Take charge with Shopify Credit, the pay in full business credit card designed for Shopify entrepreneurs. Earn up to 3% cash back on the category you spend the most.More

Market segmentation is the dividing of a firm’s target market into groups and subgroups. By segmenting the market the firm may then tailor sales campaigns and marketing strategy so as to be specifically aimed at the identified groupings.More

Boost your sales with ecommerce product videos. Discover the best practices for utilizing video content to increase sales and revenue in 2023.More

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains the evolution on Shopify Masters.More

 
Learn how ecommerce accounting helps business owners organize their finances and plan for growth.More

Inventory that doesn’t turn over – that doesn’t sell – is often referred to as dead stock. With businesses that don’t use inventory management software, dead stock can remain on warehouse shelves forgotten and useless.More

Explore the ins and outs of ecommerce: how it works, types of ecommerce models, online shopping trends, and benefits of selling online.More

 
Brevity is the soul of wit—and also of memo writing. Keep your memo short and avoid jargon to increase the likelihood that recipients will read it.More

Coming up with a brand name is more than just playing with words: you need to research the name, test it with your target customer, and make sure it’s unique.More

Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café.More

From a team providing free mobile laundry services to an arts program that helps at-risk youth, these founders are giving back and tackling a global issue.More

How to write more effective and compelling CTAs, plus real-world examples of calls to action and tips on what you can learn from them.More

In this guide, you'll learn everything you need to know about getting your products on the Google Shopping feed.More

Learn how to start a skin care line from scratch in 11 steps, with advice from a serial entrepreneur and beauty business pro.More

Thinking about starting a business in Rhode Island? Our guide will have your new venture up and running in the Ocean State in 8 steps.More

Thinking about starting an LLC in Kansas? Our guide will have your new Kansas LLC up and running in just 11 steps.More

TKEES took its wholesale flip-flop business online to reach new audiences beyond its established market. By also expanding its product offering with apparel, the company has grown into an ecommerce force.More

In this episode of Shopify Masters, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revolutionizing the bath and body care industry by eliminating plastic and single-use waste packaging.More

Thinking about starting a business in Arizona? Here’s how to set up a business there in 8 simple steps.More

Your homepage is likely the first page you'll build for your store and the first page most visitors will see. But prioritizing what to include can be a challenge. In this post, we'll walk you through the different elements you can include in your home...

Remote work is here to stay. But working from your kitchen table doesn’t have to be. Design a home office that matches the passion you have for your work—you don’t need specialized skills or big budgets to make it happen. Dive into some home office des...

Here's how the YouTube algorithm works, according to Google engineers who worked on it, and how you can work with it to get more views on YouTube.More

Browse popular TikTok video ideas you can use for your brand, whether you’re just getting started or taking your TikTok strategy to the next level.More

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Key learnings from our Future of Commerce report solve shipping challenges and offer new shipping strategies and processes that can positively impact your business in 2022.More

Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arn...

Retailers are facing continued supply chain issues in 2023. Here’s what’s causing the issues and how you can minimize the effects of them on your business.More

We compiled research to find the best time to post on Instagram. Plus, tactics for how to find out when your audience is most engaged.More

Have a bestselling book idea? What if you could write, edit, publish, and sell your own book⁠—all without having to split the profits with a publishing company? In today’s creator economy, you can. Learn how to self-publish and sell your own book with...

Kent Yoshimura and Ryan Chen met in university and bonded over their shared busy and active lifestyle of balancing athletics with academia. Kent and Ryan wanted to create wellness products they could not find in the market and put their degrees in neu...

Maintaining a steady cadence of posts is crucial for building a following on Instagram and making sure your posts are seen. Here’s what we know about how often your business should be posting on Instagram.More

Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers. 
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A good domain name will stick with you for years to come. Learn how to check domain availability in the DNS and register your domain with major domain name registrars.More

The domain name system (DNS) is a crucial element to the function of browsing the web, yet few web users know how it works. If you’re looking to dive deeper into how web browsers are able to comb the vast array of documentation to serve the correct pa...

