will get to the heart of Walmart’s efforts to build a broad and diverse employee network that helps improve professional development and growth.</p>
<p>The next is a global panel discussion moderated by former Federal CIO, Suzette Kent. She is joined by Peter Alexander, deputy chief executive officer, Digital Transformation Agency, Australia, and Dave Zvenyach, head of technology transformation office, GSA. They will share best practices in implementing strategies that enable exceptional experiences within their organizations and communities.</p>
<p>Following our opening panels, we will have four sessions, each with four tracks: Federal Civilian, Department of Defense, National Security, and State and Local. <a href="https://business.adobe.com/content/dam/dx/us/en/events/government-forum/2021/EMGF21-Agenda_r2.pdf">Click here to view a PDF of the agenda</a> and see all the sessions.</p>
<p>Here are some other sessions that highlight the power of digital transformation in government:</p>
<h3 id="solutions-and-approaches-to-improve-employee-engagement">Solutions and approaches to improve employee engagement</h3>
<p>Meeting changing needs during a pandemic requires an agile, efficient, and engaged workforce.</p>
<p>Join federal leaders in this session as they discuss:</p>
<ul>
<li>How to move faster, while adapting to changing policies and citizen needs</li>
<li>Create an engaged, collaborative, connected, and highly productive workforce</li>
<li>Improve the employee experience: boost low engagement and delivery of critical services</li>
</ul>
<p>Martha Dorris, former government executive and founder of Dorris Consulting International, will moderate the panel with the following speakers:</p>
<ul>
<li>Airis Gill, director, Veteran’s Experience Office, VA</li>
<li>Sharon Ballard, director, Office of Internal Management and Planning, NIH</li>
<li>Janice Gonzalez, branch chief, Engagement and Development Branch, NIH</li>
</ul>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session</a>.</p>
<h3 id="digital-solutions-to-support-service-careers-from-recruitment-to-retirement">Digital solutions to support service careers from recruitment to retirement</h3>
<p>Join Congresswoman Gwen Moore and former Congressman and the 32nd Undersecretary of the Army, Patrick J. Murphy, to see how military branches are “building back better” by modernizing their recruiting, onboarding, and career advancement processes.</p>
<p>In this session, you will learn how to:</p>
<ul>
<li>Improve the full life cycle of a service member’s career journey</li>
<li>Easily manage approval processes — from vetting new contractors to approving leave time — all in one dashboard</li>
<li>Use paperless processes and distributed content-creation to allow service members to collaborate and communicate securely from anywhere in the world</li>
</ul>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session</a>.</p>
<h3 id="the-makings-of-a-digital-capitol">The makings of a digital capitol</h3>
<p>The City of Sacramento set its sights to become the best managed city in America. At the heart of their goal was a plan to transition to paperless government and better personalize communication so they reached citizens with information that was both relevant and timely.</p>
<p>Join a discussion with the City of Sacramento’s IT manager, Mrudual Sadanandan, to learn more about their approach, and the practical steps they took to deliver an experience their citizens love.</p>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session</a>.</p>
<h3 id="nextgen-recruiting-how-to-connect-with-recruits-through-innovative-it">NextGen Recruiting: How to connect with recruits through innovative IT</h3>
<p>People now expect every digital experience to be intuitive and seamless from beginning to end.</p>
<p>This includes the world of recruiting.</p>
<p>Modern recruiting is a multi-step optimization effort. It requires:</p>
<ul>
<li>Finding your ideal audience in the channels they use most</li>
<li>Creating compelling messaging that connects them with the opportunities that align personally with them</li>
<li>Making it easy for them to get information and submit their information quickly to learn more</li>
</ul>
<p>Marines.com has been a leading example of recruiting best practices in government. They reach recruits with interactive and engaging mobile experiences. Data and insights enable them to continually improve their targeting and messaging to attract and retain the best, most qualified candidates.</p>
<p>Hear from Sunni Thompson, executive director of Wunderman Thompson, who worked with the U.S. Marine Corps to transform their back-end workflows to give recruits the ideal, seamless, intuitive digital experience they expect today.</p>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session</a>.</p>
<h3 id="centralizing-government-projects-and-assets-under-one-platform">Centralizing government projects and assets under one platform</h3>
<p>With the current environment, planning for and safeguarding government mission continuity is top priority.</p>
<p>To achieve smooth mission continuity, organizational leaders need to automate processes, centralize communications, resources, and connected work experiences across all government functions.</p>
<p>Join us to learn through specific use cases how a large state standardized their judicial processes and how integrations with other systems make it easy to deliver efficient, streamlined customer-facing services, as well as manage internal projects.</p>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session</a>.</p>
<h3 id="creating-smooth-digital-enrollment-and-onboarding-processes">Creating smooth digital enrollment and onboarding processes</h3>
<p>It’s tough to move forward with time-sensitive and mission-critical projects when they are hampered by manual and paper-based processes.</p>
<p>If your agency is still using PDFs that have to be printed, signed, scanned, and returned — this session is for you.</p>
<p>See what’s possible by hearing from agencies that have successfully modernized their forms, data capture, e-signatures and workflows. You will see how they improved productivity and workplace efficiency, as well as lowered costs.</p>
<p>Speakers include:</p>
<ul>
<li>Hayden Smith Temin, assistant director, Human Resources Division, Federal Bureau of Investigation (FBI)</li>
<li>Andrew Borene, Civil Liberties, privacy &amp; transparency officer, National Counterintelligence and Security Center (NCSC), Office of the Director of National Intelligence</li>
</ul>
<p>We will walk through a scenario showing how fast it can be to onboard contractors and how easy it is to track multiple approval processes with digital dashboards.</p>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session</a>.</p>
<h3 id="delivering-services-through-the-digital-front-door">Delivering services through the digital front door</h3>
<p>One out of three people in Los Angeles County rely on the Department of Public Social Services (DPSS). As the largest agency of its kind in the United States, the organization (with nearly 14,000 employees) is frequently a lifeline for many of the most vulnerable in the community.</p>
<p>During COVID-19, traditional office visits to address problems ranging from job placement to housing and food instability became impossible. The only way to reach people was through web and mobile devices. So, customer-centric web design to deliver services digitally became even more crucial.</p>
<p>Hear from the Bureau Director and Chief Information Officer of Los Angeles County Department of Public Social Services (DPSS) on how they built a foundation to deliver great customer experiences through an agile, user-centric website.</p>
<p>Their design helps the communications team keep content current and have access to real-time relevant data, and gives the team insights to prioritize improvements that align with visitor needs.</p>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session</a>.</p>
<h3 id="meeting-website-visitor-needs-with-personalized-content">Meeting website visitor needs with personalized content</h3>
<p>Online self-service has been proven to significantly lower costs and save time when compared to call centers.</p>
<p>In this session, our speakers will:</p>
<ul>
<li>Showcase a scenario where a federal department personalized their website for non-North American visitors in order to reduce a surge in call center volume</li>
<li>Unveil the steps they took to pinpoint the issue, test possible solutions, and reroute visitors through personalized website forms based on their location</li>
<li>Share other use cases and how A/B testing and personalization can improve your service delivery experience.</li>
</ul>
<p>Speakers include Ahmed Elemam and Karim Elemam from AKM.</p>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session</a>.</p>
<h3 id="adopting-a-zero-trust-architecture-in-government">Adopting a Zero Trust architecture in government</h3>
<p>We all know that cybersecurity has been in the news a lot in 2021. What government agencies and the private sector have come to recognize is that the old ways to ensure network and device security are not enough.</p>
<p>The importance of adopting Zero Trust Architecture in government has grown. President Biden recently released an Executive Order directing all federal government agencies to review their security practices and move towards Zero Trust.</p>
<p>But what is Zero Trust? And how can your agency gain better control over network, data and device security?</p>
<p>In this session, we will discuss how to further secure your workforce, enhance protection for apps and data (such as high-value assets, personally identifiable information, etc.), and safeguard supply chain information.</p>
<p>Hear from experts on how your government organization can adopt an integrated Zero Trust Architecture approach through Trusted Internet Connections (TIC) 3.0, Continuous Diagnostics and Monitoring (CDM), and other Department of Defense (DoD) initiatives.</p>
<p>Adobe’s John Lewington is moderating this session, and the speakers include:</p>
<ul>
<li>Sean Connelly, TIC Program Manager, CISA</li>
<li>John MacKinnon, Partner, AWS</li>
<li>Greg Landrum, Partner, Deloitte</li>
</ul>
<p><a href="https://www.adobe.com/go/emgf2021_register?promoid=QLD1PBZR&amp;mv=other">Register for this session.</a></p>
<h3 id="register-to-attend-government-forum-today">Register to attend Government Forum today</h3>
<p>As you can tell, there is a great deal happening at Government Forum.</p>
<p><a href="https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&amp;ShowUUID=339D5390-DD80-4754-BE6B-07DF24B464A4&amp;promoid=QLD1PBZR&amp;mv=other&amp;Referrer=https%3A%2F%2Fbusiness.adobe.com%2F">Register</a><a href="https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&amp;ShowUUID=339D5390-DD80-4754-BE6B-07DF24B464A4&amp;promoid=QLD1PBZR&amp;mv=other&amp;Referrer=https%3A%2F%2Fbusiness.adobe.com%2F">for Government</a><a href="https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&amp;ShowUUID=339D5390-DD80-4754-BE6B-07DF24B464A4&amp;promoid=QLD1PBZR&amp;mv=other&amp;Referrer=https%3A%2F%2Fbusiness.adobe.com%2F"> Forum today</a>, so you can attend on June 15. For those who attend LIVE, there are CPE credits available as well as networking lounges and Experience Center booths that cover a wide array of government agency needs. All those who register will get access to the on-demand sessions.</p>
<p>On behalf of the entire Adobe Public Sector team, all our sponsors and partners, I look forward to seeing you at Government Forum on June 15th.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/05/14/adobe-partners-with-governments-in-all-50-states-to-accelerate-digital-modernization.html">https://blog.adobe.com/en/publish/2021/05/14/adobe-partners-with-governments-in-all-50-states-to-accelerate-digital-modernization.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/13/clark-county-realizes-value-adobe-sign-deliver-outstanding-services-residents-visitors-businesses.html">https://blog.adobe.com/en/publish/2021/05/13/clark-county-realizes-value-adobe-sign-deliver-outstanding-services-residents-visitors-businesses.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/04/email-best-practices-for-government.html">https://blog.adobe.com/en/publish/2021/03/04/email-best-practices-for-government.html</a></li>
</ul>
</div>
<div>
<p>Topics: Digital strategy for government, News, Government, Experience Cloud,</p>
<p>Products: Experience Cloud, Experience Platform,</p>

</div>
</div>
Adobe

Piedmont Airlines turns to video to keep communication flying with Creative Cloud

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<h1 id="piedmont-airlines-turns-to-video-to-keep-communication-flying-with-creative-cloud">Piedmont Airlines turns to video to keep communication flying with Creative Cloud</h1>
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<p><picture><source media="(max-width: 400px)" srcset="./media_108293c2556b240e0d4c8115685a47e33589e4809.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_108293c2556b240e0d4c8115685a47e33589e4809.png?width=2000&amp;format=webply&amp;optimize=medium" alt="Photograph of plane flying in the clouds against a blue sky. " loading="eager"></picture></p>
<p><em>All images courtesy of Piedmont Airlines.</em></p>
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<div>
<p>By Dave Helmly</p>
<p>Posted on 06-09-2021</p>
</div>
<div>
<p><a href="https://piedmont-airlines.com/">Piedmont Airlines</a> — a regional subsidiary of American Airlines — has placed video at the core of its internal and external communication and marketing strategy. From its headquarters in Salisbury, Maryland to Anchorage, Alaska, the company has teams all over the United States, and video is an essential tool for communicating with them. Video content is used to improve in-house messaging and ensure it’s consistent, recruit new staff (from pilots and flight attendants to maintenance technicians and customer service agents), and also to onboard new hires.</p>
<p>In March 2020, the corporate communications team was gearing up for a range of high-profile recruiting events and training initiatives. As COVID-19 hit, Piedmont needed to urgently pivot. The team’s focus turned to the creation of brand assets to communicate important messages about the pandemic — all using an improved, more collaborative digital workflow with Adobe Creative Cloud and Creative Cloud Libraries.</p>
<p>“Video has helped us to peek inside and show different parts of our operation that you wouldn’t normally see,” says Arthur Lembo, corporate videographer at Piedmont. “But when the pandemic started having a major impact on our industry, we needed to make sure our employees spread across the entire country were all on the same page about COVID, especially because every state has different regulations and is experiencing the pandemic differently.”</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/Products/Creative-Cloud/creative-cloud-libraries-enterprise.html">https://blog.adobe.com/en/promotions/Products/Creative-Cloud/creative-cloud-libraries-enterprise.html</a></div></div></div>
<h3 id="the-shift-to-a-more-collaborative-and-remote-workflow">The shift to a more collaborative and remote workflow</h3>
<p>With video taking an even greater importance at Piedmont, the company’s internal video podcast was used as one of the main vehicles for internal communication. Featuring everyone from the CEO to representatives of all the different departments, it enabled the team to provide leadership, be transparent, and share frequent news updates. The production, however, needed to be a lot faster than usual.</p>
<p>“We tend to have a week to film the podcast, edit it, and get it signed off,” Lembo explains. “Communications were changing every single day at the start of the pandemic, however, so we aimed to film in the morning, edit, and then publish either the same day or the next morning.”</p>
<p>Other graphics and branding materials, like flyers and posters, were primarily focused on communicating safety for customers and the company’s commitment to preserving jobs. Visuals needed to be adapted to reflect the new environment and show employees wearing face masks to protect against and limit the spread of COVID-19. They also needed to be sent out as quickly as possible to give people access to the most up-to-date information. As well as creating their own assets, the team also needed to make sure the messaging matched the brand assets Piedmont received from its parent company American Airlines.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_11e11179569fea3aedf0d8d1dc01734dc62b15231.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_11e11179569fea3aedf0d8d1dc01734dc62b15231.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>Initial concepts and designs for the 10-year anniversary emblem of Piedmont Airline’s West division. See the <a href="https://www.behance.net/gallery/118054847/Westward-Bound-10-Years-of-Piedmonts-West-Division">case study on Behance</a>.</em></p>
<p>With demand for timely, personal communications higher than ever before, the Piedmont team shifted their digital video production into high gear, leaning on their collaborative workflows using Adobe Creative Cloud tools, such as <a href="https://www.adobe.com/products/premiere.html">Premiere Pro</a> (which allows multi-camera editing), <a href="https://www.adobe.com/products/indesign.html">InDesign</a>, <a href="https://www.adobe.com/products/illustrator.html">Illustrator</a>, and <a href="https://www.adobe.com/products/aftereffects.html">After Effects</a> to speed along the production process. <a href="https://www.adobe.com/creativecloud/team-projects.html">Team Projects</a>, meanwhile, helped new team members understand time-saving techniques such as how to animate multiple icons, while dynamic linking connected Premiere Pro with After Effects. Creative Cloud Libraries ensured assets could be synced, so that all the information was consistent and accurate at all times. Even QR codes made an appearance, taking on a new significance.</p>
<p>“I was never an advocate of QR codes before, but I definitely am now,” laughs Sarah Bowler, graphic designer at Piedmont Airlines. “We used the <a href="https://helpx.adobe.com/indesign/using/generate-qr-code.html">QR code tool in InDesign</a> a lot because we had to print posters and put them up at the airports to advise on all the COVID regulations. We also created interactive PDFs in InDesign and emailed them around, so people could click on the links and learn more about what was happening.”</p>
<p><a href="https://www.adobe.com/products/photoshop-lightroom.html">Adobe Lightroom</a> optimized the workflow to be even more efficient, as it helped to organize the — often very large — visual assets and share with people from different departments, even those who might not have an Adobe account, using Lightroom web galleries.</p>
<p>“We needed to edit hundreds of photos,” recalls Kylie Barber, a videographer intern at Piedmont Airlines. “Lightroom enabled me to easily edit them, tag them, and change the lighting where necessary. Editing photos live and sharing albums to easily get feedback made a huge difference.”</p>
<h3 id="celebrating-a-company-milestone-digitally">Celebrating a company milestone digitally</h3>
<p>One of the biggest campaigns the team worked on during the past year was the celebration of Piedmont’s 10-year anniversary of its west division in the United States — a milestone in the airline’s history. As a big in-person event at each of the different locations was no longer an option during COVID-19, the team created a stunning video documentary and a multitude of graphics, digital posts, and print collateral. The goal was for team members to have something special to commemorate their work over the past 10 years and educate new team members.</p>
<p>The campaign included icons, created in Illustrator, that captured the essence and unique personality of each west division airport. “We wanted to give appreciation to our airports in the west,” Lembo explains. “We wanted the staff that worked there to feel special, and when they saw the illustrations, they could immediately identify which icon was theirs, which was amazing.”</p>
<p>The airport icons graphics were also incorporated into animations, which were used to congratulate the teams in each individual location on their anniversary and show the airport on a map. They also featured in a digital west division travel guide that was shared across the company and included recommendations for restaurants and local activities by the staff of each airport.</p>
<div class="animation"><div><div><a href="https://hlx.blob.core.windows.net/external/1c768514809f8e8e4c9d9c1d746f70546c40b487f#image.gif">https://hlx.blob.core.windows.net/external/1c768514809f8e8e4c9d9c1d746f70546c40b487f#image.gif</a></div></div></div>
<p><em>Graphic design intern Ian Atchison created minimalistic icons that captured the essence of every west division airport.</em></p>
<p>“It was a fun project and a creative challenge,” Lembo remembers. “We gathered a wide range of archival material from various sources across our organization and traveled to three remote locations to film during COVID. Overall, we filmed over eight hours of interviews and many hours of b-roll footage. This meant we ended up with gigabytes of files that all needed to have consistent branding.”</p>
<p>A separate library in Creative Cloud Libraries was set up just for this project, including custom graphics, colors, and fonts. Maps were created in Illustrator, animated in After Effects, and dynamically linked to Premiere Pro to show East Coast staff where all the airports on the West Coast were located. “We also solicited team members from each location to work together to provide their location’s favorite places to eat and sights to see/things to do. We took their recommendations and marked them on a map for reference and illustrated the highlighted landmarks. Along with character styles and colors, each station had their own folder in our West Division Creative Cloud library,” said Bowler.</p>
<p>“This became advantageous during the layout phase since everything was well organized from the start. Our process was a seamless drag and drop and if changes were needed on graphical elements, Ian could update them in illustrator while I continued in InDesign on layout.”</p>
<p>It was in this project that Piedmont’s improved collaboration approach really came into its own. It meant that the social media coordinator could just download the relevant libraries on her phone (viewed by file type for easy sorting) and post them to the networks.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_18a1ee03c24f9a7eb5c890449b2fbded14108540e.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_18a1ee03c24f9a7eb5c890449b2fbded14108540e.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>The Piedmont Airlines West Division Guide, created and managed using Adobe Creative Cloud and Creative Cloud Libraries.</em></p>
<p>“With this project, we were able to make the West Division airports feel remembered and recognized as they hit their 10-year milestone while also engaging the rest of the company to connect with, and even travel to visit, the West Division airports and their teams,” added Bowler.</p>
<div class="block-embed"><div><div><a href="https://www.youtube.com/watch?v=CPVq4UExDZQ">https://www.youtube.com/watch?v=CPVq4UExDZQ</a></div></div></div>
<p><em>The communications team created this documentary on the history of Piedmont’s West Division despite COVID-19 challenges.</em></p>
<h3 id="the-power-of-flexibility-and-experimentation">The power of flexibility and experimentation</h3>
<p>Finding new ways to work collaboratively enabled Piedmont to pivot quickly during COVID-19 and establish a new creative workflow. This was enhanced by the team’s enthusiasm for experimentation and learning new tools, which could easily be adapted for future projects and created synergy between all the different teams and departments. Their workflow ensures that branding is always consistent with parent company American Airlines but also can be unique to Piedmont whenever possible.</p>
<p>“The creative team has shown an incredible amount of resilience and the ability to adapt in a very challenging environment,” adds Crystal Byrd, Piedmont’s director of corporate communications. “Working remotely with Adobe’s digital tools, they were instrumental in producing consistent messaging that ensured our employees in the West were on the same page and felt the same love as the East Coast. They really knocked it out of the park.”</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/05/12/cleveland-orchestra-enters-its-second-century-with-ux-design.html#gs.32bxed">https://blog.adobe.com/en/publish/2021/05/12/cleveland-orchestra-enters-its-second-century-with-ux-design.html#gs.32bxed</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/28/nice-shoes-embraces-remote-video-editing.html#gs.32c01x">https://blog.adobe.com/en/publish/2021/04/28/nice-shoes-embraces-remote-video-editing.html#gs.32c01x</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/12/creating-the-trippy-state-of-amazon-primes-bliss.html#gs.329qq2">https://blog.adobe.com/en/publish/2021/04/12/creating-the-trippy-state-of-amazon-primes-bliss.html#gs.329qq2</a></li>
</ul>
</div>
<div>
<p>Topics: Customer Stories, Insights &amp; Inspiration, Video &amp; Audio, Travel &amp; Hospitality, COVID-19, Creative Cloud, Digital Transformation</p>
<p>Products: Creative Cloud, After Effects, Illustrator, InDesign, Lightroom, Premiere Pro,</p>

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</div>
Adobe

Glow Up, Show Up, Lift Up!

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<h1 id="glow-up-show-up-lift-up">Glow Up, Show Up, Lift Up!</h1>
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<picture><source media="(max-width: 400px)" srcset="./media_1fd6c3c64470ea3e02ff5308e8f76c20234c7a698.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1fd6c3c64470ea3e02ff5308e8f76c20234c7a698.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Glow Up, Show Up, Lift Up! Pride at Adobe." loading="eager"></picture>
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<div>
<p>By David Lauder-Walker</p>
<p>Posted on 06-08-2021</p>
</div>
<div>
<p>June is an important time for our LGBTQ+ community. What began as a major catalyst for the gay rights movement—the 1969 Stonewall Riots—has evolved to <strong><a href="https://www.loc.gov/lgbt-pride-month/about/">Pride Month,</a></strong> a time of reflection, education and celebration in the US and across the world.</p>
<p>This year, it can feel hard to celebrate when we are facing so many challenges – the global pandemic, racial and social injustice, and growing political hostility toward our LGBTQ+ community. That’s why the power of our communities and allies is needed now more than ever, to increase visibility, amplify voices, and put advocacy into action.</p>
<p>Pride is a time to recognize the progress we’ve made for LGBTQ+ rights and equality and commit ourselves to continuing that progress until everyone is free from oppression and discrimination. Pride is also a time to celebrate the diversity of our communities and the transformative power of being who you are, loving who you love, and sharing that with the world unapologetically.</p>
<h3 id="pride-through-the-years">Pride through the years</h3>
<p>Here at Adobe, one of the things I’m most proud of is our long history of supporting the LGBTQ+ community. Back when Adobe was founded in 1982, Adobe employee #8 was an out, gay man named Andy Shore. In many ways, inclusion was built into our DNA because of Andy.</p>
<p>Over the years, our LGBTQ+ colleagues’ call for equal benefits and protections at work led to meaningful changes at Adobe. Our partnership with leadership has enacted policies, granted benefits, and built a culture of advocacy, including sponsorship of Pride celebrations and parades. With this support, our community has grown to 30+ Pride sites across the globe with 950+ members and built the strong sense of belonging we have today.</p>
<p>Through it all, the passion, commitment and contributions of employees have been at the heart of our Adobe’s evolution. We’ve built an employee network, Pride at Adobe, that raises awareness, advocates for change, supports our larger communities, and continues the legacy Andy helped start almost 40 years ago.</p>
<h3 id="glow-up-show-up-lift-up-1">Glow Up, Show Up, Lift Up!</h3>
<p>As the executive sponsor of Pride at Adobe, I’m proud to have the opportunity to influence and lead programs that amplify diverse LBGTQ+ voices and advocate for equality. It’s energizing to be part of the month-long Pride events we have organized under theme <strong>Glow Up, Show Up, and Lift Up</strong>! to inspire and engage all of Adobe. These events give all Adobe employees the opportunity to:</p>
<ul>
<li>Glow up by celebrating global performers, LGBTQ+ colleagues and allies while dancing, lip syncing and connecting at our Pride Month Celebration</li>
<li>Show up to listen, learn and put advocacy in action through discussions with <a href="https://southernequality.org/">Campaign for Southern Equality</a> and <a href="https://transgenderlawcenter.org/">Transgender Law Center</a>, as well as hosting events featuring active trans service members from <a href="https://spartapride.org/">SPART*A</a>, a spoken word performance from Paul Tran (they/them), and an all-abilities workout with Erica Nix (she/they) &amp; Rocky Lane (he/him)</li>
<li>Lift up our communities by raising funds for various LGBTQ+ charities with a live, virtual baking challenge featuring various members of Adobe’s leadership team</li>
</ul>
<h3 id="sharing-our-pride-with-creators">Sharing our pride with creators</h3>
<p>All month long, we’re bringing Adobe’s commitment to Creativity for All to life with various external campaigns to support, amplify and celebrate LGBTQ+ creators.</p>
<p>In partnership with <a href="https://www.glaad.org/">GLAAD</a>, we’re hosting <em><a href="https://creativecloud.adobe.com/cc/discover/article/create-change?locale=en">Create Change</a></em> discussions to amplify the work of LGBTQ+ talent including Hunter Schafer, Wanda Sykes, Bob the Drag Queen, Christian Cowan and others. <a href="https://blog.adobe.com/en/publish/2021/06/01/celebrating-mentoring-and-creating-with-pride.html#gs.2dx32b">Learn more</a>.</p>
<p>We are partnering with LGBTQ+ influencers&nbsp;to create special edition <a href="https://assets.adobe.com/public/8dff5328-6732-4fbe-7b5d-fb0a129f78d8">Pride Packs</a>, with custom-made graphics and slogans for our community to show their support on social channels through the hashtag #CreateWithPride. We’ll also feature inspiring LGBTQ+ creators and their stories with a special edition of our social media series #WomenCreateWednesday.</p>
<p>Aligned with our <a href="https://www.adobe.com/diversity.html">Adobe For All</a> vision, we honor Pride Month as we look beyond today’s struggles, envision a more just and inclusive society, and support each other as we strive for change.</p>
<p>Together, let’s <strong>glow up, show up and lift up</strong>!</p>
<div class="promotion"><div><div><p><a href="https://blog.adobe.com/en/promotions/adobe-life/adobe-for-all.html">https://blog.adobe.com/en/promotions/adobe-life/adobe-for-all.html</a></p><p></p></div></div></div>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/06/01/celebrating-mentoring-and-creating-with-pride.html">https://blog.adobe.com/en/publish/2021/06/01/celebrating-mentoring-and-creating-with-pride.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/20/diversity-inclusion-year-in-review.html">https://blog.adobe.com/en/publish/2021/04/20/diversity-inclusion-year-in-review.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/01/28/important-progress-on-the-path-toward-lgbtq-equality.html">https://blog.adobe.com/en/publish/2021/01/28/important-progress-on-the-path-toward-lgbtq-equality.html</a></li>
</ul>
</div>
<div>
<p>Topics: #AdobeForAll, Brand, Adobe Life, Responsibility, Adobe Culture, Diversity &amp; Inclusion</p>
<p>Products:</p>
</div>
</div>
Adobe

