Meena Harris launched Phenomenal in 2017 when her Maya Angelou-inspired shirt—Phenomenal Woman—went viral on International Women's Day. But it's 2021, and times have changed in many (but not all) ways. How is she evolving her brand?More

You don’t need a revolutionary new product idea to sell things online. In fact, you don’t even have to manufacture your own products to start your own ecommerce business. Becoming a reseller is a great way to start selling online without starting from...

The technology you use to run your business should make your life easier, not harder. That’s why we’ve made it easier than ever to move from WooCommerce to Shopify—and everything you need to make the move is free.More

The bread and butter of good customer support isn’t in flashy displays, free gifts, or long-winded phone conversations. Today, we explore what really matters.More

Zach Miller and Skyler Hallgren never thought about emergency preparedness until they had a shared experience with a minor earthquake. The duo decided to launch Redfora to normalize preparedness and make kits easily available for consumers. A partner...

Private labeling is a great way to sell your own custom branded products without investing in product development. Beyond building a quality brand with great marketing, it starts with finding a reliable manufacturer or supplier. Learn how to do that h...

How well do you know your competitors? In a world where competition is fierce, you can’t afford to stay in the dark. Learn how to do a competitive analysis and stand out.More

Looking to kick off your next business venture? Phone cases are easy to source and appeal to people who are looking to add individuality and functionality into the one device they can’t live without. Here’s everything you need to know to start with y...

Excited about your new product idea but don’t know how to make it a reality? This guide to finding a manufacturer will help you bring it to life.More

With a print-on-demand business, you don’t need upfront inventory investments. Find out which popular products you can start selling right now.More

With a print-on-demand business, you don’t need upfront inventory investments. Find out which popular products you can start selling right now.More

When her children started having severe skin issues, Janell Stephens struggled to find safe, natural remedies that offered more than a temporary fix. So the mom of five turned her kitchen into a laboratory playground in pursuit of a solution, mixing ...

In 2020, it became clear to business owners that customers are shopping more online. That means it’s time to invest in your online presence and build your business website. Here’s how to build one.More

Promising data emerged at the end of 2020 that shows new business creation is soaring. Against all odds, why is entrepreneurial spirit peaking during a time that all but conspires to crush it? It's simple—when we cheer for the underdogs, they can win....

Shopify’s mission is to make commerce better for everyone—you’ve likely heard us say it a million times. But what does that really mean? Shopify President Harley Finkelstein shares why Shopify exists.More

When Jeanne Foley was planning her wedding and plagued with logistics, pricing, and fit issues when trying to find ideal suits for her groomsmen, she was motivated to create a brand of black tie attire that costs the same as rentals. Together with chi...

Entrepreneurship, by its very nature, is inclusive and diverse. But that doesn't mean opportunity is equally distributed—what if the systems in place work against you? We surveyed 300 business owners to understand exactly how bias in funding impacted ...

Why do your customers buy from you? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your com...

Your logo is more than just a group of symbols, letters, and colors. It’s the most recognizable brand identifier of your business and can be the driving force behind your business success.
As a new business owner, it can be hard to cough up the money...

While age brings with it the wisdom of experience, we’re all still human after all, susceptible to mistakes and ripe for learning. That’s doubly true for entrepreneurs. Here, we’ll discuss the benefits of personal growth and offer tips and tools to bui...

In this episode of Shopify Masters, Denise Woodard shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing ...

The top online marketplaces in the world sold over $2 trillion in 2019, accounting for 57% of global web sales, according to Digital Commerce 360’s analysis. The growth of marketplace sales leaves small business owners asking one question: to sell or ...

Pre-orders can be a versatile addition to your toolkit at whatever stage you are with your business. You can use pre-orders to validate a product idea, build hype for an upcoming launch, and improve cash flow throughout your new product development pr...


"What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for bet...

When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city...

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Find out how to choose an ecommerce platform that will meet your business needs now—and in the future.More

The past year encouraged all of us to embrace the great indoors. No surprise, then, that the interest in making money online from the safety of our homes is now on the rise. 
The magic of the internet is that it’s a sales channel, marketing network, ...

A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 10 examples for inspiration.More

Sometimes the hardest part of entrepreneurship isn't starting a business, it's knowing where to go next. Check out our guide to the most important milestones to hit in your first year of business.More

Aneela Idnani Kumar experienced subconscious hair pulling for more than 20 years, after one severe session Aneela’s husband, Sameer saw Aneela without her eyebrows. From that moment on, the life and business partners decided to find a way to help Anee...