Our Future of Commerce report has invaluable insights into what you should be focussing on in 2022 as a small business owner. Plus, find out what customers will be looking for as they shop. We have the data to future-proof your small business. More

Teddy Stratford is a brand of athletic button-down shirts that zip to offer a better fit and no gaping between buttons. Founder Bryan Davis accidentally discovered the concept when he was getting pulled over by police in Thailand. Since that fateful d...

Don’t have cash to splash on fancy advertising campaigns? Here are 16 free and low-cost marketing ideas to try.More

We brought in experts to help you create better landing page designs that attract—and keep—customers.More

Someone already claimed your domain name? Find out who owns it so you can negotiate a deal.More

Should subdomains be a part of your ecommerce strategy?More

Facebook and video are a match made in heaven. Here’s how to create a video ad, with 10 examples to inspire your next campaign.More

There is no shortage of affiliate programs to promote in your content. But not all are created equal: some programs offer low commissions or are run by sketchy brands, while others can offer mutually beneficial and authentic partnerships that benefit y...

Want to monetize your web traffic using Amazon products? Learn how to become an Amazon Affiliate and sell online with this guide. More

We evaluated the best ecommerce website builders specifically for small businesses based on four criteria: price point, ease of use, amount of features, and level of customization offered. More

Your market analysis validates demand and helps you understand where you fit in the competitive landscape.More

New to affiliate marketing? No sweat. Learn everything you need to know about starting your first affiliate marketing business in this guide. More

Curious about affiliate marketing and how it works? Here’s how you can break into a $8.2-billion industry full of opportunities to gain influence and make passive income.More

Today’s diverse entrepreneurs tell the stories and expressions of their identities through the brands they build. At Shopify, we don’t just empower these businesses. More

Looking to get your business verified on Instagram in 2022? Here’s everything you need to know about the Instagram verification process, with tips on how to improve your chances at getting the blue checkmark.
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We've completely reimagined our globe for Black Friday Cyber Monday 2021. Check out a real-time view of global sales trends happening across Shopify.More

Zach Miller and Skyler Hallgren never thought about emergency preparedness until they had a shared experience with a minor earthquake. The duo decided to launch Redfora to normalize preparedness and make kits easily available for consumers. A partner...

The top online marketplaces in the world sold over $2 trillion in 2019, accounting for 57% of global web sales, according to Digital Commerce 360’s analysis. The growth of marketplace sales leaves small business owners asking one question: to sell or ...

Pre-orders allow you to increase sales and strengthen customer relationships by turning a potential sale into a purchase. They help give your business the clarity and visibility you need to better forecast revenue and predict demand, and let custome...


"What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for bet...

When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city...

The past year encouraged all of us to embrace the great indoors. No surprise, then, that the interest in making money online from the safety of our homes is now on the rise. 
The magic of the internet is that it’s a sales channel, marketing network, a...

A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 10 examples for inspiration.More

Sometimes the hardest part of entrepreneurship isn't starting a business, it's knowing where to go next. Check out our guide to the most important milestones to hit in your first year of business.More

Aneela Idnani Kumar experienced subconscious hair pulling for more than 20 years, after one severe session Aneela’s husband, Sameer saw Aneela without her eyebrows. From that moment on, the life and business partners decided to find a way to help Anee...

Turns out, there are some common financial missteps almost all founders reported making in their first year. We share their biggest mistakes—and their advice to new entrepreneurs.More

We identified three business types that thrived in 2020, according to their founders. Plus, based on our research, we’ll make predictions of the most profitable small businesses to pursue this year. More

Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet...

It’s time to predict your own future, Stargazer. Set new year’s resolutions that look less like vague ideas and more like a map, guiding you through each step toward greatness. You’re the driver—we’re here as your co-pilot, offering advice and inspira...

After a decades-long military career, Michael Hagen entered the business world when he noticed a gap in backcountry skiing with the lack of reasonably-priced and high-performance lightweight gear. In this episode of Shopify Masters, Michael shares wit...

Your conversion funnel, a path your visitors take from arriving at your store to making their purchase, is a leaky bucket. Before you pour more water into the leaky bucket, learn how to patch the holes. Here's how to find and plug leaks in your conver...