5 newborn photography trends to try at your next shoot

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<h1 id="5-newborn-photography-trends-to-try-at-your-next-shoot">5 newborn photography trends to try at your next shoot</h1>
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<p><picture><source media="(max-width: 400px)" srcset="./media_16e9a32864326aa666c12437c3c878e9263df93fc.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_16e9a32864326aa666c12437c3c878e9263df93fc.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Woman standing in front of window holding a baby. " loading="eager"></picture></p>
<p><em>Newborn and family photographer <a href="https://www.instagram.com/jojocooperphotography/">JoJo Cooper</a> uses natural light, organic textures, and earth tones to create highly sought-after lifestyle portraits focused on the intimacy between parents and their baby.</em></p>
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<p>By Jack Yu</p>
<p>Posted on 06-08-2021</p>
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<p><a href="https://www.instagram.com/anabrandt/">Ana Brandt</a> is a newborn and maternity photographer who embraces props and costumes. Her approach draws clients from all kinds of backgrounds to her studio in Los Angeles. “All the materials I use are on-trend so when they come to me, they know that they’re going to get modern work,” she says.</p>
<p>Thousands of miles away, <a href="https://www.instagram.com/jojocooperphotography/">JoJo Cooper</a> works in the English countryside, photographing parents as they enjoy candid moments with their baby, the scene awash in afternoon sunlight. “My clients choose me because they want this feeling of connection,” she says. “They want to feel like I’m a little fly on the wall during their intimate moments.”</p>
<p>Together, Brandt and Cooper represent the two defining sides of today’s newborn photography industry: still life and lifestyle. Their mutual success proves that while there is much that remains timeless in capturing a baby’s early days on Earth, this type of art is just as subject to trends as any other form of photography. Knowing these trends, both women stress, is critical for attracting new clients and keeping old ones — regardless of whether you’re aiming for a natural or crafted feel in your own work.</p>
<p>Below are a few of the biggest trends Brandt and Cooper have spotted in what new parents are looking for when it comes to portraits of their littlest ones.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/Products/Creative-Cloud/portrait-photography.html">https://blog.adobe.com/en/promotions/Products/Creative-Cloud/portrait-photography.html</a></div></div></div>
<p><picture><source media="(max-width: 400px)" srcset="./media_1a9065094b50c3ec8a2a35545f77ef857c2b8e0d3.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1a9065094b50c3ec8a2a35545f77ef857c2b8e0d3.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>Cooper shot this image in Surrey, where she is based. In her experience, parents today are looking for portraits with a cinematic flair.</em></p>
<h3 id="trend-1-nature">Trend #1: Nature</h3>
<p>Cooper has observed a spike in demand for outdoor newborn sessions. Part of this is the result of COVID-19, which continues to make indoor activities unsafe for many around the world. But she’s convinced that’s not the only factor. “Parents today want this really beautiful cinematic landscape for their backgrounds, whether it’s hiking up a mountain or even just stepping outside your backdoor,” she says.</p>
<p>Cooper herself shoots mostly outside on the private farm near her home, the waist-high grass giving movement to the earth-toned portraits framed by forest and hills. Of course, there are days when the weather doesn’t cooperate (it is England, after all). Rather than reschedule, she positions her subjects in front of a west-facing window, with rattan furniture and simple floral arrangements in the background. The impact is equal parts minimalist and earthy.</p>
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<p><em>Newborn and maternity photographer <a href="https://www.instagram.com/anabrandt/">Ana Brandt</a> uses layers in Photoshop to make her subjects’ skin shine.</em></p>
<h3 id="trend-2-skin-editing">Trend #2: Skin editing</h3>
<p>Most newborn sessions take place before infants are at their most photogenic. “We get babies that are jaundiced, they’re born early, or their skin is orange and they have acne,” Brandt says. Back when she still shot on film, there wasn’t much she could do about those distracting features. With Photoshop, it’s a different story. “I can remove red or jaundice and everything is layered so I can always adjust the opacity or remove a layer entirely.” As she edits, Brandt’s goal is simple: “I want the skin to look amazing.”</p>
<p>For Cooper, cleaning up distracting milk spots or pimples is also part of producing a beautiful image — but so is preserving the skin’s natural look and feel. “I still want texture on the skin,” she says.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_12045541530bf3d0be6dff4ebe6f8e3f29b5cbfe6.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_12045541530bf3d0be6dff4ebe6f8e3f29b5cbfe6.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>When it comes to texture, trends are often seasonal, Cooper observes, with clients preferring chunky knitwear in the winter and light cottons and linens in the summer.</em></p>
<h3 id="trend-3-texture">Trend #3: Texture</h3>
<p>One trend that’s made it onto the radar of both photographers is rising interest in eye-catching textures. For Cooper, this takes the form of chunky knitwear in the winter, and linens and cottons during the spring and summer. Meanwhile, Brandt’s clients have become increasingly fond of baskets and mohair. “Parents don’t want plain bonnetts anymore, but one that has very delicate textures in it,” she says.</p>
<p>The current fascination with texture goes beyond Brandt’s paying clients to include her more than 240,000 Instagram followers. “A picture of a baby wrapped with felt and fluff and flowers will get a higher response than anything else I do,” she says.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_137bf086257341f627fe3cd05415c779d7c821c5f.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_137bf086257341f627fe3cd05415c779d7c821c5f.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>This set up — a baby wrapped in felt and mohair — is one of Brandt’s most requested. So is the dark, rich purple seen here.</em></p>
<h3 id="trend-4-color">Trend #4: Color</h3>
<p>The parents Cooper works with these days are consistently on the hunt for images soaked in earthy colors. Emerald, maroon, chocolate brown, and burnt orange define her images regardless of the client or time of year.</p>
<p>Brandt, on the other hand, is constantly having to update her props and costumes to match her parents’ shifting tastes. “I really need to pay attention to the colors of the year because that’s how people are going to design their nurseries,” she explains. Where clients live will often impact their preferred color choice as well. New Yorkers love a good gray regardless of the season, Californians cream, and Floridians aquamarines and oranges. Yet another variable to keep in mind is the time of year, with parents preferring darker shades in winter and lighter ones as the weather warms.</p>
<p>Fortunately, there is one constant amidst all this flux, and that is dark purple. “Everybody wants purple,” she says. “It’s the number one on every woman’s list. Even women who come in with boys, they want purple.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1c627184a0aa45c7d922d3767f710d807623344a8.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1c627184a0aa45c7d922d3767f710d807623344a8.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>This stroller, which Brandt has in six different colors, is by far her most popular prop.</em></p>
<h3 id="trend-5-props">Trend #5: Props</h3>
<p>Color isn’t the only reason Brandt is routinely swapping in and out her materials. Prop preferences are incredibly subject to change in the age of Instagram, when one viral post can trigger an industry-wide trend. Her most requested items at the moment include gardening pails, bread bowls, tiny four-poster beds, and miniature rattan baby carriages. “The one prop that everybody wants is the stroller,” she says. “I have it in like six colors and parents will hire me specifically for that prop.”</p>
<p>Cooper’s lifestyle shoots periodically feature a rattan peacock chair and pampas grass sprouting from a simple white pitcher — a subtle nod to the boho craze that’s gripped the world of fashion and interior design. The one prop that’s visible throughout all her work is parents. “If you put a baby in a parent’s arms, then you create this lovely feeling of coziness and intimacy and connection,” she says. “I think it’s a really lovely trend.”</p>
<h3 id="own-your-own-style">Own your own style.</h3>
<p>There are two very different styles at play in the world of newborn photography: minimal lifestyle portraits on the one hand, and carefully staged studio images on the other. Regardless of which aesthetic you hope to craft, staying on top of trends is critical for keeping customers happy and attracting new ones. Following photographers you admire is one way to keep your finger on the pulse. Tracking trends in complementary creative industries, such as interior and graphic design and fashion, is another.</p>
<p>Just remember, you don’t have to incorporate every fad you see. Instead, filter each one through your own style of photography, be it still life or lifestyle, even as you remain open to adopting and adapting the occasional idea from the other.</p>
<p>Finally, whatever your chosen style, take advantage of powerful photo editing software like <a href="https://www.adobe.com/products/photoshop.html">Photoshop</a> and <a href="https://www.adobe.com/products/photoshop-lightroom.html">Lightroom</a> to craft a personal aesthetic that’s as recognizable as it is distinctive. “Back in film, you were very limited,” Brandt says. “But with Photoshop, you have such incredible control to craft a particular style and brand using presets and filters.” Meanwhile, Lightroom’s batch edit feature allows Brandt to “sync” her images even before she begins work on individual photos. “I can cull through a gallery in five, 10 minutes, straighten the images, adjust the color, adjust the saturation, then crop and batch them.”</p>
<p>Do all this and you are guaranteed to keep clients happy with a look and feel that is both consistent and fresh.</p>
<p><em>Check out Adobe’s guide to <a href="https://www.adobe.com/creativecloud/photography/discover/newborn-photography.html">newborn photography</a> for advice about poses, props, and post-production. Also, learn more around <a href="https://www.adobe.com/creativecloud/photography/discover/portrait-photography.html">portrait photography</a>.</em></p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/01/04/7-photography-trends-to-watch-in-2021.html">https://blog.adobe.com/en/publish/2021/01/04/7-photography-trends-to-watch-in-2021.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2020/03/27/your-tutorial-resource-guide-to-photography-editing.html#gs.06f0l1">https://blog.adobe.com/en/publish/2020/03/27/your-tutorial-resource-guide-to-photography-editing.html#gs.06f0l1</a></li>
<li><a href="https://blog.adobe.com/en/publish/2017/05/02/lifestyle-photography-tips-from-tiny-atlas-quarterly.html#gs.06f2yh">https://blog.adobe.com/en/publish/2017/05/02/lifestyle-photography-tips-from-tiny-atlas-quarterly.html#gs.06f2yh</a></li>
</ul>
</div>
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<p>Topics: Creativity, Insights &amp; Inspiration, Photography, Education, Creative Cloud,</p>
<p>Products: Creative Cloud, Lightroom, Photoshop,</p>

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</div>
Adobe

Adobe releases custom brushes in Photoshop on iPad and incredible presets in Adobe Camera Raw

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<h1 id="adobe-releases-custom-brushes-in-photoshop-on-ipad-and-incredible-presets-in-adobe-camera-raw">Adobe releases custom brushes in Photoshop on iPad and incredible presets in Adobe Camera Raw</h1>
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<p>By Pam Clarke</p>
<p>Posted on 06-08-2021</p>
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<p>Today we bring amazing new custom content to Photoshop on iPad and Adobe Camera Raw, making your unique creative possibilities with <a href="https://www.adobe.com/products/photoshop.html">Photoshop</a>, the iPad and the Apple Pencil better than ever before. Here are the details:</p>
<h3 id="photoshop-on-ipad">Photoshop on iPad</h3>
<p><strong>Custom brushes</strong><br>
Now you can use all the same brushes you love in Photoshop desktop with your Apple Pencil and Photoshop on iPad. You can find and download hundreds of brushes under the [+] icon in the brush panel. You can also go directly to <a href="https://www.adobe.com/uk/">Adobe.com/uk</a> from your iPad browser, download any of the ABR files we offer there, load them into your brush panel within the app and get started.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_128833a6246b59e7370ff8f6423e1c79fea65099b.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_128833a6246b59e7370ff8f6423e1c79fea65099b.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>Art by Temi Coker, using Kyle Webster’s brushes within Photoshop on iPad. Temi’s work has been used across Adobe to highlight our Diverse Voices initiative.</em></p>
<p>There are now so many ways to create and use unique brushes in Photoshop on iPad, including custom brushes created by top artists like Kyle Webster or inspired by Keith Haring. Here are just a few examples.</p>
<p><strong>Kyle Webster’s Brushes</strong><br>
<a href="http://www.kyletwebster.com/">Kyle Webster</a>’s brush packs are all available on <a href="https://www.adobe.com/products/photoshop/brushes.html">Adobe.com</a> for Creative Cloud subscribers. These packs are updated every season and offer hundreds of brushes covering watercolours, manga, lettering, and other unique effects.</p>
<p>Keith Haring Brushes, created exclusively for Adobe Fresco and Photoshop<br>
Keith Haring believed art is for everybody. We do too. He took art beyond museum walls and into the streets, subway stations, and other public spaces. We’re celebrating his legacy with a collection of digital brushes inspired by his original tools — chalk, markers, spray paint, and more. They’re free to everyone using <a href="https://www.adobe.com/products/fresco.html">Adobe Fresco</a> and also available in Photoshop desktop and now Photoshop on iPad. <a href="https://creativecloud.adobe.com/cc/discover/article/keith-haring?locale=en">Download</a> the brushes and spread Haring’s message of love, hope and equality. Brushes are available for a limited time until September 2021.</p>
<p>More information about Keith Haring and his inspiring life and art is at the <a href="https://www.haring.com/">Keith Haring Foundation</a> website.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1b56ad773ab4dcec17a5a5b177b0bbf5d6265ee61.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1b56ad773ab4dcec17a5a5b177b0bbf5d6265ee61.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><em>Keith Haring image made using the Keith Haring brush set.</em></p>
<p><strong>Create your own original brushes</strong><br>
Create your own brushes using the <a href="https://apps.apple.com/us/app/adobe-capture-creative-kit/id1040200189">Adobe Capture</a> app.</p>
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<ul>
<li>Use Adobe Capture to create any brush file using your camera — make your own strokes on paper or take any photo or object and turn them into a custom brush.</li>
<li>You can then save your brush to an .abr or send it directly to Photoshop on iPad.</li>
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<p><strong>Photoshop</strong></p>
<p>Small improvements with big impact<br>
We always like to include improvements that might seem small, but that have a big impact on common and important workflows. Here are two:</p>
<ul>
<li>You can now draw lines using vectors or pixels. In the past, it was just vectors. More info <a href="https://helpx.adobe.com/photoshop/using/line-tool.html">here</a>.</li>
<li>Transform warp guidelines, sometimes also called grid lines, have also been improved. This is really important for package designers. Now you can choose if grid lines are on or off by default. The grid size and line density is customisable. The colour and opacity of the lines can also be customised so they are easier to see depending on the colour of the image you are working with.</li>
</ul>
<p><strong>Adobe Camera Raw</strong></p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1b648825d02409aa0678ee31d68736d2c7c4f316d.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1b648825d02409aa0678ee31d68736d2c7c4f316d.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p>Today we release 70 new presets in Adobe Camera Raw and Adobe Lightroom, custom created for Adobe by a diverse group of extraordinary, renowned photographers.</p>
<p>Presets are a great, one-click way to elevate your photo with a unique look, but presets are only as good as the people who make them. These new presets are meticulously crafted by incredibly talented photographers. The initial set of presets includes seven preset packs, each containing 10 to 15 high quality presets. Best of all, we’ll continue to expand the collection in future releases.</p>
<p>The preset categories include portrait, travel, cinematic, future and vintage. For more information about the presets and the photographers behind them, check out <a href="https://blog.adobe.com/en/publish/2021/06/08/meet-the-photographers-crafting-our-new-premium-presets.html">this blog post</a> by Ben Warde on the Lightroom team.</p>
<p>Post your work on social and tag #photoshop. We’d love to see what you create with the new custom brushes and presets!</p>
<p><strong>Thank you</strong></p>
<p>As always, thank you to all our incredible customers around the world who use Photoshop to make the world a more beautiful place. You are always our inspiration.</p>
<p>We are thinking about our friends worldwide, including all the dedicated people on the global Adobe Photoshop team who are like family to us and continue to be impacted by Covid. Please stay safe and healthy.</p>
<p>Download <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.adobe.com%2Fproducts%2Fphotoshop.html%3Fsdid%3DKKQIN%26mv%3Dsearch%26kw%3Dphotoshop%26ef_id%3DCjwKCAjwk6P2BRAIEiwAfVJ0rBx0xzw7zMr2tk640pTWvA7XXLQbUyLaROIIsvFQn7hR_rCuoqgFnhoC7UQQAvD_BwE%3AG%3As%26s_kwcid%3DAL!3085!3!405119257618!b!!g!!%252Bphotoshop%26gclid%3DCjwKCAjwk6P2BRAIEiwAfVJ0rBx0xzw7zMr2tk640pTWvA7XXLQbUyLaROIIsvFQn7hR_rCuoqgFnhoC7UQQAvD_BwE&amp;data=04%7C01%7CClaire.Petras%40edelman.com%7C5f7e36670e9942a5fd8f08d8c7c1c1a3%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637478982314166230%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=PuzTXbNBw5drdhrLJJC2aMvSG8frtQqnF9NZZFZj14A%3D&amp;reserved=0">Photoshop on desktop</a> and <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fadobe-photoshop%2Fid1457771281&amp;data=04%7C01%7CClaire.Petras%40edelman.com%7C5f7e36670e9942a5fd8f08d8c7c1c1a3%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637478982314176190%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=PNUHFUR6DfMlKuGKHXsm%2FH9As5OAxPvHkw80mJbuu9o%3D&amp;reserved=0">Photoshop on iPad</a> and <a href="https://apps.apple.com/us/app/adobe-capture-creative-kit/id1040200189">Adobe Capture</a>.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/30/make-it-together-collaborative-artworks-on-mobile.html">https://blog.adobe.com/en/publish/2021/03/30/make-it-together-collaborative-artworks-on-mobile.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/20/time-to-rekindle-inspiration-and-beat-the-blank.html">https://blog.adobe.com/en/publish/2021/05/20/time-to-rekindle-inspiration-and-beat-the-blank.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/30/everythings-coming-together-for-mobile-creativity.html#gs.2hot9r">https://blog.adobe.com/en/publish/2021/03/30/everythings-coming-together-for-mobile-creativity.html#gs.2hot9r</a></li>
</ul>
</div>
<div>
<p>Topics: Illustration, Media &amp; Entertainment, Creative Cloud, UK Exclusive,</p>
<p>Products: Lightroom, Photoshop,</p>
</div>
</div>
Adobe

Why is color accessibility important?

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<h1 id="why-is-color-accessibility-important">Why is color accessibility important?</h1>
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<p><picture><source media="(max-width: 400px)" srcset="./media_1147dbcf31086023c4ca9efeda2dad3365eceb9a7.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1147dbcf31086023c4ca9efeda2dad3365eceb9a7.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Contrast ratios between text color and background colors ranging from 10 to 1." loading="eager"></picture></p>
<p><em>Artwork by Manisha Gupta.</em></p>
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<p>By Manisha Gupta</p>
<p>Posted on 05-20-2021</p>
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<p>Colors have a huge impact on the look and feel of any product. When designing for people, color becomes a strong medium to communicate and a powerful tool for accessibility. We asked Alison Murphy, a designer at Pearson’s, “What does accessibility in design mean to you?”</p>
<p>“There is a great thing in universal design called the ‘curb-cut effect’ — essentially, by making something accessible to a certain audience, you often improve the experience for everybody,” she answered. “Color themes that work well for a vision challenged audience will work well for everyone!”</p>
<p>Accessibility comes with multiple advantages, the most prominent being the uniform access and interpretation of information unaffected by the limitations of the different types of audience.</p>
<p>Take healthcare systems for instance. Amidst the current pandemic situation, lack of minimum contrast ratio in the colors of healthcare apps and websites may hinder communication of important information on products or services for people with low vision, color-blindness, or aging. Accessibility enables the basic color contrast, so that everyone can read the complete information provided and leverage the relevant parts.</p>
<p>Designers sometimes get swayed by design trends, brand palettes, or their personal love for low contrast typography that makes them choose colors that are not legible for all. No aesthetic choice should ever come at the expense of accessibility. So, how do you pick colors that fit with your desired style, while also solving for color contrast? Well, now you can with Adobe Color.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/Products/Creative-Cloud/adobe-colors.html">https://blog.adobe.com/en/promotions/Products/Creative-Cloud/adobe-colors.html</a></div></div></div>
<h3 id="introducing-adobe-colors-contrast-checker">Introducing Adobe Color’s Contrast Checker</h3>
<p>Contrast Checker is Adobe Color’s new accessibility tool for creating <a href="https://www.w3.org/TR/WCAG21/#contrast-minimum">WCAG</a> compliant color themes based on an advanced recommendation system. The contrast-checked color palettes can easily be shared through Adobe <a href="https://www.adobe.com/ca/creativecloud/libraries.html">Creative Cloud Libraries</a> and can be readily accessed within any Creative Cloud apps. Simply put, Contrast Checker enables you to dynamically fix color legibility of your designs, and meet WCAG criterion.</p>
<p>Read on for a look at color contrast and its importance, and how Adobe Color’s Contrast Checker can help you easily meet accessibility standards.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_18a1132c962a25684af2d96ab819e2db607137368.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_18a1132c962a25684af2d96ab819e2db607137368.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><picture><source media="(max-width: 400px)" srcset="./media_11df18ac9ec9841f427e84a9aeb7a5ca4af9a64cc.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_11df18ac9ec9841f427e84a9aeb7a5ca4af9a64cc.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<h3 id="what-is-wcag">What is WCAG?</h3>
<p>To get started, let’s look at the <a href="https://www.w3.org/TR/WCAG21/">Web Content Accessibility Guidelines</a>, commonly referred to just by its acronym, WCAG. They are a set of guidelines and recommendations for how to make your web content more accessible. It was developed by the World Wide Web Consortium and represents an internationally accepted standard for web accessibility of sites and applications.</p>
<h3 id="what-is-contrast-ratio">What is contrast ratio?</h3>
<p>Colors need to have sufficient contrast between the text color and its background (technically called luminance contrast ratio) for them to be readable for anyone. This includes text on images, icons, and buttons, as well as the colors used to convey other graphical information such as diagrams and maps.</p>
<p>The highest contrast ratio is 21, when one color is black and the other is white. The lowest contrast ratio possible is 1, when both the colors in a combination are the same, and hence have the same luminance. So all other possible contrast ratios lie between 1 and 21. A key point to note is that, with solid colors, the contrast value does not change if you flip the colors — for example, blue text on a white background has the same contrast value as white text on a blue background.</p>
<p>Hence to make things more accessible, maintaining a “good” contrast ratio is a must. This can be done by making one or both of your colors lighter or darker to achieve a higher contrast value.</p>
<p>The WCAG standard assigns two contrast ratio ratings, AA and AAA that are considered “good.” These ratings are applied at different contrast values (3, 4.5, and 7) depending on your need (using small or large text size vs just examining the color of a graphic object). One thing to keep in mind is that although AAA ratings are better than AA ratings, they can really limit your colors options. So unless you have a specific AAA requirement, getting a AA rating is still an option worth aiming for. Adobe Color’s Contrast Checker tool will help you quickly find these AA ratios, which occur at values 3, 4.5, and 7.</p>
<h3 id="get-started-with-adobe-colors-contrast-checker">Get started with Adobe Color’s Contrast Checker</h3>
<p>You can start using the Contrast Checker by visiting <a href="https://color.adobe.com/create/color-wheel">Adobe Color</a>, and going to Accessibility Tools &gt; Contrast Checker. You can input the text color and background color values or upload a screenshot of your project to pick the colors you want to check for contrast.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1477369f38af1ae6636e3aac132c65b2c42aa2499.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1477369f38af1ae6636e3aac132c65b2c42aa2499.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p>You can also import your own images or graphics to sample colors from. Use the ‘Import Image’ button to browse for files on your device or drag and drop right onto the window.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1aeabf61076049299c67ee1b90c8d8c7a40e48511.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1aeabf61076049299c67ee1b90c8d8c7a40e48511.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<h3 id="check-for-accessibility">Check for accessibility</h3>
<p>Once the colors are imported, look for the Pass or Fail sign below the Preview section to assess if the contrast is adequate to meet the WCAG criteria. If not, the first quick way to fix it is through the sliders underneath the input boxes — moving towards the ‘plus’ sign will increase the contrast ratio staying close to the original hues.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_18b3ffc9a44ec1b9c7d4175e604208e6ba50d12c2.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_18b3ffc9a44ec1b9c7d4175e604208e6ba50d12c2.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<h3 id="work-with-recommendations-or-set-a-contrast-ratio">Work with recommendations or set a contrast ratio</h3>
<p>When compared to other tools or plugins available in the market, the prime differentiator is the Recommendations system. By default you will have contrast suggestions for 3:1, 4.5:1 and 7:1. These conform to the WCAG minimum contrast requirements and help to solve the contrast problem in a single click.</p>
<p>A second way to improve the contrast is by inputting the desired contrast ratio you want to generate under the “Set a contrast ratio” section. Enter the values, evaluate your choices and hit “Apply”. You will get a live preview of the colors combining Regular text, Large text, and Graphical components on the background color. This facilitates a quick decision on whether the contrast is good to go or needs further iteration.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_189d2e12728053d3111cb600c1f5c64b1f5dcd10d.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_189d2e12728053d3111cb600c1f5c64b1f5dcd10d.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p><picture><source media="(max-width: 400px)" srcset="./media_104d05e5d37cd8467c8be2193507c553ba8c0113a.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_104d05e5d37cd8467c8be2193507c553ba8c0113a.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p>Once you feel confident about the color choices, go ahead and save it in Creative Cloud Libraries. Within the Libraries section, the two-color themes that are contrast checked will be marked with the highest qualifying level — AA or AAA (highlighted in blue). On the other hand, all color themes that failed to meet the criteria can still be used in your designs, but ‘Fail’ denotes that they did not pass the Accessibility check.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1f83b8ff65dcb63ae703ff19a2bbf62bdbfdea0cd.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1f83b8ff65dcb63ae703ff19a2bbf62bdbfdea0cd.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<h3 id="update-your-colors-anywhere-within-adobe-ecosystem">Update your colors anywhere within Adobe ecosystem</h3>
<p>To make the experience more seamless, the two-color themes will then be saved as an asset within Libraries that help to organize, use, and share re-usable creative elements within your favorite Creative Cloud applications. This allows the user to update the colors in their designs without the hustle of any back and forth to copy or remember color values.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_11e6f6cc05530c092e42d8f7e1fcca36ae962b45e.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_11e6f6cc05530c092e42d8f7e1fcca36ae962b45e.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<h3 id="sharing-made-easy-with-adobe-certified-accessible-themes">Sharing made easy with Adobe-certified accessible themes</h3>
<p>Since design is a collaborative process, Adobe Color helps you share color themes with your team members. Each color theme has an option to “Download jpeg”, which downloads not just the swatches, but gives add-on information like different color mode values, WCAG results, and Adobe certification.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1355b61a672f5baf39c22a344a3bb2ae01ca122a4.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1355b61a672f5baf39c22a344a3bb2ae01ca122a4.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<p>We are very excited to introduce the Contrast Checker tool to the design community with a goal of empowering designers to create accessible-first color palettes.</p>
<p>This empowers the designers to address their basic challenge of the need to learn about color accessibility and its application in their designs. Once choosing the background and foreground colors with the minimum contrast ratio becomes a habit, it will automatically lead to designs with much higher visibility across a wider range of users. Accessibility is all about indulging in design creation that can be enjoyed by all.</p>
<p>To read more about Adobe’s efforts around digital accessibility and how we’re celebrating Global Accessibility Awareness Day, see our post <a href="https://blog.adobe.com/en/publish/2021/05/20/the-evolution-of-digital-accessibility-over-the-decades.html">here</a>.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/04/20/7-decisions-apac-business-leaders-must-make-to-build-a-customer-experience-advantage.html">https://blog.adobe.com/en/publish/2021/04/20/7-decisions-apac-business-leaders-must-make-to-build-a-customer-experience-advantage.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2020/05/21/celebrate-global-accessibility-awareness-day-with-adobe-color.html#gs.1hss46">https://blog.adobe.com/en/publish/2020/05/21/celebrate-global-accessibility-awareness-day-with-adobe-color.html#gs.1hss46</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/23/paola-mathe.html">https://blog.adobe.com/en/publish/2021/03/23/paola-mathe.html</a></li>
</ul>
</div>
<div>
<p>Topics: Responsibility, News, Diversity &amp; Inclusion, Education, Creative Cloud,</p>
<p>Products: Creative Cloud,</p>

