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Learn how to find and define your niche in this blog. Plus tips on how to find niche products to sell to your target market. More

TKEES took its wholesale flip-flop business online to reach new audiences beyond its established market. By also expanding its product offering with apparel, the company has grown into an ecommerce force.More

A for-profit company can earn B Corp certification to show customers that they are socially and environmentally conscious in their business practices.More

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Learn how to calculate shipping costs for your online store using carrier shipping calculators.More

In this episode of Shopify Masters, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revolutionizing the bath and body care industry by eliminating plastic and single-use waste packaging.More

When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a must. But Fowlow was determined to tackle the ...

Find out how subscriptions on Shopify helped Better Booch, an organic kombucha company, drive recurring revenue and build customer loyalty.More

Offering subscriptions is a reliable and effective way to create a predictable, recurring revenue stream, and helps you turn one-time shoppers into repeat customers. To sell subscriptions with your Shopify store, the first step is installing a subscr...

In this episode of Shopify Masters, we go on location to London, UK, to chat with David Abrahamovitch, the founder of Grind. What started as a single café in Shoreditch grew to almost a dozen locations before going online to supply compostable coffee p...

If you’re looking for a low barrier to entry to entrepreneurship, then the $10 billion custom t-shirt industry might be for you. Thanks to a growing ecosystem of print-on-demand companies, it’s relatively easy for anyone to design (or outsource design...

Thinking about starting a business in Hawaii? Here are 8 steps to get your new Aloha State venture up and running.
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Thinking about starting a business in Iowa? Our guide will have your new venture up and running in the Hawkeye State in 8 simple steps.More

Thinking about starting a business in Oregon? Here’s how to get a new company going in the Beaver State in 8 simple steps.More

Thinking about starting a business in Kansas? Our guide will have your new Sunflower State company up and running in 8 steps.More

Thinking about starting a business in Nevada? Our guide gives you 8 steps to get your new Silver State venture off the ground.More

Thinking about starting a business in Idaho? Our guide gives you 8 steps to get your new Gem State company up and running.More

You’ve got an idea for a new product that’s not already made. Before asking a manufacturer to make it, you need to get a prototype made. It’ll save time and money in the long term. This guide shares how to do it.More

Seven years ago, Balraj Jutla and Shehan De Silva combined their passion for craft beers with their love for Ontario, Canada to create their own beer company, Lost Craft.More

Dropshipping provides an easy way to start selling product online, along with the ability to leverage other people's capital without having to invest thousands of your own. When managed correctly, it can form the foundation of your own successful onlin...

It's all too familiar a story.
You've created a beautiful online store and you're carrying products that you know people will love but the only problem is, no one is coming to your store.
Why is that? There could be several reasons but one of them is ...

There are a few straightforward tweaks to your Pinterest marketing strategy that can help you grow your followers, your reach, and your ecommerce business.More

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Starting an LLC in Iowa lets you run your company in one of the most business-friendly states in the nation. Learn how to form an Iowa LLC in 11 steps.,/p>More

Are you having a hard time falling asleep at night? If so, Mark Zhang, the founder of Manta Sleep, has a solution: his company’s adjustable, blackout sleep masks that have taken the ecommerce world by storm.More

Mistakes are often taboo in society. But in the world of entrepreneurship, they are a force of momentum. Learn the most common business mistakes and how you can overcome them.More

In today’s ecommerce dominated world, streamlining your photography process is the key to getting your products to your customers as quickly as possible.
If you follow this six-step guide to optimizing your product photography, you too can shoot like ...

 


One type of business model that continues to grow in popularity is what’s known as consignment. In this brief guide, we’ll cover what a consignment is, as well as look at its pros and cons.
Whether you’re looking for your next business idea or just...

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There are many ways to generate additional revenue for your business. You can introduce new products, offer additional services, or even raise your prices. But one of the most effective ways to increase revenue starts with how you sell your products ...

