We completely re-imagined our Live Map for Black Friday Cyber Monday 2020, a real-time view of global sales trends happening across Shopify.More

With 97% of North American BFCM shoppers planning to shop online this year, it may feel downright impossible trying to stay one step ahead of everything happening in your store this weekend. That’s why we’ve re-imagined Live View to help you track you...

As we head into the holidays, the busiest and most expensive advertising season of the year, it’s worth adding SMS marketing to your marketing channel mix to help you cut through the noise and win new customers.More

PowerDot is the maker of electronic muscle stimulators aimed to help with recovery and pain relief. In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, an...

Need help finding a product? Today, we're sharing 12 practical ways to find profitable, in-demand products to sell on your online store.More

Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.More

Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too hi...

Shopify's data shows businesses that respond to a customer’s chat within five minutes are 69% more likely to get a sale. Think of live chat as a way to support customers through all stages of the buying cycle—that means pre-purchase and during the sal...

Looking for cost-effective ways to earn more revenue for your online store? Check out these five ideas to increase average order value—and the Shopify apps to help you execute.More

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and...

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If the events of 2020 didn’t already lift our collective stress levels, we’re about to enter another holiday shopping season. These next few weeks will be a test. In the final push to the end of December, we’re sending good vibes into the universe for ...

When Ryan Zagata moved to Brooklyn, bicycling became his main mode of transportation to explore and expand the radius of his community. Focused on urban mobility, Ryan launched Brooklyn Bicycle Co. to bring the ease of commuting with bikes to urbanit...

Facebook is a popular advertising platform among a lot of entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of th...

According to a survey of shoppers in the U.S. and Canada, spending habits this Black Friday Cyber Monday will be unique in many ways. We'll explore our top three findings and how you can successfully adapt your business during the busiest season of the...

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your business to...

With a subscription business business model, companies can scale with predictable, recurring revenue. Meanwhile, shoppers receive a convenient, personalized, and lower-cost way to buy what they want and need on a recurring basis.More

If you’re a maker of arts or crafts or a curator of vintage collectibles, you know that Etsy is a great platform for transforming your passion into profits.More

From bypassing discounts to driving social change, learn how three small businesses are adapting their Black Friday Cyber Monday campaigns to these unconventional times. In the latest episode of Shopify Masters we talk to the founders of a makeup subs...

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Now more than ever, creative gestures can go a long way to bolster customer loyalty. We walk through a few new ways to spark unexpected delight through little extras that will further the connection between your customers and your business.More

 
Upselling requires a strategic approach for the best results. Check out our favorite upselling tips and tools to help you grow your bottom line and strengthen your customer relationships.More

More than ever, your offer will determine how effective your marketing campaigns are this Black Friday Cyber Monday. The good news is you don’t need to start planning months in advance or slash your prices to have a successful BFCM. With this guide an...

Warm up your support inbox because the holiday rush is underway. Big spikes in the demand for support can really test your systems and processes, but they’re also a tremendous opportunity to make a great first impression and create lifelong customers—...

The democratization of beauty has opened up an industry once dominated by a few massive brands. And, surprisingly, there’s still room. Trends and niche markets spring up almost daily, ready for the taking. Those with the ability to go quick to market c...

When Dan Blacklock saw that there wasn’t a convenient way to store and display board games, he began prototyping modular and adjustable shelves. After Dan successfully crowdfunded over $1 million on Kickstarter and CrowdOx, he began building BoxThrone...

The best side hustles help you build a business for yourself. Here are the 10 most profitable side hustle ideas you can make money from today. More

Whether it’s Black Friday, Cyber Monday, or the holiday season, an influx of sales means lots of orders to ship. Here’s your complete guide to shipping during a rush.More

At the best of times, running a business can feel a little like a classic video game—leaping over obstacles and gathering rewards, only to have to do it all over again once you hit the next level. Then Black Friday Cyber Monday arrives. If friendly di...

Once they start, entrepreneurs have a hard time stopping. But that doesn’t mean they never get stuck. The good news is that "feeling stuck" doesn't mean staying stuck. In many ways, it’s what entrepreneurs do in these moments when they don’t know what...

When Enrico Frezza was 29, he started experiencing severe adult acne and took matters into his own hands. Meticulously researching for the next three years, Enrico launched Peace Out Skincare and its first product, the Acne Healing Dot. In this episod...

Returns, refunds, and exchanges are all a part of selling online. But with a well-crafted return policy and a system to handle requests, you can encourage new shoppers to buy from you and turn dreaded return requests into repeat business. Here’s how.M...