</div>
</div>
Adobe

The evolution of digital accessibility over the decades

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<h1 id="the-evolution-of-digital-accessibility-over-the-decades">The evolution of digital accessibility over the decades</h1>
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<p><picture><source media="(max-width: 400px)" srcset="./media_168acfc289bf0b05474bf94521c9878758493be6c.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_168acfc289bf0b05474bf94521c9878758493be6c.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="eager"></picture></p>
<p><em>Image source: <a href="https://www.behance.net/celinaoseguera">Celina Oseguera</a>.</em></p>
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<p>By Andrew Kirkpatrick</p>
<p>Posted on 05-20-2021</p>
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<p>Today, we celebrate the tenth Global Accessibility Awareness Day (GAAD) — an important milestone in getting everyone talking, thinking, and learning more about accessibility. With more than 1 billion people worldwide living with disabilities, today marks a significant day for us to recognize this community and help support these individuals throughout their daily lives whether that is in the workplace, school, or beyond.</p>
<p>For GAAD, I want to take a moment to look at how far we’ve come on the topic of accessibility — moving from a “grassroots” effort to a must-have, and how the industry can continue to support people with disabilities by keeping accessibility at the forefront.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/adobe-life/diversity-inclusion.html">https://blog.adobe.com/en/promotions/adobe-life/diversity-inclusion.html</a></div></div></div>
<h3 id="a-look-back-at-accessibility--removing-barriers-and-unlocking-new-possibilities">A look back at accessibility — removing barriers and unlocking new possibilities</h3>
<p>Over 30 years ago, we saw significant progress for individuals with disabilities due in large part to the Americans with Disabilities Act (ADA) signed by President H.W. Bush. Even though this brought important change for people with disabilities in the physical world as it relates to jobs, schools, transportation, and more, the digital world still included significant barriers.</p>
<p>Digital accessibility is an area that was often overlooked, and with the Internet growing quickly and in use widely around the world, it needed guidelines and processes in place to better serve individuals with disabilities. Over the years, we have seen significant changes that pushed for more accessibility in the digital world, such as the first web accessibility guidelines established in 1999 (WCAG 1.0), updates to the Section 508 standards to be more current with modern technology, new FCC regulations based on the Twenty-First Century Communications and Video Accessibility Act (CVAA), continuous updates to accessibility standards, among others. While these milestones have played a huge role in making websites and digital content more accessible, more work lies ahead as 97.4 percent of U.S.-based webpages are still not accessible to the disability community from a legal perspective.</p>
<p>Accessibility has moved up on the list of product roadmap priorities, but unfortunately is still not always an automatic default. Building accessibility early into the development processes can give companies the best chance at staying ahead of accessibility best practices, and most importantly, giving people access to products, no matter their ability.</p>
<p>As remote work continues to evolve, we must bring forward the opportunities and challenges of technology to make it simpler for users and companies to build accessibility into the start of the product roadmap journey. This can be done through various ways, including:</p>
<ul>
<li><strong>Accessibility Training:</strong> Setting up ongoing accessibility trainings for employees so they can learn more about the challenges that individuals with disabilities face and how to incorporate more accessible practices at work and within the product roadmap.</li>
<li><strong>Building Employee Networks:</strong> Internal Employee Resource Groups (ERGs) — what we call employee networks — help further awareness of accessibility across a company, while also helping employees support each other. Our Access at Adobe employee network hosts regular panel discussions among employees with visible and invisible disabilities to elevate unique voices and give employees a chance to learn more about the challenges they may have faced. Our Access at Adobe members are also <a href="https://blog.adobe.com/en/publish/2020/12/03/more-than-meets-the-ear.html#gs.0483h4">opening up</a> to our community and sharing their personal experiences to help educate others and strengthen overall empathy.</li>
<li><strong>Appoint Accessibility Leads:</strong> Having a lead of accessibility allows your company to have an appointed advocate for individuals with disabilities to help make sure that accessibility is further engrained in the company culture. For instance, at Adobe, we have designated accessibility champions — these champions are passionate about accessibility and help keep teams informed on changes in the accessibility space while enhancing our accessibility posture and culture.</li>
</ul>
<h3 id="celebrating-gaad-at-adobe">Celebrating GAAD at Adobe</h3>
<p>Accessibility is the utmost priority at Adobe, both within our products as well as within our culture. We work to enable people of all abilities to access our products by continually building accessibility into our product and design development. We also work closely with our employees to elevate their unique voices and encourage them to get involved in various ways. For example, we make regular updates to our <a href="https://blog.adobe.com/en/publish/2020/05/21/adobe-celebrates-global-accessibility-awareness-day.html#gs.zctvyk">Blue Belt accessibility training program</a> to educate employees on how to evolve and adapt to new ways of building accessibility by default.</p>
<p>For Global Accessibility Awareness Day, we wanted to share a few updates on how we are continuing to raise awareness for Accessibility:</p>
<ul>
<li>Adobe proudly <a href="https://blog.adobe.com/en/2020/01/22/adobe-joins-the-valuable-500-movement-to-put-disabilities-on-the-business-leadership-agenda.html#gs.0t16op">joined</a> the Valuable 500 in January 2020 — which recently reached its <a href="https://www.prnewswire.com/news-releases/500-ceos-of-major-organisations-create-the-worlds-biggest-community-for-disability-business-inclusion---the-valuable-500-301292980.html">milestone</a> of securing 500 global CEOs and their companies worldwide, who have committed to putting disability inclusion on the business leadership agenda. We collaborated with our internal teams and came up with several core areas that solidify our commitment to help strengthen disability inclusion at Adobe (see <a href="https://www.thevaluable500.com/the-valuable-500/">Adobe’s details/commitment</a>). In signing this pledge, we are investing in the technical and process standards for accessibility, and declaring a broader commitment to disability inclusion that also includes training and employment opportunities.</li>
</ul>
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<ul>
<li>Adobe Color has released a new tool to empower the user experience. User interface and graphic designers are tasked with creating <a href="https://www.w3.org/TR/WCAG21/#contrast-minimum">WCAG</a> compliant color themes for improved visual accessibility. The newly released Contrast Checker guides designers in making choices with the best contrast ratio for readability for audiences with differing abilities. Our advanced recommendation system helps designers when choosing the ideal contrast against a background color for icons and text in two sizes, using the hues already being worked with. The contrast-checked color palettes can easily be shared through Adobe <a href="https://www.adobe.com/ca/creativecloud/libraries.html">Creative Cloud Libraries</a> and can be readily accessed within Creative Cloud apps, such as XD, Photoshop, or Illustrator. Additionally, there is a new type of color theme containing only two swatches, making it easier for designers to keep track of which contrast pairs work best in their designs. Check out our <a href="https://blog.adobe.com/en/publish/2021/05/20/why-is-color-accessibility-important.html">blog post</a> for more details or head to the <a href="https://color.adobe.com/create/color-contrast-analyzer">Contrast Checker</a> and start creating your own accessible themes.</li>
</ul>
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<ul>
<li>This year, we have proudly partnered with Easterseals for the <a href="https://disabilityfilmchallenge.com/">2021 Easterseals Disability Film Challenge</a>, which gives filmmakers — with and without disabilities — the opportunity to tell unique and personal stories that showcase disability in its many forms. This year we had the honor of presenting the award in the Best Editor category, which recognized the film with exemplary documentary storytelling through editing — <a href="https://disabilityfilmchallenge.com/2021-awards/">you can watch the compelling nominated films</a> from this year’s awards.</li>
</ul>
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<ul>
<li>In our India office, the Talent Acquisition team recently launched an internship program for persons with disabilities. Working in close partnership with Access at Adobe India and our employee network lead Rakesh Paladugula, Product Manager, Accessibility, Core Technologies &amp; Products, the team leveraged the network members’ experience and enthusiasm to position this initiative for success. Building on Adobe’s core values — Genuine, Exceptional, Innovative and Involved — and inclusive culture, the team was committed to developing a lasting process for finding and hiring people with disabilities.</li>
</ul>
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<ul>
<li>Today, the Adobe Design Research &amp; Strategy team is celebrating the release of<u> </u><a href="https://medium.com/inclusive-research">A Practical Guide to Inclusive Research</a>, a collection of articles about inclusive user experience (UX) research. The articles introduce inclusive design research and deep dive into conducting research with people with disabilities. Written by inclusive design researcher Molly Bloom and UX researcher Laura Herman, in collaboration with several researchers, research managers and designers, this work shows what we have learned and put into practice as we make our UX research practices more inclusive across the company.</li>
</ul>
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<li>Lastly, we are doubling down on our efforts to improve readability for everyone. We are partnering with experts and researchers across multiple industries to conduct research, run pilot programs, gather feedback, and share our learnings to reinvent the ways that people read and extract information from digital documents. As a result, we are proud to have released an <a href="https://www.adobe.com/corporate-responsibility/readability.html">exciting new way to read PDF documents on mobile devices</a> earlier this year, with Liquid Mode in Adobe Acrobat Reader — which uses&nbsp;<a href="https://www.adobe.com/sensei/document-cloud-artificial-intelligence.html">Adobe Sensei</a>, our&nbsp;AI and machine learning framework, to better understand the structure of PDFs and enhance readability for users.</li>
</ul>
<h3 id="the-work-doesnt-end-here">The work doesn’t end here</h3>
<p>Even though we have had an exciting year and want to mark this important milestone, we also recognize there is more work to do. We are continuing to make progress in our product innovations, as well as building additional tools internally to help us implement accessibility standards even further.</p>
<p>Please join us in celebrating this day and in continuing to help make the world a better place for people with differing abilities — have a great Global Accessibility Awareness Day everyone!</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/2020/10/01/adobe-celebrates-national-disability-employment-awareness-month.html">https://blog.adobe.com/en/2020/10/01/adobe-celebrates-national-disability-employment-awareness-month.html</a></li>
<li><a href="https://blog.adobe.com/en/2021/01/21/disability-civil-rights-at-the-forefront-of-netflix-crip-camp.html">https://blog.adobe.com/en/2021/01/21/disability-civil-rights-at-the-forefront-of-netflix-crip-camp.html</a></li>
<li><a href="https://blog.adobe.com/en/2020/11/30/how-adobe-empowering-students-to-read-learn-more.html">https://blog.adobe.com/en/2020/11/30/how-adobe-empowering-students-to-read-learn-more.html</a></li>
</ul>
</div>
<div>
<p>Topics: Responsibility, Diversity &amp; Inclusion, Document Cloud, Community</p>
<p>Products: Adobe Sensei, Document Cloud,</p>

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Adobe

4 recommendations to help CMOs turn digital transformation into recovery

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<h1 id="4-recommendations-to-help-cmos-turn-digital-transformation-into-recovery">4 recommendations to help CMOs turn digital transformation into recovery</h1>
<p>The 2021 Digital Trends report makes four key recommendations for CMOs and customer experience leaders looking to harness digital transformation and lead recovery in 2021.</p>
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<picture><source media="(max-width: 400px)" srcset="./media_1bb1d0932d8ed5caea0f5fd30191db8e0d43d615c.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1bb1d0932d8ed5caea0f5fd30191db8e0d43d615c.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Woman and man wearing masks, interacting through an elbow bump." loading="eager"></picture>
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<p>By Adobe Communications Team</p>
<p>Posted on 05-20-2021</p>
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<p>As brands look to recover and learn from the lessons of 2020, Chief Marketing Officers have a uniquely holistic role to play in the business recovery, research from <a href="https://www.adobe.com/au/offer/digital-trends-2021.html?sdid=GR3XY6TT&amp;mv=social&amp;mv2=paidsoc">Adobe’s 2021 Digital Trends report</a> suggests.</p>
<p>According to the report, the dramatic events of the past year acted as an “accelerant for digital transformation,” positioning the CMO — as the custodian of the new, digital customer — in the box seat to help organisations understand new behaviours and translate them into insights and growth strategies.</p>
<p>Supporting this, two in three companies who have invested in technology enabling CMOs and other digital leaders to deliver, track and quickly evolve the digital customer experience outpaced their rivals in the second half of 2020.</p>
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<h3 id="2021-digital-trends-report">2021 Digital Trends Report</h3>
<p>What’s changed since the pandemic and what are companies planning for 2021? We surveyed more than 13,000 CX professionals to get a pulse on the digital trends for 2021.</p>
<p><a href="https://business.adobe.com/resources/digital-trends-2021.html">Download the report</a></p></div>
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<p>“Businesses are all grappling with the same challenges: remote working, new digital customers, the need for greater convenience, changes in buying behaviour and, added to that, their employees’ and their customers’ well-being,” the research suggests.</p>
<p>Based on the responses of more than 13,000 participants, the 2021 Digital Trends report makes four key recommendations for CMOs and customer experience leaders looking to lead the recovery in 2021 — addressing the mind, body, heart and spirit, respectively, of the modern organisation.</p>
<h3 id="1-take-a-strategic-stand">1. Take a strategic stand</h3>
<p>Nearly 70 percent of respondents who are pessimistic about their company’s prospects for growth in 2021 believe their organisation is in reactive mode and lacking a strategy, the Digital Trends report found.</p>
<p>Meanwhile, three in four respondents report that marketing has increased its influence in the boardroom as executive teams look to understand and cater to new customer behaviours.</p>
<p>The opportunity for CMOs and digital leaders is to translate their fluency with customer data and insight into strategic activity that can help develop new revenue streams.</p>
<p>“They will keep their place [in the boardroom] with deep customer insights and a specific point of view on how to act on them,” says Adobe’s Chief Technology Advisor Scott Rigby.</p>
<p>He cites Adobe customer <a href="https://www.businessinsider.com.au/accent-group-the-owner-of-hype-dc-and-platypus-has-announced-plans-to-open-up-to-40-new-stores-2020-8">Accent Group</a> as a great example. The retailer operates shoe brands such as Platypus, Hype DC and The Athlete’s Foot, and boosted online sales by 69 percent last financial year, growing profits by 7.5 percent despite the pandemic.</p>
<p>During lockdown periods, the company focused on online and fulfilment, converting its retail outlets into “dark stores” to fulfil online orders, in the process growing its contactable database by more than 40 percent to 6.8 million.</p>
<p>Then-chief digital officer <a href="https://www.cmo.com.au/article/682936/athete-foot-digital-chief-joins-afterpay-chief-strategy-officer/">Mark Teperson</a>, whose remit included omnichannel, marketing, ecommerce, merchandise and CRM, drove online sales growth at Accent Group during the pandemic. He has since been headhunted to be chief strategy officer at fintech Afterpay.</p>
<p><strong>Actions for CMOs:</strong></p>
<p>CMOs who want to retain their seat at the leadership table need to build a position of strength based on a foundation that should consider:</p>
<ul>
<li>A robust ecommerce strategy</li>
<li>Cloud-based data management that integrates data silos</li>
<li>A focus on marketing attribution to understand the link between online activity and offline sales.</li>
</ul>
<h3 id="2-develop-the-connective-tissues-between-insight-and-action">2. Develop the connective tissues between insight and action</h3>
<p>Customer experience leaders are more than twice as likely as the average to have significant insights into new customer journeys, and they are better able to identify friction points, the Digital Trends report indicates. They are also three times more likely to be adept at building experiments to test those insights in the field.</p>
<p>India’s largest online beauty store <a href="https://www.adobe.com/content/dam/cc/in/about-adobe/newsroom/pdfs/archive/PressRelease-NykaaPartnerswithAdobetoStrengthenitsFocusonCustomerExperiences.pdf">Nykaa</a> focused on selling essential personal care items during pandemic-related lockdowns, pivoting its ecommerce strategy to facilitate hyperlocal deliveries from its physical stores. It has also invested heavily in the digital customer experience, offering more than 850 curated online customer journeys.</p>
<p>“We have been an omni-channel retailer, and are reaping the benefits of the investments we made to push this strategy,” says Founder and CEO <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/being-an-omni-channel-retailer-helped-us-during-the-covid-19-crisis-nykaas-falguni-nayar/articleshow/76456397.cms?from=mdr">Falguni Nayar</a>.</p>
<p>The company has invested in a comprehensive content marketing strategy based on “<a href="https://brandequity.economictimes.indiatimes.com/news/marketing/nykaa-reveales-its-omni-channel-content-and-guided-selling-strategy/70841130">education, curation and personalisation</a>” to build trust with customers, resulting in a 15 percent bigger basket size for content consumers.</p>
<p>In general, executives rank agility as the second most important organisational quality, with “innovation” placing first. The one in five respondents who rated their organisation as “very strong” in their speed of gaining accurate insights were more likely to be able to justify and attract an increase in marketing budget, the Digital Trends report found.</p>
<p>Chaminda Ranasinghe, Chief Experience Officer at higher education institution <a href="https://www.adobe.com/au/customer-success-stories/rmit-case-study.html">RMIT</a>, says the role of marketers and experience leaders has expanded in recent times as the broader organisation has understood the importance of responding quickly to changed customer expectations.</p>
<p>“We’re having to do a lot more research and data gathering and turn those into meaningful insights,” Ranasinghe says.</p>
<p>The marketing team uses agile, contemporary working methods that include independent, cross-functional teams focused on particular audiences, developing hypotheses, conducting experiments and releasing minimum viable products.</p>
<p>In one example, Ranasinghe says the marketing team trialled a range of incentives, from smaller class sizes to more hands-on support, for students who came to RMIT to do an associate degree. In the end, offering a guaranteed place in a related degree if the student maintained their grade was the most effective offer. As a result, the number of offers involving guaranteed pathways rose from 50 in 2019 to almost 1000 in 2020 despite the pandemic.</p>
<p><strong>Actions for CMOs:</strong></p>
<p>CMOs and CXOs who want to strengthen the connective tissue and speed between insight and action should consider:</p>
<ul>
<li>Customer journey mapping that identifies and addresses friction points in the journey</li>
<li>Agile teams conducting test-and-learn experiments based on data-driven hypotheses.</li>
</ul>
<h3 id="3-focus-your-organisations-customer-empathy">3. Focus your organisation’s customer empathy</h3>
<p>Understanding how people feel is an “essential but often overlooked” part of the customer experience, according to the Digital Trends report. Customer experience leaders are more than twice as likely to have insight into the mindset of customers throughout the journey.</p>
<p>“Marketers excel at empathising with audiences and creating advertising that fosters an emotional bond with their brand,” the study suggests. “Applying that skill throughout the customer experience is how brands that cannot compete on convenience alone will thrive in their markets.”</p>
<p>Indian bank <a href="https://www.adobe.com/content/dam/cc/in/about-adobe/newsroom/pdfs/2020/HDFCBankPartnerswithAdobetoEnhanceDigitalCustomerExperiences_IN_20200827.pdf">HDFC</a>, which last year ramped up its investment in Adobe Experience Cloud technology, has been keeping close tabs on customer sentiment. Initially, HDFC communicated solidarity with its customers and then switched to action, removing minimum balance requirements and ATM charges for customer benefit. They further promoted social distancing through the innovative <a href="https://brandequity.economictimes.indiatimes.com/news/marketing/hdfc-bank-launches-safety-grid-campaign-to-reiterate-social-distancing/75159969">#SafetyGrid</a> campaign that put its logo grid in front of essential businesses to help people remain at a safe distance.</p>
<p>It wasn’t until the second half of 2020 that HDFC began marketing relevant services, according to <a href="https://www.thedrum.com/news/2020/10/26/brand-bounce-back-hdfc-bank-s-cmo-wants-help-consumers-be-positive">Chief Marketing Officer Ravi Santhanam</a>, who says they have learnt the value of staying connected with customers during tough times — and that social distancing doesn’t have to mean emotional distancing.</p>
<div class="block-embed"><div><div><a href="https://www.youtube.com/watch?v=ILfnivnW2Lc">https://www.youtube.com/watch?v=ILfnivnW2Lc</a></div></div></div>
<p><strong>Actions for CMOs:</strong></p>
<p>CMOs who want to focus their organisation’s empathy should consider:</p>
<ul>
<li>Consolidating customer data and mapping it to the customer journey</li>
<li>Real-time data analysis to respond to changing customer reactions</li>
</ul>
<h3 id="4-examine-your-brands-purpose-or-explore-why-it-doesnt-have-one">4. Examine your brand’s purpose (or explore why it doesn’t have one)</h3>
<p>Companies with a brand purpose outperform their competitors and have happier, more optimistic employees, the Digital Trends report found.</p>
<p>When brand purpose is authentic, it motivates and inspires employees by speaking to why it exists beyond profit and provides the opportunity to change things for the better.</p>
<p>Unfortunately, only 40 percent of companies’ stated brand purpose meets these criteria, an analysis of 800 organisations’ brand purpose revealed.</p>
<p>At RMIT, the brand purpose is “to get students ready for life and work”. Ranasinghe says this has led to a focus on helping students develop resilience that will serve them well as they continue their studies during the pandemic and beyond.</p>
<p>The organisation has not only added counselling services, physical facilities and, at times, helped feed students during the pandemic, but has consciously cultivated a more flexible attitude to helping students academically. As one example, they worked with industry partners to provide practical experiences for students who were stranded overseas and unable to complete their course requirements, enabling them to continue their studies and graduate.</p>
<p><strong>Actions for CMOs:</strong></p>
<p>CMOs who want to improve their organisation’s commitment to brand purpose should consider:</p>
<ul>
<li>Examining or developing their organisation’s brand purpose to ensure it is authentic, customer-focused and speaks to a larger purpose</li>
<li>Communicate the brand purpose among employees and involve them in activities that demonstrate the organisation’s commitment to the cause.</li>
</ul>
<p>As we emerge from a period like no other, marketing leaders should use their unique skills and technology, navigating economic challenges, new customer behaviours and the impact on staff by addressing the mind, body, heart and spirit of their organisation.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/09/the-key-trends-enterprise-leaders-need-to-know-in-2021.html">https://blog.adobe.com/en/publish/2021/03/09/the-key-trends-enterprise-leaders-need-to-know-in-2021.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/23/how-marketing-agility-became-a-mandate-for-new-responsive-customer-experience.html">https://blog.adobe.com/en/publish/2021/04/23/how-marketing-agility-became-a-mandate-for-new-responsive-customer-experience.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/09/how-data-and-digital-transformation-is-helping-cmos-lead-customer-experience-driven-brands.html">https://blog.adobe.com/en/publish/2021/03/09/how-data-and-digital-transformation-is-helping-cmos-lead-customer-experience-driven-brands.html</a></li>
</ul>
</div>
<div>
<p>Topics: Digital Transformation, Leadership, Trends &amp; Research, Brand, Marketing, APAC,</p>
<p>Products:</p>
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</div>
Adobe

Time to Rekindle Inspiration and #BeatTheBlank

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<h1 id="time-to-rekindle-inspiration-and-beattheblank">Time to Rekindle Inspiration and #BeatTheBlank</h1>
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<p>by Simon Morris</p>
<p>Posted on 05-20-2021</p>
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<p>So much has changed for all of us over the past year; one of the biggest adjustments has been the amount of time people from across the world have spent at home. While this has affected us in many ways, one aspect that has been drastically hit is inspiration. Let’s face it, ideation and blue-sky thinking have never gone hand-in-hand with needing to stay in one place.</p>
<p>Inspiration thrives on our ability to pull in and process information from the world around us. At the beginning of the pandemic, the shift to a new way of working kept the creative juices flowing; the sea-change the world was experiencing helped inspire us, but lockdowns have lasted on-and-off for over a year now – limiting our sources for inspiration. Though we’re still seeing evidence of creativity and it has by no means been cancelled, it is fair to say that people have to find creative ways to get creative…</p>
<p>At Adobe, we’re proud to support and inspire our community with the <a href="https://adobe.ly/2SZmQwX">Adobe Inspiration Generator</a>, helping anyone #BeatTheBlank. It enables users to fire up their creative spark by responding to unique briefs created by a rubik’s cube-like generator. It may well ask you to create an ‘adventurous cowgirl movie poster’ or a ‘magical robot billboard’… whatever you get tasked with, you can then use <a href="https://www.adobe.com/uk/products/photoshop.html?mv=search&amp;mv=search&amp;sdid=LZ32SYVR&amp;ef_id=CjwKCAjwv_iEBhASEiwARoemvOB33dtFLgkAdGtWWwJJM2wYRXc9wdIgXqw41fCSSJR6r9mFLTGHyBoCzDYQAvD_BwE:G:s&amp;s_kwcid=AL!3085!3!441664377297!e!!g!!photoshop!1422700211!58647953511&amp;gclid=CjwKCAjwv_iEBhASEiwARoemvOB33dtFLgkAdGtWWwJJM2wYRXc9wdIgXqw41fCSSJR6r9mFLTGHyBoCzDYQAvD_BwE">Photoshop</a> to unleash your creativity!</p>
<p>We’re working with a number of incredible talents from our creative community, including <a href="https://www.instagram.com/bei.bei.wei/">@bei.bei.wei</a> and <a href="https://www.instagram.com/rontimehin/">@rontimehin</a>, asking them to break up their usual colourful content by posting - and explaining - a blank story; talking about their own struggles for inspiration, before inviting their community to try out the Adobe Inspiration Generator and posting their own creations from the generated brief.</p>
<p>Our creators will also be taking their followers through masterclasses using Photoshop, hosted on one of Instagram or TikTok.</p>
<p>If you’re struggling for inspiration yourself right now, then why not <a href="https://adobe.ly/2SZmQwX">check it out</a>? We’re also asking fellow creatives to share their own work, as well as celebrate the work our Adobe Insiders have produced by following #BeatTheBlank and #AdobeInsider across all social media channels.</p>
<p>No one wants to face that daunting blank page at the start of a new project – so let us help you take your imagination on a fantastic voyage!</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/05/13/come-as-you-are-celebrating-the-self-and-self-expression-in-stock-imagery.html">https://blog.adobe.com/en/publish/2021/05/13/come-as-you-are-celebrating-the-self-and-self-expression-in-stock-imagery.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/11/the-world-according-to-us-user-generated-contents-epic-rise.html">https://blog.adobe.com/en/publish/2021/05/11/the-world-according-to-us-user-generated-contents-epic-rise.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/04/call-for-stock-content-embracing-summers-bounty.html#gs.18xc7s">https://blog.adobe.com/en/publish/2021/05/04/call-for-stock-content-embracing-summers-bounty.html#gs.18xc7s</a></li>
</ul>
</div>
<div>
<p>Topics: Creative Inspiration &amp; Trends, Creative Cloud, UK, Creativity, Media &amp; Entertainment,</p>
<p>Products: Photoshop</p>
</div>
</div>
Adobe

Adobe Once Again Positioned as a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