Last September, we began rolling out early access to Shopify’s native ‘buy now, pay later’ payment option—Shop Pay Installments—to eligible merchants.More

Turns out, there are some common financial missteps almost all founders reported making in their first year. We share their biggest mistakes—and their advice to new entrepreneurs.More

We identified three business types that thrived in 2020, according to their founders. Plus, based on our research, we’ll make predictions of the most profitable small businesses to pursue this year. More

Learn how communicating shipping speeds at checkout to your customers can help improve cart conversion, provide clarity and transparency, and increase consumer confidence.More

Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet...

It’s time to predict your own future, Stargazer. Set new year’s resolutions that look less like vague ideas and more like a map, guiding you through each step toward greatness. You’re the driver—we’re here as your co-pilot, offering advice and inspira...

After a decades-long military career, Michael Hagen entered the business world when he noticed a gap in backcountry skiing with the lack of reasonably-priced and high-performance lightweight gear. In this episode of Shopify Masters, Michael shares wit...

Your conversion funnel, a path your visitors take from arriving at your store to making their purchase, is a leaky bucket. Before you pour more water into the leaky bucket, learn how to patch the holes. Here's how to find and plug leaks in your conver...

Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of ...

You probably have a business idea or three rattling around in the back of your mind. Whether it’s monetizing a jewelry-making hobby or selling to a growing niche market, you’ve probably flirted with the idea of starting your own full-time business or ...

The first step in starting a dropshipping store is choosing a niche. A niche helps you build an audience, influences your marketing and content efforts, and makes it easier to create better products for your ideal customers. Here’s how to find a drops...

With over 300 million active users, using Amazon as a sales channel for your dropshipping business can mean big returns. Learn how to use it to your advantage in this Amazon dropshipping guide.More

In this post, we’re going to look at how to effectively and safely source a supplier for your product idea using the popular business directory Alibaba. Learn the pros and cons of going overseas and how to navigate this new terrain, so you can lock in...

This guide covers the in's and out's of the dropshipping industry. The information in this drop ship guide could save you weeks of wasted time and frustration.More

Each week on the Shopify Masters podcast, we shine a light on individuals who turned ideas into businesses and overcame tremendous hurdles to scale and grow. This year, those hurdles were greater than ever. While no two business journeys are alike, the...

It’s all too easy to get stuck on pricing when you’re launching a new store or product, but it’s important not to let the decision stop you from launching. The best pricing data you can get is from launching and testing with real customers—but you sti...

Boring scripts are no good. But equipping yourself with tested phrases can help you tackle the trickiest support scenarios with clarity and consistency.More

Customer complaints can be your biggest hurdle or your biggest ally. We walk through proactive measures to reduce them and how to use the complaints you do get as powerful feedback.More

We at Shopify found moments of joy this year thanks to a strong community of small businesses owners who helped each other succeed, the impact we made together to fight climate change, and the stories of resilient founders finding silver linings. As we...

Nominal is the jewelry brand that blends culture and fashion to create meaningful accessories. Founded by life and business partners Lena Sarsour and Akram Abdallah, Nominal grew from an idea of expression into a 7-figure business. On this episode of ...

As Instagram’s algorithm changes, yesterday’s marketing tactics might become less effective tomorrow. Here’s how you can evolve your Instagram strategy to get the most out of the platform today.More

Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance ...

If you're lucky enough to have a loyal fanbase—whether you're a business owner or content creator—chances are you've at least thought about making and selling merch. But a successful merch strategy involves more than just slapping your logo on a t-shi...

In October, we surveyed over 150 aspirational entrepreneurs in the US and asked them to answer a deceptively simple question: “How much does it cost to start a business?” We then compared their answers to the reported spending of 300 business owners. ...

For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account, set up their profile, but then they hit a hurdle: What exactly should you post?More

Every year, carriers like USPS, UPS, DHL Express and Canada Post evaluate their services and prices to adjust for the upcoming year. Here’s an overview of what’s changing for each carrier in 2021—and what you can do to prepare.More

How do you make connections in a pandemic? How do you find your people when you can’t physically be near anyone? Here, we’ve consulted our own community to explore ways you can build a community around yourself, your brand, or your cause. We’ll talk ab...

Julie Clarke wanted to find a natural solution for her eczema, so she invested time into learning about holistic health and natural ingredients. What began as an experiment with home remedies grew into a fan-favorite skincare brand. In this special ep...

A domain name is more than a digital address where people can find you online—it’s how you express your brand identity. But choosing the perfect domain name for your business takes research and consideration. Learn how to take the hassle out of findin...