Sanzo founder Sandro Rocco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.More

Looking to build an ecommerce website and want to know the upfront costs? Learn the hidden costs of running an online store and how much you should expect to spend.More

Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved. After the first five years of bootstrapping, the business brought in over $11 million in revenue, an...

Distractions are everywhere, from messages to ads to a constantly growing to-do list. Here’s how to focus better to improve concentration and get more done.More

Single-member LLCs come with the protections and benefits that can make all the difference for small business owners and entrepreneurs. Here's everything you need to know and how to start one.More

From beloved bestsellers to new discoveries, explore the best women entrepreneur books recommended by women, for everyone.More

Bank of Canada director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data. More

The pandemic exposed the impossible balancing act that society demands of working mothers. But for many women, it was also an opportunity to reset the terms of their careers. Through research and interviews with several mom founders, we explore how th...

Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and learn more about the regions and ingredients behind their favorite bottles. More

Consumers are spending more time in fewer apps, meaning brands need to have a mobile shopping strategy in order to remain competitive and relevant. Here's how brands can drive mobile sales with Shop.More

Starting a family-run business can be both lucrative and rewarding. Get inspired with this list of the 50 best family business ideas.More

A digital entrepreneur is a business owner who operates online. They might set up an online store to sell goods, or provide services through digital means.More

Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly. Its matching workout sets and lounge gear are extremely popular among the wellness community, and can...

In their words, three successful creators share the insights behind their relentless resourcefulness, and how they turned audiences into customers right from the start. More

What is a nonprofit? And should you consider starting one? Here's what you need to know. More

Hear from several former kid entrepreneurs as they share their advice for how to start a business before you turn 18—and why pursuing your big idea now is worth it.More

Tone is different from voice. Understanding tone can help you strengthen your marketing strategy and connect with your audiences.More

Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora, and secured an acquisition of her brand.More

Creator Chris Hau shares his favorite pieces of advice for entrepreneurs and other creators looking for their next great idea.More

Learn the best practices for building monthly newsletters that engage your target audience and convert them into customers.More

Social media branding is the practice of distributing content on social media platforms to increase brand recognition and build connections with an audience.More

Save money on ad spend with Google Ads retargeting. Target customers who are more likely to buy, reducing wasted ad spend on uninterested audiences.More

Your ecommerce site’s highest-value visitors all go through your checkout flow. Here’s how to make yours as high-performing as possible.More

Matty Benedetto shares his insights on creating everything from Croc gloves to board games to his weird and wonderful career itself. Making it look easy? It’s all part of the job. More

Google display ads offer unparalleled audience targeting opportunities, helping you reach the right customers at the right time.More

YouTube SEO increases visibility on your videos by pushing them up the search results. Here’s how you can use it to rank your YouTube videos.More

Get better results from your PPC campaigns with Google Ads Editor. Learn how this tool can help you optimize your campaigns and improve your ROI.More

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Looking for unique business ideas in a small town? From ice cream shops to health food stores, our guide will inspire you to start your own business.More

Learn from the best in business with these top entrepreneur podcasts, including the Tim Ferris Show, Freakonomics, Shopify Masters, and Omitalk Retail.More

Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café.More

Alicia Scott felt boxed out of the beauty industry, struggling to find brands to cater to her skin color and type. In response, she launched inclusive makeup brand, Range Beauty.More

In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los Angeles to make his art more accessible to e...

Meet 11 entrepreneurs who found their start in the unlikeliest of places and used skills learned on the job to help them launch their businesses. More

An LLC, or limited liability company, is a type of business entity that offers certain tax benefits and some personal liability protection.More

A sole proprietorship is the quickest way to get your small business up and running. Learn the requirements, advantages, and disadvantages of starting a business as a sole proprietor.More

Your market analysis validates demand and helps you understand where you fit in the competitive landscape.More

The Facebook Ads Manager can be an overwhelming place. Here’s how to navigate it, create campaigns, and track ad performance.More

Use Shopify’s mobile app to create and customize your online store, connect with customers wherever they are, and keep your finger on the pulse of your performance from anywhere. More

With a new design, helpful guides, and personalized recommendations, the Shopify App Store makes it easy to find exactly the apps you need to customize your store and take your business where you want it to go.More

Learn about the improvements we’ve made to storefront search and recommendations that are now available to all Shopify merchants.More

Introducing Shop’s sign-in features. Optimize and create new, faster signed-in shopping experiences for more than 100 million Shop users at no additional cost.More

Explore new Shopify marketing reports to simplify and elevate your marketing data, so you can not only survive the storm, but grow with efficient investment.More

Staff permissions give you the ability to control what your staff members can see, do, or change in your Shopify store. The right permissions ensure that everyone can access what they need to get their job done. More

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Introducing Autowrite, Shopify’s AI tool to help you write high-quality product descriptions for your store in seconds. More

Passkeys are the cutting edge of authentication technology that eliminate the need for passwords and two-factor authentication for a faster and more seamless checkout.More

Explore Shopify’s flexible data and content management tools: metafields, metaobjects, and more. More

Explore 7 improvements to Shopify’s Online Store that make it easier to create fast, high-converting, content-rich storefront experiences. More

Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry.More

HAPP Brand’s founder was shopping for a baby shower gift when she realized she was having difficulty locating diaper bags that were both functional and fashionable.More

Two friends had the idea for a sunglasses business while they were still in college. Years later, they brought that dream to life, launching lifestyle brand Shady Side Up.More

Shopify’s built-in tools can help you design a returns management process that’s simple, reliable, and focused on your customers’ needs.More

Merchants fulfilling orders from Canada can now buy and print discounted shipping labels from UPS—right in the Shopify admin. Adding UPS to the platform brings our merchants new shipping services, flexible options, and more savings.More

Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely explains how he started a bike and outdoor gear co...

What is an SSL certificate and how does it work? Learn how to get an SSL certificate for your website and start encrypting traffic.More

A C corporation is a common way to structure a business in the United States. Most large companies are C corps, but small businesses can benefit from the C corp structure. Here's what you should know. More

P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for...

Learn how one of the first online plant businesses, Greenery Unlimited, was able to make its mark in commerce with Shopify Fulfillment Network.More

Hear from experts in the furniture industry to learn how to sell furniture online—everything from sourcing to managing inventory to marketing. Transform your idea into reality with this step-by-step guide to building your own furniture store.More

Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry.More

From a team providing free mobile laundry services to an arts program that helps at-risk youth, these founders are giving back and tackling a global issue.More

A business valuation is a process most small business owners must go through in order to grow or sell their company. Learn when and why to get a business valuation, and the various methods you can use to calculate it.More

 

Read on for a list of our favorit software platforms for writing a business plan, plus advice on how to choose the right business plan software for your needs.More