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<h1 id="adobe-once-again-positioned-as-a-leader-in-the-2021-gartner-magic-quadrant-for-multichannel-marketing-hubs">Adobe Once Again Positioned as a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs</h1>
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<p>By Sunil Menon</p>
<p>Posted on 05-20-2021</p>
</div>
<div>
<p>Gartner published a refresh of their Magic Quadrant for Multichannel Marketing Hubs this month and Adobe was positioned as a Leader for the fourth year in a row. The report defines a multichannel marketing hub broadly as a technology that manages communications across multiple channels, such as email, mobile, social, websites, and more.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/big-rock-assets/gartner-magic-quadrant-may-2021.html">https://blog.adobe.com/en/promotions/big-rock-assets/gartner-magic-quadrant-may-2021.html</a></div></div></div>
<p>Successful multichannel marketing hub technology has a lot of moving parts, and it can feel like <em>mission: impossible</em>. It requires a solid data foundation to understand the customer and drive personalization, as well as to integrate email, mobile, and online/offline channels in a cohesive way. And finally, the delivery of these personalized campaigns needs to be automated.</p>
<p>On top of that, a marketer’s mission is constantly evolving — you’re being asked to do things that weren’t even possible four or five years ago. Not only do you have to plan, launch, and measure the results of your campaign, but you also must ensure that you deliver the right message at the right time on the right channel in a way that’s both consistent with the brand and personalized to the individual. Choosing the technology that will best help you accomplish your goal is no easy task.</p>
<p>With twenty vendors evaluated in the Gartner Magic Quadrant for Multichannel Marketing Hubs, we’re thrilled to once again be positioned as a Leader in this space. We believe this validates both the fact that our customers derive great value from using <a href="https://www.adobe.com/marketing/campaign.html">Adobe Campaign</a> and other <a href="https://business.adobe.com/">Adobe Experience Cloud</a> applications, along with our roadmap agenda as we continue to innovate and bring new products to market that serve our customers’ needs.</p>
<p>Adobe Campaign is a comprehensive solution for the management, launch, and measurement of personalized cross-channel marketing campaigns. With best-in-class technology, an agile and scalable cloud-based solution, and integrations with Adobe Experience Cloud applications, Adobe Campaign is well-poised to help marketers say “<em>mission: accomplished</em>”. Thousands of marketers across the globe rely on Adobe Campaign to drive compelling and engaging experiences across channels like email, SMS, push and in-app messages, as well as offline channels such as direct mail or the point of sale in a store.</p>
<p>Since Gartner’s evaluation, the innovation hasn’t stopped. Later this month, we will release the next major version of Adobe Campaign (<a href="https://blog.adobe.com/en/publish/2021/03/31/new-innovations-adobe-campaign-meet-changing-dynamics-marketers.html#gs.1lq87l">Adobe Campaign version 8 or v8</a>), which will bring dramatic enhancements to the speed and scale at which marketers are able operate. Marketers will be able to manage hundreds of millions of customer profiles and deliver messages at throughput rates faster than ever before. Additionally, enhanced managed services for Adobe Campaign, will give marketers a more agile, secure, and scalable campaign management solution that lowers total cost of ownership for customers.</p>
<p>In addition to the multichannel marketing capabilities for which Adobe Campaign has been named a Leader time and time again, Adobe Campaign customers can also supplement their scheduled marketing campaigns with 1:1 real-time orchestration and location-based engagement capabilities with the <a href="https://blog.adobe.com/en/publish/2021/04/27/adobe-unveils-application-to-help-brands-personalize-customer-journey.html">upcoming release of Adobe Journey Optimizer</a>. Customer journeys designed in Adobe Journey Optimizer can be dynamic and event-based to help brands react to real-time signals as well as connect those interactions with broad, audience-based engagement. This way, the right experience is delivered at the right time to drive the best outcomes for the consumer.</p>
<p>I invite you to check out the <em><a href="https://business.adobe.com/resources/reports/gartner-magic-quadrant-multichannel-marketing-hubs-2021.html">2021 Gartner Magic Quadrant for Multichannel Marketing Hubs</a></em> to see for yourself how Adobe helps marketers create meaningful, personalized, and relevant experiences across multiple channels.</p>
<p><em>*Disclaimer: Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</em></p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/05/17/adobe-leader-2021-gartner-multichannel-marketing-hubs-cc.html?sdid=12B9DW2F&amp;mv=social&amp;mv2=ownsoc-org&amp;scid=3a7f5963-11e0-425c-ae01-1dd7e7f1eac5&amp;mv=social&amp;mv2=owned_social">https://blog.adobe.com/en/publish/2021/05/17/adobe-leader-2021-gartner-multichannel-marketing-hubs-cc.html?sdid=12B9DW2F&amp;mv=social&amp;mv2=ownsoc-org&amp;scid=3a7f5963-11e0-425c-ae01-1dd7e7f1eac5&amp;mv=social&amp;mv2=owned_social</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/04/adobe-named-a-leader-in-forrester-enterprise-marketing-software-suites-wave-q2-2021.html#gs.17odg5">https://blog.adobe.com/en/publish/2021/05/04/adobe-named-a-leader-in-forrester-enterprise-marketing-software-suites-wave-q2-2021.html#gs.17odg5</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/02/01/adobe-leader-2021-gartner-digital-experience-platforms-magic-quadrant.html#gs.17oe0c">https://blog.adobe.com/en/publish/2021/02/01/adobe-leader-2021-gartner-digital-experience-platforms-magic-quadrant.html#gs.17oe0c</a></li>
</ul>
</div>
<div>
<p>Topics: Trends &amp; Research, Experience Cloud, News, Digital Transformation</p>
<p>Products: Experience Cloud, Campaign</p>

</div>
</div>
Adobe

Baker Communications builds business, accelerates onboarding with Adobe Sign

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<h1 id="baker-communications-builds-business-accelerates-onboarding-with-adobe-sign">Baker Communications builds business, accelerates onboarding with Adobe Sign</h1>
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<p>By Adobe Document Cloud Team</p>
<p>Posted on 05-18-2021</p>
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<p>As a performance improvement organization, Texas-based Baker Communications knows a lot about the best ways to work. Globally recognized companies and government agencies, including Amazon, SAP, and Ingersoll Rand, depend on Baker for personalized training and coaching to help sales teams deliver the best possible customer experiences with greater confidence and speed.</p>
<p>“We look at how an organization can enhance its revenue, sales structure, and leadership to focus more on customers,” explains Isidro Iturralde, strategic account manager at Baker. “Our focus is on guiding clients toward strategies that optimize customer experiences.”</p>
<p>With 30 full-time employees and a network of 200-300 consultants worldwide, this mid-market company has big ambitions for growth over the next few years — and it’s focusing its performance improvement expertise on itself.</p>
<p>To build business while helping clients do the same, Baker is undergoing a digital transformation. The company’s approach involves migrating to the cloud, developing business continuity, and expanding telework.</p>
<p>Baker knew that digitizing how it processes and signs sales and consultant onboarding documents would make the entire sales and staffing process easier and more effective. With paper-based processes, Baker couldn’t track a contract’s status after it sent an initial email to a client. Delays in securing signed contracts increase sales cycles, as well as impact billing and revenue. Contract delays also risk the possibility of missing a customer’s budget cycle and losing the business altogether.</p>
<p>As an important first step in its digital transformation, Baker wanted a proven e-signature platform. After reviewing other options, the company decided that <a href="https://acrobat.adobe.com/us/en/sign/glossary/electronic-signatures.html">Adobe Sign</a> was ideal, offering the best mix of price and performance.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/products/document-cloud/sign.html">https://blog.adobe.com/en/promotions/products/document-cloud/sign.html</a></div></div></div>
<h3 id="rapid-real-world-results">Rapid, real-world results</h3>
<p>Standardizing on Adobe Sign provided Baker with immediate benefits. Before Adobe Sign, sending out a contract and getting it signed and returned could take up to three weeks. A broken printer or fax machine, or a client’s need to escalate a contract internally might cause further delays — which could slow the start of work and impact revenue.</p>
<p>Baker had no insight into a contract’s path through a company, and no way to measure contract turnaround time — save frequent follow-ups that took sales team members away from sales calls. By reducing obstacles, Adobe Sign trims the time to secure completed contracts from several weeks to two days.</p>
<p>“Delaying a decision to implement a sales methodology or a sales training program can negatively impact our clients,” says Iturralde. “Our ability to take action fast creates value for our clients and us.”</p>
<p>Industry leaders notice the value. Selling Power, Elearning!, and Training Industry magazines have all named Baker as one the top sales training companies, year after year. Independent analyst companies are also pointing to Baker as a leader when it comes to its data-driven approach to training and transforming sales teams.</p>
<p>Using Adobe Sign to process agreements with its extensive network of consultants mobilizes Baker to start work faster. Consultants, contractors, and coaches can immediately respond to new projects once they sign contracts and other consultant agreements, such as quarterly letters, and healthcare and benefits packages.</p>
<p>“As a mid-market business, we must be ready when opportunities come in,” says Iturralde. “Onboarding our consultants without worrying whether agreements will get delayed is crucial. Adobe Sign optimizes how we work, lowers our costs, and accelerates service delivery.”</p>
<p>The company uses Adobe Sign to process between 200 and 300 documents per month, including contracts and addendums, work orders, policy manuals, facilitator guides, statements of work, and bonus plans. The most common sales-related documents include sales agreements, NDAs, and master services agreements. Up to 80-90 percent of total documents processed through Adobe Sign are sales contracts.</p>
<p>Baker’s sales team takes advantage of audit trail in Adobe Sign to track when documents are opened and signed — they can send automated reminders, even daily, to move the process along.</p>
<p>“Getting documents signed quickly keeps deal momentum going, which is the lifeblood of our business,” says Iturralde. “Adobe Sign transforms our processes and makes our work faster and more accurate.”</p>
<h3 id="easy-integration-automated-workflow">Easy integration, automated workflow</h3>
<p>Adobe Sign also improves Baker’s business operations because it integrates seamlessly with its Salesforce customer relationship management platform. “The integration between Adobe Sign and Salesforce is fantastic because we don’t feel like we’re moving between environments,” says Iturralde. “Even our team members who aren’t the most tech-savvy have adapted, because there’s no frustrating multi-step process. We’re just working with a contact in Salesforce like we normally would.”</p>
<p>The tight integration with Salesforce contributes to a 75 percent improvement in document management, which includes saving the sales team 50 hours monthly on post-sales paperwork. The sales team can upload templates for contracts from Salesforce, then use Adobe Sign to convert contracts to PDF before sending for e-signature. The integration between Adobe Sign and Salesforce automates this process: Once a contract has been signed, it’s uploaded back into the specific opportunity within Salesforce, alleviating the need to manually re-upload each document.</p>
<p>Automation helps Baker sustain its momentum by moving daily operations — as well as its sales teams’ time and energy — away from document management and toward a full-throttled focus on clients.</p>
<p>“Everything we do at Baker Communications is driven by our customers’ experiences. Adobe Sign transforms <a href="https://acrobat.adobe.com/us/en/sign/glossary/electronic-signatures.html">digital document</a> experiences for our customers and keeps our business moving forward. The automated, end-to-end signing and approval workflows mobilizes us to start work faster and be more effective,” says Iturralde. “As we grow, we’ll develop more digital processes to support our momentum, with Adobe Sign continuing as an instrumental part of that effort.”</p>
<p>For more information on Adobe Sign for Business, please visit <a href="https://acrobat.adobe.com/us/en/sign/enterprise-trial-global.html?promoid=1XGJD1HJ&amp;mv=other">here</a>.</p>
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<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/24/cadan-technologies-accelerates-sales-with-customers-worldwide-using-adobe-sign.html#gs.0420ar">https://blog.adobe.com/en/publish/2021/03/24/cadan-technologies-accelerates-sales-with-customers-worldwide-using-adobe-sign.html#gs.0420ar</a></li>
<li><a href="https://blog.adobe.com/en/2021/01/21/berkshire-hathaway-homeservices-makes-it-easy-to-buy-a-home-with-adobe-sign.html#gs.qqsyew">https://blog.adobe.com/en/2021/01/21/berkshire-hathaway-homeservices-makes-it-easy-to-buy-a-home-with-adobe-sign.html#gs.qqsyew</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/27/introducing-modern-ways-work-adobe-acrobat-adobe-sign-microsoft-teams.html">https://blog.adobe.com/en/publish/2021/04/27/introducing-modern-ways-work-adobe-acrobat-adobe-sign-microsoft-teams.html</a></li>
</ul>
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<div>
<p>Topics: Customer Stories, Insights &amp; Inspiration, Document Cloud, no-interlinks, Productivity, Future of Work</p>
<p>Products: Document Cloud, Sign,</p>

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Adobe

Unlocking the power of video for small business

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<h1 id="unlocking-the-power-of-video-for-small-business">Unlocking the power of video for small business</h1>
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<p>By Meagan Keane</p>
<p>Posted on 05-13-2021</p>
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<p>Saying that today’s small business owner has to wear many hats is an understatement. Not only do you have to juggle the day-to-day of running a successful business, you have to stay on top of the latest in social media — from new platforms to viral videos — to make sure you’re connecting with your customers in meaningful and relevant ways. With so many new platforms and types of content available at your customers’ fingertips, it can be difficult to know where to focus your marketing efforts so that you’re actually catching their attention.</p>
<p>Enter video. We’ve seen the popularity of video increase over the past decade, but 2020 was the year it skyrocketed. Consumers are watching more videos online than ever before and are showing no signs of slowing down, making it a powerful tool and must-have part of your small business marketing strategy. According to a survey we conducted of small business owners, 88 percent said that video drives more social media engagement than static images, and 86 percent said it leads to an increase in revenue for their business overall.</p>
<p>The popularity of using video as a digital marketing tool for small businesses is slowly starting to grow. Nearly half of respondents said their <a href="https://www.adobe.com/creativecloud/video/discover/video-production.html">video production</a> increased over the last year, with another 10 percent of small businesses indicating that they started to experiment with editing video for the first time in 2020. However, despite the positive impact video can have on the bottom line, the majority of small businesses (65 percent) still are not using <a href="https://www.adobe.com/creativecloud/business/teams/use-cases/video-marketing.html">video as part of their marketing</a> and social media strategy.</p>
<p>So, whether you have already added video to your social media toolkit or are just getting started, below are actionable tips and findings that you can use to up level your marketing game.</p>
<h3 id="shoot-videos-right-from-your-phone">Shoot videos right from your phone</h3>
<p>Making videos does not have to be expensive or a time-consuming process. The majority of small businesses use their smartphones to shoot and capture footage (66 percent), and create their own videos in-house, eliminating the added expense of using an outside expert.</p>
<p>Getting started is quick and easy with an editing tool like <a href="https://www.adobe.com/products/premiere-rush.html">Premiere Rush</a> that allows you to both shoot and edit video directly from your phone or computer, and publish straight to your social channels. Easy-to-use features such as Auto Reframe, Speed Ramping, and Color Presets give you an edge when it comes to quickly being able to up level video content already on your phone or desktop. Plus, they help with being able to use one piece of footage and differentiate it for different social channels, whether automatically adjusting aspect ratio for different social channels, speeding up footage or slowing it down, and changing the color of clips to create different moods or effects. Check out our quick tips for <a href="https://www.adobe.com/max/2020/sessions/mobile-shooting-101-shooting-awesome-videos-with-y-s6600.html">shooting awesome videos from your phone</a>, <a href="https://www.adobe.com/max/2020/sessions/quick-tips-for-creating-the-most-engaging-social-m-s6840.html">creating the most engaging social media videos</a> and our best practices for <a href="https://helpx.adobe.com/premiere-rush/how-to/share-videos-online.html?playlist=/services/playlist.helpx/products:SG_RUSH/learn-path:key-techniques/playlist:topic/set-header:rush-get-started/en_us.json&amp;ref=helpx.adobe.com">sharing on different social media platforms</a>, and you will be off to the races in no time.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/products/creative-cloud/premiere-rush.html">https://blog.adobe.com/en/promotions/products/creative-cloud/premiere-rush.html</a></div></div></div>
<p>Want to take your videos further? Try importing your Premiere Rush videos <a href="https://helpx.adobe.com/premiere-rush/how-to/edit-rush-videos-in-premiere-pro.html?playlist=/services/playlist.helpx/products:SG_RUSH/learn-path:key-techniques/playlist:topic/set-header:rush-to-premiere-pro/en_us.json&amp;ref=helpx.adobe.com">directly into Premiere Pro</a> for deeper editing.</p>
<h3 id="choose-the-content-and-cadence-that-is-right-for-you">Choose the content and cadence that is right for you</h3>
<p>What kind of videos should you be posting to your channel, and how often? Finding the perfect balance that works best for your business might take a little bit of experimentation, but our survey found that 41 percent of businesses find a posting cadence of 1-2 videos per month to be the most effective, while 31 percent prefer a more frequent schedule of 1-3 videos per week.</p>
<p>Of course, you want to create the content that resonates the most with your audience and customers, and keep them engaged and coming back for more, but what does that look like? To help jump-start that inspiration, we have pulled <a href="https://www.adobe.com/express/learn/blog/the-7-videos-every-brand-or-organization-needs-for-social-media-marketing-success">seven types of videos</a> that you can start folding into your digital marketing strategy.</p>
<h3 id="take-your-videos-to-the-next-level-with-animation">Take your videos to the next level with animation</h3>
<p>Make your videos really stand out by adding simple animated elements, like moving stickers or GIFs, to capture people’s attention. More than 78 percent of respondents said adding these animated elements made their videos perform better than videos without, but only half of small businesses are incorporating this easy-to-add feature into their content.</p>
<p>Check out all of the animated <a href="https://www.adobe.com/express/learn/blog/adobe-spark-animations-social-video">templates</a> in <a href="https://www.adobe.com/express/">Adobe Spark</a> that will make your social videos pop in just one tap and give Spark’s animation styles a try by remixing the short social videos below!</p>
<ul>
<li><a href="https://spark.adobe.com/post/6BBRGLGSVkvxM/?w=6323612551462">New Lunch Items!</a></li>
<li><a href="https://spark.adobe.com/post/TOXfYVpP3khUZ/?w=6323613639876">We Serve Takeout</a></li>
<li><a href="https://spark.adobe.com/post/p8Tgm1bTOPzpk/?w=6323611756536">Mother’s Cooking</a></li>
<li><a href="https://spark.adobe.com/post/e4vCvwPZz7Y8e/?w=6323610486898">Free Delivery</a></li>
<li><a href="https://spark.adobe.com/post/LWvX7JWWpvLCu/?w=6323618099242">Cocktail Night</a></li>
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<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/05/11/the-world-according-to-us-user-generated-contents-epic-rise.html">https://blog.adobe.com/en/publish/2021/05/11/the-world-according-to-us-user-generated-contents-epic-rise.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/10/how-adobe-certified-service-partners-bring-creativity-to-everyone.html#gs.0tzomc">https://blog.adobe.com/en/publish/2021/05/10/how-adobe-certified-service-partners-bring-creativity-to-everyone.html#gs.0tzomc</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/28/nice-shoes-embraces-remote-video-editing.html">https://blog.adobe.com/en/publish/2021/04/28/nice-shoes-embraces-remote-video-editing.html</a></li>
</ul>
</div>
<div>
<p>Topics: Creativity, Creative Inspiration &amp; Trends, Insights &amp; Inspiration, Creative Cloud,</p>
<p>Products: Creative Cloud, Premiere Pro, Premiere Rush, Spark,</p>

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Adobe

Taking action: Activism and expression in our visual landscape

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<h1 id="taking-action-activism-and-expression-in-our-visual-landscape">Taking action: Activism and expression in our visual landscape</h1>
<p>COVID-19 hasn’t dampened the dedication of many to making the world a better place. Adobe Stock explores trends in visual representations of activism around the world.</p>
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<p><picture><source media="(max-width: 400px)" srcset="./media_14d853bbf24140431a27ddb9c4dcbe73c22079f59.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_14d853bbf24140431a27ddb9c4dcbe73c22079f59.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Group of poeople in masks with thier arm raised. " loading="eager"></picture></p>
<p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/group-of-demonstrators-protesting-in-the-city/333318726?prev_url=detail">Jacob Lund</a>.</em></p>
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<p>By Sarah Casillas</p>
<p>Posted on 05-13-2021</p>
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<p>Though the COVID-19 pandemic halted or slowed many aspects of our lives over the past year and a half, there is one thing it has <em>not</em> dampened: the tireless dedication of many to making the world a better place. Across the world, many of us have been showing up for racial justice, ecological reform, in support of essential workers, and to bolster nonprofit fundraisers and campaigns — often in new and creative ways. Online and off (and with safety measures in place), we have rallied around the causes we believe in, proving that there truly is no power like the power of the people.</p>
<p>The <a href="https://stock.adobe.com/">Adobe Stock</a> team has been following the cultural shift towards a more deeply engaged youth and consumer population — and the ways this shift manifests in our visual and media landscape — for some time. In 2019, we identified a strong visual trend we dubbed <a href="https://blog.adobe.com/en/publish/2019/04/10/brand-stand-show-us-your-mission.html">Brand Stand</a>: an increasingly outspoken expression of social consciousness emerging in brand campaigns. This trend continues to evolve — we have identified the latest iteration as <a href="https://blog.adobe.com/en/publish/2021/01/12/adobe-stocks-2021-creative-trends-resilience-rising.html">Compassionate Collective</a>. It is a similar cultural thread heightened by a complex stew of passionate emotions, accelerated by social media’s ability to both amplify global conversations and democratize collective action.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/adobe-stock-advocates.html">https://blog.adobe.com/en/promotions/adobe-stock-advocates.html</a></div></div></div>
<p>Much more than passing fad, the deepening of political and social engagement is permeating our media landscape, with brand campaigns frequently centering a heightened sense of values as a way of connecting with consumers. In the world of stock imagery, we are seeing a similar shift in the demand for current, socially conscious content that engages with modern activism.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1c4b4e1efaa09e3ba5d4c76cf1b728d53fb454c07.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1c4b4e1efaa09e3ba5d4c76cf1b728d53fb454c07.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><p></p><p><em>Image source: Clockwise from top left: Adobe Stock / <a href="https://stock.adobe.com/images/confident-latinx-senior-woman-volunteering-canvassing-voters-in-neighborhood/316184936?prev_url=detail">Hero Images</a>: Adobe Stock / <a href="https://stock.adobe.com/images/young-woman-at-a-protest-rally/208747340?prev_url=detail">Jacob Lund</a>: Adobe Stock / <a href="https://stock.adobe.com/images/portrait-of-student-on-gay-pride-rally-with-rainbow-flag-in-bandanna/316206790?prev_url=detail">Hero Images</a>: Adobe Stock / <a href="https://stock.adobe.com/images/student-with-megaphone-leading-climate-change-protest/316203640">Hero Images</a>.</em></p></div></div></div>
<h3 id="youth-to-the-front-online-and-onscreen">Youth to the front, online and onscreen</h3>
<p>Often, it is young people (especially <a href="https://www.kqed.org/arts/13885235/hit-hard-by-pandemic-youth-of-color-are-leading-activism-new-poll-finds">youth of color</a>) who are leading the pack, with overwhelming success. Chelsea Miller (age 24) and Nialah Edari (age 26), started their social justice initiative, Freedom March NYC, in May of 2020 — in just months, they propelled Freedom March NYC into a full-fledged organization with $50,000 behind it.</p>
<p>“The work isn’t done,” <a href="https://www.rollingstone.com/politics/politics-features/black-lives-matter-protests-new-generation-youth-activists-1099895/">Edari told Rolling Stone’s Ryan Bort and Kimberly Aleah in December of 2020</a>. “We were out there because Black people were being killed by police. From the looks of it, that’s still happening, so we’ll still be outside.”</p>
<p>Many young people have also moved their centers of activism <em>inside</em>, making use of online spaces with just as big of an impact.</p>
<p>“Youth have carved out a digital space for themselves to freely engage in activism all summer,” <a href="https://www.pbs.org/newshour/extra/student-voices/student-voice-how-young-people-use-social-media-to-engage-civically/">wrote Rainier Harris, a reporter for PBS’s Student Voices,</a> late last year. “As early as this spring, after the wave of Black Lives Matter protests began, many young activists began using platforms like Instagram to share safety tips about protesting and document instances of police brutality at the protest sites.”</p>
<p>The voices of youth movements have made their way into the ad space, giving companies a way to communicate a commitment to positive change. At Adobe, we <a href="https://blog.adobe.com/en/publish/2020/08/10/bringing-more-diverse-voices-to-the-world.html">launched</a> our <a href="https://creativecloud.adobe.com/cc/en/discover/article/diverse-voices">Diverse Voices campaign</a> in August of 2020 as an expression of our long-standing commitment to elevate underrepresented creators.</p>
<p>Other great examples come to mind, too. For their 2020 campaign, “<a href="https://www.gapinc.com/en-us/articles/2020/08/gap-celebrates-the-changemakers-of-tomorrow-in-%E2%80%98be">Be the Future</a>”, clothing retailer Gap produced an advertisement that featured dedicated <a href="https://www.youtube.com/watch?v=9Y0V2y52nms">young climate activists</a>, and followed up with “<a href="https://www.complex.com/style/gap-announces-generation-good-initiative-capsule-collection">Generation Good</a>” and an ad spot that <a href="https://www.yahoo.com/now/activists-artists-young-old-latest-231226580.html">included activists (and artists) of all ages</a>, in <a href="https://www.youtube.com/watch?v=1pROdJUJWoY">2021</a>. “Gap was founded with the mission to do more than sell clothes,” Mary Alderete, global head of Gap marketing, told <a href="https://www.yahoo.com/now/activists-artists-young-old-latest-231226580.html">David Moin of WWD earlier this year</a>. “Generation Good reflects this ideal that we can all be our true selves and move things forward by being a force for good. It takes a collective to change the world and that’s exactly what Generation Good is up to.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1f8070eb4a2721e78bc78d0be57202d8c3fd82e98.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1f8070eb4a2721e78bc78d0be57202d8c3fd82e98.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><p></p><p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/happy-volunteers-planting-trees-and-plants-in-sunny-park/315228600?prev_url=detail">Trevor Adeline/Caia Image</a>.</em></p></div></div></div>
<h3 id="the-whole-world-is-watching--online">The whole world is watching — online</h3>
<p>Even just a few years ago, fully realized, fully online platforms for activism were still getting their legs. In the hopefully-soon-to-be-post-COVID-19 era, they are thriving — and holding steady for larger and larger audiences. On Earth Day 2020, climate advocacy group Fridays for Future hosted what the organization <a href="https://fridaysforfuture.org/digital-strike-24th-april/">called a “digital strike” livestream, which was attended by 230,000 participants worldwide.</a> “With 87,000 on the strikers’ map, over 230,000 livestream viewers, 40,000 tweets and 15,000 demo signs, we made it clear,” read a <a href="https://fridaysforfuture.org/digital-strike-24th-april/">statement on the strike event website</a>. “We are to be reckoned with and we want the course to be set for a just, ecological society!”</p>
<p>One of the most successful and far-reaching forms of online activism, especially over this past year, has been monetary donations — a boon for organizations not only in terms of finances but also for data tracking purposes. The numbers are already in. According to <a href="http://ttps/institute.blackbaud.com/charitable-giving-report/online-giving-trends/">research by the charity-focused firm Blackbaud Institute</a>, “online giving in 2020 grew 20.7 percent year over year for the 4,964 nonprofit organizations in the analysis,” and that “taking a more longitudinal three-year view of fundraising from the same organizations revealed a 32.4 percent increase in online giving.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1c263b96ca03c5d11b8a63a65cc7c54f32782cca1.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1c263b96ca03c5d11b8a63a65cc7c54f32782cca1.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><p></p><p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/community-volunteers-painting-vibrant-mural-on-sunny-urban-wall/315228614?prev_url=detail">Trevor Adeline/Caia Image</a>.</em></p></div></div></div>
<h3 id="moments-of-joy-and-hope">Moments of joy and hope</h3>
<p>Activism is also about celebration: of unity, progress, and hope.</p>
<p>“The joy in protest is in the details,” activist and photographer <a href="https://www.bostonglobe.com/2020/12/02/metro/protest-there-is-community-joy-rising/">OJ Slaughter told culture columnist Jeneé Osterheldt of the Boston Globe</a> in December of 2020 (Osterheldt is currently featured in ABC Networks’ <em>Soul of a Nation</em>). “The sound of moving feet, watching people hug each other at first with hesitancy and then unbridled appreciation, the smell of hand sanitizer, the cadence of a chanting crowd. Joy is there if you pay attention. Joy resides in watching your community cope and thrive. I feel joy every time I’m at a protest and I see folks taking care of each other. That’s what we are there for.”</p>
<p>That element of celebration is key — consider <a href="https://youtu.be/Uj-zpXspfxQ">this ad</a> by <a href="https://adage.com/article/media/billie-eilish-stars-gorgeous-rallying-cry-generation-lives-online/2273516">Deutsche Telekom (in English)</a> that was released last summer, a love letter to the power of so-called “screen-obsessed kids,” narrated by singer Billie Eilish.</p>
<p>“But you know what?” Eilish says, as dreamy visuals of young people engaged in online activism flow in time to her track “When The Party’s Over. “When it comes to what we really care about, the difference we can make means even more now.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_116e423af27fb4f89d2f61bea521886d4e408d393.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_116e423af27fb4f89d2f61bea521886d4e408d393.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><p></p><p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/people-protesting-at-a-rally-for-racial-equality-black-lives-matter/360275765?prev_url=detail">Victor Torres/ADDICTIVE STOCK</a>.</em></p></div></div></div>
<h3 id="artists-what-does-your-activism-look-like">Artists: What does your activism look like?</h3>
<p>More and more, global brands seek to express the energy and determination of today’s youth activists in their campaigns, either to identify with consumers or express their support. However, there is a danger of mischaracterizing social movements, and a well-intentioned brand campaign may be meant to express solidarity but end up unintentionally trivializing an important movement.</p>
<p>Walking this line is incredibly tough. Stock artists and brand designers have the power to contribute to significant and necessary changes in our media landscape, by insisting that the imagery we share reflects our world — accurately, inclusively, and with respect for the activists and leaders on the ground.</p>
<p>With the <a href="https://pages.adobe.com/stock/en/advocates/">Adobe Stock Advocates program</a>, we hope to inspire artists to create the authentic, inclusive content that’s most in demand now. We have released eight intersectional creative briefs to help inspire new and diverse visuals. To further scale our commitment to inclusion in stock, we have launched a $500,000 creative commission program called the <a href="https://pages.adobe.com/stock/en/advocates/artist-development-fund.html">Artist Development Fund</a>, focused specifically on supporting artists who identify with — and depict — underrepresented communities in their visuals. <a href="https://pages.adobe.com/stock/en/advocates/artist-development-fund.html">Applications are open</a>.</p>
<p>Artists, check out our full <a href="https://stock.adobelanding.com/adobe-advocates/circles-of-activism/">Circles of Activism creative brief</a>. Then, share your best new photography, illustrations, vectors, or videos exploring how you and your communities are making your voices heard and supporting the causes you believe in.</p>
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<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/04/30/binary-and-beyond-gender-and-representation-in-stock-imagery.html">https://blog.adobe.com/en/publish/2021/04/30/binary-and-beyond-gender-and-representation-in-stock-imagery.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/04/call-for-stock-content-embracing-summers-bounty.html#gs.03s5qa">https://blog.adobe.com/en/publish/2021/05/04/call-for-stock-content-embracing-summers-bounty.html#gs.03s5qa</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/13/signature-sound-podcast-scoring-with-adobe-stock-audio.html#gs.03v2hx">https://blog.adobe.com/en/publish/2021/04/13/signature-sound-podcast-scoring-with-adobe-stock-audio.html#gs.03v2hx</a></li>
</ul>
</div>
<div>
<p>Topics: Creativity, Insights &amp; Inspiration, Responsibility, Diversity &amp; Inclusion, Media &amp; Entertainment, Creative Cloud,</p>
<p>Products: Creative Cloud, Stock,</p>
</div>
</div>
Adobe

