Some of the most successful entrepreneurs don’t have a formal education—they took the leap and made up the rest along the way. Outside the walls of traditional classrooms, free entrepreneur resources are plentiful. But which learning format is best for...

The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK. In this ...

Lacking capital to run paid ads? You don’t need a big marketing budget to promote your business. Learn ways to promote your online store on a budget when you have ample grit and drive.More

David Gaylord is a former chief of staff at Shopify who now serves as Shopify’s Entrepreneur-in-Residence. His main hustle is scaling his company, Bushbalm. As his business has grown, David has learned a few counterintuitive lessons about influencer m...

In this episode of Shopify Masters, John Sherwin of Hydrant shares why you can’t be a perfectionist with product launches and how to find the ideal apps for running a subscription business.More

Want to connect with Gen Z shoppers and drive mobile sales? Learn how to run engaging Snapchat ads that find new customers, plus tips and examples from brands doing it right.More

If you want to grow your business consistently and profitably, you need to think of customer acquisition not as an outcome but as a process. Here's an in-depth look at how to calculate customer acquisition cost and seven strategies to test. More

What are the top metrics to measure when you send an email campaign? 
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Shopify research explored the effect Shopify Capital funding had on business growth.More

Looking to finance your small business but don't know where to start? This guide explores every financing option available to small businesses, including the advantages and disadvantages of each type of loan. We even share 20+ statistics about approval...

In this episode of Shopify Masters, John Cascarano, lawyer turned serial entrepreneur shares his methodical process of building businesses and how offering customization and gifting helps to scale businesses.More

Turn chat conversations into cart checkouts.More

Read about Wood Wood Toys, a Canadian-based wooden-toy, and how they used Shopify Inbox to improve their customer experience.More

Would you be happy to turn more visitors into customers? Of course you would. That’s why we compiled the latest 20 conversion rate optimization (CRO) tactics in this beginner’s guide. Learn how to calculate CRO, run A/B tests, and optimize your store ...

Exploring your creativity has many benefits—and may even spark a business idea. Once you’ve found and perfected your craft, you can diversify your income by selling handmade goods in your spare time. Browse our picks for 2021’s hottest crafts, or take ...

We live in the age of social commerce. Instagram has given sellers a new channel to gain exposure, connect with fans, and, now, make sales. Learn how you can sell on Instagram, with tips and examples from brands doing it right. More

For founders Destiny and Kelsey, Bangin’ Bannock is more than a bag of flour dry mix. It’s a way to create conversation, connection, and community”—Indigenous values that trace back millennia.More

In this episode of Shopify Masters, Keya James of Tailored Beauty shares her self-taught process of scaling beyond six figures and gaining retail partnerships like Wal-Mart.More

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Find out Room Shop uses Shopify Inbox to streamline customer conversations and use chat as a sales tool.More

Read about Wood Wood Toys, a Canadian-based wooden-toy, and how they used Shopify Inbox to improve their customer experience.More

Crowdfunding is a popular way to raise money and finance your next idea. But launching a successful crowdfunding campaign isn’t as easy as creating a Kickstarter page and waiting for the money to roll in. Use this guide to launch your next crowdfundin...

Entrepreneurship is an age-old profession. We can’t let it fade away. We need more people in the garage, in the kitchen, in the evenings, making the world better for others and themselves.More

If that one big idea is the only barrier between you and the life you’ve always wanted, roll up your sleeves. It’s time to do the work! Ideas might strike like lightning when you least expect it, but often they need to be actively summoned. How you bes...

In This episode of Shopify Masters, Kamil Banc shares with us how he and his brother Jeremy Fragrance pre-sold one million in sales before launching a fragrance, what it takes to transition from influencer to business owner, and the intricacies of wor...

Tired of trading your time for money? Passive income is your road to financial freedom. Learn 11 tried-and-true strategies that build wealth and generate income in the background.More

Raising money is a common challenge for many entrepreneurs. Crowdfunding is the common solution. Here are the 10 best crowdfunding sites to help you bring your idea to life.More

The search for business financing can be endlessly frustrating. Is crowdfunding the answer? Kickstarter and Indiegogo can work well—especially if you can offer great rewards and are really good at online marketing. But there's another way to raise mone...

 
Are you a new creator or ecommerce brand that wants to market on Instagram? Learn everything you need to know about Stories, Reels, influencers, and more to build your brand on IG.More

Interest in buying plants online surged in early 2020, just as retail businesses everywhere were shutting their doors against COVID’s first wave. Online plant businesses sprung up from garages and garden sheds to answer the demand—a demand that doesn’t...

At Shopify Unite 2021, our annual partner and developer conference, we introduced the biggest set of infrastructure investments in Shopify’s history. We’re opening up brand new opportunities for small business owners to sell in even more unique and cus...

