At Shopify, our immediate priority is to help retailers shift from brick-and-mortar to online, so they can weather this storm and build a more resilient business. Below, we’ll outline the essential steps to get your brick-and-mortar business online. Y...

How does trust develop for shoppers when they purchase a new product or buy from an online store they’re unfamiliar with? To help answer that question, we created a research-backed checklist that reveals why customers buy and what tweaks you can make ...

Velasca, one of the first Italian direct-to-consumer brands, shares its journey of disrupting the handcrafted footwear industry. From building relationships with shoemakers to creating relatable yet entertaining content to scaling its physical retail p...

While shipping carriers continue to operate as an essential service, there may be some changes that could temporarily impact the way you fulfill orders. To keep your business moving during these uncertain times, we’ve put together a list of strategies...

Now is a time for resilience and ingenuity. Many of us must adapt, pivot, and find new ways to grow. In today's interview, we chat with Kelly Bergeron, a resident of Cornwall, Ontario, who, in the face of the COVID-19 pandemic, sprung into action to he...

Now shouldering the burdens of closed storefronts and unpaid bills, independent businesses, a group deeply affected by this pandemic, continue to step up. We reached out to a few of these generous founders, asking them to share their stories. Here are...

There are ways that we, as a global community, can secure the futures of our local small businesses and help them shine. We have choices right now. To help you navigate this new reality and direct your dollars to shopping small, we’re handpicking prod...

 
Shopify is steadfast in our support of small businesses during these challenging times, and we're actively looking for ways we can alleviate this pressure. To start, we're enabling our gift cards feature on all Shopify plans indefinitely to give com...

As retailers are forced to close their doors to combat further COVID-19 outbreak, one of the biggest concerns (especially among “non-essentials” retailers), is how to compensate for lost in-store revenue. In this post, we'll share a list of resources ...

While the need to help the independent business community is most immediately obvious, the benefits of shopping small extend beyond times of crisis. We’ll break down why helping small businesses is good for everyone and give you plenty of tips on how ...

Now you can upload a 3D model or video directly to your product pages on Shopify as easily as an image—without the need for custom code or a third-party app.More

Local delivery allows customers to buy your products online and have you deliver them straight to their doorstep. An email lets them know you’re on your way, so you can drop their package at the door without any face-to-face contact. It’s safe, fast, ...

Digital products can be created and sold repeatedly to different customers without having to replenish your inventory, making them ideal for creatives, artists, educators, and freelancers looking for new income streams that require less effort to mai...

Working from home is something we've all dreamed of.

You know, being able to work your own hours, wear pajamas all day while enjoying the freedom of doing what you want, when you want..
While all of that sounds incredible, it can be hard to stay pro...

Governments around the world are rolling out financial relief measures and programs to support small businesses impacted by the COVID-19 pandemic. We've curated this list of available programs in different countries to help raise their visibility and ...

Lou Matera wanted to create a nutritional product for young athletes that would help with their training and be a convenient alternative to unhealthy snacks from vending machines. From leaving a comfortable corporate job to convincing manufacturers to...

Say hello to seven of the first Shopify stores. We spoke with each founder and took a shared walk down memory lane—all the way back to day one. During our conversations, we revisited the key milestones in their businesses and the lessons they learned ...

There’s plenty of proof that introverts make great entrepreneurs, and it can be assumed, more equipped to thrive in the isolation that comes with the lifestyle. Alone and lonely, however, are two very different things. Learn how to beat work-from-home...

Time and time again, studies link good physical health (healthy diet, exercise) to good mental health (decreased depression and stress), and good mental health to increased productivity and creative thinking. You’re not doing your business any favour...

Are you just getting started with email marketing? Or, maybe you're in the middle of mapping out your next lifecycle campaign. Either way, our guide shares tips, data, and examples to help you find and implement the right email campaigns for your busi...

Roxelle Cho was an active expecting mom who surfed during her pregnancy. As her body was changing, she was inspired to make her own swimwear that had a better fit. Using a second-hand sewing machine, Roxelle launched Fused Hawaii and built the swimwe...

A complete tutorial, with detailed screenshots and instructions on how to set up an online store to enable curbside pickup for your retail business.More

 
Digital gift cards have emerged as a way for businesses to supplement their cash flow as communities seek out opportunities to support local businesses during the COVID-19 crisis. However, not every local business has a solution for selling gift card...

Retargeting is often hailed as the advertising activity with the highest return on investment for ecommerce businesses. In this guide, you'll learn how to set up your own Facebook retargeting strategy step-by-step and get a second chance to win back lo...

Jaz Fenton and Jamil Bhuya have gone through a lot in their relationship, which has spanned from grade-school crush to marriage. Today, they co-run the skincare company Yellow Beauty. The couple shares how they worked through their differences, what ...