Come as you are: Celebrating the self and self-expression in stock imagery

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<h1 id="come-as-you-are-celebrating-the-self-and-self-expression-in-stock-imagery">Come as you are: Celebrating the self and self-expression in stock imagery</h1>
<p>The Adobe Stock team explores gender representation in stock imagery and media, and shares updates on what we’re doing to promote positive change.</p>
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<p><picture><source media="(max-width: 400px)" srcset="./media_1f293881900de4f5f57bc8d65ac3b572cea0942fd.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1f293881900de4f5f57bc8d65ac3b572cea0942fd.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Large Colorful People Pattern With Grunge Texture." loading="eager"></picture></p>
<p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/large-colorful-people-pattern-with-grunge-texture/420703764">Barry Bödeker/Stocksy</a>.</em></p>
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<p>By Sarah Casillas</p>
<p>Posted on 05-13-2021</p>
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<p>These days, there are a lot of conversations happening around the importance of being able to bring the “whole self to work” (hat tip to <a href="https://www.youtube.com/watch?v=bd2WKQWG_Dg">Mike Robbins, who coined the phrase in 2015</a>), but we are going to tailor it a little bit:</p>
<p>What about the importance of bringing the whole self to <em>stock</em>?</p>
<p>It is certainly no secret that the stock universe has — historically and currently — favored a specific look, from body type to ethnicity to age. This tends to leave many subjects on the sidelines, leaving <em>us</em> with a narrow, single-sided vision of how <em>we —</em> and our world — should look.</p>
<p>So how can we do better to address the inequity in our visual landscape? Recognizing the problem is just the first step.</p>
<p>The Adobe Stock team recently spoke with <a href="https://www.gearah.com/">Gearah Goldstein</a>, an inclusion and diversity consultant who often shares her experiences as a transgender woman to connect with her audiences, about this very topic.</p>
<p>“The action of inclusion truly comes about when people feel comfortable sharing who they truly are,” Goldstein told us. “And without that environment, without that space to feel truly safe to be who you are, then I don’t think the right conversations are being had in order to facilitate the change that’s required.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1ac645d22464091cd235af24bf31476be13914cd2.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1ac645d22464091cd235af24bf31476be13914cd2.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/portrait-of-group-of-friends/296845005">Adam Perez</a>.</em></div></div></div>
<p>At <a href="https://stock.adobe.com/">Adobe Stock</a>, we strive to provide that space, in a few different ways, including featuring, supporting, and working with artists from historically underrepresented communities through initiatives like the <a href="https://pages.adobe.com/stock/en/advocates/artist-development-fund.html">Artist Development Fund</a>, and prioritizing more inclusive visuals in our collection overall. Let’s face it: to truly represent us all, we need <em>all of us</em>.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/adobe-stock-advocates-main-page.html">https://blog.adobe.com/en/promotions/adobe-stock-advocates-main-page.html</a></div></div></div>
<h3 id="come-as-you-are">Come as you are</h3>
<p>The act of simply being oneself is often its own story.</p>
<p>“My entire life, I simply wanted to tell people who I was,” Goldstein recalled, in her interview with Adobe Stock. “And then once I transitioned, I thought, ‘well, why would I ever stop telling people who I am?’”</p>
<p>Without real-world examples, even acknowledging that story becomes far more difficult. “Visual representation is key to unlocking that sense of belonging,” Goldstein explained. “The work I’m doing in the youth space — the reason I do that is because I know that the lack of representation as a young person is what prevented me from coming out much, much earlier. It just didn’t exist — even the word transgender didn’t exist.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_14dd3d54a87c396381f18e6e42780f64a632e7596.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_14dd3d54a87c396381f18e6e42780f64a632e7596.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><p></p><p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/boy-in-purple-heels/371262755?prev_url=detail">Julia Forsman/Stocksy</a> (left), Adobe Stock / <a href="https://stock.adobe.com/images/young-boy-having-make-up-applied-by-a-make-up-artist/384861177">Julia Forsman/Stocksy</a> (right).</em></p></div></div></div>
<p>There is one particularly important distinction that we need to highlight, here: representation does <em>not</em> mean sensationalism. It means just the opposite, a fact that everyone but especially creatives should keep in mind. Inclusion and celebration are welcome, but to sensationalize, even with the best of intentions, can be othering.</p>
<p>Disability rights activist and comedian <a href="https://www.washingtonpost.com/news/arts-and-entertainment/wp/2014/12/08/the-legacy-of-stella-young-australian-disability-advocate-and-comedian/">Stella Young,</a> who died in 2014, described a main faction of these problematic portrayals as a positive but ultimately skewed view of a person’s lived experience.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_13d8b6a1c3b86186d83c0a69bfb3d7bf841817694.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_13d8b6a1c3b86186d83c0a69bfb3d7bf841817694.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/062117-kassie-252-jpg/208861730">Fjello/Stocksy</a> (left), Adobe Stock / <a href="https://stock.adobe.com/images/teenager-eating-ice-cream-in-an-urban-environment/208854376?hide_header=1&amp;asset_id=208854986">Fjello/Stocksy</a> (right).</em></div></div></div>
<p>“When people say you’re an inspiration, they mean it as a compliment,” Young said in a 2013 <a href="https://youtu.be/SxrS7-I_sMQ">TED talk</a>. “We’ve been sold this lie that disability makes you exceptional and it honestly doesn’t. … I want to live in a world where we don’t have such low expectations of disabled people that we are congratulated for getting out of bed and remembering our own names in the morning.”</p>
<p>One way to help fix this is increased <em>accurate</em> visibility. To that end, the Adobe Stock Advocates program has partnered with <a href="https://lavantconsultinginc.com/">LaVant Consulting</a>, a firm dedicated to improving and expanding representation of people with disabilities, through their consulting work and strong ties to a network of disability organizations and communities across the U.S.</p>
<p>“I think having more accurate and authentic and normal [content] of people with disabilities doing normal things like housework and chores normalizes disability,” said Sofia Webster, Impact Officer at LaVant. “It paints it just as another form of the human experience instead of a thing to be othered and pathologized.”</p>
<p>Aaron “Wheelz” Fotheringham, an extreme sports athlete and <a href="https://www.guinnessworldrecords.com/records/hall-of-fame/aaron-fotheringham-longest-wheelchair-ramp-jump">Guinness World Record holder</a> for longest wheelchair ramp jump, made a similar statement in a 2017 interview with <a href="https://www.usatoday.com/story/virtual-reality/vrtually-there/2017/08/01/wheelchair-motocross-pioneer-aaron-wheelz-fotheringham-shreds-las-vegas-skate-park-vr/104211666/">USA Today</a> — “I want it to be a normal thing when you go to a skate park and you see someone on a wheelchair shredding the gnar,” he said.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_131ce032b657cedfeb5f36bec227b8b36298c53bc.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_131ce032b657cedfeb5f36bec227b8b36298c53bc.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/rear-view-of-disabled-man-opening-cabinet-in-kitchen-at-home/277961459">Maskot</a> (left), Adobe Stock / <a href="https://stock.adobe.com/images/young-sportswoman-with-prosthetic-leg-using-mobile-phone-while-listening-music-sitting-on-staircase/405313156">Ignacio Ferr√°ndiz Roig/Westend61</a> (right).</em></div></div></div>
<h3 id="every-body-welcome-as-brands-embrace-more-inclusive-casting">Every body welcome as brands embrace more inclusive casting</h3>
<p>While a lot of what is going on in advertising is business as usual, brands are catching on to the increased demand for, well, <em>realism</em>. In a <a href="https://www.backstage.com/casting/real-families-for-verizon-wireless-ad-360649/">2020 casting call on Backpage</a>, Verizon Wireless specifically requested their actual customers — no actors — apply for a spot in an ad campaign. The call, which expired on June 13<sup>th</sup> of 2020, did not specify the age, race, size, or gender of applicants, choosing instead to focus on their media consumption habits.</p>
<p>The ad read as follows: “Seeking real families who live in Los Angeles or New York. Families who love entertainment and can never agree what to watch… Families who are dedicated Disney, Marvel, or Star Wars fans and can quote films and/or sing the songs.”</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_16aa9cac8241e2c822054a927f795844dfc6e4db3.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_16aa9cac8241e2c822054a927f795844dfc6e4db3.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/family-watching-tv-with-popcorn-in-living-room/316056279">Hero Images</a>.</em></div></div></div>
<p>The result: <a href="https://www.ispot.tv/brands/AgB/verizon">a series of commercials</a>, all shot on a seamless soundstage, that featured a diverse cast of participating families.</p>
<p>Clothing brands are also expanding their horizons when it comes to advertising (and sizing!). American Eagle Outfitters, known for their extensive denim lines, launched their <a href="https://www.marketingdive.com/news/american-eagle-shows-off-the-dance-moves-of-real-customers-in-fall-campaign/528749/">“Make Moves” campaign in 2018</a>, which included <a href="https://www.youtube.com/watch?v=Q2spOleaChg">a dance video</a> set to Kendrick Lamar’s track “DNA.” Like in Verizon’s ad, the featured dancers were all <a href="http://creativepulse.studio/aegenz">actual American Eagle customers,</a> and a range of genders, ethnicities, and body types.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_16cf00fe7b6bffc64360171f10f9c20ba08e819d3.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_16cf00fe7b6bffc64360171f10f9c20ba08e819d3.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/studio-portrait-of-diverse-young-adults/415023513">Image Source</a> (left), Adobe Stock / <a href="https://stock.adobe.com/images/young-people-wearing-underwear-standing-in-a-row/415023466">Image Source</a> (right).</em></div></div></div>
<p>There are times, too, when it takes a bona-fide industry insider to shake things up. Lauren Wasser, an established model, was twenty-four years old when she underwent surgery to remove her right leg after complications related to toxic shock syndrome (also known as TSS). Six years later, her left leg was also amputated. Wasser, who wears sleek, golden prosthetic limbs, was able to continue her career — something she did not expect.</p>
<p>“I never would have thought this industry would be so supportive and accept me with open arms,” Wasser told <a href="https://hypebae.com/2019/12/lauren-wasser-model-toxic-shock-syndrome-survivor-activist-interview">HyperBae</a> in 2019. “If this [TSS] happened to me 10 years ago, I don’t think I would be where I am. It shows that this industry is changing and expanding its idea of beauty to include all shapes, sizes, abilities and colors. We still have a lot of work ahead, but progress is progress.”</p>
<p>And, when that progress comes from a place of genuine interest and commitment, it shows. Sofia Webster cites LinkedIn’s <a href="https://www.youtube.com/watch?v=SKku4RAWa4M">“The Hiring Chain”</a> spot and Hulu’s <a href="https://www.youtube.com/watch?v=ORi-XmXbkqM">ad for International Day of People with Disabilities</a> (which includes a version with <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fyoutu.be%2F3rc80P87FAk&amp;data=04%7C01%7Cjurjevic%40adobe.com%7Cc0428c342b704a838beb08d8f0a220a8%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C637523926407350938%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=kO6Lm8jejzWqiAs6iH1YMlbLwJUlKUst69GmDqesUP8%3D&amp;reserved=0">audio descriptions</a>), among others, as encouraging examples of accurate representation. “You can tell when [a] team is dedicated to getting it right,” Webster said. “It’s really great to see companies, big ones, who show a commitment to diversity and inclusion. That is a big deal.”</p>
<h3 id="create-the-stock-imagery-you-want-to-see">Create the stock imagery you want to see</h3>
<p>The need is strong and growing for authentic, diverse imagery that reflects a full range of real people in advertising. One of our highest priorities at Adobe is to continually add and promote accurate, empowering visual narratives that express the world today to our ever-growing collection.</p>
<p>We launched the <a href="https://pages.adobe.com/stock/en/advocates/">Adobe Stock Advocates program</a> to help inspire and support the creation of impactful, honest, inclusive content that meets today’s needs. As part of the program, we have released eight intersectional creative briefs to help inspire new and diverse visuals. To further scale our commitment to inclusion in stock, we have launched a $500,000 creative commission program called the <a href="https://pages.adobe.com/stock/en/advocates/artist-development-fund.html">Artist Development Fund</a>, focused specifically on supporting artists who identify with — and depict —underrepresented communities in their visuals. <a href="https://pages.adobe.com/stock/en/advocates/artist-development-fund.html">Artist applications are open</a>.</p>
<p>For more inspiration — and to learn about Adobe Stock’s ongoing Advocates program — <a href="https://stock.adobelanding.com/adobe-advocates/celebration-of-self/">take a look at our Celebration of Self creative brief</a>. Then, submit your best content celebrating unique bodies and personalities to Adobe Stock.</p>
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<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/11/announcing-the-first-8-recipients-of-adobe-stock-artist-development-fund.html">https://blog.adobe.com/en/publish/2021/03/11/announcing-the-first-8-recipients-of-adobe-stock-artist-development-fund.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/02/23/advocates-family-life.html">https://blog.adobe.com/en/publish/2021/02/23/advocates-family-life.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/30/binary-and-beyond-gender-and-representation-in-stock-imagery.html">https://blog.adobe.com/en/publish/2021/04/30/binary-and-beyond-gender-and-representation-in-stock-imagery.html</a></li>
</ul>
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<p>Topics: Responsibility, Creativity, Insights &amp; Inspiration, Diversity &amp; Inclusion, Media &amp; Entertainment, Creative Cloud,</p>
<p>Products: Creative Cloud, Stock,</p>
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</div>
Adobe

Clark County realizes the value of Adobe Sign to deliver outstanding services to residents, visitors, and businesses

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<h1 id="clark-county-realizes-the-value-of-adobe-sign-to-deliver-outstanding-services-to-residents-visitors-and-businesses">Clark County realizes the value of Adobe Sign to deliver outstanding services to residents, visitors, and businesses</h1>
<p>By taking advantage of Adobe Sign and integrations with Microsoft 365, the county created reliable digital workflows that keep services running.</p>
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<picture><source media="(max-width: 400px)" srcset="./media_1ec2e6556027d26a5dea25305ec474e58dfbde1fb.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1ec2e6556027d26a5dea25305ec474e58dfbde1fb.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="Clark County Nevada skyline. " loading="eager"></picture>
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<p>By Craig Peasley</p>
<p>Posted on 05-13-2021</p>
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<p>From the bright lights of the Las Vegas Strip to the awe-inspiring vistas of Red Rock Canyon, Clark County is home to some of the world’s most popular tourist attractions. The county’s 2.4 million residents support a dynamic economy that hosts more than 42 million tourists every year. Behind the established tourism economy is a growing technology sector, with the county gaining a reputation as a hotspot for innovative startups.</p>
<p>For CIO Nadia Hansen, technology and innovation also play an important role in helping Clark County meets the diverse needs of Southern Nevada — from providing effective and fast services for millions of residents and visitors, to promoting sustainable administration that protects the area’s valuable natural resources.</p>
<p>“Clark County is unique given its size and diversity,” says Hansen. “We have 10,000 employees across 140 locations, and we collaborate closely with state and city agencies. We pride ourselves on providing outstanding services, and technology makes that level of service possible.”</p>
<p>As part of the county’s digital transformation, Clark County deployed <a href="https://acrobat.adobe.com/us/en/sign.html">Adobe Sign</a>, the e-signature application within <a href="https://acrobat.adobe.com/us/en/">Adobe Document Cloud</a>. By taking advantage of Adobe Sign and integrations with <a href="https://acrobat.adobe.com/us/en/business/integrations/microsoft-office-365.html">Microsoft 365</a>, the county created reliable digital workflows that keep services running in any type of remote, in-person, or hybrid work environment.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/acrobat-government.html">https://blog.adobe.com/en/promotions/acrobat-government.html</a></div></div></div>
<h3 id="getting-community-involved-in-digital-transformation">Getting community involved in digital transformation</h3>
<p>Clark County started its digital transformation with a massive overhaul of its website. The web team wanted to make it fast and easy for people to get the services that they need either through a computer or mobile phone, minimizing the need to visit an office in-person.</p>
<p>“One important thing that we did was involve the community in the design,” adds Hansen. “We asked people for the top reasons they visit the website and then tried to determine how fast and easy it was for them to find that information.”</p>
<p>The updated website was instrumental in keeping county operations running during the COVID-19 pandemic. With employees working remotely and travel limited, people appreciated how they could use the new website to look up information and download forms from any device. However, signing and submitting forms could still be challenging. For many forms, people had to print them, fill them out by hand, and then scan and attach them to an email. For processes requiring multiple levels of signatures and approvals, such as purchase orders, having to constantly print and scan documents wasted a lot of time and paper.</p>
<p>“Electronic signatures were definitely on my technology roadmap, but the pandemic bumped it to the top of the list,” says Hansen. “If we wanted to minimize contact and hassle in a remote environment, we needed e-signatures. We looked at other solutions including DocuSign, but we decided on Adobe Sign for the competitive pricing, strong functionality, and integration as the preferred e-signature solution for Microsoft.”</p>
<h3 id="it-as-a-technology-testing-ground">IT as a technology testing ground</h3>
<p>Clark County purchased Adobe Sign in the summer of 2020 and the IT department immediately started working on pilots within the group. “We like to be the ones that test out technology deployments for the county,” says Hansen. “When we pilot projects in IT, we gain a greater understanding of all the little tricks and tips in a new technology. That allows us to deliver strong ongoing support and maintenance once we roll it out to more people.”</p>
<p>IT deals with stacks of paperwork every day, from processing paper invoices for the county’s 300 technology vendors to processing network and remote access user agreements for the county’s 10,000 employees. Some of these processes require multiple signatures — IT invoices, for example, often need multiple approvals before being passed through the Finance department and delivered to the comptroller for final processing. An IT admin collected, tracked, and forwarded every piece of paper by hand.</p>
<p>With Adobe Sign, the entire process is completely automated. Admins can check an audit trail on any signed documents to instantly know exactly who signed a document, when, and where. The digital workflows reduce paper waste by 75 percent, and invoices are signed in hours instead of days.</p>
<p>“The time savings and sustainability benefits with Adobe Sign are clear,” says Hansen. “But the other real benefit is that it shows people how even seemingly small changes can make processes so much faster, easier, and more accurate. We’re encouraging people to think creatively about what else they can take beyond the status quo.”</p>
<h3 id="microsoft-integration-speeds-adoption">Microsoft integration speeds adoption</h3>
<p>Just a few months after the IT department started expanding the use of Adobe Sign, Clark County was already processing 700 documents per month. Within a year, Hansen predicts that number will rise to 30,000 each month. Budget and Finance, Risk Management, Parks and Recreation, Purchasing, and the Comptroller’s office are just some of the teams that quickly adopted Adobe Sign. The District Attorney Family Services (DAFS) uses Adobe Sign to more securely sign and file conflict of interest documents involving child welfare cases. The automated, digital workflow minimizes the number of times a document exchanges hands, helping keep sensitive information even more secure.</p>
<p>One of the keys to the fast expansion is the integration with Microsoft 365. “We wanted the e-signatures to be incredibly easy to use to encourage adoption,” says Hansen. “The Microsoft Outlook add-in makes it so that people don’t even need to leave their most-used application — their email inbox— to add, track, or sign documents securely. And the same can be said for the Adobe Sign integration within Microsoft Teams, which groups use all day to collaborate and meet.”</p>
<p>Employees can also use the integration to create signable documents directly from Microsoft Word or PowerPoint files. This makes routing documents or sharing files for review much easier. Employee Performance Evaluations forms are routed to all parties before being pulled into the employee database. While it typically took a minimum of three days to sign evaluations, Hansen says that in one instance that time was reduced to just 10 minutes.</p>
<h3 id="enhancing-citizen-services-with-digital-workflows">Enhancing citizen services with digital workflows</h3>
<p>Adobe Sign isn’t just for internal processes. Clark County also uses the digital workflows to better serve citizens. The Public Administrator fully digitized Next of Kin declarations for easy access and simple submission. Using Adobe Sign, a next of kin can now fill out, sign, and submit forms from any device, anywhere in the world. Grieving family members spend less time dealing with administrative paperwork and more time focusing on themselves and their loved ones during a difficult time.</p>
<p>Clark County plans to encourage even more public facing uses that will allow residents to complete and submit paperwork in one easy step. With Adobe Sign, added features such as required fields, drop-down boxes, tooltips, and auto-fill fields make it easy to complete digital documents. This makes life simpler for residents, while reducing the time that employees spend checking forms and following up for missing information.</p>
<p>“The pandemic underscored the need for accessible, contactless channels to keep county operations running, but electronic workflows were always part of our digital transformation plan due to their productivity and sustainability benefits,” says Hansen. “Adobe Sign offers advantages to everyone: office workers, remote workers, and the public. It’s helping us transition to a hybrid work model and provide even better services to the residents, visitors, and businesses that make Clark County such as great place to be.”</p>
<p><a href="https://acrobat.adobe.com/us/en/sign/contact.html">Contact us</a> to talk about how we can help your organization use e-signature with Adobe Sign.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/29/how-cdot-transformed-infrastructure-planning-with-adobe-sign-and-projectwise.html#gs.03vtim">https://blog.adobe.com/en/publish/2021/03/29/how-cdot-transformed-infrastructure-planning-with-adobe-sign-and-projectwise.html#gs.03vtim</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/02/09/sonoma-county-transforms-resident-services-with-automated-highly-secure-digital-workflows.html">https://blog.adobe.com/en/publish/2021/02/09/sonoma-county-transforms-resident-services-with-automated-highly-secure-digital-workflows.html</a></li>
<li><a href="https://blog.adobe.com/en/2020/10/29/state-of-oklahoma-taps-adobe-experience-cloud-for-web-modernization-project.html">https://blog.adobe.com/en/2020/10/29/state-of-oklahoma-taps-adobe-experience-cloud-for-web-modernization-project.html</a></li>
</ul>
</div>
<div>
<p>Topics: Customer Stories, Insights &amp; Inspiration, Government, Document Cloud, Productivity, Future of Work</p>
<p>Products: Document Cloud, Sign,</p>
</div>
</div>
Adobe