Thinking about starting a business in Montana? Our guide will help you set up shop in Big Sky Country in eight easy steps.More

From Google shopping ads to paid search, PPC advertising can bring your ideal customers to your (virtual) shop door.More

With soaring mountains, red rock deserts, and flat tax rates, starting an LLC in Utah means you can take advantage of the Beehive State’s many splendors.More

Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone.
Learn how to strategically partner with the right brands and get in front of a fresh audience ...

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In this guide, we'll take a look at how you can harness the power of social proof via testimonials, and examine exactly how to source and deploy home-run reviews that drive sales and reduce uncertainty for online shoppers.More

Facebook ads have been a powerful tool for ecommerce brands for a number of years now. But as Facebook advertising has become increasingly accessible for businesses at all growth stages, so has the competition to capture their audience’s attention. Ad...

Chandler Honey sources its honey close to home — as in literally from the family farm. Tique Chandler’s parents own a bee farm, so honey and entrepreneurship run in the family. In this episode of Shopify Masters, Chandler talks about tying her identit...

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Within three years, John Murphy went from teaching himself e-commerce by watching YouTube videos to running a dropshipping company that posted $3 million in revenue. He found his niche in selling e-bikes to hunters — even though John had never ridden a...

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This step-by-step guide will help businesses in the midwestern state of Minnesota launch their LLCs.More

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Shopify Email now supports an express checkout section.More

Accounts receivable and accounts payable are complementary ledgers: receivable shows the money owed to the company and payable shows the money it owes.More

Incremental cash flow is a way for businesses to measure the profitability of individual projects or investments, helping them decide what to pursue.More

Starting a Massachusetts LLC means taking advantage of the high-tech cities, manufacturing hubs, and rolling farmlands that the Bay State has to offer.More

Braden and Tayler Handley’s idea was simple: design temporary tattoos that look and feel permanent but last up to two weeks. From successful Kickstarter campaigns and viral press coverage, the brothers built Inkbox into an 8-figure business, recently a...

Steve Roeenfeldt has had a knack for crafting quality cocktails ever since his first job waiting tables at his father’s restaurant. After opening a cocktail kit business, Steve was inspired to begin making step-by-step cocktail videos onto a Youtube ch...

Hiring an expert can be an intimidating step, especially since the whole point is to pay someone to do something you don’t know how to do.
However, contracting an expert is also a really powerful way to amp up your business. Here’s how to navigate the ...

These 26 beautiful websites nailed design. Here's why they’re good, alongside things you can steal to improve your own website design.More

In this episode of Shopify Masters, Martha Grace McKimm shares what it was like to become an entrepreneur after being in the corporate world for two decades. Partnering with friend Andrea Hopson, the pair founded Hopson Grace, a home goods business bu...

Starting an LLC in Wyoming means you can take advantage of the Cowboy State’s low taxes and fresh mountain air. Here’s how.More

Starting an LLC in Mississippi is easier than spelling it. Learn how to start a business in the Magnolia State.More

Arkansas calls itself “the land of opportunity,” and starting an Arkansas LLC will let you try your hand at the business opportunities the state has to offer.More

Free cash flow yield gives your company’s shareholders and investors a snapshot of how much cash your business generates relative to its value.More

In this episode of Shopify Masters, Robert Felder, the founder of Bearbottom Clothing, shares how a high school trip to Bangladesh sparked an idea for a company that gives back. Felder went on to start Bearbottom Clothing in college, and found early o...

Learn everything you need to know about Limited Liability Companies (LLC) in this beginner's guide.More

As a business, there are many business models to choose from, each with their own advantages and challenges. Here's why business-to-consumer (B2C) is one of the most popular models for ecommerce stores. More

New businesses face an uphill battle when it comes to entering a new market. Understanding barriers to entry can help up and coming businessMore

As the competitive landscape of virtually every industry continues to increase, companies are investing heavily in market intelligence research to help give them an an edge. This ongoing process is often referred to as competitive intelligence. Here's...

While lip balm may not be your first thought when looking for a business idea, the growing interest in natural lip care makes it a great candidate. Learn an easy recipe to create your own natural lip balm, with tips on marketing and selling your new l...

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