Shopping ads are some of the most clicked ads Google has to offer. Regardless of your budget or desire to actively manage campaigns, there is a path to success for you with Shopping Ads. Learn how to craft the perfect shopping feed.More

Whether you’re about to create a brand new ecommerce site or you’ve been thinking about redesigning your current site, the following list of the 27 best website designs should give you ample inspiration.
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What inspires you to get up every day and dedicate your life to your big idea? Is it the promise of financial freedom, passion for a cause, or something else? We all have different motivations for starting a business—and for sticking with it—even throu...

Fashion meets function is at the heart of Klassy Network. Founder Natalie Rogers turned a personal need for stylish glasses that filtered out blue light from screens into a seven-figure business. In this episode of Shopify Masters, we chat with Natali...

As a small business owner, you're the expert on your business. But it can be challenging to also be an expert on everything that goes into setting up and growing your business. That's why the Shopify Experts Marketplace exists: to help connect you wit...

For ecommerce businesses, the shipped package represents the most direct touch point and connection with a customer. It also happens to be one of the most underused marketing opportunities.More

Find out what to do with your best and worst stocks for maximum profitability and sales.More

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Our research shows that customers say they care about sustainable and ethical consumption—but once price or shipping times factor into buying decisions, those good intentions can start to crumble. How can brands act as role models for sustainability an...

As Stefan Gehrig started CrossFit, he saw a gap within the market for bags specifically designed for this fitness regimen and launched King Kong Apparel. In this episode of Shopify Masters, we chat with Stefan on product development, prelaunch strateg...

This year, Black Friday Cyber Monday (BFCM) promises to be a different kind of shopping season. But one thing holds true: experience only makes you stronger when it comes to navigating the new normal of BFCM. In this article, four seasoned Shopify exp...

Choosing the best shipping strategy impacts your store’s conversion rate and profitability. Find out how to get it right.More

Charlie Gower and Jules Miller founded The Nue Co. to create the change they want see within the supplements industry. The Nue Co. formulates without chemicals, fillers, and sweeteners by merging science and natural solutions to create the supplement...

Charlie Gower and Jules Miller founded The Nue Co. to create the change they want see within the supplements industry. The Nue Co. formulates without chemicals, fillers, and sweeteners by merging science and natural solutions to create the supplement...

Every Black Friday Cyber Monday (BFCM) presents a tremendous opportunity for businesses to reach new customers and generate more revenue. To help you sell your best we've put together a 27-point checklist to make this holiday shopping season your bigg...

Bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs, especially since the product development process varies from product to product. Luckily, there are six specific steps you can fo...

According to a survey of shoppers in the U.S. and Canada, spending habits this Black Friday Cyber Monday will be unique in many ways. We'll explore our top three findings and how you can successfully adapt your business during the busiest season of th...

If you're thinking of turning a jewelry hobby into a profitable small business, this post is for you. We’ll explore jewelry making businesses from conception and design to production and marketing. This go-to guide includes advice from the pros, tacti...

Beyond meeting customer needs or filling a market gap, socially responsible founders are creating movements through their businesses. Learn how nine socially responsible businesses and social enterprises are striving to create employment opportunities,...

Jacob Pazos, Hanna Zameni, and Scott Shin are the trio behind Revival Jewelry, makers of pendants that project images once a light shines through its gemstones. On this episode of Shopify Masters, we chat with Jacob Pazos and Scott Shin on their produ...

One year ago, we launched Shopify’s Sustainability Fund to address a hard, irrefutable truth: there’s too much carbon in the air. Today, we’re sharing how we spent the fund’s first $5 million on the most promising and innovative solutions fighting cli...

It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer," but it's more than possible to make a small or considerable income from your photos. This guide will explore some of the things you should know about ...

From positioning to promotion to price, marketing helps you attract and engage customers. Fortunately, you can get quite an education on its dos and don’ts between the covers of a book. Here are 20 marketing books every small-business owner needs on t...

We surveyed shoppers in Canada and the US about their buying habits since the spread of COVID-19. Based on our research, buying habits, like everything else, have changed—maybe forever. Here, we’ll dig into the data and explore five consumer trends spu...

Combining style with function, Marissa Groots created STIL, a collection of planners that’s purposeful and design focused. In this episode of Shopify Masters, we chat with Marissa on how to scale a side hustle, working with large retailers, and how to...

Combining style with function, Marissa Groots created STIL, a collection of planners that’s purposeful and design focused. In this episode of Shopify Masters, we chat with Marissa on how to scale a side hustle, working with large retailers, and how to...

If you're looking to grow your ecommerce business, expanding beyond your borders could be a great next step—but that means you need to figure out how to ship internationally. To do it well, you’ll need a strategy that works for you and your busi...

With many merchants experiencing shipping delays and increased carrier costs, it's more important than ever to keep your shipping policy up to date. Learn how to create and communicate a shipping policy that helps you set the right expectations with y...