The Cleveland Orchestra enters its “Second Century” with UX design at the center

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<h1 id="the-cleveland-orchestra-enters-its-second-century-with-ux-design-at-the-center">The Cleveland Orchestra enters its “Second Century” with UX design at the center</h1>
<p>As the Cleveland Orchestra moves into its second century, UX is front-and-center and driving how the design team is reimagining their digital experiences.</p>
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<p><picture><source media="(max-width: 400px)" srcset="./media_11e1482ab0875ea1e7200fff8c60395be36969b06.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_11e1482ab0875ea1e7200fff8c60395be36969b06.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="eager"></picture></p>
<p><em>Image credit: Roger Mastroianni.</em></p>
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<p>By Andrew Kuhar<br>
Posted on 05-12-2021</p>
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<p>To attend a live concert is to participate in a one-of-a-kind experience. While we’re moved by the sounds and acoustics around us, so too does the audience have a profound effect on the atmosphere of a performance. Having grown up surrounded by musicians, I’ve been fortunate to often find those opportunities just around the corner. Unfortunately, with how hard the performing arts have been hit by the COVID-19 pandemic, stages have gone silent and cultural institutions are among the last to welcome back audiences. Until our venues are able to open again, and bring live experiences back, it’s our responsibility to make sure that people can find new ways to resonate with us online. Digital is their primary point of contact now.</p>
<p>I’m the lead interactive designer for The Cleveland Orchestra. When I joined in 2018, right after the Orchestra’s Centennial Celebration Season, we started to map out what larger role digital could play in our “Second Century.” At the time, our digital products were essentially conduits to the in-person experience of attending a concert: a website or mobile app could help get you into a seat at Severance Hall or Blossom Music Center (the Orchestra’s Summer home). But what if that one-way street went in either direction, offering our guests more choice in how they engage with us?</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/products/creative-cloud/xd.html">https://blog.adobe.com/en/promotions/products/creative-cloud/xd.html</a></div></div></div>
<p>We decided to take this one step further — developing a thorough and robust strategy for creating enriching digital experiences that don’t replace or compete with their in-person counterparts but complement and augment them. It wasn’t long before those ideas turned into working prototypes. <a href="https://www.adobe.com/products/xd.html">Adobe XD</a> helped break our ideas out of our notebooks and place them into our hands.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1b2eea4558fc4ba5f3a9fba5bdec2bfd78bf50db7.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1b2eea4558fc4ba5f3a9fba5bdec2bfd78bf50db7.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Already spanning two seasons, The Cleveland Orchestra’s podcast tells the stories about the music that has shaped their lives.</em></div></div></div>
<h3 id="content-design-at-the-heart-of-digital-strategy">Content design at the heart of digital strategy</h3>
<p>Our digital strategy is informed, at its core, by how we now approach, create, and deliver content unique to digital mediums. At the center of this is choice, in both format and access.</p>
<p>For example, last spring we launched a <a href="https://www.clevelandorchestra.com/discover/podcast/">podcast</a>, <em>On A Personal Note</em>. In this series, musicians, guest artists, and staff share their personal connections to a piece of music, their relationship with the Orchestra, or even a traumatic life event and how music helped them get through it. The show is not so much about music itself and more about the people who help bring it to life and their personal, behind the scenes stories.</p>
<p>Digital can be a way to capture these moments and deliver a slightly different perspective, something that would be difficult to achieve in person because of all the operational needs, even in more “normal” times. Over the summer we published a limited-time audio archives series, <em>TCO Classics</em>: a curated catalog of concerts throughout our history that had been recorded, but were never published for free, online. Listeners were able to navigate through a new set of concerts each month from our website, stream their audio in-full, and learn more about their historical importance.</p>
<p>In the fall, we then launched a brand-new streaming service, <a href="https://www.adella.live/browse">Adella</a> (named after our founder, Adella Prentiss Hughes), which enables people to watch our new concert broadcast series, <em>In Focus</em>, from the comfort of their home. Without audiences in person — but with the full scope of Severance Hall to film from — a myriad of unique angles of the performance were suddenly available to our at-home audiences. Paired with behind-the-scenes footage and musician interviews, <em>In Focus</em> and other audio-visual offerings — via the Adella website and mobile/TV apps — provide fresh, complimentary experiences to what we’re already doing best: live classical music.</p>
<p>What each individual series has in common is giving our audience an entirely new way to get to know and interact with The Cleveland Orchestra musicians, conductors, and guest artists — who they otherwise might only witness from their seat at a distance. As UX designers, our priority is to ensure we deliver this content, via our digital experiences, consistently. While each project’s branding and editorial were being developed in real-time, Adobe XD allowed our team to anticipate how they could appear in a multitude of ways. We would plug draft content into our wireframes and see what users would inevitably see, or discover user-interface challenges worth communicating back to our editors. It always starts with the content, and then we leverage digital to best deliver that experience to people.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1f65684ddc3c65559d58154d7fd2c48399de7da07.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1f65684ddc3c65559d58154d7fd2c48399de7da07.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Adella, The Cleveland Orchestra’s digital streaming service and mobile/TV app.</em></div></div></div>
<h3 id="prototyping-a-new-user-experience-with-adobe-xd">Prototyping a new user experience with Adobe XD</h3>
<p>Near the end of 2020, we relaunched The Cleveland Orchestra’s official <a href="https://www.clevelandorchestra.com/">website</a>, and debuted a new mobile <a href="https://www.clevelandorchestra.com/ticketwallet">ticket app</a> to go along with it shortly after. Both of these projects began as Adobe XD prototypes in early 2019, and went into development around roughly the same time later that year. With over 100 years of history to lean on — concert programs, cultural details, seating charts, etc. — we had a lot of real-world content to run with. From the beginning, XD empowered us to import whole concert seasons into our designs, and create vibrant prototypes to share with the team.</p>
<p>It works with the scale of the Orchestra — we could explore what dozens of concerts were going to look like on the new homepage in real time, right away. Does the typography start to break down at a certain volume? What photographic compositions work best in this layout? How big should the icons be? If we wanted to see how our first concert in 1918 looked in our 2021 designs, we could.</p>
<p>Rapid prototyping with Adobe XD meant we could avoid common pitfalls early on and determine all the different gaps in the experience. We are now always able to ensure everything fits in the real estate of the screen, before any new experience is coded (a lifesaver with everyone working from home). This has also meant we can play around and find fun and exciting new ways to display actual concert information.</p>
<h3 id="a-mobile-first-approach">A mobile-first approach</h3>
<p>The Cleveland Orchestra attracts the youngest audience of any orchestra in America — 20 percent of our classical music concert guests are under the age of 25 — thanks to our innovative <a href="https://www.clevelandorchestra.com/give/center-for-future-audiences/">Center for Future Audiences</a>. In addition, over 50 percent of our users visit our site from their smartphone or mobile device. When in-person concerts return, mobile use will most likely be even higher, and we’re going to inherit an even more tech-savvy audience regardless. Therefore, we approach everything from a mobile-first perspective to create a cohesive experience.</p>
<p>Our event pages, for example, can be really short or really long. You may have an opera with a huge production and a lot of artists that are performing. Or you may have a shorter program for solo recitals, or ones with an incredibly wide date range such as our holiday concerts. We needed to nail the mobile experience for these page-types, which are easily our most frequented, and make them feel comfortable regardless of screen size. We also needed to reduce friction: the amount of time you have to wait, as well as the number of actions you need to perform, to do what you want to do. This inspired us to create a whole sub-navigation for our new <a href="https://www.clevelandorchestra.com/attend/concerts-and-events/2021/other-concerts/holiday-concerts-2021/">event pages</a>, and even rethink how we display performance dates — both of which you can see today.</p>
<p>We’re grateful to see our commitment to mobile-centric design already being recognized — the site was recently nominated for <a href="https://vote.webbyawards.com/PublicVoting#/2021/websites-and-mobile-sites/mobile-specific-features-design/best-mobile-user-interface">Best Mobile User Interface in the 25th Annual Webby Awards</a>. Adobe XD made it easy for us to introduce new interface patterns when we needed them, and encouraged an immediate feedback loop with its sharing features. The openness and communication went through the roof, both for our internal team and external development partners.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_1d2d2559290d448ab28e235731b8262c90b2803e5.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1d2d2559290d448ab28e235731b8262c90b2803e5.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>Adobe XD made a big difference to the redesign of The Cleveland Orchestra’s official website, including high-traffic event pages.</em></div></div></div>
<h3 id="simplicity-is-the-future-of-ticketing">Simplicity is the future of ticketing</h3>
<p>A key aspect of our “Second Century” is a modern approach to ticketing, and our brand new Ticket Wallet app fulfills a real user need. There’s often a sense of urgency or even a little bit of stress involved in getting a ticket to live events — maybe you’ve forgotten your tickets at home, or you’re running a little bit late and the Will Call line is longer than you expected. We still want to let people obtain physical tickets, but we also want to offer an option that allows people to instantly access their tickets and have them available in one place on their phone — something our audience now expects anyway. Whenever there’s any new information, tickets are also updated digitally in real time. There’s no need to reprint tickets, which solves a problem for us internally, too. This has been especially important during the pandemic (when concerts are able to run for limited, invited guests), when event information would need to adapt as we adhere to health, safety and social distancing policies.</p>
<p>Our Minimum Viable Product for the Ticket Wallet app kept getting simpler and simpler. Adobe XD allowed us to focus on simulating the entire mobile user experience with mostly real data. When we handed off the prototype to a developer, it just felt like a real app. They were able to easily see what we were trying to go for. It already included animations, and everyone knew exactly what all the buttons were supposed to do. It excited stakeholders, led to more constructive conversations, and made getting buy-in significantly easier.</p>
<p><picture><source media="(max-width: 400px)" srcset="./media_19812e93e8c9d84c13cbb628261a3805343fe414a.png?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_19812e93e8c9d84c13cbb628261a3805343fe414a.png?width=2000&amp;format=webply&amp;optimize=medium" alt="" loading="lazy"></picture></p>
<div class="caption"><div><div><em>The new Ticket Wallet app gives ticket holders and subscribers with The Cleveland Orchestra instant, secure, and paperless access to their concert tickets, including seating information and parking passes.</em> <em>See <a href="https://video.tv.adobe.com/v/333252">a demo</a> of the prototype.</em></div></div></div>
<p>We also used Adobe XD to build a digital design system, which we based both the new website and Ticket Wallet app on. Visually and interactively, they go hand in hand — sharing that design language also improved communication between separate developers. Sometimes it’s hard to bridge that gap when you’re handing things off and you have to correct the course. XD, however, helped us validate our own assumptions and understand how difficult the build process was going to be from the beginning.</p>
<p>Digital presents the opportunity for people to interact with cultural institutions in improved and sometimes new ways. A website or app is often what gets people to a physical location in the first place, and it’s important that we think about that user experience more holistically. Digital is no longer just a means to an end, but a compelling destination for those sorely missing the arts and live entertainment in their lives.</p>
<p>We need to ensure our audience and supporters have a vibrant experience however they choose to approach us, and are excited to continue engaging with The Cleveland Orchestra. During the pandemic, we also need to make sure that we’re still available and that people can connect with us. Organizations like The Cleveland Orchestra play a fundamental part in serving our communities in Northeast Ohio and around the world, with the aim of inspiring and enriching lives by creating extraordinary musical experiences at the highest level of artistic excellence. A purposeful digital user experience is vital to that, and ensures that we’ll continue to grow with our audience for generations to come, and respond to the world around us for the next 100 years.</p>
<p><em>Hear firsthand how Andrew and team used Adobe XD to reimagine the future of classical music experiences at the Cleveland Orchestra. <a href="https://event.on24.com/wcc/r/3167374/5862D0440FE8A2EA4E22CFF4F765AFEE?partnerref=b">Sign up for the virtual XD Meet the Makers with Andrew on May 19</a>.</em></p>
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<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/04/28/how-bridgestone-re-aligned-its-digital-marketing-with-adobe-experience-cloud.html#gs.0975ym">https://blog.adobe.com/en/publish/2021/04/28/how-bridgestone-re-aligned-its-digital-marketing-with-adobe-experience-cloud.html#gs.0975ym</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/05/07/bon-voyage-embarking-on-journeys-that-guests-love.html#gs.0977na">https://blog.adobe.com/en/publish/2021/05/07/bon-voyage-embarking-on-journeys-that-guests-love.html#gs.0977na</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/28/how-the-milwauke-bucks-are-reshaping-the-nbas-digital-fan-experience-with-marketo-engage.html#gs.097ait">https://blog.adobe.com/en/publish/2021/04/28/how-the-milwauke-bucks-are-reshaping-the-nbas-digital-fan-experience-with-marketo-engage.html#gs.097ait</a></li>
</ul>
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<p>Topics: Customer Stories, Creativity, Insights &amp; Inspiration, Media &amp; Entertainment, Creative Cloud,</p>
<p>Products: Creative Cloud, XD,</p>
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Adobe

Introducing new ways to collaborate in Adobe XD




Introducing new ways to collaborate in Adobe XD
The latest version of Adobe XD introduces new ways to collaborate like Live Cursors for Coediting, a new way to quickly share artboards, and more.





By Andrew Shorten
Posted on 05-11-2021


An...
Adobe

The world according to us: user-generated content’s epic rise

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<h1 id="the-world-according-to-us-user-generated-contents-epic-rise">The world according to us: user-generated content’s epic rise</h1>
<p>As the Coronavirus concerns necessitated the shuttering of creative productions all over the world, content made by non-professionals and UGC quickly became the new norm.</p>
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<p><picture><source media="(max-width: 400px)" srcset="./media_1030ca0965ae50b19e3ff2652e699df91abcf6a96.jpeg?width=750&amp;format=webply&amp;optimize=medium"><img src="./media_1030ca0965ae50b19e3ff2652e699df91abcf6a96.jpeg?width=2000&amp;format=webply&amp;optimize=medium" alt="View from inside a tent looking out onto water and mountains. " loading="eager"></picture></p>
<p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/uk/video/camping-woman-lying-in-tent-close-up-of-girl-feet-wearing-hiking-boots-drinking-warm-drink-relaxing-on-vacation-pov/142785327">AILA_IMAGES</a>.</em></p>
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<p>By Brenda Milis</p>
<p>Posted on 05-11-2021</p>
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<p>Like many trends these days, the use of handheld footage (also known as UGC, or user-generated content) got its start on social media. But, as the Coronavirus health concerns necessitated the shuttering of creative productions all over the world, content made by non-professionals quickly became the new norm.</p>
<p>“When it comes to handheld, it’s really the pandemic that drove the increase in popularity, production for advertising, television and film was shut down,” said Tom Spota, head of motion and audio at Adobe Stock. “No more complex sets, no more budgets, no more people working together.”</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/Products/Creative-Cloud/adobe-stock-handheld.html">https://blog.adobe.com/en/promotions/Products/Creative-Cloud/adobe-stock-handheld.html</a></div></div></div>
<p>Ever resourceful, content creators have leaned into this method of production — sourcing content from everyday people shooting on their mobile devices. Many creators in television and advertising saw this as a solution to challenges producing content under COVID-19 restrictions. While video production has long been digital, these industries have been further transformed by the possibility of fully <em>remote</em> work, from pre-production to finishing. One of Adobe Stock’s 2021 motion trends, Handheld, aligns strongly with the practice of safe, smart, and remote work.</p>
<div class="block-embed"><div><div><a href="https://www.youtube.com/watch?v=21dvdKAZ7nE&amp;list=PLD8AMy73ZVxUYfaMWzxCfSnKAv7r3gldX">https://www.youtube.com/watch?v=21dvdKAZ7nE&amp;list=PLD8AMy73ZVxUYfaMWzxCfSnKAv7r3gldX</a></div></div></div>
<p>“UGC has the unique distinction of enabling a wholly remote approach: Both casting and production can be carried out without the in-person involvement of a single in-house professional,” <a href="https://www.backstage.com/magazine/article/user-generated-content-commercial-production-quarantine-covid-19-71167/">wrote Isabelle Sarraf in Backpage</a> last summer. “It’s clear that remote casting for UGC will reign in the casting world for the foreseeable future. Not only does it widen the breadth of opportunity for actors, but the cost-efficiency for studios and the simplicity of self-content creating are big reasons why the trend might be here to stay.”</p>
<p>But the sheer efficacy of a distinctly homemade feel is what cements the handheld footage movement as a trend — particularly in the way it fosters an immediate sense of intimacy with audiences during a time when opportunities for togetherness remain scarce. <em>Immediate,</em> in this case, also refers to how <em>timely</em> user-generated content allows brands to be.</p>
<div class="animation"><div><div><a href="https://hlx.blob.core.windows.net/external/11f43b068cff5492177b6532e84f54a188ea4950b#image.mp4">https://hlx.blob.core.windows.net/external/11f43b068cff5492177b6532e84f54a188ea4950b#image.mp4</a></div></div></div>
<div class="caption"><div><div><em>Credit: Adobe Stock / <a href="https://stock.adobe.com/uk/video/vhs-footage-of-cheerful-african-american-girl-and-her-father-making-paper-bats-for-halloween/385865198">AnnaStills</a>.</em></div></div></div>
<h3 id="how-the-handheld-look-amplifies-feelings-of-connection">How the handheld look amplifies feelings of connection</h3>
<p>A few examples of emotional and timely content build on a foundation of this video trend stand out. Google’s 2020 ad, “<a href="https://www.youtube.com/watch?v=GqmLCMiUrdo">thank you, teachers</a>,” featured homemade footage of children and parents engaged in remote learning interspersed with heartfelt testimonials in support of educators.</p>
<p>Facebook, too, launched a standout ad that addressed the emotional toll of the pandemic. Called “<a href="https://www.youtube.com/watch?v=nWwVFywBCeY">Never Lost</a>,” the ad set homemade footage to a spoken-word voiceover (“People’s Faces,” read by its author, Kate Tempest). These shorts provided moving glimpses of life that people around the world could relate to, <em>right</em> in the moment — while projecting brand support for and understanding of their customer base.</p>
<p>“Handheld footage connects you to other people, and it makes you feel less alone,” said Spota. “It brought that human connection into it. UGC was especially effective in that way. You’re seeing other people in similar situations, and you feel like you’re part of a community of people who are facing the pandemic, too.”</p>
<p>That element of human connection is the key to creating successful handheld content.</p>
<p>A large part of handheld’s appeal is in its inherent credibility — it is, after all, real life. Said content does not necessarily have to be emotional in nature to achieve this — <a href="https://www.ispot.tv/ad/nIg4/microsoft-teams-covid-19-nothing-can-stop-a-team">Microsoft’s 2020 ad</a> for its communication platform Teams relied on a simple formula of screenshare-style footage and user testimonials describing how the service has helped professionals pivot to remote-only work. Either way, realism is the name of the game.</p>
<p>“The authenticity of user generated content, it’s unparalleled,” said Ramin Talaie, video curator at Adobe Stock. “It can’t get any more authentic — it’s first-person experience. It’s all there.”</p>
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<div class="caption"><div><div><em>Credit: Adobe Stock / <a href="https://stock.adobe.com/video/young-woman-hikes-down-steep-path-to-kelingking-beach/210805001?prev_url=detail">blackboxguild</a>.</em></div></div></div>
<h3 id="video-shorthand-for-social-proof">Video shorthand for social proof</h3>
<p>The cumulative effect of what Talaie and others are describing has a name: <em>social proof</em>, a term first used by <a href="https://news.wpcarey.asu.edu/20070103-gentle-science-persuasion-part-three-social-proof">Robert Cialdini, a professor of both business and psychology, in 1984</a>. The concept operates on the idea that, as <a href="https://buffer.com/library/social-proof/">Cialdini wrote</a> in his book <em>Influence</em>, humans “view a behavior as more correct in a given situation to the degree that we see others performing it.” Handheld footage meets this need <em>perfectly</em>.</p>
<p>“UGC plays into the powerful phenomenon of social proof,” wrote Jasmine Giuliani, in <a href="https://www.marketingmag.com.au/hubs-c/interview-why-brands-are-leaning-on-user-generated-content-ugc-content-during-covid-19/">an article for Australia’s Marketing magazine</a> that ran last summer. “As humans, we are genetically hard-wired to learn from the experiences of others — whether that’s from someone we know or a brand that we trust. UGC has become a very important marketing strategy as it elevates a brand’s authenticity through the use of everyday people that are relatable to the consumer.”</p>
<p>Beyond a pandemic-driven need, it’s abundantly clear that the handheld footage trend has some real staying power. Brands and creatives have homed in on the sweet spot of UGC — footage that has a high production value without the studio slickness. Companies are “striving to connect with people whose lifestyles and uses for products closely reflect reality,” <a href="https://www.forbes.com/sites/forbesagencycouncil/2020/09/17/user-generated-content-how-it-can-help-you-and-how-to-obtain-it/?sh=547ffdaf5583">Forbes’ Rebecca Kowalewicz wrote</a> last fall. “The idealized and glamorized ‘what could be’ is being replaced with ‘what actually is’ and a look at how a product can make the lives of consumers better and easier.”</p>
<p>The numbers tell the same story. On Facebook alone, as <a href="https://digiday.com/media/we-have-seen-increasing-demand-facebook-video-powers-a-user-generated-content-surge/">Max Willens reported last fall on Digiday</a>, “video views on content not produced by brands or media companies has grown steadily all year, climbing from 223 billion views in January 2020 to 495 billion in August 2020, Tubular data showed.”</p>
<div class="animation"><div><div><a href="https://hlx.blob.core.windows.net/external/134d32135cac9ca63c51cd163565cb8039820e421#image.mp4">https://hlx.blob.core.windows.net/external/134d32135cac9ca63c51cd163565cb8039820e421#image.mp4</a></div></div></div>
<div class="caption"><div><div><em>Credit: Adobe Stock / <a href="https://stock.adobe.com/video/young-adult-woman-sit-with-eyes-closed-in-metro-train-listen-music-large-earphones-on-head/283420248?prev_url=detail">E_MOTION_MEDIA</a>.</em></div></div></div>
<h3 id="adding-visual-depth-with-stock-video">Adding visual depth with stock video</h3>
<p>Sourcing handheld footage is where things can get tricky. While some are eager to license footage of their charming pets, tearful reminiscences, or children singing, others are less inclined to let that perfect scene into the broader public eye.</p>
<p>Back in 2017, the Global Marketing Alliance (GMA) <a href="https://www.the-gma.com/user-generated-content-licensing">reported on the intricacies of intellectual property use</a>. “How a brand uses user generated content can often lead them down a path of potential banana skins, with the laws around licensing and copyright often proving to be a murky area,” wrote GMA’s Simon Banks. “… Many consumers are up to date and are well aware of their <a href="http://www.natlawreview.com/article/hashtagging-away-your-rights-privacy-and-publicity-rights-social-media">rights</a> and . . . if they find out that you have taken their content, expect them to take legal action against you.” Not an ideal situation.</p>
<p>Fortunately, there is stock — and stock <em>creators</em>, with the chops to produce content that meets the demand. And that demand is still rising — while studio productions slowly pick up again, handheld still leads the way.</p>
<p>“I think it’s permanently changed the way broadcast television is going to feature ads,” Tom Spota said. “There’s always going to be a need for high production value, but UGC and handheld have accelerated right into the broadcast format.”</p>
<p>Explore the <a href="https://stock.adobe.com/collections/l0f1fi2cHVImovHrpStDXpjpTs2DAnCm">Handheld motion trend in our curated gallery on Adobe Stock</a>.</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/23/adobe-stock-audio-trends-the-ever-expanding-electronic-spectrum.html">https://blog.adobe.com/en/publish/2021/03/23/adobe-stock-audio-trends-the-ever-expanding-electronic-spectrum.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/26/embrace-the-manifold-collage-of-the-internet-with-media-replacement.html">https://blog.adobe.com/en/publish/2021/04/26/embrace-the-manifold-collage-of-the-internet-with-media-replacement.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/01/14/adobe-stock-motion-audio-creative-trends-2021.html">https://blog.adobe.com/en/publish/2021/01/14/adobe-stock-motion-audio-creative-trends-2021.html</a></li>
</ul>
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<p>Topics: Creativity, Insights &amp; Inspiration, Trends &amp; Research, Video &amp; Audio, Media &amp; Entertainment, Creative Cloud,</p>
<p>Products: Creative Cloud, Stock,</p>
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Adobe

Rising Together

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<h1 id="rising-together">Rising Together</h1>
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<p>By Inyong Kim</p>
<p>Posted on 05-10-2021</p>
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<p>In May each year, the US recognizes <a href="https://asianpacificheritage.gov/about/">Asian Pacific American Heritage Month</a>. At Adobe, we are expanding that celebration to our global community and setting aside time to acknowledge the tremendous impact Asians and Pacific Islanders (API) have on global business, politics, science, and cultural life.</p>
<p>Reflecting on and celebrating the achievements of our community is important and rewarding. But right now, our API community faces some significant challenges that are important to recognize.</p>
<p>First, many of our colleagues are being impacted by the second wave of COVID-19 in India and elsewhere. We see the physical, financial, and emotional toll the pandemic has taken, and we feel a deep empathy for everyone trying to stay safe and healthy. At Adobe, we’re working to provide impacted employees and families with the support, resources, and flexibility they need during this challenging time. To help fund immediate needs, Adobe is directing financial support through the American India Foundation and Akshaya Patra and will provide a 2:1 match for employee donations to these two organizations. On a personal level, I’m checking in with my Indian friends and colleagues to offer support.</p>
<p>Throughout the pandemic, we’ve also seen a troubling rise in anti-Asian sentiment and violence. This has shined a spotlight on ongoing discrimination experienced by the API community at large. To help mobilize action against hate and violence&nbsp;in society, Adobe has made a five-year partnership commitment to <a href="https://www.taaf.org/our-mission">The Asian American Foundation (TAAF)</a>, a newly launched&nbsp;convener, incubator, and funder committed to accelerating opportunity and prosperity for API communities.</p>
<p>Adobe is also supporting employees through healing sessions, hosting a bystander training session, and providing resources and organizations to support the API community. Additionally, we are encouraging employees to volunteer with the <a href="https://www.advancingjustice-alc.org/">Asian Law Caucus</a>, an organization Adobe made a corporate donation to earlier this year.</p>
<p>Despite these challenges, I know we will become stronger and more confident about our place in the world. When I think about the courage it took for my parents to immigrate to Oklahoma from South Korea almost forty years ago, I’m humbled. Across our community, I see a depth of resilience and a renewed sense of commitment that makes me truly optimistic.</p>
<h3 id="employees-rising-together">Employees rising together</h3>
<p>Throughout May, our Asian/Pacific Islander at Adobe (APIA) employee network will host events organized around the theme ‘Rising Together’. As the Executive Sponsor of APIA, I am proud to be part of these events where we will come together to support, equip, and empower each other to create a more equal and inclusive society. Here are few events planned:</p>
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<li>A global kickoff event to engage, educate, and inspire through employee storytelling, music and poetry, and pride in our global roots.</li>
<li>A cooking demo to explore the API community’s impact on cuisine with first generation Chinese American <a href="https://www.amazon.com/Eat-California-Vibrant-Recipes-Coast/dp/1925811662">author</a> and food stylist Vivian Lui.</li>
<li>Two thought-provoking conversations: Together with the Black Employee Network (BEN) at Adobe, we’ll explore the shared histories of our communities to understand how we can advance social justice for everyone; and we’ll have a conversation with Phil Wang, co-founder of <a href="https://www.wongfuproductions.com/">Wong Fu Productions</a>, where we’ll discuss API representation in media.</li>
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<h3 id="elevating-the-api-community-externally">Elevating the API community externally</h3>
<p>To recognize the vibrancy of the API culture, we’ll spotlight&nbsp;the API creator community across social media with a special edition of #WomenCreateWednesday featuring inspiring women and their stories. We are also showcasing how creativity is a powerful tool to keep legacy and culture alive and a way to connect with our past and inspire our future. We have invited Adobe’s social media community to share how elders have influenced and inspired them with the hashtag #OurDearElders.</p>
<p>At Adobe, we believe that when people feel appreciated and included, they can be more creative, innovative, and successful. As Asians and Pacific Islanders, we are proud to share our experiences, showcase the rich diversity of our families and traditions, and celebrate the global roots that bind and strengthen us.</p>
<p>Join us in <strong>Rising Together</strong>.</p>
<div class="promotion"><div><div><a href="https://blog.adobe.com/en/promotions/adobe-life/adobe-for-all.html">https://blog.adobe.com/en/promotions/adobe-life/adobe-for-all.html</a></div></div></div>
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<h2 id="featured-posts">Featured posts:</h2>
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<li><a href="https://blog.adobe.com/en/publish/2021/04/12/lessons-learned-21-years-on-fortune-100-best-companies.html#gs.10204x4">https://blog.adobe.com/en/publish/2021/04/12/lessons-learned-21-years-on-fortune-100-best-companies.html#gs.10204x4</a></li>
<li><a href="https://blog.adobe.com/en/publish/2020/05/04/inyong-kim.html#gs.1020cz3">https://blog.adobe.com/en/publish/2020/05/04/inyong-kim.html#gs.1020cz3</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/20/diversity-inclusion-year-in-review.html#gs.1020dtf">https://blog.adobe.com/en/publish/2021/04/20/diversity-inclusion-year-in-review.html#gs.1020dtf</a></li>
</ul>
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<p>Topics: #AdobeForAll, Brand, Adobe Life, Responsibility, Adobe Culture, Adobe Life - Asia, Diversity &amp; Inclusion</p>
<p>Products:</p>
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Adobe

