A C corporation is a common way to structure a business in the United States. Most large companies are C corps, but small businesses can benefit from the C corp structure. Here's what you should know. More

P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for...

Learn how one of the first online plant businesses, Greenery Unlimited, was able to make its mark in commerce with Shopify Fulfillment Network.More

Hear from experts in the furniture industry to learn how to sell furniture online—everything from sourcing to managing inventory to marketing. Transform your idea into reality with this step-by-step guide to building your own furniture store.More

Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry.More

From a team providing free mobile laundry services to an arts program that helps at-risk youth, these founders are giving back and tackling a global issue.More

A business valuation is a process most small business owners must go through in order to grow or sell their company. Learn when and why to get a business valuation, and the various methods you can use to calculate it.More

 

Read on for a list of our favorit software platforms for writing a business plan, plus advice on how to choose the right business plan software for your needs.More

Whether you're new to marketing on Pinterest or already have a sizable following, these useful tools can help you save time, unearth opportunities, and sell more on Pinterest.More

How to write more effective and compelling CTAs, plus real-world examples of calls to action and tips on what you can learn from them.More

Color psychology can influence the way shoppers feel about your brand and products. Here’s how the colors you choose can impact sales and loyalty.More

Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and now operates one of the largest companies in t...

When Shopify was started in 2006, it was a novel product with a novel idea: to provide the best commerce tools in the world to all merchants of all sizes, to make commerce better for everyone.More

In this episode of Shopify Masters, we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 has grown into multiple restaurants, a retail store, and an online subscription business. Mathew shares ...

Net income is what’s left after all expenses are subtracted from revenue, while gross income only accounts for production and distribution expenses.More

Each business structure has its own advantages and drawbacks. Find out which is better suited for your next venture.More

There are many different types of nonprofits in the IRS’s 501(c) code that a business can file under. Learn about the different types of nonprofits. More

Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people alleviate their pain.More

Discover how to identify the causes of stress in your life, learn stress management strategies, and gain tips for maintaining a low-stress healthy lifestyle.More

Virtual reality (VR) offers an experience more immersive than modern cinema and more interactive than console gaming. But for both consumers and businesses, its applications stretch beyond the realm of entertainment. 
VR has come a long way from the c...

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Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages.More

Product marketing is the strategy a business develops when introducing a new product or product line.More

Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other competitors in the space to do the same. In this epis...

LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price.More

After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vintage designer handbags that drop weekly at shopfashionica.com and sell out in a matter of minutes. More

There is no shortage of clever small business ideas for college students. Explore low-barrier ideas you can start with little to no upfront investment or experience.More

Two of the most common types of partnerships are general partnerships and limited partnerships. Though they are often conflated, there are key differences to note that will substantially affect how partners participate in running the company.More

What is marketing management? A marketing manager is a generalist role that might be your first key marketing hire as a small business owner. More

How Bryan Reisberg and Scott Dunn successfully built the dog backpack that they—and their large online community—sorely needed.More

Entrepreneurship is not an easy path. It comes with higher rates of failure, financial instability, unknowns, and stiff competition. Here, we’ll discuss some of the common mental hurdles we hear from entrepreneurs–and what to do about them.More

Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters, founder Sara Panton shares how she quit medical school to start Vitruvi, sourced clean ingredien...

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A value proposition is a brief statement that can help your customers understand what sets your business apart (and why they should buy from you).More

In this article, we'll share eight ways you can use Shopify Capital to grow your small business in 2023. From investing in inventory to expanding into retail, we'll cover all the bases.More

An employee value proposition is composed of the key benefits and perks that help attract and retain top talent.More

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Maarten Bodewes and Dimitri O founded the world’s number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselves to educating their customers and encouraging everyone to live life at their own volume.More

Snapchat marketing is a powerful tool for reaching your most engaged fans. Here’s how to get started and create a successful Snapchat marketing strategy.More

Not only should it deliver what it promises, a high-quality app should also be fast, safe, reliable, and easy to use. 

Easy-to-use can be hard to measure, so Shopify created the App Design Guidelines to show developers how to create a clear, usable, ...

You’ve spent weeks trying to think of a smart way to make money online. It’s hard to distinguish the difference between a $1 million ecommerce business idea and a lifestyle business that generates passive income. Here's how to choose that million-dolla...

If you're new to Facebook advertising and aren't seeing the results you want, you might be making these common mistakes.More

An LLC is a hybrid business type because it combines tax and structure flexibility of a sole proprietorship with the liability and asset protection of a corporation.More

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Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their pain points and started several online businesses to address them. In this live episode of Learn with...

The lure of fast and easy cash gigs may seem like a great idea, but will only keep you on a hamster wheel of trading your time for cash. Want to really make money from home? These nine tactics will help you build valuable skills and earn extra cash on...

When running an ecommerce store, it’s easy to forget that visitor #3456 is a real, live person. A person subject to cognitive biases, persuasion techniques, psychological theories, etc.
Having a basic understanding of some of the most popular persuasi...

Content marketing can help businesses increase their visibility and obtain more leads. Find out what content marketing is and how it works for small businesses.More

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Nick Saltarelli saw a gap in the chocolate market and created a functional, protein-rich chocolate bar from scratch in their kitchen. Nick shares the fundraising journey behind Mid-Day Squares, and how he and his wife sold more than one million chocol...

Internet marketing is a broad term that encompasses every way a company can promote its products or services online.More

Moms everywhere are the real superheroes, simultaneously nurturing small businesses and small humans—both 24/7 jobs. Here, we spoke to eight inspiring women about the businesses they launched and their advice for other mom entrepreneurs.More

Get a closer look at the branding and marketing strategies behind Better Booch with Ashleigh Lockerbie, co-founder and Chief Marketing Officer. Better Booch is a kombucha company making light-hearted fermented drinks, designed to improve your day and y...

It’s never been more important to make the most of every visitor to your online store. In a digital world where ads are expensive, and attention is scarce, you can’t miss the opportunity to connect with would-be buyers.
That's why we're excited to in...

Trey Lockerbie began brewing at home kombucha as a way to help strengthen his sister's immune system. His love for kombucha grew when he met his spouse Ashleigh. Together they founded Better Booch–a kombucha company that brews light-hearted fermented ...

In this guide, you'll learn everything you need to know about getting your products on the Google Shopping feed.More

Here are 15 highly effective ideas you can try to market your business on social media and get more customers.More

Business owners use W9 forms to gather tax information from independent contractors. Learn how to use W9s to meet your tax filing obligations.More

Invoice factoring is the practice of selling your unpaid invoices to a third party, who collects the payment in exchange for a cash advance.More

Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Robin Axon, Managing Partner at Mantella Venture Partners and an early stage investor in QuickPlay Media,...

Pinterest has been around since 2010 and added social commerce in 2015. Now, conversion from aspirational to purchase is possible with the Pinterest Buy button and other features.
So, how do you use it for your online store? Here’s a how-to guide to s...

A business line of credit gives your business access to loans, but only charges you interest if and when you borrow money.More

In the United States, the federal government issues individuals and businesses tax identification numbers to track how much tax they’ve paid.More