Noticing a lack of natural skincare that’s affordable, Laura Burget and Connie Lo created their own by co-founding NIU BODY. By creating effective natural beauty products, collaborating with other businesses and supporting fellow female founders, NIU...

While the pet business may be subject to the same unpredictable ebb and flow of any industry, there’s one certainty you can count on: people will never stop spoiling their pets. It’s not easy building a pet store from scratch, but with the right tool...

Welcome to your entrepreneurial journey, stargazers. As a seasoned business owner or an aspiring self-starter, you’re arming yourself with every possible tool on your spaceship to greatness. You have fire in your belly, but what keeps it burning? This...

Tomi Gbeleyi is driving change with MFMG Cosmetics, the beauty brand she founded that creates products for deep skin tones. Tomi initially caught the attention of The New York Times through the writing on her blog, which focused on inclusion and diver...

Two years ago, the Polders folded their Etsy store and opened shop on Shopify and haven’t looked back. The switch helped them grow up but also out, increasing conversion, expanding to resale goods, building an email list, and owning their brand story....

Shopify’s mission is to make commerce better for everyone, and to date, we’ve helped over 1 million independent businesses turn what they’re into, into a business. Part of fulfilling that promise means ensuring our platform has beautiful, mobile-frien...

To succeed in ecommerce you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. To give you a head start, we’ve compiled a list of 12 profitable, in-demand products to sell in 2020 and ideas on how you ca...


We consulted two Shopify merchants actively making their living by selling art: Maria Qamar, the artist also known as Hatecopy and Ken Harman, the gallerist behind the Spoke Art empire. Through Maria and Ken's personal experiences, we'll walk through...

After studying some of the 1 million business owners who use Shopify, we discovered some patterns. Founder types fit into five groups: the growth-minded Mountaineer, the plucky Trailblazer, the always-be-prepared Cartographer, the risk-taking Firestart...

Sweet Beginnings is a social enterprise based in Chicago that gives those who are formerly incarcerated a second chance through beekeeping. In this episode of Shopify Masters Daphne Williams, the Chief Growth Officer of Sweet Beginnings shares how t...

Big YouTubers have crossed over from internet stardom to genuine celebrity. However, you don't need to be famous to monetize a niche following on YouTube. These days, YouTubers successfully use their fandoms to explore several streams of revenue outsi...

Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. Today, we're sharing how to create an effective hashtag strategy for your business.More

You’ve probably heard stories of Instagrammers who are cashing in on the pictures they snap and share every day. You might've even looked at your own sizeable following and thought, “Maybe I can do that too”.
Just like bloggers, YouTubers, and anyone ...

With more than one billion monthly active users, Instagram has opened up enormous opportunities for brands to find new customers. To help you supercharge your Instagram account, we’re sharing a list of the best Instagram apps for independent businesse...

Are you looking to start a business? As you may know, coming up with ideas that you can successfully monetize can be tricky. So today, we're sharing a shortlist of business ideas that anyone can test and try with little more than a laptop.More

We spoke with two Instagram marketing experts to get their best advice on how to write compelling captions that can help improve your reach, engagement, and sales.More

Childhood friends Chip Malt and Jake Kalick are the complementary co-founders behind Made In. With Chip’s experience in ecommerce and data analytics and Jake’s third-generation expertise in cookware manufacturing, the duo created a company that disru...

Continual self-education is what makes great entrepreneurs. But it can be hard to fit time to learn into your busy schedule. Podcasts are great because they free you up to absorb knowledge while you got about your day. Here are 21 business podcasts yo...

When you think of owning and operating a business, you might think about renting commercial real estate, commuting to an office, or managing employees. But with the rise of home businesses, there are plenty of ways you can pursue entrepreneurship with...

Making money from music isn’t easy, but it's possible. Today, forward-thinking musicians are setting up diversified, automated revenue streams⁠ that help give them a real chance to pursue their dream career. From selling digital content to physical me...

Friends Logan LaMance, Ryan Frazier, Teddy Giard, Austin Maxwell, and Kyle Self got the inspiration for their business Kanga when they noticed how tailgating parties always resulted in lukewarm drinks and messy melting ice. The group developed a no i...

If you’ve just launched or are about to launch your online store, congratulations! To keep the good times rolling, you'll need to learn the basic accounting tasks that come along with owning a store, and quickly.More

With a unified commerce platform, businesses can effectively sync their online store and in-person sales. With a single view of inventory, orders, and customer data, it's much easier to keep track of what’s happening across your entire business in rea...

In this heartfelt and candid series, Partners—in Business and Bed, couples discuss the good, the bad, and the ugly of living and working together. Here, Marise May and Chanaka Kurera share how they navigate squabbles and sticky situations while runni...