Binary and beyond: Gender and representation in stock imagery

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<h1 id="binary-and-beyond-gender-and-representation-in-stock-imagery">Binary and beyond: Gender and representation in stock imagery</h1>
<p>With the recent introduction of our Adobe Stock Advocates program, we strive to build a more diverse and inclusive stock collection by inviting you, as visual creatives, to take part.</p>
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<p><img src="/hlx_15194119ffd9ada655a4759bc60f5bdb99f7747ac.jpeg" alt="Hands cupped together with a rainbow of light shining in them. "></p>
<p><em>Image source: Adobe Stock / Inti St. Clair/Stocksy.</em></p>
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<p>By Sarah Casillas</p>
<p>Posted on 04-30-2021</p>
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<p>Throughout our history, gender has always been expansive: consider the <a href="https://www.nps.gov/articles/gender-and-sexuality-in-native-america.htm">over one hundred defined genders</a> specific to Indigenous/Native/First Nations communities, and India’s legally-recognized <a href="http://neocha.com/magazine/call-me-heena/"><em>hijira</em> gender</a>, which dates back thousands of years.</p>
<p>Though the existence of trans and genderfluid communities is established across some cultures, a full spectrum of gender is not fully reflected in the media and the stock content landscape — not yet. But times are changing — consumers and brands have a clear appetite for more accurate representation of the world. We can get there by ensuring media collections offer inclusive imagery — and at <a href="https://stock.adobe.com/">Adobe Stock</a>, we’re all in. With the recent introduction of our Advocates program, we strive to build a more diverse and inclusive stock collection by inviting <em>you,</em> as visual creatives, to take part.</p>
<p><img src="/hlx_15922bcb69358a6761d5b67647345d92c50ce0752.jpeg" alt=""></p>
<p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/portrait-of-teenage-boy-with-tattoo/384860945">Julia Forsman/Stocksy</a>.</em></p>
<p><img src="/hlx_11abfd4cbfafcfd9e5a9223dd224c265c81def508.jpeg" alt=""></p>
<p><em>Image source: Adobe Stock/ <a href="https://stock.adobe.com/images/portrait-of-teenage-boy-with-tattoo/183344431">Eugenio Marongiu</a>.</em></p>
<h2 id="gender-representation-and-growing-visibility">Gender, representation, and growing visibility</h2>
<p>We have seen great strides in gender inclusion made over the past few years, as storied institutions actively call for wider inclusion. As just one mainstream example of this shift, <a href="https://www.vox.com/2019/12/13/21011537/they-merriam-webster-pronouns-nonbinary-word-year">in 2019, Merriam-Webster’s word of the year was singular “they”</a>, one of the more common gender-neutral pronoun options used by people who are neither male nor female.</p>
<p>Recent years have also seen the rise of more authentic representations along the gender spectrum in Hollywood and beyond: in television, major movies, global brand campaigns, and in the world of stock imagery.</p>
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<p>Change has been slower in some areas than in others, but there are glimmers of encouragement. While Hollywood has fielded criticism for <a href="https://www.them.us/story/why-scarlett-johansson-or-any-cis-actor-should-never-play-trans-roles">casting cisgender actors in trans roles</a>, execs have started to rethink this practice. In 2017, Asia Kate Dillon, a nonbinary actor, <a href="https://www.thecut.com/2019/06/asia-kate-dillon-billions-john-wick.html">joined the cast of Wall Street drama “Billions”</a> in the role of Taylor, a venture capital intern who is also nonbinary. The process was educational for Dillon as well as for their coworkers.</p>
<p>“Showtime had a meeting with everyone before my first day of shooting, so then it was just gently correcting people who were misgendering me, not on purpose,” Dillon told <a href="https://www.nytimes.com/2019/05/26/arts/television/asia-kate-dillon-billions.html">the New York Times in 2019</a>. “We’re all ignorant of what we’re ignorant of until we’re not. I had to learn who I was. Giving other people time is important.”</p>
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<p>For some large brands, the time to broaden representations of gender is now. Gillette, for example, recently ran <a href="https://www.cnn.com/2019/05/26/us/gillette-ad-transgender-man-trnd/index.html">a TV spot</a> featuring a young trans man learning to shave for the first time with help from his eager and supportive father. The pair was a real father-and-son team, telling their true story. Starbucks took a different track and tackled the difficulty that some trans folks may face when changing names, concluding <a href="https://www.marketingweek.com/importance-representing-trans-people-advertising/">their advertisement</a> with a trans man receiving his correctly labeled coffee order after a day of being constantly misnamed.</p>
<p>A few other brands have also been intentional about including nonbinary genders in their advertising materials. One big standout is <a href="https://www.thedrum.com/creative-works/project/unilever-united-we-stand">Unilever’s 2019 “United We Stand” campaign</a> and <a href="https://www.prnewswire.com/news-releases/unilever-launches-united-we-stand-campaign-to-celebrate-2019-worldpride-nyc-300856850.html">sponsorship</a> of WorldPride in New York City. Another noteworthy example is a <a href="https://www.hollywoodreporter.com/news/super-bowl-coca-cola-represents-binary-ad-1081767">2018 Coca-Cola ad campaign</a> which included the use of singular “them” — and premiered during the 2018 Super Bowl.</p>
<p><img src="/hlx_119712ecf2f83508b0d9147306d29b7f0bc5c74ee.jpeg" alt=""></p>
<p><em>Image source: Adobe Stock/<a href="https://stock.adobe.com/images/friends-in-a-smiling-portrait/377418501">Mattia/Stocksy</a>.</em></p>
<h2 id="making-authentic-imagery-more-widely-available">Making authentic imagery more widely available</h2>
<p>As global brands increasingly seek more authentic, diverse imagery to better illustrate their campaigns and connect with viewers and customers, the demand for stock content that depicts the true breadth of our world only gets stronger. As we meet this scaling demand from Adobe Stock clients, we need accurate, empowering, everyday visual narratives that represent real people across the gender spectrum.</p>
<p>In the past year, we launched the <a href="https://pages.adobe.com/stock/en/advocates/">Adobe Stock Advocates program</a>, to help inspire and support the creation of impactful, honest, inclusive content that meets these needs. As part of the program, we have released eight intersectional creative briefs to help inspire new and diverse visuals. To further scale our commitment to inclusion in stock, we’ve launched a $500,000 creative commission program called the <a href="https://pages.adobe.com/stock/en/advocates/artist-development-fund.html">Artist Development Fund</a>, focused specifically on supporting artists who identify with — and depict — underrepresented communities in their visuals. <a href="https://pages.adobe.com/stock/en/advocates/artist-development-fund.html">Applications are open</a>.</p>
<p>Artists, <a href="https://pages.adobe.com/stock/en/advocates/identity-and-gender">see our full call for content: Identity and Gender</a>. Then, share your best new photography, illustrations, vectors, or videos exploring how individuals are expressing their full and unique selves. We cannot wait to see what you create next.</p>
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<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/09/diverse-representation-in-stock-imagery.html">https://blog.adobe.com/en/publish/2021/03/09/diverse-representation-in-stock-imagery.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/02/23/advocates-family-life.html">https://blog.adobe.com/en/publish/2021/02/23/advocates-family-life.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/11/announcing-the-first-8-recipients-of-adobe-stock-artist-development-fund.html">https://blog.adobe.com/en/publish/2021/03/11/announcing-the-first-8-recipients-of-adobe-stock-artist-development-fund.html</a></li>
</ul>
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<p>Topics: Creativity, Insights &amp; Inspiration, Trends &amp; Research, Creative Inspiration &amp; Trends, Photography, Media &amp; Entertainment, Creative Cloud, Diversity &amp; Inclusion</p>
<p>Products: Creative Cloud, Stock,</p>
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Adobe

Adobe MAX honored with multiple Webby Award nominations

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<h1 id="adobe-max-honored-with-multiple-webby-award-nominations">Adobe MAX honored with multiple Webby Award nominations</h1>
<p>Adobe MAX has been nominated for multiple Webby 2021 Awards. Vote for MAX in the The Webby People’s Choice Award now through May 6.</p>
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<p>By Elissa Scott</p>
<p>Posted on 04-30-2021</p>
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<p>It’s not just awards season for Hollywood, it’s also awards season for Adobe. Headlining the season is <a href="https://www.webbyawards.com/">The Webby Awards</a>, the leading international awards honoring excellence on the Internet. We are excited to announce that The Webbys have honored Adobe MAX with nominations in the Business &amp; Finance and Best Festival or Conference categories. MAX also received a Webby Honoree nomination for Brand or Partner Experience.</p>
<h3 id="but-the-nomination-is-just-the-beginning--we-need-your-vote">But the nomination is just the beginning — we need your vote!</h3>
<p>Webby nominees compete for The Webby People’s Choice Award, which is voted on by the public and open now until Thursday, May 6 at 11:59 p.m. PT. Anyone can vote once per category at <a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fvote.webbyawards.com%2F&amp;data=04%7C01%7CBreanna.Wilson%40edelman.com%7C820886aba1fa48c1beb808d906d8b420%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637548350082999073%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=2ZKrYPwBuVJDHCM2yYX%2FcXoKObB%2FjXuG9XqEP2PdGdg%3D&amp;reserved=0">vote.webbyawards.com</a>. Winners will be announced on Tuesday, May 18 at the 25<sup>th</sup> Annual Webby Awards.</p>
<p>In addition to the People Choice Award, nominees also compete for The Webby Award, which is chosen by the International Academy of Digital Arts &amp; Sciences (IADAS). These awards honor excellence in seven major media types: Websites and Mobile Sites, Video, Advertising, Media and PR, Social, Apps and Software, Mobile and Voice, Games, and Podcasts.</p>
<p>MAX wasn’t the only nomination that Adobe received, we’re excited to share that Adobe’s work was nominated across several additional Webby Awards categories. Here’s a full list of Adobe’s Webby Award nominations:</p>
<h3 id="webby-nominations">Webby Nominations</h3>
<ul>
<li>Adobe MAX: <em>Virtual &amp; Remote: <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fvote.webbyawards.com%2FPublicVoting%23%2F2021%2Fvirtual-remote%2Fgeneral-virtual-remote%2Fbusiness-finance&amp;data=04%7C01%7CBreanna.Wilson%40edelman.com%7C820886aba1fa48c1beb808d906d8b420%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637548350082999073%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=Ibv5BXiS%2BPkzwDb00eFRXLHksKYdHOFBU5EN1KW%2FcDs%3D&amp;reserved=0">Business &amp; Finance</a></em></li>
<li>Adobe MAX: <em>Virtual &amp; Remote: <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fvote.webbyawards.com%2FPublicVoting%23%2F2021%2Fvirtual-remote%2Fvirtual-remote-features%2Fbest-festival-or-conference&amp;data=04%7C01%7CBreanna.Wilson%40edelman.com%7C820886aba1fa48c1beb808d906d8b420%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637548350083009027%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=fFyI%2B76Nlfk8ekqKUMo3zvNGhH0vH9GUqGlWHzFSpso%3D&amp;reserved=0">Best Festival or Conference</a></em></li>
<li>Adobe Photoshop Lightroom on Instagram: <em>Social: <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fvote.webbyawards.com%2FPublicVoting%2F%23%2F2021%2Fsocial%2Ffeatures%2Fbest-photography-design&amp;data=04%7C01%7CBreanna.Wilson%40edelman.com%7C820886aba1fa48c1beb808d906d8b420%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637548350083009027%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=eDT7S%2F2txBf87t9Gv4Te4ghqfWVVefv3vjPU7LXmQgo%3D&amp;reserved=0">Best Photography &amp; Design</a></em></li>
<li>Adobe CoCreate Series: <em>Social: <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fvote.webbyawards.com%2FPublicVoting%23%2F2021%2Fsocial%2Fsocial-content-series-campaigns%2Fevents-livesteams&amp;data=04%7C01%7CBreanna.Wilson%40edelman.com%7C820886aba1fa48c1beb808d906d8b420%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637548350083018981%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=R7vkKsgrbFVQ2%2BfVHAoNJPlG1qs5JjEwnGUfPZGvX4k%3D&amp;reserved=0">Events &amp; Livestreams</a></em></li>
<li>Illustrator on the iPad: <em>Apps &amp; Software: <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fvote.webbyawards.com%2FPublicVoting%2F%23%2F2021%2Fapps-and-software%2Fsoftware-services-platforms%2Fcreative-production&amp;data=04%7C01%7CBreanna.Wilson%40edelman.com%7C820886aba1fa48c1beb808d906d8b420%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637548350083028940%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=jeDP6AkFKgxdnWQauJiSpjzMfM7Mk4Hnv6C%2BozIKYeI%3D&amp;reserved=0">Creative Production</a></em></li>
</ul>
<h3 id="webby-honoree">Webby Honoree</h3>
<ul>
<li>Adobe MAX: <em>Virtual &amp; Remote: <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fvote.webbyawards.com%2FPublicVoting%23%2F2021%2Fvirtual-remote%2Fvirtual-remote-features%2Fbrand-or-partner-experience%3Fhonoree&amp;data=04%7C01%7CBreanna.Wilson%40edelman.com%7C820886aba1fa48c1beb808d906d8b420%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637548350083028940%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=%2FvGTcJpEW8VJRiQH0fMANbZipzbQv20uN2BjnLhE568%3D&amp;reserved=0">Brand or Partner Experience</a></em></li>
</ul>
<p>As a Webby nominee, our work has been recognized as one of the five best in the world in its category, chosen from nearly 13,500 project submissions globally, an exciting accomplishment!</p>
<p>We wouldn’t be where we are today without the Adobe community and appreciate the support you give us each and every day. We’re honored to have been recognized with these nominations and would love to bring home some wins — please cast your vote for Adobe MAX before May 6 at <a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fvote.webbyawards.com%2F&amp;data=04%7C01%7CBreanna.Wilson%40edelman.com%7C820886aba1fa48c1beb808d906d8b420%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C637548350082999073%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=2ZKrYPwBuVJDHCM2yYX%2FcXoKObB%2FjXuG9XqEP2PdGdg%3D&amp;reserved=0">vote.webbyawards.com</a>!</p>
<p>Once you’ve voted, don’t forget to save the date for MAX 2021. Free and virtual for a second year, you won’t want to miss our conference happening October 26–28, 2021 at <a href="http://adobe.com/max.html">max.adobe.com</a>. We’ll see you there!</p>
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<th>Promotion</th>
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<td><a href="https://blog.adobe.com/en/promotions/Events/MAX/register-for-max.html">https://blog.adobe.com/en/promotions/Events/MAX/register-for-max.html</a></td>
</tr>
</tbody>
</table>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/05/save-the-date-for-max-2021.html">https://blog.adobe.com/en/publish/2021/03/05/save-the-date-for-max-2021.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/23/abbvie-sets-the-stage-for-digital-transformation-with-enterprise-e-signatures-on-a-global-scale.html">https://blog.adobe.com/en/publish/2021/04/23/abbvie-sets-the-stage-for-digital-transformation-with-enterprise-e-signatures-on-a-global-scale.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/30/make-it-together-collaborative-artworks-on-mobile.html">https://blog.adobe.com/en/publish/2021/03/30/make-it-together-collaborative-artworks-on-mobile.html</a></li>
</ul>
</div>
<div>
<p>Topics: Adobe MAX, Insights &amp; Inspiration, Events, Creative Cloud,</p>
<p>Products: Illustrator, Lightroom, Creative Cloud</p>
</div>
</div>
Adobe

Creative Cloud Pro Edition equips organisations to thrive in our new work reality

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<h1 id="creative-cloud-pro-edition-equips-organisations-to-thrive-in-our-new-work-reality">Creative Cloud Pro Edition equips organisations to thrive in our new work reality</h1>
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<div>
<p><img src="/hlx_122943f6bfb3b4c8fa059ef07e63522bc02083cdc.jpeg" alt="Abstract art of blue geometric shapes. "></p>
<p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/3d-render-abstract-blue-crystal-background-faceted-texture-macro-panorama-wide-panoramic-polygonal-wallpaper/194316287?prev_url=detail">wacomka.</a></em></p>
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<p>By Simon Longbottom</p>
<p>Posted on 04-29-2021</p>
</div>
<div>
<p>The rapid digital transformation of our world continues to open incredible opportunities for businesses. Collaboration and content development have never been more important — or more complex. Today’s business leaders must confidently navigate the new world of hybrid remote and in-person workforces. The global COVID-19 pandemic dramatically accelerated the trend towards distributed resources, offering an explosion of opportunities for leaders able to properly equip and empower their teams. Meanwhile, the pace of content needs and the changes in the cultural landscape have been hastened by social media, making it more challenging to stay relevant with customers.</p>
<p>In our recent Global Creative Survey, we spoke with 1,500 creative teams and the IT leaders who support them from businesses around the world to understand their top challenges and needs for their workplaces. For creative businesses, the hybrid workplace — with an increasingly broad range of teams creating content — is making collaboration, brand consistency, and legal compliance much tougher than before. Additionally, content demands continue to rise. Creatives must be agile and empowered to respond.</p>
<table>
<thead>
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<th>Promotion</th>
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</thead>
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<td><a href="https://blog.adobe.com/en/promotions/Products/Creative-Cloud/creative-cloud-pro-edition.html">https://blog.adobe.com/en/promotions/products/creative-cloud/creative-cloud.html</a></td>
</tr>
</tbody>
</table>
<h3 id="introducing-the-pro-editions-of-creative-cloud-for-teams-and-enterprise">Introducing the Pro Editions of Creative Cloud for teams and enterprise.</h3>
<p>To address this confluence of demands on creative teams, we’re introducing Pro Edition, our latest Creative Cloud offering for businesses that adds unlimited access to over 200 million assets from Adobe Stock. Access to the Adobe Stock collection is seamlessly integrated into the Creative Cloud desktop and mobile apps, across photography, design, video, web, UX, and more.</p>
<p>Stock has played an expanding role in creative campaigns, allowing creatives to significantly reduce both time and financial costs of developing new campaigns. By offering freedom to download and license unlimited images, vectors, and illustrations, the new Pro Edition unlocks many key benefits.</p>
<p>With Creative Cloud Pro Edition, content creators can:</p>
<ul>
<li>Design concepts and mockups faster and more efficiently, using high-resolution, unwatermarked assets.</li>
<li>Search faster, filtering by similar images, aesthetics, colour, copy space, and more, all powered by Adobe Sensei artificial intelligence.</li>
<li>Skip the blank page and jumpstart projects with customisable, layered design and motion graphics templates, prepared by creative professionals.</li>
<li>Create and share custom libraries of frequently used stock and design assets, such as icons, backgrounds, colour palettes, and textures, to accelerate future work.</li>
</ul>
<p><img src="/hlx_1015d69d9200fde96ff07ab4acc4c9355e2b27aca.jpeg" alt=""></p>
<h3 id="empower-all-of-your-content-creators-seamlessly-with-pro-edition">Empower all of your content creators seamlessly with Pro Edition.</h3>
<p>In our survey, we found that a major pain point for many organisations today is unnecessary layers of administration: over 60 percent of creatives we surveyed shared that getting approvals from management to purchase stock assets can take a day or even longer — an additional 29 percent say it takes at least a few days. The consequence? Frustration and lost productivity.</p>
<p>With Creative Cloud Pro Edition, organisations can now provide all of their content creators with access to the Adobe Stock standard collection of photos, illustrations, and vectors — without any quotas. That means, your teams can create more, faster, while administrators can spend less time managing approvals and purchases. Additionally, Pro Edition comes with simple license terms built for business needs, including unlimited copies or views. Enterprise customers also have the ability to use stock assets to create merchandise or products.</p>
<p>Adobe Stock integrates with Creative Cloud and Microsoft PowerPoint, making it incredibly easy for everyone in your organisation to search, edit, and license assets right inside their favourite apps — including users beyond your design team. And with custom Creative Cloud Libraries, creative teams can quickly collect and share frequently-needed assets, reducing time spent searching and time to onboard new employees, while improving brand consistency across all teams creating content within an organisation.</p>
<h3 id="worry-free-budgeting-licensing-and-administration">Worry-free budgeting, licensing, and administration.</h3>
<p>The distributed workplace with blended remote and in-person creative teams is here for good. To empower content creators and the teams supporting them, we designed Creative Cloud Pro Edition to help simplify management, billing, and budgeting. Administrators can purchase, deploy, and manage their organisation’s Creative Cloud and Adobe Stock licenses with a single plan that grows with the organisation.</p>
<p>With over 60 percent of creative teams and administrators we surveyed predicting that their stock content needs will increase in the next three years, predictable budgeting is a must. So, too, is companywide visibility into asset downloads and use: over 75 percent of creatives and their IT leads shared that their teams have purchased the same stock asset more than once.</p>
<p>Perhaps worse than double-paying for the same stock assets is the potential legal risk and financial liability associated with the use of unlicensed assets. An alarming 63 percent of creative teams and administrators told us that this was an issue at their companies — and a third report that this problem has become <em>more</em> prevalent in the last year.</p>
<p>With greater visibility and simplicity, and no asset quotas, Creative Cloud Pro Edition allows businesses to reduce worry, waste, and legal risk, while collaborating seamlessly. With pooled licensing, Adobe Stock assets belong to your company, even as team members come and go. And with 24/7 support, access to special expert sessions, and additional resources to help grow your team’s skills, you can ensure that they’ll be taking advantage of all Pro Edition has to offer.</p>
<p><img src="/hlx_1311779c14426abf12d0363fdae936c7993842c89.jpeg" alt="People gathered around paper on the floor"></p>
<h2 id="pro-edition-pricing-and-availability">Pro Edition pricing and availability.</h2>
<p>Creative Cloud for business Pro Edition is&nbsp;immediately&nbsp;available for teams and enterprises with five or more users.</p>
<ul>
<li>Creative Cloud for teams customers can upgrade their All Apps or Single Apps plans to Pro Edition at the same price as their existing subscription for up to one year. Pro Edition for Creative Cloud for Teams – All Apps is £59/month per each user for the first year * £66.42/month per each user from year two and beyond. The Single App version is £25.25/month per user for the first year*£29.75/month per user from year two and beyond.</li>
<li>Pro Edition plans&nbsp;for enterprise are&nbsp;built for organisations that need enhanced user management, security, indemnification, and support.</li>
</ul>
<p>Reach out to your Adobe representative to <a href="https://www.adobe.com/creativecloud/business/proedition/request-a-consultation.html">request a consultation</a> on how you can upgrade your business to take advantage of Creative Cloud Pro Edition. <a href="https://www.adobe.com/creativecloud/business/proedition.html">Learn more about Creative Cloud Pro Edition.</a></p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/2020/09/24/state-of-stock-navigating-impact-of-covid-19-and-social-movement-on-visual-culture.html">https://blog.adobe.com/en/2020/09/24/state-of-stock-navigating-impact-of-covid-19-and-social-movement-on-visual-culture.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2020/09/24/a-new-world-shaping-new-breed-of-creative.html">https://blog.adobe.com/en/publish/2020/09/24/a-new-world-shaping-new-breed-of-creative.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/14/a-new-crop-of-fonts-with-extensive-language-support-in-creative-cloud.html">https://blog.adobe.com/en/publish/2021/04/14/a-new-crop-of-fonts-with-extensive-language-support-in-creative-cloud.html</a></li>
</ul>
</div>
<div>
<p>Topics: News, Creativity, UK Exclusive, UK</p>
<p>Products: Creative Cloud,</p>
</div>
</div>
Adobe

Three keys to building an agile business to beat the competition

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<h1 id="three-keys-to-building-an-agile-business-to-beat-the-competition">Three keys to building an agile business to beat the competition</h1>
<p>The COVID-19 pandemic has challenged organizations of all sizes and across industries to become more agile and adapt to new realities.</p>
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<img src="/hlx_113abbc749b82d0fcd576deac03195b3fc8c92583.jpeg" alt="">
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<p>by Adobe Communications Team</p>
<p>Posted on 04-29-2021</p>
</div>
<div>
<p>Evolution is part of doing business. If, at the end of a fiscal year, business leaders realize they didn’t improve operations over the previous 12 months, they can be sure the competition did. And the COVID-19 pandemic didn’t slow the pace of business, it changed the game – challenging organizations of all sizes and across industries to become more agile, adapt to the digital-first reality to serve their customers, and stay ahead of competitors.</p>
<p>“We quickly realized that succeeding in a digital-first business required new skills. So we reskilled where we could and brought in new skills where we needed to – and a new mindset that is an amalgamation of creativity and data,” Ann Lewnes, Adobe CMO, wrote in <em><a href="https://journals.sagepub.com/doi/abs/10.1177/0022242920972022?journalCode=jmxa">The Future of Marketing is Agile</a></em> for the Marketing Science Institute, about how our company approached the last year.</p>
<p>To that end, <a href="https://blog.adobe.com/en/publish/2021/03/17/survivor-hider-thriver-success-new-era-in-experience.html#gs.zwjtmi">Adobe’s recent research with the London School of Economics</a> reveals that one of the traits separating today’s thriving businesses from their trailing competitors is hands-on-leadership and a willingness to change. Together, these traits are the backbone of agile decision-making and a culture of continuous improvement.</p>
<p>As we near the midpoint of 2021 and companies plan for life after COVID-19, industry leaders are building their future strategies around three crucial pillars of business agility: people, processes and technology. These pillars aren’t new, but the way brands manage these core elements of their operation have evolved considerably in response to the pandemic, and all signs point to more innovation ahead.</p>
<h3 id="pillar-1-an-agile-workforce">Pillar #1: An agile workforce</h3>
<p>When Shalini Rao took on the role of CMO at Bangalore International Airport Ltd (BIAL) in November of 2019, she had no way of knowing how quickly and extensively her leadership skills would be tested. Just a few months later, her team was racing to build a fully digitized passenger experience to help keep travelers at low risk for virus transmission and out of close contact with others, from the moment they park at the airport to boarding the plane. In roughly three weeks, <a href="https://blog.adobe.com/en/publish/2021/01/21/bangalore-international-airport-limited-invests-in-safe-seamless-customer-experiences.html">Rao rolled out a digital transformation plan</a> that mapped out the entire next year’s strategy, including distributing a short film via social media to demonstrate the extent of the safety precautions put in place. The video has since been viewed more than 6.4 million times and the increased customer engagement resulted in BIAL growing its subscriber base by 30 percent this year.</p>
<p>This agile approach to leadership and collaboration is the hallmark of successful businesses in today’s digital economy. Just ask John Rigas, the CEO of iconic British luxury retailer Asprey, who <a href="https://blog.adobe.com/en/publish/2021/03/17/survivor-hider-thriver-success-new-era-in-experience.html#gs.ztnyfn">shifted his organization’s entire operation online</a> in response to the pandemic, and galvanized his workforce to complete this bold transformation in a matter of months. Rigas is quick to admit that the organization, celebrating 240 years in business in 2021, wouldn’t have survived had he not taken that critical step which resulted in Asprey being able to connect its clientele with artisan craftspeople around the world for pre-eminent luxury goods in a personalized way.</p>
<h3 id="pillar-2-agile-processes">Pillar #2: Agile processes</h3>
<p>For teams to be inspired, creative, and collaborative, they need to work with equally agile processes. Operational and data siloes between employees continue to stand in the way of progress for many businesses. Meanwhile, successful companies have made a point of breaking down these barriers, opening up the flow of information between teams and, as a result, improving the customer experience they provide.</p>
<p>Consider Amadeus, one of the world’s largest travel technology companies based in Spain. Thanks to a new integration with <a href="https://business.adobe.com/products/experience-manager/adobe-experience-manager.html">Adobe Experience Manager</a>, Amadeus’s airline customers can move data more freely and safely between their internal teams, reducing the need for manual data entry and analysis so they can focus on innovation and creating the best experiences for their customers.</p>
<p>For large companies to pivot in the face of change is a major accomplishment. For an entire country to shed centuries-old traditions for the good of its economy is truly inspiring. The Japanese custom of using inkan or jitsuin seals to sign all official documents has been honored for nearly 2000 years. But with people unable to meet in person during the COVID-19 pandemic, business operations in Japan risked screeching to a standstill. Realizing they needed to adapt quickly, Japan’s government initiated a countrywide switch to e-signatures, following in the footsteps of innovative companies that had already made the move, like Sony Bank and At Home.</p>
<h3 id="pillar-3-agile-technologies">Pillar #3: Agile technologies</h3>
<p>Finally, businesses need the technologies and data-driven operating models required to empower their employees to work in a more nimble way. It’s often said that technology is simply a means to an end, and that is true, but the way companies use their IT and data today is integral to their transformation plans and ambitions for the future.</p>
<p><a href="https://blog.adobe.com/en/publish/2020/10/13/dhl-data-doesnt-lie.html#gs.zto7bi">DHL</a> was already the world’s biggest logistics company, but demand soared to new levels during the COVID-19 pandemic. Shipments nearly doubled from 5.3 million to roughly 9 million per day in Germany alone as the public adjusted to regional and global lockdown conditions. In response, DHL took on a data-driven approach to its customer experience and reimagined its digital offering to improve service across every touchpoint.</p>
<p>According to Konstantin Peris, DHL’s senior vice president of digital customer interactions, data-driven insight not only helped his organization to better serve customers, it also inspired more agile thinking in the boardroom. “Large companies often have an inside-out approach to strategy, but when it comes to what customers want, hard data trumps your preconceptions and feelings,” he says.</p>
<p>In other words, data-driven decisions are the key to long-term success, not business assumptions based on what may have worked in the past. This is precisely the thinking behind M&amp;S’s ‘Never the Same Again’ transformation plan, an ambitious project to reshape the business and establish M&amp;S as a digital-first retailer. Fueling its digital strategy are Adobe Analytics and Adobe Target, which are helping M&amp;S’s marketing and IT teams to personalize the digital shopping experience and build the brand’s loyalty app for mobile customers.</p>
<p>Sometimes, an end-to-end technology implementation can be truly transformational. This is certainly the case for <a href="https://business.adobe.com/customer-success-stories/lenovo-case-study.html">Lenovo’s B2B operation</a>. Following a series of workshops with Adobe, the company realized it could “strengthen B2B engagement and improve campaigns by replacing existing solutions worldwide,” to quote Adobe global account director, Jason van Namen. That decision ultimately led to $11 million dollars in workflow efficiencies, and Lenovo continues to transform its operations with Adobe in more than 30 countries.</p>
<h3 id="agility-starts-from-the-top-down">Agility starts from the top down</h3>
<p>Together, the stories above reveal an important truth about what it means to be agile. Agility is not altering who you are as a brand, it’s about being ready to adapt your products and services to the realities of a fast-changing world. The same goes for boardroom agility. Leaders must be receptive to change, and draw inspiration from new sources to build effective strategies for the future.</p>
<p>At Adobe, we make a point of seeking ways to become more agile and responsive to our customers’ needs.</p>
<p>That’s why we set up the first ever <a href="https://blog.adobe.com/en/publish/2021/03/24/first-adobe-international-advisory-board.html#gs.ztoce8">Adobe International Advisory Board</a> in recognition of the significant challenges businesses face today, as well as the significant opportunities that lie ahead for those that set themselves up for success. By partnering with world-renowned leaders in business, economics and government, our teams are better-positioned to help our customers meet their industry-specific challenges head-on.</p>
<p>Businesses can and should learn from the past, but by questioning their approach to people, processes and technology they can take control of what matters most – their future.</p>
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<td><a href="https://blog.adobe.com/en/promotions/events/summit/summit-registration.html">https://blog.adobe.com/en/promotions/events/summit/summit-registration.html</a></td>
</tr>
</tbody>
</table>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/01/28/are-you-running-an-agile-marketing-organization.html">https://blog.adobe.com/en/publish/2021/01/28/are-you-running-an-agile-marketing-organization.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/12/customer-experience-in-the-era-of-the-new-normal.html">https://blog.adobe.com/en/publish/2021/03/12/customer-experience-in-the-era-of-the-new-normal.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/09/how-data-and-digital-transformation-is-helping-cmos-lead-customer-experience-driven-brands.html">https://blog.adobe.com/en/publish/2021/03/09/how-data-and-digital-transformation-is-helping-cmos-lead-customer-experience-driven-brands.html</a></li>
</ul>
</div>
<div>
<p>Topics: Adobe Summit, CMO by Adobe, Digital Transformation, Customer Stories, Enterprise Customers, Experience Cloud, UK, APAC</p>
<p>Products:</p>
</div>
</div>
Adobe