In this episode of Shopify Masters, Sarah Andersen, the creator behind Sarah’s Scribbles and Fangs, shares her creative process, what she looks for in partners and collaborators, and how she runs a successful merchandise line.More

When it comes to creating thoughtful shopping experiences for your customers and increasing sales, flat shipping rates are the way to go. Learn about how to set up the right flat rates for your business. More

Who are Amazon’s main competitors and why are they successful? Learn more about Amazon’s top rivals and tips for how you can compete against the ecommerce giants.More

A clothing line needs more than just beautiful clothes to create a lasting online business—you’ll need to master branding, marketing, manufacturing, and retailing, among other things. Check out our latest guide to launching and growing a clothing busi...

Instagram influencer marketing can seem pretty intimidating (and expensive!). Fortunately, it can still work for you as an entrepreneur. Learn how to find and work with affordable Instagram influencers, with tips for running a successful campaign.More

Looking for a more affordable way than ads to advertise your business? Learn how influencer marketing can help, with tips and examples from fellow Shopify merchants. More

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Looking to expand your product lineup? This 101 guide will walk you through examples and tips on creating an extension strategy, so you can reach a larger audience and increase revenue. More

You’re missing out on ecommerce sales—the data shows it. Almost 70% of people adding items to their online shopping cart will exit without buying. Here’s the data behind why people abandon their carts (and what you can do to fix it). More

In this episode of Shopify Masters, Paul Forkan shares with us how he and his brother Rob turned tragedy into inspiration by building Gandys International. We get to hear their founding story and learn how to select charities to partner with and how t...

Bloated sales channels and crowded markets make earning new customers difficult and expensive. But acquisition is only one of the paths you can take to grow your business. The second is the post-purchase path that leads to more repeat-customers. Shop'...

If you’re looking for a low barrier to entry to entrepreneurship, then the $10 billion custom t-shirt industry might be for you. Thanks to a growing ecosystem of print-on-demand companies, it’s relatively easy for anyone to design (or outsource design...

In this episode of Shopify Masters, Adam Hendle of Ballsy shares with us the process of formulating personal care products, learnings from logistical mishaps, and their ideal tech stack.More

You don’t need a publisher to be a printed author.More

Learn how to turn a customer into a subscriber. More

Mistakes are often taboo in society. But in the world of entrepreneurship, they are a force of momentum. Learn the most common business mistakes and how you can overcome them.More

If you’re a college student, summer may look less like relaxation and more like opportunity. The future is bright for those who seize it. Even better news: there are ways to design your summer around something you enjoy, where you set your own hours an...

In this episode of Shopify Masters, Kate McLeod shares her journey of launching and scaling her namesake skincare company. From multiple career changes to product development to establishing retail relationships with Anthropologie and Goop, Kate highli...

Looking to build an ecommerce website and want to know the upfront costs? Learn the hidden costs of running an online store and how much you should expect to spend.More

As the enduring lockdowns and retail closures begin to lift, what do shoppers plan to buy? We asked 3,000 shoppers in North America to find out.More

Looking for your next top-selling product? Learn the tips and tools needed to find trending products in the market to sell in your online store.More

Looking to reduce your shipping costs and compete with big retailers and ecommerce giants as a small store? Learn how in this guide.
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‘Buy now, pay later’ is a payment method that is quickly gaining adoption as consumers look for new financing options and merchants aim to drive more sales. With Shop Pay Installments, ONDO increased their average order volume substantially in just t...

For Pillow Cube, Shop Pay Installments has proven to be the optimal 'buy now, pay later' solution in just a few months. Shopify's checkout solution helped the pillow company to turn browsers into customers, increase average order value, and give more...

Want to make your dropshipping business successful? Learn tips and tricks from top Shopify dropshippers on how to build, manage, and grow your store.More

Partly Sunny Projects is an online plant business shipping the fruits of California sunshine across the country. The idea sprouted as a diversion from founder Sonja’s stressful job and was watered by the uptick in pandemic-borne hobbies. We picked Sonj...

Looking to start advertising on Instagram? Learn how to set up your first Instagram ads, plus tips and examples for improving conversions and sales.
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The lure of fast and easy cash gigs may seem like a great idea, but will only keep you on a hamster wheel of trading your time for cash. Want to really make money from home? These nine tactics will help you build valuable skills and earn extra cash on...

In this episode of Shopify Masters, Candice Munro of Buttercream Clothing shares her journey of building a slow fashion business that’s focused on local production, fair wages, and low waste.More

Here are three reasons why Shopify’s mobile app can untether you from your desk and help you tackle the challenge of being able to manage, monitor, and move one of your biggest investments from anywhere.More

Phidon Pens used Shopify Capital as a tool for growth, enabling it to grow its business with more inventory and marketing.More

We know that faster checkouts leads to more sales. The longer it takes to make a purchase, the more drop-off points are introduced into the shoppers’ purchasing path. That’s why we launched Shop Pay—the fastest-converting checkout on Instagram and Fac...

The average shopping cart abandonment rate sits between 60% and 80%—that’s a lot of unrealized revenue! Fortunately, abandoned cart emails can recover between 5% and 11% of otherwise lost sales. Here are a few examples and learnings to inspire your ne...

Improve time to fulfill, delivery times and fulfillment processes with order analytics in-context.More