Creative Cloud Pro Edition equips organizations to thrive in our new work reality

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<h1 id="creative-cloud-pro-edition-equips-organizations-to-thrive-in-our-new-work-reality">Creative Cloud Pro Edition equips organizations to thrive in our new work reality</h1>
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<p><img src="/hlx_1c8dc9538784cf55f0111beaf6852211579324c39.jpeg" alt="Abstract art of blue geometric shapes. "></p>
<p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/images/3d-render-abstract-blue-crystal-background-faceted-texture-macro-panorama-wide-panoramic-polygonal-wallpaper/194316287?prev_url=detail">wacomka.</a></em></p>
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<p>By Simon Longbottom</p>
<p>Posted on 04-29-2021</p>
</div>
<div>
<p>The rapid digital transformation of our world continues to open incredible opportunities for businesses. Collaboration and content development have never been more important — or more complex. Today’s business leaders must confidently navigate the new world of hybrid remote and in-person workforces. The global COVID-19 pandemic dramatically accelerated the trend towards distributed resources, offering an explosion of opportunities for leaders able to properly equip and empower their teams. Meanwhile, the pace of content needs and the changes in the cultural landscape have been hastened by social media, making it more challenging to stay relevant with customers.</p>
<p>In our recent Global Creative Survey, we spoke with 1,500 creative teams and the IT leaders who support them from businesses around the world to understand their top challenges and needs for their workplaces. For creative businesses, the hybrid workplace — with an increasingly broad range of teams creating content — is making collaboration, brand consistency, and legal compliance much tougher than before. Additionally, content demands continue to rise. Creatives must be agile and empowered to respond.</p>
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<td><a href="https://blog.adobe.com/en/promotions/Products/Creative-Cloud/creative-cloud-pro-edition.html">https://blog.adobe.com/en/promotions/products/creative-cloud/creative-cloud.html</a></td>
</tr>
</tbody>
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<h3 id="introducing-the-pro-editions-of-creative-cloud-for-teams-and-enterprise">Introducing the Pro Editions of Creative Cloud for teams and enterprise.</h3>
<p>To address this confluence of demands on creative teams, we’re introducing Pro Edition, our latest Creative Cloud offering for businesses that adds unlimited access to over 200 million assets from Adobe Stock. Access to the Adobe Stock collection is seamlessly integrated into the Creative Cloud desktop and mobile apps, across photography, design, video, web, UX, and more.</p>
<p>Stock has played an expanding role in creative campaigns, allowing creatives to significantly reduce both time and financial costs of developing new campaigns. By offering freedom to download and license unlimited images, vectors, and illustrations, the new Pro Edition unlocks many key benefits.</p>
<p>With Creative Cloud Pro Edition, content creators can:</p>
<ul>
<li>Design concepts and mockups faster and more efficiently, using high-resolution, unwatermarked assets.</li>
<li>Search faster, filtering by similar images, aesthetics, color, copy space, and more, all powered by Adobe Sensei artificial intelligence.</li>
<li>Skip the blank page and jumpstart projects with customizable, layered design and motion graphics templates, prepared by creative professionals.</li>
<li>Create and share custom libraries of frequently used stock and design assets, such as icons, backgrounds, color palettes, and textures, to accelerate future work.</li>
</ul>
<p><img src="/hlx_1227e557194195494de7f99fb5431da1c28ade6f5.jpeg" alt=""></p>
<h3 id="empower-all-of-your-content-creators-seamlessly-with-pro-edition">Empower all of your content creators seamlessly with Pro Edition.</h3>
<p>In our survey, we found that a major pain point for many organizations today is unnecessary layers of administration: over 60 percent of creatives we surveyed shared that getting approvals from management to purchase stock assets can take a day or even longer — an additional 29 percent say it takes at least a few days. The consequence? Frustration and lost productivity.</p>
<p>With Creative Cloud Pro Edition, organizations can now provide all of their content creators with access to the Adobe Stock standard collection of photos, illustrations, and vectors — without any quotas. That means, your teams can create more, faster, while administrators can spend less time managing approvals and purchases. Additionally, Pro Edition comes with simple license terms built for business needs, including unlimited copies or views. Enterprise customers also have the ability to use stock assets to create merchandise or products.</p>
<p>Adobe Stock integrates with Creative Cloud and Microsoft PowerPoint, making it incredibly easy for everyone in your organization to search, edit, and license assets right inside their favorite apps — including users beyond your design team. And with custom Creative Cloud Libraries, creative teams can quickly collect and share frequently-needed assets, reducing time spent searching and time to onboard new employees, while improving brand consistency across all teams creating content within an organization.</p>
<h3 id="worry-free-budgeting-licensing-and-administration">Worry-free budgeting, licensing, and administration.</h3>
<p>The distributed workplace with blended remote and in-person creative teams is here for good. To empower content creators and the teams supporting them, we designed Creative Cloud Pro Edition to help simplify management, billing, and budgeting. Administrators can purchase, deploy, and manage their organization’s Creative Cloud and Adobe Stock licenses with a single plan that grows with the organization.</p>
<p>With over 60 percent of creative teams and administrators we surveyed predicting that their stock content needs will increase in the next three years, predictable budgeting is a must. So, too, is companywide visibility into asset downloads and use: over 75 percent of creatives and their IT leads shared that their teams have purchased the same stock asset more than once.</p>
<p>Perhaps worse than double-paying for the same stock assets is the potential legal risk and financial liability associated with the use of unlicensed assets. An alarming 63 percent of creative teams and administrators told us that this was an issue at their companies — and a third report that this problem has become <em>more</em> prevalent in the last year.</p>
<p>With greater visibility and simplicity, and no asset quotas, Creative Cloud Pro Edition allows businesses to reduce worry, waste, and legal risk, while collaborating seamlessly. With pooled licensing, Adobe Stock assets belong to your company, even as team members come and go. And with 24/7 support, access to special expert sessions, and additional resources to help grow your team’s skills, you can ensure that they’ll be taking advantage of all Pro Edition has to offer.</p>
<p><img src="/hlx_1311779c14426abf12d0363fdae936c7993842c89.jpeg" alt=""></p>
<p><em>Image source: Adobe Stock / <a href="https://stock.adobe.com/340498634">rawpixel</a>.</em></p>
<h3 id="creative-cloud-pro-edition-pricing-and-availability">Creative Cloud Pro Edition pricing and availability.</h3>
<p>Creative Cloud for business Pro Edition is&nbsp;immediately&nbsp;available for teams and enterprises with five or more users.</p>
<ul>
<li>Creative Cloud for&nbsp;teams&nbsp;customers can upgrade their All Apps or Single App plans to Pro Edition at the same price as their existing subscription for up to one year.&nbsp;Creative Cloud Pro Edition for teams — All Apps is $79.99/month per each user for the first year and $89.99/month per each user from year two and beyond.&nbsp;The Single App version is $33.99/month per user for the first year and $39.99/month per user from year two and beyond.&nbsp; Prices are based on annual plans.</li>
<li>Creative Cloud Pro Edition plans&nbsp;for enterprise are&nbsp;built for organizations that need enhanced user management, security, indemnification, and support.</li>
</ul>
<p>Reach out to your Adobe representative to <a href="https://www.adobe.com/creativecloud/business/proedition/request-a-consultation.html">request a consultation</a> on how you can upgrade your business to take advantage of Creative Cloud Pro Edition. <a href="https://www.adobe.com/creativecloud/business/proedition.html">Learn more about Creative Cloud Pro Edition.</a></p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/2020/09/24/state-of-stock-navigating-impact-of-covid-19-and-social-movement-on-visual-culture.html">https://blog.adobe.com/en/2020/09/24/state-of-stock-navigating-impact-of-covid-19-and-social-movement-on-visual-culture.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2020/09/24/a-new-world-shaping-new-breed-of-creative.html">https://blog.adobe.com/en/publish/2020/09/24/a-new-world-shaping-new-breed-of-creative.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/04/14/a-new-crop-of-fonts-with-extensive-language-support-in-creative-cloud.html">https://blog.adobe.com/en/publish/2021/04/14/a-new-crop-of-fonts-with-extensive-language-support-in-creative-cloud.html</a></li>
</ul>
</div>
<div>
<p>Topics: News, Creative Cloud, Creativity</p>
<p>Products: Creative Cloud,</p>
</div>
</div>
Adobe

Taking Nice Shoes home: Big name creative production studio embraces remote editing

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<h1 id="taking-nice-shoes-home-big-name-creative-production-studio-embraces-remote-editing">Taking Nice Shoes home: Big name creative production studio embraces remote editing</h1>
<p>Learn how creative video agency, Nice Shoes, leveraged the power of Adobe Creative Cloud to embrace remote video editing in the wake of the pandemic.</p>
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<p><img src="/hlx_1ebb5b0f9b6d085ad12bef010c90f20d4141bcf03.png" alt="A still from a video, produced and edited by Nice Shoes. "></p>
<p><em>A still from a video, produced and edited by Nice Shoes.</em></p>
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<p>By Jeff Pedersen</p>
<p>Posted on 04-28-2021</p>
</div>
<div>
<p>When you operate like Colin Loughlin and Tara Holmes, “Nice Shoes” is more than just a compliment. For them, it’s the creative studio they proudly call home, with a talented team of editors, colorists, and VFX artists that has been helping big brands produce lasting and immersive experiences since the late 90s. More than 25 years in the industry have taught Nice Shoes how to solve complex problems creatively and efficiently — a skill that has been especially useful over the past year as they and their colleagues have, literally, all headed home.</p>
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<td><a href="https://blog.adobe.com/en/promotions/Products/Creative-Cloud/video-editor.html">https://blog.adobe.com/en/promotions/Products/Creative-Cloud/video-editor.html</a></td>
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<p>We sat down with Loughlin, the studio’s senior creative editor, and Holmes, its executive producer, to learn about how Nice Shoes and its team have transitioned to a fully remote, or <a href="https://www.niceshoes.com/wemote">WEmote</a>, workflow, and the Adobe tools that have helped them do it in wake of the COVID-19 pandemic.</p>
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<p><em>Colin worked with agency Madwell, as well as colorist Gene Curley and the Nice Shoes VFX team to create this launch campaign for Verizon Visible.</em></p>
<h3 id="adjusting-to-the-new-normal-the-shelter-in-place-edit-suite-and-the-importance-of-cloud-storage">Adjusting to the new normal: The shelter-in-place edit suite and the importance of cloud storage</h3>
<p>We met with Loughlin and Holmes in the usual way, via Zoom call — and one of the first things we all noticed was the bright sunlight streaming in through Loughlin’s window. While important for a video conference, light is an unusual thing to see in a video editor’s office. This, it turns out, is a major difference in working in the office and at home. “I hate to say it, but editors are built for sitting in rooms for hours at a time, you just put me in a different room. At least I get a window, but the blackout blind isn’t black enough.”</p>
<p>Bringing aspects of the editing suite into the home (and adjusting the home to those aspects) is just one of the major ways that the Nice Shoes team has had to adapt. “The company has been doing remote for years on the color side of things,” Holmes said. “We developed our own workflows for that which aided in the transition of moving our entire studio of artists to work remotely and securely connecting them to our servers.”</p>
<p><img src="/hlx_1011bcfa7b1a9eda2e3011ea67a1a5abb6c515481.jpeg" alt=""></p>
<p><em>Nice Shoes’ Colin Loughlin and his WFH edit suite.</em></p>
<p>While the work itself has not changed, there is still a difference between working with someone in the other room and someone in a different state. Loughlin made it clear that the transition would not have been nearly as successful if it weren’t for Nice Shoes’ IT team. “One of the biggest things is being able to connect to our server,” he said. “If we have a project with two editors and two assistants and we all need to share the same media, the last thing you want to do is have four people working locally off drives.” Whether it was going into the office to plug in drives, making sure all the software worked together, or troubleshooting at home set-ups, the Nice Shoes IT team handled it.</p>
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<p><em>Performix — Colin partnered with Merkley+Partners, as well as Nice Shoes’ VFX team and colorist Lenny Mastrandrea on this campaign starring not one, but two John Cenas!</em></p>
<h3 id="working-wemotely">Working ‘WEmotely’</h3>
<p>Once the servers were connected, the software was sorted out, and the client sessions were set up, there was still the question of how to work together as a team. Loughlin told me that it all came down to communication. “That’s the main thing when you’re doing an edit,” he said, “and, working from home, you miss the back and forth with the creatives. Sitting there in a room talking and bouncing ideas back and forth.”</p>
<p>Like many other teams, Nice Shoes has turned to Slack, Zoom, and other software to help them communicate with each other. Using these tools helped the workflow feel a bit more natural. Sure, the team had swapped jeans for sweatpants and office mates for house pets, but the work was more or less the same. Loughlin told us, “As long as they’re seeing the same media I’m seeing, it really doesn’t matter where we are.”</p>
<h3 id="using-the-right-tools-makes-all-the-difference">Using the right tools makes all the difference</h3>
<p>In order to create the powerful visual experiences they are known for, Nice Shoes’ team needs to use interoperable software that can handle the load. This is where <a href="https://www.adobe.com/creativecloud.html">Adobe Creative Cloud</a> comes into play.</p>
<p>The Nice Shoes team relies heavily upon <a href="https://www.adobe.com/products/aftereffects.html">Adobe After Effects</a> and <a href="https://www.adobe.com/products/premiere.html">Adobe Premiere Pro</a> to get their work done quickly and efficiently. As Loughlin reiterated, time is the most limited resource on any creative team. “That’s the most valuable thing in some of these projects,” he said, “when you’re up against a deadline or you got to make a show, you don’t really have time to [troubleshoot] unless you don’t want to see your family ever again.”</p>
<p>When working from home, troubleshooting can become a nightmare that affects more than just your work. It becomes even more important to have an editing software that can work seamlessly with comping software and not have any issues. By reducing the need for rendering, and outputting, creative teams save valuable time during the editing process.</p>
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<p><em>HP — Colin worked with Fred &amp; Farid, Interrogate director Joakim Reveman, and Nice Shoes colorist Chris Ryan on this video.</em></p>
<p>Having the bridge between Premiere Pro and After Effects also helps Loughlin maintain a visual understanding of the work he’s doing. “I like to look at my timeline and know where everything is and see where I’m stacking stuff,” he told me, “Then I dynamic link it for my After Effects artists. That way, while the After Effects team is working, I can still go down my timeline and maybe even trim shots or move stuff around without having to wait for them.”</p>
<p>Loughlin’s edit team is doing a lot of their own sound design as well. In the wake of the pandemic, many people are shooting with lean crews; the Nice Shoes team is getting footage that doesn’t have any audio. Sound is a vital ingredient for selling edits, so Loughlin’s team has taken matters into their own hands and started to do their own sound design. “Whenever I jump into any of the features in Premiere Pro, I have my workspace for using all the audio tools in there. I just love the functionality of it.”</p>
<p>In addition to Premiere Pro and After Effects, Loughlin folds <a href="https://www.adobe.com/products/audition.html">Adobe Audition</a> into his workflow in order to get as close as possible to a really good rough cut without needing to have a huge server at home. He said, “I have a snowball right here. My wife is in the industry as well, and can chime in with voice overs if needed. I can do a rough color design. I can do a rough sound design, and I don’t need a huge beefed-up computer to do that.”</p>
<h3 id="collaboration-and-trust-are-what-matters-most">Collaboration and trust are what matters most</h3>
<p>As a creative production studio, it takes more than just being able to support a remote team for Nice Shoes to be successful. The most important aspects to making this work, according to Loughlin and Holmes, have been collaboration and trust. Creative teams always need to be sure they understand what the ask is, which means they have to listen, communicate, and make sure they are scheduling supervised sessions. Organization has never been more significant.</p>
<p>“I think the most important thing during this pandemic is to make sure that everyone is on the same page,” Loughlin said, “Everyone needs to feel that they’re being heard and that they trust the work that you can do.”</p>
</div>
<div>
<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/12/democracy-hope-and-fear-in-apple-tv-boys-state.html">https://blog.adobe.com/en/publish/2021/03/12/democracy-hope-and-fear-in-apple-tv-boys-state.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/09/netflix-feature-film-mank-takes-editorial-workflows-to-a-new-level.html">https://blog.adobe.com/en/publish/2021/03/09/netflix-feature-film-mank-takes-editorial-workflows-to-a-new-level.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/03/31/premiere-gal-shares-her-adobe-premiere-pro-knowledge.html">https://blog.adobe.com/en/publish/2021/03/31/premiere-gal-shares-her-adobe-premiere-pro-knowledge.html</a></li>
</ul>
</div>
<div>
<p>Topics: Customer Stories, Insights &amp; Inspiration, Media &amp; Entertainment, Creative Cloud, A</p>
<p>Products: Creative Cloud, After Effects, Audition, Premiere Pro,</p>
</div>
</div>
Adobe

How Bridgestone re-aligned its digital marketing with Adobe Experience Cloud

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<h1 id="how-bridgestone-re-aligned-its-digital-marketing-with-adobe-experience-cloud">How Bridgestone re-aligned its digital marketing with Adobe Experience Cloud</h1>
<p>How Bridgestone re-aligned its digital marketing with Adobe Experience Cloud</p>
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<img src="/hlx_13c9238e9987195619498bc46920c24f781ecabee.jpeg" alt="">
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<div>
<p>By Michael Klein</p>
<p>Posted on 04-28-2021</p>
</div>
<div>
<p>Bridgestone may be the world’s largest tire and rubber company, but for Bridgestone Americas VP of digital marketing, Jeffrey Lack, that’s only the tip of the iceberg. The company is now doubling down on its digital customer experience and product innovation, establishing itself as a fully integrated, sustainable mobility solutions provider.</p>
<p>“If a truck in your fleet goes down because of a flat tire, that’s time and money lost. As a consumer driver, tires are the only part of a vehicle that connects with the road,” Lack says. “The technology in our products is critical to the navigation and safe operations of vehicles everywhere, and my team’s goal is to match the quality of our products with an equally advanced customer experience.”</p>
<p>Bridgestone’s marketing team began its digital transformation in 2013, working with Adobe to align its technology stack across 11 lines of business. Digital marketing was already a top priority for the business, representing more than 30 percent of total marketing spend, but the advances it made in recent years have completely flipped the script. Today, digital channels are the most important part of Bridgestone’s go-to-market plans, accounting for a large portion of Bridgestone’s sales and helps it to attract new customers each day.</p>
<h3 id="time-to-get-back-on-track">Time to get back on track</h3>
<p>Many factors drove Bridgestone to reset its digital marketing approach. Chief among these was a lack of alignment between business units, which led to inconsistent customer experiences. The use of different MarTech platforms by each team only compounded the issue and left Bridgestone with a highly fragmented marketing operation that wasn’t fit for its ambitious digital plans.</p>
<p>Going back to 2013, Bridgestone’s Retail Operations alone had 17 different websites across its four retail automotive service brands (for example, Firestone Complete Auto Care). As Lack recalls, it took a team of 35 people to code and update the site each time a change was required, no matter how small.</p>
<p>“We took an honest look at ourselves in the mirror and realized we didn’t have the right pieces to move as quickly as we wanted to. Instead, we had too many pieces working against each other,” says Lack. “Our online experience was as disparate and dated as our MarTech stack, which meant that we had to build entirely new websites just to serve customers using their phone or tablet.”</p>
<h3 id="installing-a-digital-engine">Installing a digital engine</h3>
<p>To close these gaps and advance its digital plans, Bridgestone launched a comprehensive transformation program. Aptly named CB2, which stands for Cross-Business and Cross-Border, the program was designed to integrate Bridgestone’s digital approach and tools across the business and to turn its digital marketing efforts into a competitive advantage.</p>
<p>The first step was to consolidate its legacy marketing technologies down to just one set of robust tools anchored in the <a href="https://business.adobe.com/products/experience-platform/adobe-experience-platform.html">Adobe Experience Cloud</a> as its MarTech stack. Bridgestone has since rolled out <a href="https://business.adobe.com/products/experience-manager/adobe-experience-manager.html">Adobe Experience Manager</a> across its business, and they are at various stages of implementing additional solutions such as Adobe Analytics for measurement and Adobe Audience Manager to segment its experience for different customer segments. In addition, Adobe Target will help the company drive personalization efforts, while Adobe Campaign will orchestrate messages across channels, from email to mobile.</p>
<p>“These technologies aren’t just helping us get closer to customers, they’re empowering us to take a more data-driven approach to marketing and measurement, which is transforming the way we work internally,” says Lack.</p>
<p>Indeed, Bridgestone has adopted the Data Driven Operating Model (DDOM) to drive its CB2 program forward. “Our philosophy is that if we can measure it, we can manage it,” says Lack. “With a single view of our data, we can create reports to track the health of every system in our marketing stack, with a focus on key performance metrics and new technology adoption.”</p>
<h3 id="getting-on-the-fast-track">Getting on the fast-track</h3>
<p>Bridgestone noticed improvements to its digital marketing almost immediately after switching to a single-stack approach. Just one year after consolidating its systems onto Adobe Experience Cloud, the company has saved the company millions in operational costs and stripped considerable time from its system upkeep.</p>
<p>Bridgestone went live with its first four websites in 2015, supporting sales for two lines of business in two countries and leading to 250,000 incoming calls from customers. Just five years later, the company has launched 68 websites with its Adobe marketing stack, supporting 14 business units in 19 countries. Most importantly, 50 million customers visited Bridgestone’s website in 2020, generating 25 million retail leads.</p>
<p>“Most customers now start their buying journey online. The COVID-19 pandemic has only accelerated the trend, with virtually every sale coming from a digital lead. Thankfully, we were prepared to accommodate this shift and give customers the flexibility to choose how they engage with us,” says Lack.</p>
<p>Lack and his team know this is only the beginning of Bridgestone’s transformation. The aligned marketing stack will also help the company build new simplified shopping experiences. Using <a href="https://business.adobe.com/products/target/adobe-target.html">Adobe Target</a> and <a href="https://business.adobe.com/products/analytics/adobe-analytics.html">Adobe Analytics</a> to test and refine its digital experiences, Bridgestone will be better positioned to share relevant and timely information with buyers that will make their purchase easier.</p>
<p>“We need to make sure Bridgestone is out there looking for people who need tires and making it easy for them to research and buy them on any channel,” says Lack. “It takes multiple steps for a customer to complete a purchase after finding the product they want on our website, and we are committed to bring that figure down significantly.”</p>
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<td><h2>“Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged”.</h2></td>
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<h3 id="driving-side-by-side-with-adobe">Driving side-by-side with Adobe</h3>
<p>When Bridgestone first laid out the plans for CB2, it knew it wanted more than just a technology vendor to supply its marketing stack. The company needed a partner that would advise and grow with the business as its omnichannel experience became more sophisticated. Bridgestone chose Adobe for its best-in-class technology, but also for its partnership mindset and commitment to working side-by-side with the company’s marketing stakeholders.</p>
<p>“Working with Adobe has been a case of 1+1 = 3 at every turn. Whenever we join forces to add a new solution or capability to our digital infrastructure, the returns are greater than the sum of their parts,” says Lack.</p>
<p>Looking back on Bridgestone’s transformation so far, Lack reflects on what he has learned when it comes to choosing the right partner and fostering a transformation culture across the organization. For Bridgestone, aligning teams and stakeholders around new ways of working was as important as implementing the integrated marketing stack itself.</p>
<p>“Our people are the real drivers behind our success,” says Lack. “Getting here wasn’t always easy, and some of the early changes we made took some convincing, but now that we’ve climbed the mountain and get to ski down the other side, we’re having a lot of fun. The more we improve, the more momentum we build and the faster we all get to evolve together.”</p>
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<td><a href="https://blog.adobe.com/en/promotions/customer-success-stories.html">https://blog.adobe.com/en/promotions/customer-success-stories.html</a></td>
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<h2 id="featured-posts">Featured posts:</h2>
<ul>
<li><a href="https://blog.adobe.com/en/publish/2021/03/04/che-proximity-and-louder-help-tourism-and-events-queensland-encourage-exploration.html">https://blog.adobe.com/en/publish/2021/03/04/che-proximity-and-louder-help-tourism-and-events-queensland-encourage-exploration.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/02/11/how-dell-transformed-customer-experiences-with-adobe-experience-cloud.html">https://blog.adobe.com/en/publish/2021/02/11/how-dell-transformed-customer-experiences-with-adobe-experience-cloud.html</a></li>
<li><a href="https://blog.adobe.com/en/publish/2021/01/26/how-discount-tire-became-a-market-leader-by-focusing-on-cx.html">https://blog.adobe.com/en/publish/2021/01/26/how-discount-tire-became-a-market-leader-by-focusing-on-cx.html</a></li>
</ul>
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<p>Topics: Customer Stories, Insights &amp; Inspiration, Retail, Experience Cloud, no-interlinks, Enterprise Customers, Adobe Summit</p>
<p>Products: Experience Cloud, Analytics, Audience Manager, Campaign, Experience Manager, Target,</p>
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Adobe